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Tourists take photos with RMB scenery. Designer： It’s a combined landscape.

　　Figure ①: The fifth set of RMB 100 yuan with the back pattern "Great Hall of the People".

　Fig. ②: The fifth set of RMB 20 yuan back pattern "Guilin Landscape".

　Fig. ③: The fifth set of RMB 10 yuan back pattern "Three Gorges Kuimen".

　　The Great Hall of the People, Potala Palace, Guilin Landscape, Three Gorges of the Yangtze River, Mount Tai, and San Tan Yin Yue are all the buildings and scenery behind the fifth set of RMB banknotes. Why did you choose them as the main scene on the back? Can the photos taken by framing be directly used on paper money? Recently, the reporter came to China Banknote Printing and Minting Corporation and visited the people who had participated in the design and production of the fifth set of RMB in that year to reveal the secrets of the scenery on RMB for you.

　　Theme design

　　Beijing West Railway Station and Jiuquan Launch Site were once candidates.

　　Everyone knows that the fifth set of RMB was officially listed and issued in 1999. In fact, the design and development of this set of RMB started as early as 1988, and its design process is also very complicated and tortuous.

　　The design of the theme alone has undergone many changes. In the fourth set, the front main view of RMB is the head of representative national figures in China, and the back main view is based on the famous mountains and rivers such as the main peak of Jinggangshan and Hukou Waterfall of the Yellow River, which embodies the theme of high spirits and unity of people of all ethnic groups in China. What is the good theme in the fifth set?

　　The first theme given by the designer is ancient historical figures, in the order of dynasties. Kong Qiu and Qu Yuan in the Spring and Autumn Period and the Warring States Period, Sima Qian and Cai Lun in the Han Dynasty were all selected. The second theme is contemporary leaders such as Mao Zedong and Zhou Enlai. The third theme is the head of Mao Zedong on the front and the famous scenery and buildings in China on the back, highlighting the great rivers and mountains of the motherland.

　　In the process, some leaders suggested that nanpu bridge, Beijing West Railway Station, "Three North" Shelterbelt, Jiuquan Launch Site and so on could be added to the ticket.

　　In fact, China Banknote Printing and Minting Corporation has designed color drafts of these schemes and submitted them to the People’s Bank of China, and the People’s Bank of China has submitted them to the State Council for discussion. What is finally confirmed is what we see now. On the front, Mao Zedong’s head is adopted, and on the back, famous buildings and landscapes such as the Great Hall of the People and Potala Palace are selected from China’s historical sites and buildings and landscapes.

　　There are so many scenic spots in China, why are these selected? The most basic principle is not to use the scenery that has been used before. "Let people know at a glance where it is, have a special status and popularity, and be expressive", which is the standard in one of the designers’ mind. Although it may not be possible to cover the factors considered by every designer, after hundreds of repeated discussions and verifications by designers, the victories of Potala Palace and Mount Tai are truly deserved.

　　"It was once suggested that Huangshan Mountain be used on the back of 50 yuan, but after discussion, everyone thought that Huangshan Mountain had been used before, and the Potala Palace not only reflected the elements of national unity, but also added a lot to its religious significance." Liu Yongjiang, director of the product development office and head of the fifth RMB design, said.

　　Field shooting

　　The mysterious collector of the West Lake has to take a close-up shot in the rain.

　　In the minds of employees of banknote printing and minting companies, RMB is an "outstanding representative product" they produce, hoping to be recognized and loved by the people. However, after all, RMB has its own particularity, so that it is kept secret throughout the design and production process, and even it is difficult for ordinary people to see it until the moment it comes out. Kong Wei Yun, a sculptor of RMB, told the reporter an interesting story that happened during the filming.

　　In those days, Kong Wei Yun went to the West Lake in Hangzhou to collect the wind and print the moon on the three pools behind the 1 yuan paper money. According to the confidentiality regulations, only the director of the currency issuance department of the local people’s bank knew the purpose of his visit and arranged his accommodation and itinerary. Unfortunately, the day of collecting the wind just happened to catch up with the rain.

　　There are regulations in the West Lake that you can’t go out when it rains, and you can’t shoot Santan at close range without taking a boat. What should I do? Kong Weiyun told the boatman that he was an advertising company, and his task was urgent. He would return to Beijing tomorrow, and he had to shoot today. The boatman said that he would sail, but there must be two guests on board, so Kong Weiyun had to pay for a tour guide.

　　Finally, the ship sailed successfully, but the route was not satisfactory. The boats in the scenic spot all have a fixed driving route and time, but Kong Wei Cloud has its own specific shooting point, so we can only spend more money to let the boatmen temporarily change the route and add time. "The boatman still wondered and asked me why I didn’t see so many beautiful scenery in the West Lake."

　　Do we have to photograph the real thing? Kong Weiyun said that unlike designers who can find inspiration by looking at albums, as sculptors, they must see the details. If you don’t look at the details, you don’t know how to do the edges and corners when carving, and you don’t know what the patterns and patterns on Santan stone carving are. Because he couldn’t tell the boatman his true intention, Kong Weiyun joked that he was a "mysterious collector of the West Lake".

　　In the fifth set of RMB design stage, Kong Wei Yunhe and other designers and sculptors were also pulled into a small building at the foot of the Great Wall to "lock up" for two weeks’ closed creation. There are no "outsiders" here, and they eat and live in the building. Because the mobile phone was not popular and the transportation was inconvenient at that time, it can be said that it was really isolated from the world and the confidentiality work was done quite well.

　　"combined" landscape

　　Want to take pictures of the scene? Actually, it can’t be completely matched

　　After the introduction of the fifth set of RMB, the back scenery became a hot topic, and tourists took RMB to take photos of the back scenery, but designer Li Zhinong told you, "Forget it, you can’t find exactly the same place."

