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Stimulate the vitality of business entities and continuously boost market confidence.

　　Since the beginning of this year, as China’s economic operation has stabilized and rebounded, production and demand have improved, foreign trade imports and exports have stabilized, and the confidence of hundreds of millions of business entities has gradually recovered.

　　In May, the comprehensive PMI output index was 52.9%, which remained in the boom zone, and the overall production and operation of enterprises continued to recover.

　　The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting held on April 28th pointed out, "We must adhere to ‘ Two unwavering ’ Break down the legal and regulatory barriers and hidden barriers that affect the fair competition and common development of enterprises of all types of ownership, continue to boost the confidence of business entities and help enterprises recover. "

　　Implementing the decision-making and deployment of the CPC Central Committee, all localities and departments take advantage of the situation, all kinds of enterprises work hard, combine policy effectiveness with stimulating the vitality of business entities, and form a powerful driving force to promote high-quality development.

　　The production demand index has increased year-on-year, and the business entities have stronger confidence.

　　In UIH Shanghai Headquarters Park, hundreds of parts are produced, assembled and debugged, and the whole machine is inspected, packaged and boxed, with one set of PET— Medical imaging equipment such as CT (Positron Emission and Computed Tomography) just rolled off the assembly line and was shipped to domestic and foreign markets.

　　"Since the beginning of this year, the order volume has continued to increase, the production line has been non-stop and the employees are full of energy." According to the relevant person in charge of UIH Medical, the company’s operating income in the first quarter was 2.213 billion yuan, a year-on-year increase of 33.42%.

　　In the first five months, production demand recovered steadily, transformation and upgrading continued to advance, economic operation continued to recover, service industry and consumption recovered rapidly, industrial production grew steadily, the good momentum of foreign trade continued, and the confidence of various business entities gradually recovered.

　　Consumption recovered and the service industry continued to pick up.

　　"Since the beginning of this year, the operating income of enterprises has increased by more than double digits. In May, I opened two new stores." District Yousheng, chairman of Yaohua Diet Group in Guangzhou, Guangdong Province, said.

　　"The rooms for the Dragon Boat Festival holiday are almost fully booked, and the business is good on weekends, and the tourist accommodation is getting hot again." Zhang Anping, the head of Zhiqing Mountain Villa in Maoshan Scenic Area, jurong city, Zhenjiang City, Jiangsu Province, has been "turning around" recently.

　　With the recovery of consumption, urban fireworks are getting more and more prosperous. From January to May, the national service industry production index increased by 9.1% year-on-year, 0.7 percentage points faster than that from January to April. The service industry continued to pick up, and the contact aggregation service industries such as accommodation and catering, wholesale and retail improved significantly.

　　Demand improved and industrial enterprises stabilized.

　　From January to May this year, China’s manufacturing investment increased by 6.0% year-on-year, and continued to maintain steady growth on the basis of rapid growth in the previous year. As the leading role of innovation is enhanced, the green and low-carbon transformation continues to deepen, new energy, new materials and high-tech enterprises are energetic in generate, and the product output is growing rapidly. From January to May, the output of new energy vehicles, solar cells and charging piles increased by 37%, 53.6% and 57.7% respectively, and the output of industrial control computers and systems increased by 33.4%.

　　The circulation speeds up and the market momentum is stronger.

　　There are more and more vehicles loaded with goods on the highway, the railway freight volume has reached a new high, and the civil aviation cargo and mail throughput has steadily increased. From January to April, freight volume increased by 7.5% and passenger volume increased by 46.3%. Logistics is "busy", people are "moving", and the supply chain cycle continues to improve.

　　Endogenous motivation has been continuously enhanced, and business entities have more vitality.

　　The National Development and Reform Commission issued six measures to promote private capital to participate in the construction of major national projects; The fiscal and taxation departments actively implement the continuation and optimization of the preferential tax and fee policies to help the majority of business entities; Market supervision departments should speed up the creation of a stable, fair, transparent and predictable business environment and continue to stimulate the endogenous motivation of business entities … … Since the beginning of this year, relevant departments have successively introduced measures to support enterprise development, and strengthened policies to boost enterprise confidence. The majority of business entities go into battle lightly and let go of their hands and feet to develop.

