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Has Volvo been abandoned because the new product has been delayed?

In 2017, Volvo brought S90 and XC60 products, which have been the main sales force of Volvo for five years. Although it is often necessary to attract users with huge discounts, in terms of sales volume, relying on these two main models, Volvo’s performance in the past five years can be described as brilliant. However, as the product strength became more and more old, Volvo’s sales began to decline, and it was time for Volvo to innovate.

Looking forward to the stars and the moon, Volvo finally released a flagship pure electric SUV—— some time ago. However, in its report, it was impressively written: "It is planned to be produced and sold in the United States in 2023 and localized in China in 2024." In other words, Volvo, whose current main force has already appeared tired, has released new electric products, but it will take two years to meet consumers. Some insiders believe that the pace of Volvo is still so slow in the new energy era, and it is afraid of being abandoned by the market.

At present, if we only look at the sales data of Volvo, there is something gratifying, because in this market where the epidemic situation is repeated and traditional luxury cars and fuel vehicles are eroded by new energy sources as a whole, compared with those friends who are prone to decline by more than ten or twenty points, the cumulative sales of Volvo in the first 11 months of this year has declined by 7.4%.

But Volvo’s real pain lies not in its sales volume, but in its price and brand image: as early as two or three years ago, Mercedes-Benz and Lexus were still increasing their prices, but XC60 was already in a state of "fracture price", with an average discount of 60,000 to 70,000 yuan, and S90 in some areas could even be discounted by 100,000 yuan. On the surface, Volvo’s guide price can still keep up with the first-line luxury, but in fact its price system has almost slipped to the point of competing with joint ventures for the market.

Judging from the financial report, as early as 2019, Volvo’s operating profit in the first half of the year fell by 30%; In the second half of the year, the growth rate of 0.8% was barely maintained through layoffs and other means. In the first half of this year, Volvo’s revenue alone fell by 14.1%; The net income has been completely negative, with a negative growth of SEK 1.171 billion, which dropped by 134.5%. During this period, although Volvo has set foot in PHEV, the actual performance of T8 power is not inferior to that of BBA, but Volvo’s popularity in the hybrid world is not as high as its "Raytheon Hammer" headlights. At this point, Volvo is in urgent need of an innovation.

Fortunately, in the era of electrification, BBA and Lexus, the top four traditional luxury markets, have not come up with strong gestures and products, and consumers no longer give face to their brands and popularity. This can be said to be an excellent opportunity for other so-called "second-line luxury" to break through.

Volvo’s attitude of transforming into electrification is also quite firm: first, it transferred the main shares of Aurobay to Geely, and at the same time announced that it would stop production of pure fuel vehicles in 2025, which announced that it officially withdrew from the research and development of internal combustion engines and focused on electrification. However, the flagship electric technology exhibited by EX90, as well as the latest design, technology and concept, cannot help worrying about Volvo’s future.

First of all, this car was built on the SPA2 platform. Although this is an upgraded platform of SPA, SPA is an oil-electricity sharing platform that has never exploded and has never had a well-known black technology. Even the initiator of Volvo’s big price reduction came from this platform. The upgraded SPA2 is also not surprising: the maximum battery life of the EX90 is only 600 kilometers, and the minimum is only 467 kilometers (competing products can generally be 50-100 kilometers higher); The 8155 chip (which is the mainstream now, and will certainly be compared in two years) used for car engines, and the driving assistance computing power is 250TOPS (now many domestic flagships have a computing power of over 1,000, and most high-end models are in the range of 407Ps, 770N·m, 503Ps and 910N·m), but this is also compared with other traditional luxury brands.

In addition to the book parameters, the face value of EX90 also gives people a feeling of "XC90 pure electric version" (of course, this is indeed shared by oil and electricity platforms). Not only is the appearance lacking freshness, but the simple interior is also difficult to remind people of the word luxury. In addition to these most important information, EX90 is left with some "flowers": for example, its seat is made of environmentally friendly materials made of PET plastic bottles and resin; For example, the car will be equipped with sensors to detect whether children or pets are left behind; It can even charge in reverse, and use its cruising range of up to 600 kilometers to "feed back" the power grid or other vehicles.

As for the product strength of EX90, to be honest, even if it goes on the market at the end of 2022 and sets a price similar to that of XC90 (starting at 500,000), compared with its competitors, it is in a state where there are basically no advantages but many shortcomings. Compared with the new cars produced in recent years, the disadvantage of EX90 is even greater.

To give a few simple examples, the 11.4 million version of Aouita can have a battery life of 680 kilometers, and the entry version has a horsepower of 578Ps; Tucki G9 not only reached 700+, but also gave 508TOPS computing power; And those extended-range players who have broken thousands of battery life are even more annoying. In addition, technologies such as in-car life detection and reverse charging have already been seen in the domestic camp. The strength of EX90, which is average in book and not new in technology, is dangerous even in the 400,000-level market. But EX90 not only has a high probability that the price will be higher than XC90, but also will not be made in China until two years later … Such a performance certainly makes people uninterested.

More importantly, as a flagship, EX90 not only has low expectations, but also makes people’s thoughts on Volvo’s new products drop to freezing point. Is the future Volvo electric car the appearance of this current model after changing from oil to electricity, with a simple vertical screen interior? Compared with the extreme krypton that has blossomed in the high-end market, is Volvo’s future performance and battery life just like this? For the increasingly important intelligent travel, is Volvo such a mentality of running behind others? If so, in the new energy era, let alone Volvo’s luxury status, it will lack characteristics and competitiveness even if it is downgraded to an ordinary brand.

It must be said that Volvo, which is slow in electrification and weak in strength, not only faces being abandoned by the market, but also seems to be at arm’s length with Geely Group. Two years ago, the two companies announced that they would really merge into a group company, but the result after that was not only that the merger failed, but also that their cooperation in the power field came to an end. During this period, not only did Krypton successfully rush into the mid-to-high-end electric vehicle market of 300,000-400,000 grades, but also the geometric new energy, which is the main entry-level market, became the enemy of Ai ‘an. Geely even used the vast structure of SEA to help smart jump from the 100,000-grade fuel market to the 200,000-grade pure electric vehicle market, and the monthly sales volume of 1,000+was also higher than before.

On the other hand, Volvo is determined to realize electrification as soon as possible, but its real strength is still in the stage of plug-in+oil-for-electricity exchange. No matter whether SPA2 compares with the vast architecture of SEA or EX90 competes with Krypton 001, Geely can’t pretend to be a "teacher" when it comes to electrification, but it needs to ask this "senior" some difficult problems about the China market. The reason why the merger of the two companies broke down is probably because Volvo, whose car business was only $1.8 billion at the beginning, has an IPO valuation of nearly $30 billion after ten years of growth, which makes it have the idea of going solo, and perhaps makes it offer a price that even Geely, a "diamond VIP" in the acquisition industry, can’t bear in the merger negotiation.

In fact, Volvo needs Geely more now than it did 12 years ago. Not only because of the huge capital investment required by electrification technology, but also because of Geely’s achievements and strength in this field. For example, in the embarrassing period when Volvo’s sales and profits are both declining, Geely’s vast SEA architecture can help it tide over the difficulties.

However, these two brands in the same group began to "play their own games" in the field of electrification, which needs to concentrate on doing big things: they are extremely separated and independent; Volvo has never been able to use the vast structure of SEA. After 12 years, the couple finally began to sleep in separate rooms. Judging from the situation, Volvo’s soaring valuation is only temporary, and Geely, which has already taken off geometrically, has grasped the future. If we really want to part ways, Volvo may be the one abandoned by superior resources.