　　Li Zhinong told reporters that unlike the previous sets, the fifth set of RMB clearly stated that "combined" scenery can be used. In other words, what you see on the back of the paper money, such as the Three Gorges of the Yangtze River, the Three Ponds and the Moon, is difficult to find exactly the same angle to shoot again in reality. They are combined "brand-new" landscapes.

　　Take Mount Tai as the most representative, the unique stone carving of Wuyue, the Southern Gate of Heaven and the Jade Emperor’s Peak are all symbolic symbols of Mount Tai, but it is difficult for tourists to find a place to photograph these three elements. Why do you want to put them together? Li Zhinong said that the characteristics of Mount Tai are not very prominent. It is difficult to tell if it is Mount Tai only by depicting the mountain features. Therefore, in order to better show the grandeur of Mount Tai and facilitate identification, all three elements are simply integrated into one picture.

　　Similarly, after a large number of multi-angle shooting in the early stage, in order to make the composition more beautiful, the designers also "moved" the positions of several distant mountains in Guilin Mountain, "moved away" some mounds near Potala Palace, and "depressed" the grandeur of the distant mountains, making the pillars as the decoration of the Great Hall of the People, the five-pointed stars and lights of the dome become its background … …

　　"There is actually no close correspondence between color and face value. One hundred yuan is red, but once one yuan was used in red." Liu Yongjiang said that colors serve the theme, and they should ensure that different denominations cannot be confused and easy to distinguish.

　　Of course, how to design is not up to one person, and it can even be said that every link of RMB design has the hard work of countless people. Not only do designers choose scenery and design angles to draw sketches, but also some people draw sketches to improve them, and sculptors use dotted lines to shape scenery … … Every draft of design, painting and sculpture will be different. After each link, the scenery may change slightly. "Because of the technological restrictions and anti-counterfeiting requirements, the scenery on the banknotes must stand scrutiny and picky." Liu Yongjiang said.

The news of the snow has been confirmed. It is freezing in Zhejiang, and there is sunshine on New Year’s Eve.

Chao news client reporter Fang Li

Recently, it has been overcast with rain in Zhejiang Province, with obvious rain today (February 3-4), and the precipitation was suspended on the 5th, and the freezing rain and snow weather resumed on the 6th-7th.

Let’s stick to it for a few more days. Judging from the current weather situation, the weather in Zhejiang on New Year’s Eve was good, accompanied by sunshine, and the temperature began to rise.

West Lake misty rain user sea photo

Affected by cold air, the daytime was still cold yesterday. At 15 o’clock yesterday, the temperature in all parts of Zhejiang was low. Huzhou was only 2.9℃, and southern Zhejiang was relatively warmer. The temperature in many areas dropped by more than 10℃ compared with the same time the day before. At night, the water vapor strengthened again and the rain increased again.

Today, there are sometimes showers in cloudy weather in the whole province, and more rain will appear tomorrow, with moderate rain and partial heavy rain in the whole province.

For example, in Hangzhou, due to the eastward movement of the deep south branch trough, the Jianghuai cyclone was also born in the southwest airflow in front of the trough and the easterly airflow at the bottom of the northern high pressure. At the same time, the water vapor condition of precipitation in Hangzhou has been strengthened and the dynamic conditions have become more sufficient. The whole city of Hangzhou will experience moderate rain and partial heavy rain.

In the next few days, the rain will stop all over the province on the 5 th, mainly cloudy weather. However, due to the influence of multiple cold air, the temperature will drop further.

The coldest day is February 6, and it is predicted that Zhejiang will join the "ice and snow group chat" on this day.

Since the 6th, the warm and humid air flow has been strengthened again, and combined with the low temperature, it is easy to change the phase of rain and snow.

In the morning, the temperature fell below the freezing point again, and the lowest temperature in most parts of the province was 0 ~-2 C with thin ice and-3 ~-5 C with freezing. The highest temperature during the day is only about 2℃ in northern Zhejiang.

It is estimated that there will be sleet or snow in the mountainous areas of central and northern Zhejiang on June 6-7, and there will be sleet locally in the plain areas.

The rainy weather in Zhejiang will last until the 7th, and it will turn cloudy to cloudy on the 8th.

From this point of view, despite the baptism of rain and rain before the festival, on New Year’s Eve, we can finally be accompanied by winter sunshine.

Hangzhou’s red wall Bai Mei netizen sea photo

Let’s draw the key points again-

It was rainy in our province before New Year’s Eve, and there was low temperature, rain and snow freezing in the mountains on June 6-7. 2-5 days, there is a wide range of rain, snow and freezing weather in central and eastern China.Friends who have plans to return home should plan their itinerary in advance to ensure safe travel.

Medium-range weather forecast

4th (Sunday): There is moderate rain in the whole province, and partial heavy rain in northern and western Zhejiang.

5th (next Monday): The whole province is cloudy.

Day on the 6th (next Tuesday): It is cloudy to cloudy in the southwest of Zhejiang, and it turns cloudy with light rain in the afternoon; Cloudy to cloudy in other areas.

6th night-7th (next Wednesday): There is little to moderate rain in the province, and there is sleet or light snow in the mountainous area of central and northern Zhejiang.

8th (next Thursday): The northern part of Zhejiang is cloudy to cloudy, while the rain in other areas gradually stops and turns cloudy.

9th (next Friday): Cloudy to sunny in the whole province.

"Reprint please indicate the source"

Reporting/feedback

Freehand brushwork China explores the origin of Chinese characters, and Qihe River from The Book of Songs reproduces poetic beauty.

　　Which river is known as "China Poetry River"? What is the fetter with poetry? Recently, the reporter followed "freehand brushwork in China — — Exploring the Origin of Chinese Characters "The interview group came to the bank of Qihe River in Hebi, Henan, and felt the deep ancient and modern poetry.