　　At present, the Hangzhou-Wenzhou Railway (Hangzhou-Wenzhou high-speed railway) is under construction. This project is a demonstration project of social capital investment by the National Development and Reform Commission, and it is also another breakthrough for private capital to participate in major projects. The first phase project of Hangzhou-Wenzhou Railway is expected to complete the whole track laying work this year.

　　"Private enterprises participate in railway construction, and the development stage is broader! We hope to create a benchmark project for railway mixed reform through innovation! " Ye Zili, deputy general manager of Parkson United Hangwen Railway Co., Ltd. said.

　　Since the beginning of this year, all localities and departments have earnestly implemented the "Two Unswervings" to create a level playing field for private enterprises, and the expectations and confidence of private enterprises have steadily improved. By the end of March, there were more than 49 million registered private enterprises in China, accounting for 92.3% of the total enterprises.

　　Continue to reduce taxes and fees, and effectively solve problems for various business entities.

　　"In the first quarter, the company received a tax refund of 21.14 million yuan, which effectively supplemented the working capital and guaranteed the company’s project investment and R&D investment." Wang Ye, secretary of the board of directors and chief financial officer of Riyue Heavy Industry Co., Ltd. said, "We will put into production two new production lines this year to accelerate the expansion of the company’s business."

　　On March 24th, the executive meeting of the State Council decided to increase the pre-tax deduction ratio of R&D expenses of enterprises in qualified industries from 75% to 100% as an institutional arrangement for a long time. The tax authorities have conscientiously implemented two batches of preferential tax and fee policies and related policies that continue to optimize and innovate. From January to April this year, the country added 468.9 billion yuan in tax reduction and fee reduction and tax refund deferral. In particular, taxpayers in the private economy, including private enterprises and self-employed households, increased tax reduction and fee reduction and tax refund deferred fees by more than 339.3 billion yuan, accounting for over 70%, which benefited the most.

　　Optimize the business environment and help business entities run out of the "acceleration" of recovery.

　　"In the past few months, there have been quite a lot of guests coming to the store. I am thinking about selling pre-packaged ‘ in addition to providing beauty and physical therapy services. Health tea ’ ‘ Health soup ’ 。” Feng Jinxi wants to expand the operation of a health physiotherapy hall opened in Gaotang County, Liaocheng City, Shandong Province. He made a video call on the WeChat official account of the local administrative examination and approval service bureau and made a trip to the government affairs hall, and he managed to change the business scope of the business license and the food business license.

　　Beijing issued the Implementation Plan for Cleaning Hidden Barriers and Optimizing the Business Environment for Consumers, Zhejiang passed the Regulations for Optimizing the Business Environment in Hangzhou, Shandong appointed "Business Environment Experience Officers" in many places, and Shanghai will carry out the second amendment of the Regulations for Optimizing the Business Environment in Shanghai … … All localities continue to optimize the business environment, promote the accelerated recovery of business entities, and escort economic recovery and development.

　　Take advantage of the situation and continue to boost the confidence of business entities.

　　"This year, I plan to invest tens of millions of yuan to develop new products and firmly grasp the domestic big market." He Junguo, chairman of Inner Mongolia Yangufang Group, said.

　　"We will make every effort to accelerate the hydrogen energy projects under construction and achieve high-quality development." Zheng Peng, Chairman of the Board of Directors of Shanxi Pengfei Group, is full of confidence.

　　"We plan to open several new stores throughout the year to seize the great opportunity of consumption upgrading." Zhao Lin, head of Shenzhen Pindao Catering Management Co., Ltd., is full of expectations for the future.

　　… … … …

　　During the visit, the reporter found that many enterprises have laid out new markets, developed new products and launched new projects. At the same time, the current international environment is still complicated and severe, the endogenous motivation for economic recovery is not strong, and enterprises still have many difficulties to solve. All localities and departments have acted positively, worked hard, and introduced pragmatic measures to continuously boost the confidence of business entities.

　　— — Expand domestic demand and continuously release market potential.

　　Consumption is the ultimate demand and an important driving force for economic growth. Since the beginning of this year, all localities have vigorously expanded domestic demand to promote consumption. Beijing will deepen the transformation of the business circle, and this year, 80 quarter-hour convenience living circles will be built on a pilot basis to make consumption hot and the economy alive. Hebei implements consumption upgrading and upgrading projects, urban and rural commercial system construction projects, and fully taps rural consumption potential. Jiangsu launched the "Nanjing Consumption Map" and selected 100 new consumption scenes with characteristics.