Summary:Among many luxury brands, Volvo never shows its edge, and rarely shows its ambition to surpass anyone. From the cost performance of products to the main concepts of safety and environmental protection, it even has many unique places. But after these years, Volvo’s main ideas have not been further recognized by domestic consumers. The slow pace of updating has led to a brand that cannot catch up with the high-end market at the price level and must be discounted in the main market. Faced with this situation, Volvo’s determination to cross the rubicon and "fully and quickly" electrify is worthy of recognition, but its achievements are obviously difficult to reverse the current decline. What’s more, the localization time of EX90 has been set in 2024, and it and Geely have begun to "drift away" in technology … So, Volvo may once again usher in a cold winter.

Guangzhou Automobile Science and Technology Day 2024: All-solid-state battery/no-picture pure visual intelligent driving, etc.

  [Pacific Auto] On this year’s Science and Technology Day, three key messages were announced, namely GARCIA’s unmanned pure vision autopilot, GAC’s all-solid-state battery, the new intelligent light architecture iGLCA, and the E9 electric welfare version went offline. The first two items will be installed on the model in 2026.

  No-map intelligent driving is the place that all car companies want to break through, while the pure vision scheme is to abandon sensors such as laser radar and only identify obstacles around the vehicle through the camera, which provides reference for vehicle control decision-making for intelligent driving system. On Guangzhou Automobile Science and Technology Day in 2024, Guangzhou Automobile officially released NDA, a map-free city that does not rely on high-precision maps. According to the official, Guangzhou Automobile’s map-free NDA can be opened regardless of the urban main roads, expressways, narrow streets, barren hills and wild roads and country roads, as long as there is no map NDA in the area covered by navigation.

  This system has basically realized the function of high-speed and urban NDA in Guangzhou’s core urban area through the ability to accurately understand complex traffic roads, the ability to identify traffic lights and the ability to deal with complex and changeable scenes. It is reported that after the official release of the city map-free NDA today, it will be launched by the new Haobo HT in the near future, and strive to achieve national coverage in the second half of the year.

  Two automatic parking modes were demonstrated on the spot, one of which was a vertical parking space facing the broken road and close to the broken road. The driver can complete the whole reversing action with his hands without taking over as long as he chooses the target parking space in the car. In this process, the overall performance is like an old driver. He will first find a spacious place to transfer the body, and then park the car with about 2-3 hands, and the wheels on both sides will not press the edge of the mechanical parking space.

  There is also a kind of remote parking that people leave the car near the mechanical parking space, only to see that Haoplatinum GT still stops in the parking space very smoothly, and the overall performance is the same as that of the old driver.

  On-site experience of a Haobo GT model test car equipped with this map-free intelligent driving function, to sum up, it is to face complex road conditions, such as full cars on both sides, electric cars in the same direction or retrograde, cars in the same direction occupying roads and borrowing opposite lanes, and other systems can be handled perfectly without manual takeover. The daily operations such as stopping, starting and turning automatically are close to the performance of old drivers.

Chery tiggo 8PLUS kunpeng edition will be on the market soon, which is more expensive but stronger.

The Tiggo 8 series is undoubtedly the most important model in Chery’s product matrix, which can basically contribute more than 10,000 vehicles to the brand every month. Under Chery’s big single product strategy, the current Tiggo 8 series has formed a high and low camp of Tiggo 8PLUS+ Tiggo 8, covering the price range of 80,000-160,000. Chery has been continuously tapping its market potential for this hot-selling product. Not long ago, it launched the Tiggo 8 Kunpeng version and added 2.0T power. The Tiggo 8PLUS Kunpeng version will also be launched tonight.

The modeling design of the Tiggo 8PLUS Kunpeng Edition is consistent with the original 1.5T and 1.6T series, but it is different from the Tiggo 8. The interior of the polygonal grille on the front of the car is chrome-plated in star lattice, and two groups of L-shaped light sources are used in the narrow headlights on both sides, which is more recognizable after lighting, and the whole front face is relatively more refined than the original design.

The side is not big, the shape is stable and atmospheric, and the two-color wheel hub highlights the movement. The rear part doesn’t use penetrating taillights like the Tiggo 8, but the black and white decoration inside is also quite individual, and a large number of horizontal lines also outline a strong level of big mouth. It is worth mentioning that the car uses a bilateral four-way exhaust hole design, which indicates good performance.

The interior uses the popular digital cockpit style. The central control panel and the instrument panel form a double screen design. There is also a touch control panel in front of the bar. The three screens create a strong scientific and technological atmosphere, and a small number of physical buttons are set in the car, which is convenient for quick operation.

In the configuration part, the Tiggo 8PLUS Kunpeng version will come standard with front and rear airbags, panoramic sunroof, induction electric trunk, dual 12.3-inch screen, 360-degree panoramic image, voice recognition system, navigation, car networking, OTA upgrade and other functions. In addition to the heroic version, lane departure warning, lane keeping assistance, road traffic sign recognition, full-speed adaptive cruise, active braking and built-in driving recorder will also be equipped.

The dimensions, length, width and height of the new car are 4722/1860/1745mm and the wheelbase is 2710mm, which is quite spacious for a five-seat car. The trunk volume can reach 889L in normal state, and it is 1930L in the back row.

The Kunpeng version uses a 2.0TGDI turbocharged engine with a maximum horsepower of 254Ps and a peak torque of 390N·m, which has appeared on many Chery models. It is reported that the car can achieve a zero-speed acceleration of 7.3S, and the vehicle will also be equipped with a new generation of electronically controlled intelligent four-wheel drive system, with various driving modes such as economy, sports, snow, mud and off-road, which can adapt to more different road conditions.

The Kunpeng version will be more expensive than the cash price, and the current pre-sale price is 1419-169900 yuan, but the richer configuration and stronger power performance are undoubtedly very worthwhile. At present, the Tiggo 8 series has become the sales force of the explosive family in the market, and the arrival of the Kunpeng version has further improved the product layout, which is believed to contribute to the sales growth.

Visit the China International Import Expo(CIIE) National Exhibition Hall: Learn from each other, promote exchanges and cooperation and seek a win-win situation

  National Convention and Exhibition Center (Shanghai) West Entrance. (Xinhua News Agency)

  Cambodia shows "development and opportunity"

  The shape design of the Cambodia National Pavilion originated from the Royal Palace in Cambodia, focusing on the traditional culture and special commodities of the Khmer nation. Economic Daily-China Economic Net reporter Zhang Bao for the picture

  The National Pavilion of Cambodia has strong national cultural characteristics, and the whole pavilion "copied" pictures of the Royal Palace of Cambodia, Angkor Wat and other famous temples in Cambodia. On the big screen in the museum, there is a promotional film on Cambodia’s trade, economy and tourism development.

  "Cambodia hopes to show traditional Khmer culture and special commodities, introduce the investment, trade and tourism environment, and invite countries to share cooperation opportunities." According to China’s embassy in Cambodia, business counselor Wu Guoquan, the first China International Import Expo(CIIE) brought Cambodia a full harvest, and China-Cambodia economic and trade cooperation was tangible and fruitful. In this year’s China International Import Expo(CIIE), Cambodian people from all walks of life are more enthusiastic. The special products such as cassava, pepper, cashew nuts, palm sugar, fish sauce, coffee and handicrafts displayed in the museum have attracted many visitors to buy them.