　　Time flies, and the stars move. Wandering in the river, there are endless long years flowing. Qihe River, which has come from the depths of history, has left behind poems that have been sung for thousands of years, nourishing one side of the land endlessly.

　　Poetry has profound cultural connotations.

　　Qihe River, called Qishui in ancient times, originated in Qizishan, Shanxi Province. After entering Henan, it flows into Weihe River in Qimen, Hebi, with a total length of 176 kilometers and a length of 83 kilometers in Hebi.

　　Poetry related to Qihe River. People’s Daily reporter Liu Weishe

　　Since ancient times, many literati have come here to play and watch, and their poems are full of joy. "Qi Shui Tang Tang, gradually draped over the car", "Qi Shui Cui, Ba Ba Song Zhou" and "Looking forward to the Olympics, green bamboo and bamboo" … … In the Book of Songs, the first collection of poems in China, many poems describe the beautiful scenery of Qihe River and record the customs closely related to cross-strait life.

　　Poets of all ages, such as Li Bai, Gao Shi and Wang Wei, also came to the Qihe River to sing. "Qi water flows like jade, and boats and cars rush every day." Li Bai saw a lot of traffic on both sides of the Qi River, which was very lively; "yiyi Xishan, don’t leave the mulberry forest", Gao Shi came to stay by the Qi River and lived a rural life of self-cultivation and self-sufficiency; "Ping Ju Qi Shui, Dongye Kuang Shan", the Tang Dynasty poet Wang Wei lived in seclusion in a small village, intoxicated by the quiet pastoral scenery.

　　Ancient rivers are pregnant with ancient poetry culture. In September 2014, the Chinese Poetry Society officially named Qihe River as "China Poetry River", which is also the first river named after poetry in China.

　　Spontaneous chantingHeritage Classic

　　Today, thousands of years later, people living here still love poetry and inherit classics. With the theme of poetry, a 2.5-kilometer-long street park was built in qibin district — — Qishui Poetry Garden, with Qihe River as the carrier and poetry corridor as the main line, is divided into five chapters: pre-Qin, Qin and Han, Tang and Song, Ming and Qing Dynasties and modern times from north to south, with a total of 1,500 poems.

　　Strolling along the Qi River, the water surface is sparkling under the sunlight. No matter on the slate of the poetry corridor or the floor tiles of the square, poems related to the past dynasties are engraved everywhere, and parents can be seen everywhere taking their children to have a rest and recite poems, telling stories related to this place, adding a lot of poetry and painting under the beautiful scenery.

　　The children are singing poems. People’s Daily reporter Liu Weishe

　　It is reported that on weekdays, citizens often come here spontaneously to organize poetry readings. On the day of the reporter’s visit, members of Hebi City Recitation Association and students of Futian Primary School in the city performed wonderful recitation programs in Taibai Square. "Vote for me with papaya, with Joan Cheng. It’ s always good to report it. " While bowing, the children sang The Book of Songs Wei Feng Papaya with childish voices.

　　This city, which is closely connected with poetry, inherits the classics by combining modernity with tradition, and shows the profound cultural elegance of Qihe River Basin.

　　Protecting ecological damei wetland

　　Qihe River is Hebi’s mother river and life river. It rushes out from Taihang Mountain, giving birth to the misty Qianhe Lake, the Qiligou with clear water, the mysterious and romantic Jinshan Temple, the ancient Lutai Pavilion and the Qihe National Wetland Park with flocks of birds. In 2015, Qihe Ecological Zone was rated as "National Eco-tourism Demonstration Zone" by the National Tourism Administration and the Ministry of Environmental Protection. In 2021, the Hebi section of Qihe River, as the only river selected in Henan Province, was selected as the nomination case of "Beautiful Rivers and Lakes" by the Ministry of Ecology and Environment.

　　Qihe national wetland park. People’s Daily reporter Liu Weishe

　　Following the interview group, the reporter came to Qihe National Wetland Park and saw the reeds rippling by the clear river. "Duck Prophet of Spring River Water Heating", strolling in the garden, many ducks and geese are playing in the water, and peacocks are pacing on the shore. Red-crowned crane, gray crane, white-headed crane and gray-crowned crane … … In Heyuan, there are many rare cranes walking leisurely. According to the on-site commentator, there are 8 kinds of cranes in Heyuan, and there are more than 200 other birds. "Come to Hebi to see cranes" has become a new business card being built locally.

　　It is understood that Qihe National Wetland Park has a total area of 4,987 mu, of which the wetland area is 4,065 mu, and the wetland rate is 81.43%. The wetland park has diverse geological terrain, rich hot spring resources and good water quality, which provides an ideal growth environment for animals and plants.

　　"Lucid waters and lush mountains are invaluable assets", it is reported that the local investment is nearly 400 million yuan to build water conservation forests, build ecological buffer zones and isolation zones, build ecological wetlands to restore rivers, and build an ecological protection circle of Qihe River, which combines arbor, shrub, grass, vine and humidity, and reproduces the Dameiqi River from the Book of Songs.