　　Liu Yuanchun, president of Shanghai University of Finance and Economics, believes that the growth of residents’ income provides a good foundation for the recovery of consumption, and the subsequent consumption expansion policy needs to promote the steady growth of residents’ income, improve the consumption environment and continuously release the market potential.

　　— — Deepen reform and continuously optimize the business environment.

　　Dongcheng District, Beijing focuses on the needs of enterprises and issues a service package for all-factor policies for industrial development; Qingdao High-tech Zone, Shandong Province, takes the business subject as the center and establishes a mechanism of "letting entrepreneurs evaluate"; Xi ‘an High-tech Zone has launched a series of photo-taking packages such as "closed and dormant", "license joint operation" and "license joint sale" to facilitate enterprises to handle … … Recently, all localities have continuously optimized the business environment and stimulated the vitality of enterprises around the needs of business entities.

　　Liu Quanhong, director of the Institute of Foreign Economic Research of China Macroeconomic Research Institute, said: "The business environment is the soil for the survival and development of business entities, and the excellent environment makes the enterprise strong. All localities and departments should adhere to the concept that the business environment is productivity and take multiple measures simultaneously ‘ Hard measures ’ Continuously optimize development ‘ Soft environment ’ Let all kinds of business entities dare to invest and dare to do it. "

　　— — Promote fairness and speed up the construction of a unified national market.

　　On May 12th, the State Administration of Market Supervision issued the Regulations on Fair Competition Review (Draft for Comment), proposing that policies and measures should not be formulated to exclude, restrict or restrict foreign business entities from participating in local government procurement, bidding and other business activities in disguised form. Promote and accelerate the construction of an efficient, standardized, fair competition and fully open national unified market.

　　Xue Jun, a professor at Peking University Law School and director of Peking University E-commerce Law Research Center, said: "Business entities look forward to maintaining fair competition. It is necessary to eliminate various barriers, especially hidden barriers, so that enterprises of all types can compete fairly, improve efficiency through market competition, and promote high-quality economic development. "

　　At present, the economy continues to recover, and the positive factors have accumulated. We must adhere to the general tone of striving for progress while maintaining stability, combine the effectiveness of policies with the vitality of business entities, and continue to promote the high-quality development of China’s economy.

Scientifically coordinating medical resources to effectively prevent and treat respiratory diseases in winter

　　National Health Commission recently held a press conference to introduce the prevention and treatment of respiratory diseases in winter in China and answer reporters’ questions, so as to clearly improve the ability of receiving medical treatment and the standardized level of diagnosis and treatment.

　　With the continuous winter in all parts of China, respiratory diseases have entered a period of high incidence. Monitoring shows that the recent continuous rise of acute respiratory diseases is related to the superposition of various respiratory pathogens. Faced with this situation, it is necessary and timely for National Health Commission to issue authoritative information, scientifically guide local medical institutions to do a good job in diagnosis and treatment, and remind the public, especially susceptible people, to do personal protection.

　　Coordinate medical resources to facilitate the people to seek medical treatment in an orderly manner nearby. In view of the recent frequent occurrence of acute respiratory diseases, medical institutions should strive to open relevant consultation rooms, expand treatment areas, appropriately extend service hours, and enhance the ability of receiving services. It is also necessary to implement the grading diagnosis and treatment system, adjust the strength across disciplines and hospitals, give play to the role of medical association, and improve the diagnosis and treatment ability of general infections and the efficiency of severe identification and referral. Internet hospitals should play the role of "cloud medical treatment" to divert patients and reduce the risk of cross-infection. Local medical institutions must further strengthen management, standardize diagnosis and treatment behavior, improve medical quality, and meet the needs of the masses for medical treatment.

　　Optimize outpatient service and strive to improve people’s medical experience. General hospitals, specialized hospitals, grass-roots community health service centers and other medical institutions at all levels and types of respiratory clinics, fever clinics to implement the "should be open to all", and create conditions to open night clinics. The establishment of a dynamic monitoring and deployment mechanism can mobilize the wards and qualified administrative staff who have been transferred to other posts to support the respiratory outpatient service, and realize that medical resources should be deployed to the best of their ability. At the same time, reduce unnecessary links, and "simplify as much as possible" in service processes such as registration, inspection and drug collection. Focusing on patients’ urgent difficulties and worries, we should dig deep into the internal resource potential of medical institutions, strive to upgrade the diagnosis and treatment services and expand the service connotation, and ensure the people to obtain better medical and health services.