  In addition to specialty products, Cambodia focused on Cambodia’s trade and economy, Khmer culture, tourism and investment projects this year. A poster attracted the reporter’s attention. Under the words "Development and Opportunity", there was a picture of a vast blue sea with pleasant scenery. Gao Chunhui, director of the operation center of Tianjin Youlian Investment Development Group Co., Ltd., told the reporter that the group has been in Cambodia for 12 years. The Cambodia-China Comprehensive Investment Development Experimental Zone and Cambodia Qixinghai Tourism and Holiday Zone written on the poster are one of the 11 key cooperation projects for China-Cambodia capacity investment jointly signed by China and Cambodia in October 2016.

  Gao Chunhui said that the group hopes to use China International Import Expo(CIIE) to attract foreign partners to invest in Cambodia. Cambodia has the best coastline, precious mangroves, good business environment, friendly people and sufficient labor force. "Over the past three days, many companies have come to dock and are interested in investing in tourism and other industries in Cambodia. We feel very rewarding. Later, we will continue to dock, hoping that they will visit Cambodia and share ‘ Development and opportunity ’ 。” (Economic Daily-China Economic Net reporter Shen Zezhen Zhang Bao)

  Jamaican eagerly awaits China’s investment.

  Visitors taste Jamaica’s Blue Mountain Coffee. Economic Daily-China Economic Net reporter Zhou Mingyang photo

  Jamaican was one of the 15 guest countries in the second China International Import Expo(CIIE) and participated in China International Import Expo(CIIE) for the second time. The Jamaican National Pavilion shows its achievements in agriculture, tourism, mining, logistics and other fields to consumers in China, expecting to reach deeper and wider cooperation with China.

  Jamaica is located in the western part of the Caribbean, with superior geographical position, rich natural resources and mineral resources, good climatic conditions, and the port with the highest throughput in the Caribbean. This year, the theme of the Jamaica Pavilion is "Doing business in Jamaica", and "Investment, trade and connectivity" are the three key words of Jamaica’s participation. I hope that by participating in China International Import Expo(CIIE), more people will know about Jamaica’s business environment and investment environment and invest in Jamaica.

  The front of the "bar" in the Jamaica Pavilion is very lively, and the audience waiting to taste Jamaica’s blue mountain coffee and rum lined up in a long line. The whole Jamaica Pavilion is full of attractive coffee and wine. Ni Kaolian, general manager of Nijie Business Consulting (Shanghai) Co., Ltd. is based in Shanghai and is responsible for investment consulting, product procurement, tourism information consulting and cultural exchange between China and Jamaica. She told reporters that participating in the first China International Import Expo(CIIE) made more people begin to understand and pay attention to Jamaica.

  This year’s China International Import Expo(CIIE), Jamaica brought many high-quality products, such as lobster, coffee, tea, rum, sauces and so on, which are popular among China consumers. "Frozen lobsters from Jamaica can already be bought in China. This year, we will launch a fresh lobster business, and China consumers can taste fresher Jamaican lobsters."

  Tourism is the key project promoted by Jamaica this time. Jamaica has beautiful beaches. Visitors can experience surfing, rowing, diving and other marine projects, and eat delicious seafood and exquisite dishes. Visitors can also experience "farmhouse music", be a "Caribbean farmer", harvest sugar cane like locals, make rum by themselves, and even ride horses in the sea. More importantly, Jamaica’s culture is diverse. Being in Jamaica, you can appreciate the integrated culture of the whole Caribbean.

  Ni Kaolian said that Jamaica has vast farmland, developed agricultural and processing infrastructure, abundant low-cost labor and huge market opportunities. With the expansion of Panama Canal, Jamaica’s logistics industry has developed rapidly. "Jamaica is a good place to do business. Welcome more China friends to visit Jamaica!" (Economic Daily-China Economic Net reporter Zhou Mingyang)

  India expands bigger export market

  The India Pavilion displays the development achievements in the fields of service trade, science and technology in India. Economic Daily-China Economic Net reporter Zhu Lin photo

  Stepping into the National Pavilion of India, the colors dominated by white and blue give people a fresh and quiet feeling. The person in charge told the reporter that China people are familiar with India’s long history, rich culture, special cuisine and colorful art, but what they want to show at the China International Import Expo(CIIE) is an India that is changing with each passing day and full of infinite possibilities.

  "Indian vaccines are exported to 150 countries and regions around the world; India has become a global small car manufacturing center; India ranks fifth in adopting automation technology on a large scale … …” Indian Minister of Commerce Anup Wadhawan said in a message to China International Import Expo(CIIE) that China International Import Expo(CIIE) provides a unique opportunity for Indian exporters to explore new opportunities and further expand their trade footprint and market share.

  In the museum, India displayed its development achievements in service trade, tourism, culture, food and other major industries and science and technology. Sharad Kumar Saraf, President of the Federation of Indian Export Organizations, said that China International Import Expo(CIIE) is an ideal platform for inviting China enterprises to invest in India.

  "By 2028, India will become the third largest economy in the world" — — This is a propaganda slogan in the India Pavilion. The head of the India Pavilion said that it is becoming more and more convenient for Indian goods to be exported to China. In the fields of pharmaceuticals, information technology and agricultural products, which have global influence and competitive advantages, there will be more room for cooperation between India and China in the future.

  The head of India National Agricultural Cooperative Marketing Federation Co., Ltd. said that China’s continuous opening-up and the implementation of various convenient measures to attract foreign enterprises to enter China provided a very good opportunity for Indian enterprises to enter the China market.

  In the India Pavilion, an exhibitor from Guangxi stopped for a long time at the booth where spices were placed and studied all kinds of spices with great interest. "India is famous for its spices, some of which are not available in China. Communicate with Indian exhibitors on the spot and learn more market information, which is very informative. We can cooperate and complement Indian companies. " (Economic Daily-China Economic Net reporter Zhu Lin)

  Russian "hard core" exhibits become "online celebrity"

  The Russian National Pavilion attracted many visitors. Economic Daily-China Economic Net reporter Gao Xinggui photo

  The second China International Import Expo(CIIE) Russian National Pavilion was bursting with popularity, and Russia’s rich cultural heritage and advanced scientific and technological achievements gathered in the pavilion, making people dizzying.

  A "Golden Russia" limousine spliced in black and white has become a well-deserved "online celebrity" in the exhibition hall, and an endless stream of spectators came to watch the "punching in", many of whom came to find out. In addition to luxury cars, there are blue and white new medium-sized narrow-body passenger planes, red and white firefighting helicopters, and blue-green world-leading icebreaker & HELIP; … All kinds of "hard core" equipment are amazing.

  The Russian National Pavilion also highlights areas where China and Russia are cooperating or have promising cooperation prospects, including aviation and shipbuilding, agriculture and energy machinery manufacturing, digital economy, intelligent robots and jewelry technology. Russian companies participating in the exhibition cover meat and poultry, honey and grain, dairy products, candy and other industries.

  "Russian companies are very interested in China International Import Expo(CIIE). Our primary goal is to clarify the variety and scope of goods that Russian manufacturers are going to export to China, maintain the enthusiasm of those industries that already have good export potential, establish the supply of high-tech products, and focus on promoting export areas directly related to modern trends and technologies. " Alexei Kozevnikov, Senior Vice President of Russian Export Center, said.