China’s beauty market is full of vitality (interpretation by experts)

Customers buy cosmetics in Haikou Riyue Square Duty Free Shop. Xinhua News Agency reporter Guo Chengshe
"China’s beauty market sales will exceed 1 trillion yuan in 2025." According to an article in Women’s World Daily, China has become the key to the growth of global beauty companies, driven by the increase of family income, the continuous influx of newcomers and the growing local brands.
At the "June 18th China International Beauty Summit Forum" held by Women’s World Daily, Gian positano, head of the Italian Cosmetics Federation, said that the beauty market in China is expected to reach 92.1 billion US dollars in 2022. The growth momentum will mainly come from the rapid growth of the male beauty products market and the rise of domestic beauty brands.
According to the report, China is not only a key consumer market and manufacturing center, but also a driving force for innovation. From setting up research and development centers to investment funds, many international beauty giants continue to expand their investment in China; At the same time, many local brands of beauty cosmetics in China began to internationalize in order to explore the international market. China beauty brands are still entering foreign markets through cross-border e-commerce.
In recent years, the beauty market in China is full of vitality, showing new development characteristics. First, the growth rate is fast and the coverage is wide. At present, the market scale of China’s beauty industry is gradually moving towards trillion level; Second, facial basic skin care is the core track, accounting for the largest market share, and the growth rate of sub-tracks such as makeup and makeup is also faster; Third, the male beauty market is developing rapidly, and major brands are competing to enter the market. In addition to "her economy", "other economy" has also quietly emerged; Fourth, domestic beauty brands have risen rapidly. Domestic brands have made remarkable progress in raw materials, formula and technology, and a large number of cutting-edge domestic brands such as Perfect Diary and Huaxizi have emerged.
China’s beauty market is booming, which is of great significance to promoting domestic and even global economic recovery. In terms of supply chain and industrial chain, the development of beauty industry is closely related to agriculture, biochemistry, glass industry, plastic industry, transportation industry and advertising industry, and many related industrial chains have been developed and integrated. This has a positive role in promoting the global industrial chain.
The unprecedented development of China’s beauty industry is the result of multiple factors.
First, with the continuous development of China’s economy, the main contradiction in today’s society has been transformed into the contradiction between the people’s growing need for a better life and the unbalanced development. Beauty products just meet the social needs and respect needs of consumers.
Secondly, more and more foreign excellent beauty brands have entered China, bringing advanced production technology, novel marketing methods and unique product concepts to the beauty market in China, promoting the industrial chain to be mature and perfect, and cultivating consumers in the beauty market in China to some extent.
Third, the consumer groups of beauty products in China are gradually expanding. With the rapid economic development, China people’s household income level and consumption power are constantly improving, and the demand for beauty products will also expand. In addition, some beauty brands have gone to other cities to explore the market after deep cultivation in first-and second-tier cities, and gained more sustained positive growth momentum.
Fourthly, the change of consumption concept provides a broad market for the development of beauty products in China. Generation Z consumers are the core consumer groups in the future beauty market.
Fifth, new social and marketing platforms such as live broadcast have expanded rapidly. The rise of social media, such as Little Red Book Assessment, online celebrity Live Delivery and KOL, has strongly promoted the development of China’s beauty market.
With the development of economy, the progress of science and technology and the change of consumer groups, there will be some new trends in China’s beauty market. First of all, driven by "Yan value economy", the influence of "Z generation" on the beauty market should not be underestimated. Secondly, digital transformation is the general trend. Digital transformation of layout is conducive to grasping the core channels of beauty products, such as credit payment method, digital marketing concept, digital network sales channels and so on. Finally, Guochao brand has great development potential. "Generation Z" consumers have a high degree of cultural self-confidence, preferring China elements and national brands, and new publicity strategies and marketing methods such as "co-branding" are loved by consumers.
If China’s beauty market wants to achieve steady and healthy development, it needs to firmly grasp the development direction. From the core competitiveness of beauty products, we should pay attention to the independent research and innovation of product formulas, establish a "moat" of domestic brands, and gain a place in the global beauty industry chain; From the special properties of beauty products, we should enhance the experience and efficacy of beauty products and enhance customer stickiness. As an "experience product", consumers will pay special attention to the core ingredients and actual use effect; From the perspective of development trend, we should focus on digital transformation, put product design and research and development, industrial chain operation and customer loyalty system on a digital platform, and then make a comprehensive layout of digitalization; From the perspective of sustainability, green materials should be used to promote sustainable development. Beauty products are "fast-moving consumer goods", and packaging materials will produce a lot of carbon emissions when they are processed. The country strongly advocates "carbon integration". If beauty brands can pay attention to sustainable development and combine with the major policies advocated by the country, it will not only benefit the brand itself, but also help the environmental development.
(Interview with Zhou Ying)
Reporting/feedback

8 hours to solve the case ｜ a lottery ticket to find the suspect! Haiyuan police quickly cracked a theft case.

"Let’s police too much! Help me get my money back so quickly! " Recently, Mr. Yan, a resident of the jurisdiction, sent a banner with the words "People’s Police ultimate revenge Solve Cases Quickly to Solve People’s Worries" to the Criminal Investigation Brigade of Haiyuan County Public Security Bureau, thanking the police who handled the case for successfully solving the theft case and helping them recover their property in just 8 hours.

On January 25, the Criminal Investigation Brigade received an alarm, claiming that two mobile phones were lost, worth about 25,000 yuan, and requested investigation. After receiving the police, the police immediately launched an investigation. By investigating the crime scene and collecting the surveillance video of the incident, it was found that a masked man who appeared at the scene of the crime was suspected of committing a major crime. The police repeatedly combed the context of the case, spliced and restored a shredded China welfare lottery ticket in the trash can of the suspect’s temporary residence, and found that the purchase time of the lottery ticket coincided with the suspect’s itinerary. So they went to the lottery site to obtain the physical characteristics of the suspect, and finally locked the identity and activity track of the theft suspect Chen, and successfully captured him.

After the trial, Chen told the truth about the fact that he went to foot bath shops and other places to steal mobile phones many times. At present, Chen has been taken compulsory measures according to law.

Keep sliding to see the next one.

8 hours to solve the case | a lottery ticket to find the suspect! Haiyuan police quickly cracked a theft case. The news propaganda group Ping An Haiyuan touched the original text.

Ping’ an Haiyuan Zan shared in reading and writing a message, swiping up to see the next one.