　　Pay attention to "one old and one young", and the protection starts from the self. The elderly, children and patients with basic diseases are more vulnerable to virus attacks. Professionals suggest that key populations actively vaccinate relevant vaccines to reduce the risk of influenza and serious complications. For managers, it is necessary to do a good job in epidemic prevention and control in key crowded places such as schools, kindergartens and nursing homes, and reduce personnel flow and visits. People should improve their awareness of self-protection, adhere to the hygienic habits of wearing masks, washing hands frequently and opening windows for ventilation, ensure adequate sleep, maintain a healthy diet and enhance immunity. Take the initiative to learn health knowledge, improve health literacy and strengthen health management. Everyone should be the first responsible person for their own health.

　　To scientifically prevent and treat respiratory diseases in winter, we should adhere to prevention first, improve the coordination and integration mechanism of medical prevention, and at the same time strengthen the prevention and treatment system and emergency capacity building to effectively curb the spread of respiratory diseases. Governments at all levels should always give priority to the protection of people’s health, scientifically allocate relevant resources and continuously enhance the health and well-being of the people.

Press conference on the 19 th Wenchuan earthquake disaster in Sichuan Province

Special topic: Wenchuan earthquake in Sichuan

　　At 5: 30 pm on May 19th, the Information Office of Sichuan Provincial People’s Government held the seventh press conference on the Wenchuan earthquake disaster. The meeting was presided over by Hou Xiongfei, Director of Information Office of Sichuan Provincial Government, and attended by Li Chengyun, Vice Governor of Sichuan Provincial Government, Qu Mushiha, Deputy Director of Provincial Development and Reform Commission, Tan Hongjie, Deputy Secretary of Communist Youth League Committee, Yang Xiuhua, Secretary General of Provincial Charity Federation, Peng Hu, Chairman of Sichuan Construction Building Materials Union, and dozens of domestic and foreign media.

　　Vice Governor Li Chengyun briefed the situation.

　　As of 16: 00 on the 19th, the Sichuan earthquake disaster caused more than 33,570 deaths and 233,810 injuries.

　　Li Chengyun:As of 16: 00 on the 19th, the Sichuan earthquake disaster caused more than 33,570 deaths, 233,810 injuries and 5,260 people buried. More than 60,020 people were rescued from the ruins, and more than 4,850,620 people were temporarily resettled. The disasters in eight counties (cities) that were particularly seriously affected were: more than 2,560 people died and more than 24,000 people were injured in Wenchuan County. More than 8,600 people were killed and 9,690 injured in Beichuan County. More than 6,750 people were killed and 31,560 injured in Mianzhu. More than 3,540 people were killed and 31,970 injured in shifang city. More than 3,060 people were killed and 3,210 injured in Dujiangyan. More than 870 people were killed and 5580 injured in Pengzhou. More than 2,670 people were killed and 12,980 injured in Qingchuan County. More than 350 people were killed and 9,480 injured in jiangyou city.

　　According to incomplete statistics, Sichuan Province has received various donations of 1.998 billion yuan.

　　Li Chengyun:At present, the finance department of our province has received a total of 2.733 billion yuan of special funds for earthquake relief, of which 1.773 billion yuan was issued by the central government. The provincial and municipal governments allocated 3.077 billion yuan in disaster relief funds, including 1.895 billion yuan from the provincial government and 1.182 billion yuan from the municipal (state) government. According to incomplete statistics, our province has received various donations of 1.998 billion yuan, including 960 million yuan from the provincial finance, 568 million yuan from the Provincial Charity Federation, 371.52 million yuan from the Provincial Red Cross Society, 43.65 million yuan from the Provincial Federation of Trade Unions, 16.72 million yuan from the Sichuan Provincial Committee of the Communist Youth League, 8.11 million yuan from the Provincial Women’s Federation and 30 million yuan from the Provincial Overseas Chinese Affairs Office. According to incomplete statistics, 100,000 tents, 217,000 beds of quilts, 242,000 sets of bedding and cotton-padded clothes, 4,143 carts of food and drinking water, 38,300 tons of grain, 8.348 million medicines (boxes, bottles, branches and bags) and 242,954 pieces of medical equipment (sets, branches and rolls) have been organized. These are being urgently transported to the disaster area.