  "The market docking area between the two countries is packed and very popular." Jiang Ding, vice president of Guangdong Imported Food Association, said that trade service is a bridge for Chinese and Russian enterprises to understand each other, which helps Russian enterprises to know more about China’s economic and trade policies and market consumption characteristics, improve their products in a targeted way, and at the same time, let China buyers know more about Russian enterprises’ product characteristics and make more rational and effective choices in the huge foreign market.

  Fana Gaulias Wine Company is one of the three major Russian wine producers. Misa, the company’s senior export general manager, told reporters that the first China International Import Expo(CIIE) has improved the brand awareness of the company. At present, China has the largest share in the company’s export market, and the future goal is to increase the sales volume of China by five times.

  This year marks the 70th anniversary of the establishment of diplomatic relations between China and Russia. Alexei Gruzdev, Russian Deputy Minister of Industry and Trade, said that Russian-Chinese relations are currently in an all-round positive development stage, the economic and trade exchanges between the two countries are increasingly stable and expanding, the cooperation projects between the two sides are increasing year by year, and the trade is increasingly diversified. Talking about the goal that the bilateral trade volume between Russia and China has exceeded 200 billion US dollars, Gruzdev said that promoting the implementation of this goal will help promote the comprehensive strategic partnership of cooperation between the two countries in the new era. (Economic Daily-China Economic Net reporter Qu Lihua)

  Italy promotes technology and design

  The Leaning Tower of Pisa, the Colosseum of ancient Rome, the Milan Church and the Plaza Saint Kyle, the "most beautiful living room" in Europe, are the four famous Italian pavilions, which make many visitors stop to visit and feel different Italian tastes.

  "Integrating the most representative architectural elements in the Italian urban landscape into the exhibition area by modern and scientific means not only shows the profound Millennium meaning of the Renaissance country, but also simply and clearly conveys the rich connotation of the long-term friendly relationship between Italy and China, as well as the hopes and demands for the future, and enhances the audience’s sense of experience. This is the original design intention of the Italian Pavilion." Ma Shizhen, chief representative of the Shanghai Representative Office of the Italian Foreign Trade Commission, said.

  The theme of this year’s Italy Pavilion is "Italian Technology and Design along the New Silk Road", and its exhibits are jointly selected by the Italian Industrial Design Association and the Italian National Fashion Association, including innovative contents created by young designers for the fashion industry, elaborate promotion videos, interactive exhibits introduction, etc., which fully display Italy’s high-tech products and advanced design concepts.

  On the first floor of the exhibition hall, there is a wide wooden bench, which attracts many spectators to sit down. The staff told the reporter that the chair looks simple and natural, but it can be used as a charging pile for electric cars, or for charging mobile phones and computers. The designer’s clever mind is hidden in the inconspicuous details.

  The Italy Pavilion has also specially produced an application program. The full-motion video generated by 360-degree shooting technology enables visitors to visit four Italian cities in a virtual environment through realistic images, and to have an overview of the unique historical imprint and cultural precipitation.

  According to reports, the Italian delegation covers all fields, with more exhibitors in consumer goods, agribusiness and technical departments. Exhibitors include not only well-known companies such as Maserati, Alfa Romeo, Ferriero, Iveco and Leonard, but also many Italian small and medium-sized enterprises that are not well-known in China.

  Geographically speaking, although China and Italy are far away, the ancient Silk Road connects China and ancient Rome. Italian President Mattarella once said that this is a close link between Italy and China. In March 2019, Italy and China signed a memorandum of understanding on the Belt and Road Initiative, becoming the first G7 member to join the Belt and Road Initiative. At present, Italy has become China’s fifth largest trading partner in the EU, while China is Italy’s largest trading partner in Asia.

  "2020 will mark the 50th anniversary of the establishment of diplomatic relations between China and Italy." Italian Minister of Foreign Affairs and International Cooperation Luigi Di Mayo said that Italy is willing to play an active role in promoting the development of EU-China relations, and will work with China to strengthen cultural exchanges and consolidate and deepen friendship and cooperation between the two countries. (Economic Daily-China Economic Net reporter Yang Zhongyang)

7000 units a day! Huawei car, completely exploded! Yu Chengdong sent a message: It’s not easy to come back to life.

According to national business daily news, it’s almost a month since the release of the new M7 in the world of inquiry. Following the decision of 30,000 units in September, the new M7 in the world of inquiry has been reported frequently recently, and Yu Chengdong has also published a post in the circle of friends recently to evaluate the sales situation of the new M7 in the world of inquiry.

Yu Chengdong comments on new M7 sales: It’s not easy to come back to life. 

On the evening of October 6th, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of smart car solutions, talked about the sales of the new M7 in the circle of friends. He said that on October 6th, the number of new M7s in the world reached 7,000, compared with 3,500 yesterday and more than 10,000 in two days. Since the release of the new M7 on September 12th, the first sale has exceeded 50,000 sets. "It’s not easy to come back to life!" Yu Chengdong said.

According to the sales ranking of Know Car Emperor, the sales of Huawei’s M7 dropped sharply. From the monthly sales of more than 1200 units at the beginning of the year to more than 400 units in June. The monthly sales volume of M7 has not exceeded 1,000 units for four consecutive months, and the sales volume of the brand in the world has been shrinking to less than 10,000 units.

The new M7 is scheduled to be 30,000 units in September!

On September 12th, AITO introduced the new M7 to the market. Five new models were launched, and the price range was 249,800 ~ 329,800 yuan, which was over 38,000 yuan lower than the previous model price (288,000 yuan).

One day after its listing, the new M7 in the world of inquiry received an order of over 15,000 vehicles, and on the weekend of the same week, the official announced that the new M7 in the world of inquiry would exceed 2,000 vehicles and 2,700 vehicles in a single day.

According to AITO WeChat official account, since it was officially listed on September 12th,The daily average of the new M7 in Wenjie is set at 1500+, as of September 30th,Accumulated 30,000 sets..

It is understood that AITO asks the new M7 to push the big five-seat model on the basis of the original six-seat model. Yu Chengdong, managing director of Huawei, terminal BU CEO, and then CEO of BU, a smart car solution, said: "As a brand-new model upgraded, AITO has invested more than 500 million yuan in the overall upgrade. The new car is equipped with Huawei HarmonyOS Intelligent Cockpit 3.0 and Huawei Advanced Intelligent Driving 2.0."

The launch of new cars is very important for the world to boost sales. Since the beginning of this year, the sales volume of the world has been under pressure.According to the production and sales data of Celestial, in July and August this year, the sales of Celestial cars decreased by 45.69% and 67.52% year-on-year, which made its sales in the first eight months of this year also decrease year-on-year. It is understood that in the production and sales express of Cesare Group, the sales source of Sailis automobile is mainly the series of models.

At the same time, WeChat official account, AITO’s WeChat, no longer discloses the delivery volume every month this year, but only discloses the data sporadically. In April this year, AITO delivered 4,585 new cars, 5,629 in May and 5,018 in August. There is no good news that the monthly delivery volume has exceeded 10,000. In August last year, the delivery volume of the series of vehicles in the world exceeded 10,000, and the sales volume in October reached the peak of 12,000.

In response to the fluctuation of sales volume in the world, Yu Chengdong previously responded that sales volume is only the result of a certain development stage, and what is reflected behind it is actually the relationship with users. Due to inexperience and inexperience, I have taken some detours. At this time, I need to give full play to my own advantages, have determination and insist on making the ultimate products.