Original title: "8 hours to solve the case | a lottery ticket to find the suspect! Haiyuan police quickly cracked a theft case.

Read the original text

The summer version of the ＂sauna＂ is free to experience for a limited time. Next week, the Sichuan Basin will be ＂steamed＂ and then ＂cooled＂

Cover journalist Wu Bingqing
Without sunshine, we can only explore carefully in summer, which gives Sichuanese a few more pleasant early summer days. However, the coolness in summer is always short-lived, and soon, the days of dazzling sunshine and sultry feeling will be online.
According to the forecast of Sichuan Meteorological Observatory, in the next three days, there will be many showers or thunderstorms in the basin, and when there is no rain, it will be mainly cloudy. Generally speaking, there is sunshine and rain, and the summer version of the "sauna" is free to experience.
This is all "manipulated" by the subtropical high. The subtropical high extends from southern Fujian-northern Guangdong to central Zhejiang-central Jiangxi-southern Hunan, stretching all the way to the north, and will control Sichuan and Chongqing on 29-30. In fact, on the afternoon of the 28th, it had already arrived in Chongqing, southern Sichuan and Panxi, bringing sunshine and a hint of summer flavor. At 16: 00 on the 28th, the temperature in Ningnan of Liangshan reached 39.6℃. In addition, the temperature in Yanbian and Miyi of Panzhihua was above 37.5℃.
From the 29th, the temperature will continue to rise. Take Chengdu as an example. On 28th, the highest temperature in Chengdu was 32.8℃. On 29th and 30th, the highest temperature will rise day by day, reaching 33℃ and 35℃ respectively. At the same time of warming up, showers began to appear and the sultry feeling struck.
However, it is still early summer, and the summer version of "sauna" is only a limited time experience. On May 31, the subtropical high retreated, and on June 1, the cold air from the north arrived, and the large-scale rainfall will bring coolness to the basin.
Most of the basin is "steamed" first, and then "cooled", while in the northeast of Sichuan, this period of time is mostly "drenched". Recently, there has been heavy rain or rainstorm in northeast Sichuan, and even heavy rain has fallen in Bazhong and Dazhou. It should be noted that this is continuous rainfall. Today and tomorrow, there will still be heavy rainfall in northeast Sichuan, mainly from heavy rain to heavy rain. On the 30th, the rain will take a short break, and on the 31st, it will "make a comeback".
Reporting/feedback

Once the benchmark of the hatchback, Volkswagen Golf 8 is no longer brave.

As the saying goes, "A golf course is half a popular history. It shows the significance of golf to Volkswagen Group. Since the launch of the model for 47 years, the cumulative sales volume is close to 40 million, ranking third in the world, which can be regarded as a satisfactory report card. Because of its pivotal position, the domestic market pays great attention to the listing of the eighth generation golf. After all, as a hatchback niche model, its performance in recent years is also relatively low. As the benchmark of this market segment, can golf inject new vitality into hatchback cars through the iteration of models?

However, since the launch of Golf 8 in November last year, its sales performance has fallen far short of expectations. Feeling disappointed at the same time means that consumers are not too cold about this newly replaced golf. As a global model that has been selling well for many years, is Golf 8 unacceptable?

It is precisely because domestic consumers love SUV models, and often independent brands lock the first launched models as SUVs, including the now famous new car-making forces Weilai, Tucki, Ideality and Weimar, etc., all of which send an SUV model first. Introducing an SUV with stronger passability than a car makes it easier for car companies to open the market smoothly.

For the car category that emphasizes driving maneuverability and comfort, consumers will prefer the traditional sedan shape, which is more practical without it. Especially in our country, even luxury brands are introduced into China, and they may not have the courage to go public without lengthening and broadening. It can be clearly seen from the sales list of last year’s models that the top ten are all sedan cars or SUVs.

The hatchback structure of golf is really embarrassing. It is an indisputable fact that hatchbacks have fallen out of favor in the mass market, leaving only so-called feelings, but it is difficult to resonate with consumers. For example, Mazda Angkor Sela and Buick Weilang have cancelled the supply of hatchback versions due to poor sales; Many hatchback models, such as Honda Fit, Toyota Zhixuan, Ford Focus, etc., have also begun to increase the cross-border style version in order to stabilize the pattern, but it is still difficult to have the explosion of hatchbacks like Nissan Tiida and Volkswagen Polo.

You know, in the most brilliant golf 7 period, its domestic monthly sales once reached 26,000, and the average monthly sales exceeded 10,000, so there was no pressure, and there were even cases where it was necessary to raise the price. However, times have changed. In the past few months, the highest performance of Golf 8 was only about 7,500 vehicles in the first full month after listing, and then it fell to more than 5,000 vehicles in January of the new year, which was more negative than the previous generation products at the end, and quite different from the heyday.

Before the peak was revealed, fatigue began to appear. We can attribute the poor sales to the fact that the new car has just been listed, the terminal discount has not yet started to be released, and consumers are generally on the sidelines. However, it also reflects the problem of insufficient cost performance of Golf 8 from another side. Although the starting price of the new car of 129,800 is slightly lower than that of the previous generation, it can be seen that the main model is 1.4T power, but its starting price has risen to 148,800.

Like the popular hatchback models Fit or Tiida, their price ranges are mostly in the early 100,000 s.. If it rises to around 130,000, I am afraid that I will be asked: Isn’t Xuanyi Corolla fragrant? Golf is a little higher than Fit and Reach. Of course, golf is really above them, but according to consumers’ usage habits, they have no difference in level, and the rear seat space is not even as good as Fit, which is good at "stealing space".