　　Some counties in Chengdu, Deyang, Mianyang and Aba should postpone the college entrance examination separately.

　　Li Chengyun:We are now making arrangements for the resumption of classes. We passed the college entrance examination yesterday. Some counties in Chengdu, Deyang, Mianyang and Aba have to postpone and take exams separately. Now, places where conditions permit should prepare for the resumption of classes.

　　Qumu Shiha:With regard to post-disaster recovery and reconstruction, with the care and support of the CPC Central Committee and the leaders of the State Council, the Sichuan Provincial Party Committee and the provincial government have started the preliminary work of post-disaster recovery and reconstruction. On the basis of learning from the experience of earthquake relief and reconstruction at home and abroad, we will adjust measures to local conditions in accordance with the people-oriented requirements of Scientific Outlook on Development, scientific planning, resource-saving and environment-friendly social requirements, make overall consideration of classified guidance in planning requirements, and push forward our reconstruction work step by step, so as to fully meet the needs of the people in the disaster areas and social development. Thank you.

　　At present, the first task of disaster relief is to save people.

　　Li Chengyun:Let’s answer the last question first. Now, according to the requirements of the central authorities, the provincial party committee and the provincial government are still saving people. General Secretary Jin Tao said that as long as there is a glimmer of hope, we should all make a hundred efforts to save survivors. Our current disaster relief task is to save people first, or to save people as the first priority; The second is that there is epidemic prevention, sanitation and epidemic prevention, because it also involves our whole society and the safety of each of us, so epidemic prevention is also the second important; The third is reconstruction, which Comrade Qumu Shiha talked about just now. Now it is under planning and construction has begun.

　　Post-disaster reconstruction should be unified in planning and adoption, and the Civil Affairs Department should be unified in management.

　　Li Chengyun:There are two problems with the donation of schools mentioned just now. One is that if you want to donate, you can donate to our Civil Affairs Department or to our Finance Department, but the school will contact the Education Department in the end. Because the school has a general layout, how many residential areas will build a primary school and how many residential areas will build a middle school in the future, because our future post-disaster reconstruction should be integrated with urban and rural planning, and urbanization and the construction of a new socialist countryside should be planned in a unified way. The issue of adoption is under the unified management of the Civil Affairs Department, and this method is now being studied. No other department can casually talk about adoption because we have an adoption law.

　　The development of Sichuan has nothing to do with the earthquake, and there is no scientific reason to say that excessive development is unfavorable to Sichuan’s earthquake-resistant work.

　　Reporter: Hello, I’m a reporter from Radio Television Hong Kong. I’d like to ask the National Development and Reform Commission. Some people say that excessive development is unfavorable to Sichuan’s earthquake-resistant work. Have you heard of this opinion?

　　Li Chengyun:I don’t know where this logic comes from. It doesn’t make scientific sense.

　　Reporter: because some people say that there are many chemical plants and hydropower stations built in Sichuan, it may be that if these chemical plants explode during the earthquake, there may be more casualties?

　　Li Chengyun:You just said that excessive development will induce earthquakes, right?

　　Reporter: Yeah. It’s not induced by light. Maybe many industries are in Sichuan. When there is an earthquake, it may explode, causing more casualties?

　　Li Chengyun: First, there was no chemical plant explosion and no chemical plant explosion caused death. This is the first earthquake. Second, you just said that over-development induces earthquakes. I don’t know when and to what extent the over-development induces earthquakes. I don’t know where this scientific basis comes from. In addition, the development of Sichuan Province, our per capita GDP is now 25th in the country. I think that the development of Sichuan has nothing to do with earthquakes. We have to speed up development and build a well-off society for all. Our current GDP is 1 trillion, and it will grow to 5 trillion by 2020.

　　If there are problems in the classrooms of schools in earthquake-stricken areas, they will be investigated and dealt with according to law.