Original title: 7000 units a day! Huawei car, completely exploded! Yu Chengdong sent a message: It’s not easy to come back to life.

Editor: Rao Zhimei Editor: Zhang Songtao Audit: Feng Fei

Xingyue L in Tongling area is on sale with a discount of 15,000 yuan! Act quickly.

In the preferential promotion channel in Tongling, car home, preferential promotion activities are being carried out, with the highest preferential amount reaching 15,000 yuan. Now the minimum starting price for purchasing Xingyue L is 122,200 yuan. If you want to get a higher discount, please click the "Check Car Price" button in the quotation form to learn more about the discount.


The Xingyue L car system adopts a streamlined design language, and the front face shape is very modern. Its air intake grille is decorated with a large area of chrome plating, which echoes the body lines, showing a sense of luxury and dynamism. The overall style of the car body is fashionable and the lines are smooth, which highlights its sense of movement and fashion. The side of the car body adopts double waistline design, which makes the car body lines smoother and the visual effect more dynamic. The rear of the car adopts the exhaust layout of four sides, creating a strong sporty atmosphere. The overall design style is simple and atmospheric, which meets the aesthetic needs of young people and highlights their fashion and sports positioning.


As a medium-sized SUV, the length, width and height of Xingyue L are 4770*1895*1689mm, the wheelbase is 2845mm, and the front and rear wheel tracks are 1610mm respectively. The lines on the side of the car are smooth and concise without losing the sense of strength, which highlights the stability and atmosphere of the whole car. Tyre size is 235/50 R19, which is the same as tyre size before and after, which makes the whole vehicle feel more harmonious. The rim adopts a multi-spoke design, which complements the style of the whole vehicle and shows the luxurious temperament of Xingyue L.


The interior style of Xingyue L is simple and exquisite, and the steering wheel is wrapped in leather, which makes it feel comfortable and supports manual adjustment up and down and back and forth. The center console is equipped with a 12.3-inch large screen, which supports voice recognition control such as multimedia system, navigation, telephone, air conditioner and skylight. The seat is made of imitation leather. The front and rear adjustment, backrest adjustment, height adjustment and lumbar support are supported by the main and co-pilot seats. The driver’s seat also has heating and ventilation functions. The front seats are also equipped with electric memory function. The rear seats can be scaled down to provide passengers with a more comfortable ride experience. In addition, the front and rear rows are equipped with USB and Type-C interfaces, which is convenient for users to connect devices such as mobile phones.


Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160 kW and a maximum torque of 325 N m.. This engine uses a 7-speed wet dual-clutch gearbox, which can provide a smooth shifting experience. Its power performance is excellent, it is very comfortable to drive, and it also has high fuel economy. Both urban driving and high-speed driving can meet the user’s demand for power performance.

On the exterior design of Xingyue L, the owner of car home said that he liked it very much. Its atmosphere, smooth lines and urban fashion design style make people recognize Geely’s family-style car head design at a glance, which is particularly recognizable. In addition, the dynamic lines of the car body are also very exciting. It can be said that the exterior design of Xingyue L is very successful in the eyes of car home owner @ar4njp8t9.

The Shandong International Auto Show will be opened on December 8, and exquisite gifts such as LCD TV and washing machine can also be drawn on the spot.

Original title: Visit the auto show, free to smoke luxury cars for half a year. Shandong International Auto Show will open on December 8, and you can also smoke LCD TVs, washing machines and other exquisite gifts.

Source: Popular Newspaper Peninsula News

Original title: Visit the auto show, free to smoke luxury cars for half a year. Shandong International Auto Show will open on December 8, and you can also smoke LCD TVs, washing machines and other exquisite gifts.

Source: Popular Newspaper Peninsula News

Peninsula all-media reporter He Xinyi

Always believe that good things are about to happen! For example, driving a luxury car for half a year for free! In order to give back to the support of fans, the organizer of Shandong International Auto Show has set up a heavy lottery for this exhibition. The ultimate prize is the half-year use right of Janice GV80, as well as exquisite prizes such as LCD TV and washing machine. The series of prizes will be drawn on the spot under the witness of the notary office. The key is that there is no threshold for this lottery. As long as fans go to the scene to scan the QR code of the lottery and fill in the information, they will enter the lottery pool, and all kinds of prizes will have the opportunity to come to them, which makes them feel beautiful. I saw the car, photographed the car model, bought the car I wanted, and there are rich prizes waiting to be won. Isn’t this the best thing in December?

Reduce the price to "unbelievable"

How fierce is the competition in the auto market? Consumers who have seen cars know that dealers who sell cars know that all kinds of new cars equipped with the latest technology are constantly entering the market and impacting market share. The key is that the prices are particularly attractive. A friend told reporters a few days ago: "What do you think of Ai Ruiya from Dongfeng Nissan? Before entering the market, it was more than 260,000, and then the official price was reduced. But now the old terminal has a battery life of more than 180,000 kilometers. I have been paying attention to it before, but I just think it is too expensive. Now it falls into an acceptable range and is ready to win it at the auto show. " In this regard, he feels very excited, and the big price reduction of Italian cars is probably the best thing to buy a car at the end of the year. The discount is far more than that. For example, the Buick new energy SUV E5, which was listed some time ago, showed the determination of traditional car companies to defend the new energy track at a price of over 200,000 yuan. However, this car recently launched a pioneer version with a price of only 169,900 yuan. Although the configuration has been adjusted, the configuration related to driving comfort and safety is all there. A new energy joint venture SUV with a length of nearly 4.9 meters is less than 170,000 yuan. Can you think of this? There are too many surprises at the auto show. Traditional fuel vehicles and new energy vehicles are "rolled up", while new energy vehicles are not allowed to each other in configuration. The models equipped with laser radar are less than 200,000, and medium and large SUVs like Feifan R7 are equipped with Bach cockpit, which is only 189,900 yuan, which is great value!

It is reported that the participating models of Shandong International Auto Show are very complete, and various hot-selling brand coefficients are present. According to the latest statistics, the participating brands include Tesla, Mercedes-Benz, BMW, Audi, AMG, Lexus, Cadillac, Volvo, Jaguar, Land Rover, Janice, SMART, Lincoln, BMW MINI, imported Volkswagen, Alfa Romeo, Jeep, imported Mercedes-Benz commercial vehicle, Ford Zongheng, Volvo New Energy, Maserati, Hongqi, Equation Leopard, Ideal, Tengshi, Haobo, Lan. AITO Automobile, Tank, Zhijie Automobile, Feifan Automobile, Aouita, Polar Fox, Polar Star, Zhiji Automobile, Nezha Automobile, Zero Run Automobile, Changan Deep Blue, Geometric Automobile, FAW-Volkswagen, Jetta, dongfeng fengshen, Dongfeng Scenery, Dongfeng Popular, Guangqi Honda, Beijing Hyundai, Guangqi Honda New Energy, WEY (Wei Brand), Euler, Ruilan, Changan Mazda. Guangzhou Automobile Chuanqi, Dongfeng Honda, Dongfeng Nissan, Guangzhou Automobile Toyota, SAIC Volkswagen, Skoda, SAIC Datong Passenger Car, Dongfeng Peugeot, Dongfeng Citroen, Lectra, Buick, Changan Ford, BYD, Beijing Automobile, Great Wall Haval, Geely Automobile, BAIC Manufacturing, Virtue RV, Datong RV, etc.