The price of 148,800 yuan can be considered as a sedan Civic or Angkor Sela that also meets the needs of young people in personality, and the starting price of the high-end 1.5T and 2.0L automatic versions is only 139,900 yuan, and the proportion of the car body is even more explosive. What’s more, the current automobile market is not as single as it was five years ago, and niche golf can also be favored. The rise of independent brands will undoubtedly have a greater impact on the car-making of joint-venture brand cars, such as the high-quality showstopper character of Linke 03 and the subversive rhetoric of Geely Xingrui’s 2.0T system. What they want to chew is the cake in the 150,000 range of joint-venture brand cars.

In an era when even luxury brands have to rely on terminals to make profits, perhaps the date of golf 8 discount impulse is getting closer and closer.

According to the configuration of the overseas version, it was thought that the Golf 8 listed in China was a sincere replacement. The interior of the digital cockpit was optimized and upgraded, and with the brand-new 1.5T power, consumers naturally had a lot of expectations for the new car. Unfortunately, after the domestic launch of Golf 8, we were surprised to find that the new car still used the 1.2T and 1.4T engines of the previous generation. The unsynchronization with the overseas version inevitably made domestic consumers feel unbalanced.

Although the difference between 1.5T and 1.4T is only 0.1L, and there is no obvious difference in power parameters, the gap between the two engines is a whole generation of research and development time-consuming. As early as 2016, Volkswagen Group released a new generation of EA211 1.5T Evo engine, which was widely used in overseas models. After four years of precipitation, it still doesn’t appear on the new generation of domestic golf 8. Don’t the public know the importance of the China market?

The existing EA211 1.4T engine has been in service in the market for many years, which has made great contributions to golf. However, compared with the slightly backward stability, consumers prefer to choose the most advanced products. The new Volkswagen EA211 1.5T Evo engine is equipped with a variable cross-section vortex supercharger, which can also drive the turbine to rotate at low engine speed, thus improving the lag of the previous 1.4T turbine machine. At high engine speed, with the increasing waste pressure, the angle of the guide vane of the supercharger also expands, achieving an ideal supercharging effect.

In addition, thanks to the introduction and optimization of many new technologies, such as ACT active variable cylinder, VTG variable turbine geometry, high compression ratio Miller cycle, GPE gasoline particulate trap, brand-new intermediate cooling and intake system and more accurate temperature management, EA211 1.5T Evo engine can bring better fuel economy to new cars. It is reported that although the displacement has increased, the official fuel consumption per 100 kilometers has become lower.

It is estimated that the time of EA211 1.5T Evo engine on domestic golf version will be in 2023, and it will take a long time. From the perspective of domestic consumers, it is obviously difficult to understand that there is a better engine technology, but an old power that has no market competitiveness is adopted. It is no wonder that the new generation of golf is in a state of being willing but unable to do so.

It has already entered a niche market, and the price competition is unprecedented. In addition, due to the recall of the overseas version of the new golf due to software problems, the confidence of domestic consumers in the reliability of the new golf has been weakened, and the concept of "digital golf" has become a laughing stock. As a legendary model with a long history, it really shouldn’t. It can only be said that it is really not the best time to start golf 8.

Figure | from the network

Cold air continues to affect the fluctuation of temperature in North China, Huanghuai and other places.

　　Cctv newsAccording to China Weather Network, at present, most of northern China is experiencing a strong cold air activity, and this cold air will continue to move eastward today and tomorrow (December 6-7). Due to the overall influence of cold air to the east and north, the cooling time is short. Although the temperature in some areas such as northwest, north China and Huanghuai fluctuates, it will not completely reverse the current high temperature situation. In addition, in the next three days, most areas in China will still maintain the pattern of scarce precipitation.

　　Cold air actively "opens" the temperature in many places in the north is like riding a roller coaster.

　　Yesterday, a strong cold air appeared, affecting most parts of northern China from west to east. Monitoring shows that at 06: 00 today, compared with 06: 00 yesterday, the temperature in central and eastern Inner Mongolia, northwestern Shanxi, northwestern Hebei and northwestern Heilongjiang dropped by 4 ~ 8 C, and the local drop exceeded 10 C.

　　Today and tomorrow, this cold air will continue to move eastward. Inner Mongolia, Northeast China, northern Xinjiang and other places will have a temperature drop of 4 ~ 8 C. Among them, the temperature drop in eastern Inner Mongolia and Heilongjiang can reach 10 ~ 14 C, and the local temperature will exceed 14 C. In addition, during the day, there will be 4 ~ 5 winds in parts of Inner Mongolia, North China, Huanghuai and Northeast China, with gusts of 7~8. There will be sand or dusty weather in parts of western Inner Mongolia, eastern Gansu, Ningxia, north-central Shaanxi, most of Shanxi, southern Hebei, north-central Henan and western Shandong.

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　　However, due to the overall influence of this cold air to the east and north, the cooling time is short. Although the temperature in some areas such as northwest, north China and Huanghuai fluctuates, it will not completely reverse the current high temperature situation. It is estimated that on the 8th, the highest temperature in Shijiazhuang will reach 21℃, in Jinan 20℃, in Zhengzhou 23℃ and in Hefei 23℃, and the warmth will be rare in the same period of the year.

　　Looking forward to the later period, there will be a cold air relay from the 8 th to the 9 th, and this cold air will go deeper south. By then, the temperature in Inner Mongolia, North China, Huanghuai and Northeast China will drop by 4 ~ 8℃ one after another, and the temperature drop in eastern Inner Mongolia and south-central Northeast China will reach more than 10℃.

　　In the next three days, most of China’s precipitation is scarce, and the development of rainfall in the south has increased since the 9 th

　　Compared with cooling, the rain and snow weather brought by cold air in the northern region is slightly inferior. Yesterday, only small to medium snow or sleet appeared in parts of northern Xinjiang, northwestern Heilongjiang and eastern Tibet.