　　Peng Hu:In this catastrophic earthquake, some school teachers collapsed, and some teachers and students were killed or trapped. We are very sad about this. Regarding whether there are quality problems in school classrooms, our construction department has organized experts to conduct safety assessment and appraisal on all houses in the earthquake-stricken areas, and the assessment and appraisal work is underway. We will evaluate and appraise the collapse of school classrooms according to relevant standards and norms. If there are indeed problems that violate the relevant national building standards and regulations, especially mandatory standards, we will investigate and deal with them in conjunction with relevant departments according to law.

　　Give full consideration to the children who were injured in the earthquake.

　　Reporter: Hello, I’m a reporter from Qiushi Xiaokang magazine in Beijing. Many children were injured in the earthquake. Many of them lost their parents, relatives and classmates. Many children have been disabled for life. I wonder if we have any resettlement measures for them in the future. Thank you!

　　Li Chengyun:There are resettlement measures. We have already said this time, for example, if an orphan is admitted to the college entrance examination, all the tuition fees will be borne by the government after the college entrance examination. If he is not admitted to the university, we will let the orphan go to a vocational school, and after finishing the vocational school, we will also be responsible for finding him a job. We have given full consideration to orphans, and the cost of attending vocational schools is also paid by the government, which is for senior high school, primary school and junior high school. In some junior high schools, depending on their age, whether they can take care of themselves or be raised by the civil administration will be carried out according to this method, but the cost will be borne by the government, and we will also subsidize the disabled according to the government.

　　Press Conference on the 18th Wenchuan Earthquake in Sichuan Province

　　Press Conference on the 17th Wenchuan Earthquake in Sichuan Province

　　Press Conference on the 16th Wenchuan Earthquake in Sichuan Province

　　Press Conference on the 15th Wenchuan Earthquake in Sichuan Province

Editor: Li Xiuwei

People’s Forum Online Review ｜ Answer the ＂Ecological Volume＂ of Green Water and Green Mountains

　　　General Secretary of the Supreme Leader made important instructions on the occasion of the first National Ecological Day, stressing that the whole society should take action to be an active disseminator and exemplary practitioner of Lucid waters and lush mountains are invaluable assets’s ideas. Ecological environmental protection affects the overall development and concerns people’s livelihood and well-being. Party member cadres should understand and comprehend the profound connotation of the theory of "two mountains", do a good job in scientific and accurate overall planning and practical demonstration, and give a "perfect score" for ecological environmental protection with long-term strategic determination.

　　People live up to the castle peak, and the castle peak will live up to people. Yichun, the "forest capital" that stopped logging for ten years, focused on ecological transformation, developed the under-forest economy, and wrote the story from "opposition between man and forest" to "harmony between man and forest"; Then to abandon the "stone economy", develop eco-tourism, and realize the transformation from "the mountain is bald and the water becomes soy sauce soup" to "people walking in the village is Traveling in a pictorial world" … … Vivid practices in various places enlighten us that green mountains and green waters are ecological resources and natural wealth, but also social resources and economic wealth. Only by understanding the meaning of the theory of "two mountains" and taking the road of ecological priority and green development can we draw a magnificent picture of beautiful China.

　　Idea is superior to system, and system is superior to technology. Eco-environmental protection is a systematic project, which requires not only advanced ideas to raise the flag and orient, but also reliable planning of rammed foundations. Party member cadres should deeply understand the development wisdom of "Lucid waters and lush mountains are invaluable assets", always stand at the height of harmonious coexistence between man and nature, uphold the ideological concept of "for the long-term plan and for future generations", and make a more comprehensive and scientific overall plan to build a "four beams and eight pillars" for ecological environment protection. It is also necessary to adjust measures to local conditions, implement "personalized" considerations, aim at functional positioning, base on resource endowments, and combine stage characteristics to "accurately portray" local ecological protection, "open the way" for sustainable development, and truly transform ecological advantages into development advantages.

　　The establishment of National Ecological Day is an opportunity and a call. Party member cadres should shoulder the responsibility of ecological environmental protection with pragmatism, grasp the facts, grasp the details, do a good job in all aspects of ecological environmental protection, consistently implement the system to the point, push the project to the end, and implement the decision-making and deployment to the letter; More importantly, we should always adhere to the principle of "benefiting the people by ecology, benefiting the people by ecology and serving the people", starting with "raising your hand and doing small things" such as caring for vegetation and protecting water bodies, and taking the lead in being the leader, protector and practitioner of ecological civilization construction. The cadres in party member should show persistent persistence, subtly plant the ecological concepts of respecting nature, adapting to nature and protecting nature into the minds and hearts of the masses, make ecological culture the yardstick and value yardstick of the whole society, and make a good "ecological roll" with everyone participating, caring for everything, practicing all the time and being in place everywhere.