Go, go, go Watch the car lottery

Regarding the lucky draw, I believe that many fans have always faced it with a "dubious" attitude, as many friends have said, "If you give something, what good things can there be"! Before that, in order to make this Shandong International Auto Show the "most dazzling star" of the exhibition at the end of the year, the organizer can be said to have taken pains to carefully set up the lucky draw activities, and all kinds of prizes were piled up. For example, the ultimate prize was the half-year right to use the GV80 2.5T As for this model, you can go to the GV80 booth at the Shandong International Auto Show site and have a look. It is full of luxury and various configurations, with a price of 672,800 yuan. Moreover, a few months ago, the reporter commented on GV80, which is equipped with a 2.5T four-wheel drive power system. It has no sense of driving control, and there are five, six and seven seats to choose from to meet the needs of the whole family. What’s important is that the luxury atmosphere inside the car is really strong. After all, it is the brand of Mercedes-Benz BMW. No matter the stitching, color matching and even the smell inside of the car, people will feel that this car is not cheap.

There is only one grand prize, and everyone will definitely not be satisfied. For this reason, the organizers have also specially invested in LCD TVs, washing machines and other prizes, all of which are affordable products for everyone. In order to ensure the fairness and impartiality of the lottery, fans need to go to the designated location of Shandong International Auto Show, scan the special QR code and fill in their personal real information, and enter the lottery pool. The prizes will be drawn under the witness of the staff of Qingdao Notary Office, and the lottery procedures and links will be guaranteed to be true and effective.

A variety of heavy new cars will be unveiled.

It is reported that this year’s Shandong International Auto Show will open the No.1, No.2 and No.4 pavilions, and the heavyweight new cars of major brands will shine on the booth. For example, Tesla Huan’s new Model3, Aouita 12, Haobo HT, BYD Song L, Kia EV5, Zhijie S7, BRONCO Fierce Horse, Ranger …

"The Ranger has just been exhibited at the Guangzhou Auto Show. At this Shandong International Auto Show, it will also be unveiled together with BRONCO Fierce Horse and F150 Raptor. At present, this pickup truck is in the pre-sale stage, and it has been delivered one after another at the end of December, with a price of 158,800 yuan. This new car was made at Shandong Auto Show, just in time to catch up with a wave of benefits, such as the first owner’s lifetime engine, gearbox original factory warranty, 5 years of free traffic, 3,000 yuan of vertical and horizontal coupons, 3 years of free road rescue, up to 3 years of financial interest-free or 1 year of interest-free half-payment and half-loan. If you book before December 12th, you can add an extra 2,000 yuan of vertical and horizontal coupons, and the value of 3,000 yuan of Danxia orange is limited to free car color. "Guo Shenggan, marketing director of Ford’s vertical and horizontal Qingdao Fuyue longitudinal enjoyment space, said that for this Shandong International Auto Show, they have made full preparations to offer a cross-country feast for island city consumers.

It is worth mentioning that from December 8 to 11, 2023, the 15th Shandong International Auto Show will be held in Qingdao International Convention and Exhibition Center, located at No.9 Miao Ling Road, Laoshan District. Its high popularity can not be separated from the support of this venue’s complete facilities and excellent geographical location. Apart from convenient parking and strong hardware of the exhibition hall, there are shopping centers such as Lida and Golden Lion around the auto show, so consumers can take a leisure parent-child tour while choosing cars. And if you plan to go to the exhibition by public transportation, you can take the subway to the convention and exhibition center, get on at any station of Metro Line 11, and get off at the convention and exhibition center station. If you take Metro Line 2, you can get on at any stop and get off at Miao Ling Road Station.

The Provincial People’s Congress held a press conference to interpret five laws and regulations, including Several Provisions on the Prevention and Control of Occupational Diseases in Hunan Province.

Red Net News reporter Zhang Ying and Wu Gongkai report from Changsha.


On September 27th, the Provincial People’s Congress held a press conference to answer questions from reporters on the five laws and regulations.

A few days ago, the thirty-third meeting of the Standing Committee of the 13th National People’s Congress of Hunan Province voted and passed five laws and regulations, including Regulations on Promoting the Development of Tea Industry in Hunan Province, Regulations on Labor Law Supervision of Trade Unions in Hunan Province, Regulations on the Protection and Promotion of Intellectual Property Rights in Hunan Province, Several Provisions on the Prevention and Control of Occupational Diseases in Hunan Province, and the newly revised Measures for the Implementation of the People’s Republic of China (PRC) Law on the Prevention and Control of Environmental Pollution by Solid Wastes in Hunan Province.

On September 27th, the Hunan Provincial People’s Congress held a press conference to answer questions from reporters about five laws and regulations. Yu Xiong, chairman of the Agriculture Committee of the Provincial People’s Congress, Qi Shengfang, chairman of the Social Construction Committee of the Provincial People’s Congress, Zeng Donglou, deputy director of the Legal Affairs Committee of the Provincial People’s Congress, Ma Yanqing, deputy director of the Provincial Department of Agriculture and Rural Affairs, Song Zhengrong, vice chairman of the Provincial Federation of Trade Unions, Chen Jiaxin, deputy director of the Education, Culture and Health Committee of the Provincial People’s Congress, Gu Benhua, deputy director of the Environmental Protection Committee of the Provincial People’s Congress, Dai Shaoyi, deputy director of the Legal Affairs Committee of the Standing Committee of the Provincial People Li Junhua, deputy director of the Provincial Health and Wellness Committee, Duan Zhixiong, member of the Party Group of the Provincial Market Supervision Administration and director of the Provincial Intellectual Property Office, attended the conference, and Fan Wenbin, deputy secretary-general and spokesperson of the Standing Committee of the Provincial People’s Congress, presided over the conference.

Delineating the functional areas of tea production and strengthening the design of tea quality control system

In recent years, the development of Hunan tea industry has entered the fast lane, but there are still many problems and constraints such as small scale of high-quality tea gardens, low degree of organization, many brands but not strong. In order to lead, promote and ensure the transformation of Hunan tea industry to the stage of high-quality, sustainable and healthy development, Hunan promoted the promulgation of the Regulations on the Promotion of Tea Industry Development in Hunan Province.

Zeng Donglou introduced that in order to strengthen tea quality control, the "Regulations" stipulate the comprehensive implementation of standardized tea production, the establishment of a traceability system for tea quality and safety, and the strengthening of the monitoring responsibility of the regulatory authorities. Yu Xiong said that the "Regulations" stipulates that the delineation of tea production functional zones is the first in the country’s tea-producing provinces, and clarifies the responsibilities of the provincial people’s government and the people’s governments of major tea producing areas to protect tea production functional zones.

"The lack of strong tea brands is a prominent shortcoming in the development of tea industry in Hunan Province." Ma Yanqing said that the "Regulations" clarify the main responsibilities and role orientation of government departments in the construction of regional public brands, fully mobilize the enthusiasm of enterprises to participate in brand building, and clearly strengthen the protection of geographical indications.

In order to strengthen the inheritance and protection of tea culture and create a highland of Hunan tea culture, the Regulations require people’s governments at or above the county level and their relevant departments to excavate and sort out local tea culture resources, encourage the declaration of tea-related cultural heritage, develop Huxiang tea cultural and creative industries, and strengthen the dissemination of tea culture and tea knowledge.