　　In the next three days, most areas in China will still maintain the pattern of scarce precipitation. Among them, today and tomorrow, due to the influence of cold air, there will be small to medium snow or sleet in the northeastern part of Inner Mongolia, the northern and eastern parts of Northeast China, and the northern Xinjiang, and the local area will be as big as blizzard; The rainy weather in the south will increase again from the 9th.

　　Specifically, the Central Meteorological Observatory predicts that today, there will be small to medium snow or sleet in parts of northeastern Inner Mongolia, northwestern and eastern Heilongjiang, eastern Jilin, eastern Liaoning, northern and eastern Xinjiang, eastern Tibet, southern Sichuan Plateau and northwestern Yunnan, among which there will be heavy snowstorms in eastern Jilin and northern Xinjiang. There is light rain in parts of southern Sichuan, most of Yunnan, southeastern Guangxi, southern Guangdong, Hainan Island and Taiwan Province Island, among which there is moderate rain in the eastern part of Taiwan Province Island.

　　Tomorrow, there will be small to medium snow or sleet in parts of eastern Inner Mongolia, central and western Heilongjiang, northern Xinjiang, eastern Tibet, southern Sichuan Plateau and northwestern Yunnan. Among them, there will be heavy snowstorms in Ili Valley of Xinjiang and southeastern Tibet. There are small to moderate rains in parts of southern Tibet, southern Sichuan, central and western Yunnan and Taiwan Province Island, among which there is heavy rain in western Yunnan.

　　The day after tomorrow, there will be small to medium snow or sleet in parts of northeastern Inner Mongolia, most of Heilongjiang, central Jilin, northern Xinjiang, eastern Tibet and western Sichuan Plateau. Among them, there are heavy snowstorms in parts of northern Heilongjiang, Ili Valley in Xinjiang, eastern Tibet and southern western Sichuan Plateau. There are small to moderate rains in parts of southeastern Tibet, southern Sichuan Plateau, most of Yunnan, Sichuan Basin, northeastern Guizhou, Hunan, southern Hubei, north-central Jiangxi, western Zhejiang and southern Anhui, among which there is heavy rain in western Yunnan.

　　China Weather Network reminds that cold air activities will be frequent in the next few days, and the temperature will fluctuate rapidly. The public should pay attention to the latest forecast in time, appropriately increase or decrease clothes, and take personal protection when going out.

How do financiers respond to the attack of ESG？

As we all know, the financial industry is a famous "volume", which requires both academic qualifications and certificates. If you want to make progress in the financial industry, textual research is an inescapable fate for financial people.

Under the current "cold wave" of employment, which certificates are more valuable, which can help you get a better promotion and salary increase and achieve a further upgrade of your career?

With the increase of market uncertainty, the global job market is facing a new round of "cold wave".

It is reported that the number of layoffs of major investment banks in Europe and America will exceed 100,000 in 2022, and a large financial institution in Shenzhen has recently been exposed that it will lay off about 40% in the future. Many banks and securities companies have also begun to plan to implement layoffs at the end of the year.

In terms of salary, according to market statistics, the per capita salary of major securities companies "plummeted" in 2022. For example, the per capita salary of a large securities company in 2022 was only 786,300 yuan, down about 20% from 2021. Life at the bank is not easy either. For example, the per capita monthly salary of a large bank in the first half of 2023 decreased by 13.62% year-on-year.

Alas, a good job is hard to find, but there seems to be a ray of "warm wind" in this cold wave.

According to the data of "ESG Talent Attraction Insight Report 2023", as of April, 2023, the number of new positions in ESG increased by 64.46% year-on-year, and the average annual salary of ESG recruitment was 314,900, up by 11.58% year-on-year.

When you open the recruitment software, the salary of ESG post is indeed "a ride." Investment institutions, enterprises, rating agencies, brokers, consulting companies and other third-party organizations are all recruiting ESG-related talents.

According to a headhunter in ESG industry, "The starting salary of ESG freshmen is now 20,000-40,000, and the monthly salary is even 150,000-200,000".

So, why are ESG jobs so popular?

The concept of ESG can be traced back to the UN Global Compact initiated by UN Secretary-General kofi atta annan in 2000, which emphasized the importance of human rights, labor security, environment and corruption prevention. In 2005, Annan invited the heads of the 50 largest financial institutions in the world to hold the "Who Cares Wins". During the meeting, it was highly agreed that the three elements of ESG are the cornerstones for the long-term stable development of the financial industry in a rapidly changing world.

In order to ensure that the concept of ESG theory is not reduced to theoretical empty talk, the market has explored a road to the development of ESG ecosystem in the past decade or so.

Its implementation path is mainly as follows:

1)ESG guides international organizations, regulatory authorities and exchanges to formulate a set of ecological rules;

2) based on the above rules, enterprises can disclose according to the corresponding industry conditions;

3) Rating and investment consulting agencies publish enterprise ratings in combination with enterprise data;

4) Finally, investors will incorporate ESG factors according to the above information and evaluate the enterprise.

In this context, ESG can form a closed-loop process in the capital market, which permeates all aspects of the ecosystem; In recent years, the increasing investor demand has also pushed financial institutions and other stakeholders to provide higher quality ESG-related products and services.

At present, ESG investment is attracting more and more attention and recognition from the global market.By Q2 of 2023, 5,372 financial institutions around the world have signed PRI, and it is estimated that the compound annual growth rate from 2006 to 2023 will be 28.6%. According to PricewaterhouseCoopers, the global ESG asset management scale will reach 33.9 trillion US dollars in 2026, accounting for 22% of the global asset management scale.

From the structural point of view, the future development potential of China’s ESG market is still huge.Due to the relatively late start of ESG investment in China, as of Q2 of 23 years, the total proportion of PRI signatories in China is only 2.6% in the world, far lower than that in Europe and America.