Strengthen the protection of workers’ rights and interests in the new employment form

The promulgation and implementation of "Regulations on Labor Legal Supervision of Trade Unions in Hunan Province" is a summary of the successful experiences and practices of trade unions in our province in carrying out labor legal supervision, so that the labor legal supervision of trade unions can be fully brought into the track of rule of law.

What is the relationship between labor law supervision and labor security supervision of trade unions? How to link up with workers’ application for labor dispute arbitration and litigation? Qi Shengfang introduced that labor security supervision is an administrative law enforcement activity, and labor legal supervision of trade unions is a mass supervision. Labor legal supervision of trade unions is an important work before labor security supervision to resolve labor contradictions and disputes in the embryonic stage through trade union supervision. The "Regulations" established the "one letter and two books" system of labor legal supervision of trade unions, and set up a convenient bridge between labor legal supervision and labor security supervision.

Song Zhengrong introduced that in the process of drafting the Regulations, specific provisions were made for the weak links in the protection of workers’ rights and interests in the new employment form, which reflected the forward-looking and innovative legislation. At the same time, the "Regulations" clarify the means and procedures of labor legal supervision of trade unions. For the problems found, it not only emphasizes the maximum promotion of labor disputes through negotiation, but also emphasizes rigid supervision according to law to effectively protect the legitimate rights and interests of workers.

Focus on the protection and promotion of the whole chain of intellectual property rights

"In recent years, the intellectual property cause in Hunan Province has made remarkable progress, but there are still problems such as low overall quality, poor utilization efficiency, imperfect collaborative protection mechanism and insufficient public service capacity. It is necessary to formulate the Regulations on the Protection and Promotion of Intellectual Property Rights in Hunan Province." Chen Jiaxin introduced.

"The Regulations are the" 1 "in the" 1+N "model of local legislation on intellectual property rights in our province, which belongs to the comprehensive local regulations on intellectual property rights in our province." Dai Shaoyi introduced that the "Regulations" focus on the protection and promotion of the whole chain of intellectual property rights, and each has its own characteristics and highlights in the creation, application, protection, management and service of intellectual property rights. In the aspect of encouraging creation, the specific system design is carried out around encouraging high-quality creation of intellectual property rights in our province. The "Regulations" stipulate that the distribution policy oriented to increasing knowledge value should be implemented, and enterprises, institutions of higher learning and scientific research institutions should establish and improve the income distribution system for the transformation of job achievements.

Duan Zhixiong introduced that the "Regulations" made detailed provisions for enterprises, universities and scientific research institutions to strengthen intellectual property creation, enhance the efficiency of the use of intellectual property rights, and improve the rights distribution mechanism. At the same time, it stipulated that the government and its relevant departments should guide market participants to create and use intellectual property rights with higher quality by compiling and publishing catalogues of key technologies and key products, establishing and improving the navigation mechanism of intellectual property rights, promoting the layout of intellectual property rights in key core technologies, and strengthening the construction of intellectual property trading platforms and public service systems.

Promote the legalization of occupational disease prevention and control work

At present, the situation of occupational disease prevention and control in the province is very severe, showing the characteristics of wide coverage, large stock, miscellaneous diseases and many increments. The promulgation of "Several Provisions on the Prevention and Control of Occupational Diseases in Hunan Province" is conducive to promoting the legalization of occupational disease prevention and control, and effectively strengthening the work of "containing the increase and treating the stock" of occupational diseases.

How to prevent occupational diseases? Dai Shaoyi said: first, the responsibilities of the government and its relevant departments are stipulated. People’s governments at or above the county level should strengthen their leadership over the prevention and control of occupational diseases, establish and improve the deliberation and coordination mechanism for the prevention and control of occupational diseases, and study and solve major problems in the prevention and control of occupational diseases; Strengthen team and capacity building, and relevant funds will be included in the fiscal budget. The second is to clarify seven responsibilities of the main person in charge of the unit and nine specific responsibilities of the occupational health management institution or full-time and part-time management personnel.

Li Junhua introduced that the "Regulations" clearly stipulate that employers with radioactive, highly toxic and high-risk dust occupational hazards should be equipped with full-time or part-time occupational health doctors and nurses with occupational health protection knowledge; Those who do not have the conditions to be equipped with full-time or part-time occupational health doctors and nurses shall sign contracts with technical service institutions that have obtained corresponding qualification certification according to law to provide professional services.

Reduce the risk of inter-provincial transfer of solid waste

"Our province is a’ hometown of non-ferrous metals’, with high solid waste stocks, large increments, many types and high environmental risks. The prevention and control work is urgent, arduous, long-term and complex." Gu Benhua introduced the revision of the Measures for the Implementation of the People’s Republic of China (PRC) Law on the Prevention and Control of Environmental Pollution by Solid Wastes, aiming at further strengthening responsibilities, strengthening supervision and promoting the development of circular economy.

Zhang Zaifeng introduced that this time, the two contents of Article 21 of the original regulations on the inter-provincial transfer of hazardous waste have been revised, focusing on the control of the inter-provincial transfer of solid waste, reflecting the principle of classified management of hazardous waste resource utilization, focusing on guiding enterprises to extend the industrial chain and enhance the added value of products, which is conducive to the green and sustainable development of the hazardous waste utilization industry.

It mainly revised five aspects, such as strengthening the supervision means of solid waste, strengthening the responsibility of source reduction and resource utilization of construction waste, banning plastic products, recycling waste power batteries, and inter-provincial transfer of solid waste. Focus on solving the problem that the degree of information supervision of solid waste is not high, and the pace of related units is difficult to be consistent; Environmental risk of trans-provincial transfer of solid waste and reduction of trans-provincial transfer risk of solid waste; The source reduction and resource utilization of construction waste and the environmental pollution caused by the development of new formats are four problems.

No one can count the ten "most" of the 2014 Beijing Auto Show.

High-speed expansion "double-edged sword" BMW recalled 10 times a year in China.

In recent years, the sales of BMW cars in China have made great strides, and the recalls due to product quality problems have increased significantly in the same period, which has aggravated the concerns about the quality control of BMW cars.

When the reporter inquired about the website of the General Administration of Quality Supervision, Inspection and Quarantine, it was found that since February 2013, BMW cars have been recalled in China for 10 times, with a total of about 500,000 vehicles recalled, exceeding the sum of the sales of BMW brands in China in 2013. "These all reflect the problems that an enterprise will encounter when expanding at a high speed. Building (expanding) factories and accelerating product development will inevitably lead to quality loopholes. "A senior analyst in the automotive industry said.

8.3 points, hot search first! Why does "Little Joy" become another explosion

Special feature of 1905 film network At the beginning of the year, a film "Everything’s Fine" wrote all about China’s family’s pension problem and family of origin’s injury, and accurately hit the "pain point" of the audience.Now, a film "Little Joy" takes the "College Entrance Examination" as an incision to show another cross-section of China’s family to the audience.

Since its launch at the end of July, the popularity of the TV series "Little Joy" has increased all the way. Not only has it been frequently searched, but the Douban score has been countered from 8.0 to 8.3.


Just like the popularity of Everything’s Fine at the beginning, Little Joy has also set off a wave of national discussions on educational topics with the help of the "authenticity" of realistic themes.

"Little Joy" revolves around the preparation process for the "College Entrance Examination" of three ordinary families: Fang, Qiao and Ji.In the process of sprinting towards the most important exam in China’s life with the family as the unit, parents and children are also experiencing countless "quizzes" from life.