The "Fourteenth Five-Year Plan" clearly stated that China should implement the new development concept and continue to promote high-quality development in the future.In theory, ESG can provide guiding principles for the development of enterprises in three aspects: environment, society and governance, and point out the way for the high-quality development of enterprises; In practice, ESG can provide methods and indicators to evaluate the performance of enterprises in environmental, social and governance aspects, and provide necessary tools for enterprises to practice high-quality development.

It can be said that the concept of ESG coincides with the concept of high-quality development put forward by China, and with the steady progress of the "Tenth Five-Year Plan", ESG investment will also become popular in China, which is not only an important reason for the continued popularity of ESG in China in the past two years, but also the fundamental basis for enterprises to be willing to train ESG talents with high salaries.

Of course, the ESG industry is so hot now, and its requirements for recruiters are relatively high.

According to the recruitment data, among ESG talents, the total proportion of master’s degree is 81.21%, of which the proportion of master’s degree is 78.2%.

In addition, ESG talents not only know a single financial knowledge, but also need to learn more subjects, such as social science and environmental science. In addition, we will also use big data and artificial intelligence technologies and use data analysis to build ESG rating indicators.

This also puts higher demands on ESG practitioners. It may be that "it is not enough to learn only one subject, but also to have multiple interdisciplinary backgrounds. Therefore, the threshold of ESG is not low, and it needs talents with complex backgrounds", a senior ESG headhunting consultant told Wall Street.

So, how to gain market recognition and enter ESG industry? -It may be a good choice to improve your professional ability by studying CFA exam.

As mentioned above, what ESG industry lacks most at present is the compound talents with outstanding ability. However, due to the late start of domestic ESG market, many practitioners have become monks halfway-self-taught ESG through some short-term training and public information.

This leads to the fact that although it can be explained in theory, it can not be well implemented in daily practical work, which is also one of the main pain points facing the market at present.

However, CFA exam has been verified and assessed by the financial market for many years, and its knowledge system is complete and comprehensive, including economics, financial analysis, corporate governance, portfolio management and other aspects. It can be highly suitable for financial training and can systematically improve candidates’ theoretical basis and practical ability.

More importantly, the CFA exam already contains a lot of ESG content, such as financial report analysis, equity investment, fixed income, alternative investment, portfolio management and wealth planning, all of which include ESG investment integration-related learning content. Candidates can improve their professional ability by preparing for CFA exam, and at the same time learn various concepts of ESG knowledge, which is very important for practitioners who want to enter ESG industry and can effectively face practical challenges in the industry.

CFA Association, as a non-profit association of investment professionals, has the mission of leading the global investment industry and promoting high standards of ethics, education and excellent professionalism. So CFA certificate represents the global investment industry.The highest level and bound by the highest moral standards,Known as the "gold standard",It is similar to ESG’s emphasis on high moral standards and high social responsibility.This is also an important factor for major enterprises and institutions to favor CFA licensees.

As mentioned at the beginning of this paper, in today’s "cold wave" of employment, textual research has become one of the necessary options for financiers to broaden their career boundaries and explore the depth of their career development. With limited energy, it is even more important to get a good certificate and a certificate with high gold content and value.

For friends who want to transform into ESG-related fields in the financial industry, CFA certificate must be your best choice if you want to apply what you have learned, organically combine theoretical knowledge with business practice and be widely recognized by major enterprises and institutions.

* The above content does not constitute investment advice, and does not represent the viewpoint of publishing the platform. Users should consider whether any opinions, viewpoints or conclusions in this article meet their specific investment objectives, financial situation or needs. The market is risky, so you need to be cautious when investing. Please make independent judgments and decisions.

Reporting/feedback

Modern urban suspense movie ＂Until the Fog Begins＂ started in Xiamen, Fujian.

On December 10, 2023, the modern urban suspense movie "Until the Fog" was launched in Xiamen, Fujian. This film is jointly produced by Dingli Zhonghe (Xiamen) Cultural Industry Co., Ltd. and Fujian Zhongce Film Co., Ltd. The producer is Zhuo Ruowei, the chairman of Dingli Zhonghe (Xiamen) Cultural Industry Co., Ltd. As a local film and television enterprise in Xiamen, it has been committed to creating film and television works with Xiamen as the original production. The producer is Zhuang Shaoyang, and he is the executive producer of blockbuster films such as A Bloody Xiangjiang River, Looking at the Road, Heroes with Dreams, Crossing the Fire, etc. The filming of this film is all in Xiamen, and 70% of the shooting scenes are in Siming District of Xiamen.
The film "Until the Fog" tells the story of a well-known screenwriter, Yu Guo, who was repeatedly crushed by the producer and the film market was depressed, so he came to an idle mysterious B&B inn by the sea to create a closed book. Can Yu Guo create a masterpiece here? What secrets did he hide in this homestay inn? What is the final outcome of Yu Guo’s spiritual world? With the interpretation of the plot, these ups and downs will unfold one by one …
This film is directed by the new generation in China, and Cao Ziqiang, who won the best director of the Bolivian Black Cat International Film Festival and the best director of the Bulgarian Sofia International Film Festival, is the screenwriter and director. Wang Hongwei, a famous film actor who has appeared in The Three Gorges Good Man and The Platform, is the producer.
It is particularly worth mentioning that this film first hero Hong Wei is a national first-class actor, and his military-themed works, such as I am a special soldier series, Army One, My Special Battalion and DA Division, are familiar to the audience. This film is his first attempt to transform urban suspense movies.
In addition, Han Qiaosheng, the former famous sports presenter of CCTV Sports Channel, was invited to participate in the film, and young actors such as Li Xiyue, Zhang Yuxuan, Su Hang, Meng Xiangxin and Wang Qianqian performed together.
The film "Until the Fog" is scheduled to be released in the national cinema in the summer of 2024. (Zhuang Shaoyang)
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