If the first few episodes are still filled with a relaxed and happy atmosphere, the recent plot has turned sharply, and every family has encountered intractable troubles and crises.


Huang Lei and Christina’s Fang couple are both facing unemployment crisis, and their parents have been cheated into debts of 800,000 yuan.


Qiao Yingzi, the "schoolmaster", is gradually out of breath under the bondage of "maternal love" full of control desire. Even in the latest episode, she had a fierce argument with her parents and was impulsive to jump into the sea.


Ji Jia’s parent-child relationship had just eased, and Yongmei’s mother liujing was diagnosed with breast cancer.


It’s true that every family has a hard book to read.


"Why Little Joy" was once ranked first in Weibo’s hot search, with a reading volume of over 400 million.


Some netizens explained in the comments: "It is precisely because there are too many helpless trifles that it seems how important it is to be’ small joy’. Just like looking for diamonds in glass slag, it is worth discovering again. "


Similar to the irony of "everything is fine", behind "little joy" is also "little anxiety" that can’t be avoided in ordinary family life.

Three typical China families

Who poked your "pain point"

One of the reasons why Little Joy is highly praised is the "realism" of the plot and details. Whether it is the intimate details of husband and wife getting along or the parents’ every move when they "teach" their son, people often exclaim: "Director, why do you want to spy on my life?"

Christina’s mad drama made many netizens exclaim and saw the "mother mother"

Three families with different painting styles in the play also constitute a ukiyo-e painting of Chinese college entrance examination families. Through their mode of getting along with each other and their educational ideas, we can always see the shadow of ourselves or our families, and let the audience reflect on what family education should look like. 

"Lover Style": You are everything to your mother.


The "lover-like" parent-child relationship between Song Qian and his daughter Qiao Yingzi played by Tao Hong is the most controversial.


As a single mother, the frustration of marriage made her pour all her "love" into her daughter, and her daughter’s success became her goal in life and the way to prove herself.


As Song Qian often said, "Eiko, you are everything to your mother."


From childhood to adulthood, her daughter’s food, clothing, housing and transportation were all arranged by her, and the study plan must be strictly completed according to the timetable set by her.


The daughter’s room is equipped with an observation window, so that her mother can keep an eye on her every move at any time. The mother and daughter are like "conjoined twins" and have no private space.


No wonder Eiko once quietly told his father that he was at home every day as if he were in a prison.


This kind of maternal love may be meticulous in material, but it is extremely lacking in spirit. A mother imposes her will on her daughter, but never listens to her real needs.


All the voices of opposition are labeled as "love" and politely but ruthlessly rejected.


Song Qian once said to Eiko, "Mom has already arranged the road behind you." This road is entirely wishful thinking of my mother, and I have never asked my daughter for advice.


To put it bluntly, she treats her daughter as her private property, not as an independent individual.


In the play, this heavy maternal love has made Eiko gradually breathless. She began to rebel against her mother by playing truant and lying in disguise, and her personality became depressed and depressed.


In the name of mother’s love, we should "control". Behind this suffocating maternal love, both mother and daughter lost themselves.


"Airborne": Late Love


If Song Qian’s maternal love for Eiko is too much, Ji Jia’s parents’ love for Ji Yangyang is seriously lacking and late.


Because of work reasons, parents have been absent from their son’s growth all the year round, and suddenly "airborne" in the third year of high school. Naturally, it is difficult to get children’s acceptance and recognition.

Faced with this sense of estrangement and alienation, Ji Jia’s parents’ handling methods are worth learning.


They can try to understand and experience children’s hobbies from their sons’ point of view, such as playing video games and practicing karting. Taking interest as a breakthrough, Ji Yangyang’s heart is opened step by step.


When their son’s exam results are not ideal, they can also be reasonable and positive, telling him that exam results are a stepping stone to realize his dreams.

From this point of view, Ji Jia’s educational philosophy is superior to Qiao Jia’s, but there is a saying that "the best love is companionship", and it is often difficult to make up for the harm caused by the absence of parents in the process of growing up.


From the source, less "left-behind children" in cities like Ji Yangyang may be the best fatherly love and maternal love.

"Open": both father and son and friends.


Among the three families, Fang’s family atmosphere and parent-child relationship are undoubtedly the most enviable.


Fiona Fang and Tong Wenjie, played by Huang Lei and Christina, respectively played the roles of "tiger mother" and "cat father" at home.Mother is very strict with the "skin monkey" son, and sometimes she will use "force", but fortunately, her father with high emotional intelligence has always intervened, so that the whole family can operate in a relaxed and happy atmosphere.


As a screenwriter, Huang Lei has obviously incorporated many of his own educational ideas into Fiona Fang’s personal design. The so-called "cat dad" is not blindly compromising and spoiling, but is sensible and emotional to his son from the perspective of equality.


For example, when a conflict broke out between Tong Wenjie and Fang Yifan because of their poor grades, Fiona Fang used a set of "theory" to explain the truth and resolve the contradiction.

On the one hand, Fiona Fang advised his son to look sideways, not only to see his own shortcomings in learning compared with other students, but also to see his mother better than other parents.

On the other hand, he also advised his wife not only to compare her son "horizontally" with other people’s children, but also to learn to "look vertically" to help children find their own life goals and directions.


In the play, another line of Fiona Fang is actually said to all parents in and out of the play: "Children’s lives are their own, and they have to take a detour. They have to hit the south wall one by one, and we have stumbled all the way. No one can replace it."

We can’t choose our family, and the three "family of origin" in the play also have their own shortcomings and imperfections, but the loveliness of Little Joy is that neither parents nor children refuse to change, and they are constantly reflecting and improving themselves in the process of running in.


Just like the classic line in the middle school says, "Dad is also a father for the first time." After the quarrel and disagreement, the sincere apology and communication between the two sides has become the most touching paragraph in Little Joy.


Refuse to "suspend"

Grasp the realistic theme from the truth of details

Some viewers said: "Little Joy" is like a mirror, in which both parents and children can see themselves. This is the charm of realistic works.


Director Wang Jun once concluded at the press conference that the key to the creation of realistic works is "truth". "For example, changing slippers when entering the door is realism. If you grasp the truth of the details, you will grasp the true meaning of realism."

Director Wang Jun


In his view, in the film and television works with realistic themes, the creator and the audience should maintain an equal relationship. "The creator should not always be condescending and want to lead or teach something. What we want to express is in reality. First of all, we should be faithful to our own feelings and experiences of reality and don’t fake the real play."


In the early discussion of the script, screenwriter Huang Lei also said that the characters must "sink down and stick to the ground" and "don’t talk too much". He also exposed himself in Weibo. Most of the characters in the play are based on the real experiences of friends around him. "The screenwriter doesn’t have to edit it, because it’s all around you."


From "Little Separation", "My First Half Life" and "Big Rivers" to "Everything is Fine" and "Little Joy" this year, with the birth of one explosion after another, realistic film and television works have really ushered in a blowout period.

It is the significance and charm of realistic works to integrate the real insight and perception of life into the creation, so that the audience can empathize and trigger a wide range of social discussions.


As director Wang Jun said, "Little Joy" is not made to accuse or solve any problems. After all, education is a matter of thousands of people. What the creative team wants to do is to present the reality to the audience. "We don’t want to give the audience a ready-made answer, just want to give everyone a grasp, so that everyone can deeply discuss the Chinese parent-child relationship and intergenerational relationship."