　　(Author: Li Yao)

Micro-short plays are not good for making money, and they are on Chinese plays again？

Author | Gu Han

Editor | Li Chunhui

In 2022, long plays are getting shorter and short plays are getting longer.

The former is mainly reflected in the change of set number. There are only 24 episodes of the costume drama "The Wind Rises in Longxi" that the stars joined and landed on CCTV, which was unimaginable in previous years. In pure online drama, the volume of about 20 episodes is becoming more and more mainstream. The story of the thrush was split into two parts: 22 episodes and 20 episodes. Think of those fairy tales with 50 or 60 episodes in the early years. It’s like a lifetime ago.

The latter is mainly reflected in the change of the duration of the single episode. At the beginning of 2022, the comedy miniseries "Aunt’s World" attracted attention in a single episode of about 5 minutes, while the recent well-known puppet miniseries "I am in ignorance" and "I haven’t seen my only daughter" doubled on this basis, with a single episode of about 10 minutes.These dramas seem to take a middle between the traditional long drama and the short drama, with a slightly longer single episode and horizontal screen shooting.At present, there is no official unified name, so let’s call it "Chinese opera".

Aiyou Tengmang did this in order to adapt to the viewing habits of long video users. However, just in the past April, Aauto Quicker also launched a "five-minute drama" wing-supporting plan, and put forward new requirements for production specifications in terms of access conditions, such as "shooting on a horizontal screen, with a frame width-height ratio ≥1.3".

This is not without warning. In this year’s Spring Festival, Aauto Quicker’s most famous ancient short play "princess royal is on" is the horizontal screen.

At the 2020 Watermelon PLAY Curiosity Conference, Ren Lifeng, president of Watermelon Video, put forward three characteristics of Chinese video: 1-30 minutes, horizontal screen and PGC production. Therefore, judging by the length of time, the "micro-short drama" that has been called for several years has already been on the road of Chinese video-even the shortest ones can have one and a half minutes in an episode.

The trend of horizontal screen and specialization makes this more clear. The micro-short drama that comes out vertically may ultimately rely on "horizontal" to truly adapt to the long-established habit of watching dramas.

Long video, an outsider in the video competition?

The video industry has had a hard time these two years. Both long and short videos have entered the stage of stock competition. Among Chinese video players, bilibili, the only one who didn’t work hard in vain, didn’t agree with the positioning of Chinese video at all, and stepped into the mire of burning money in content.

In this case, breaking the time limit and expanding the content ecology have become their common choice.According to the theory of high emotional intelligence, the boundaries between long, medium and short videos are becoming more and more blurred. To put it mildly, there are more and more behaviors of copying homework from each other:

Tik Tok has launched a web version of PC, and now it can publish pictures and texts in addition to videos. Aauto Quicker added barrage function after double speed. This year, bilibili is pushing for short video with vertical screen. The content of immersion, less processing and the way of sliding up and down are all like shaking fast.

Chinese video is a concept that gets hot at the first sign. In the first half of 2020, Quibi (bankrupt) Appeared in Hollywood, who wanted to do short plays in Netflix mode. Gong Yu, CEO of iQiyi, made judgments such as "the market potential of YouTube mode app will increase significantly in the next 2-3 years" and revealed that a new medium-long video product "Suike" was being developed.

In the second half of 2020, Watermelon Video, which has attracted much attention because of the long video action of bytes, announced that at least 2 billion yuan will be used to subsidize Chinese video creation in the coming year. In just one year, Chinese video has changed from a crowd to a crowd, and WeChat, Zhihu, Baidu … even Betta has followed suit.

Nominally, middle video is a cross boundary that appears when short video is long and long video is short. But in fact, the recognized Chinese video players are bilibili, Watermelon Video and even Zhihu. After all, short videos can be made into Chinese videos, and it is easier to achieve it by releasing the time limit. Only the long video platforms, although they have qualifications and resources, are always outsiders in the Chinese video competition.

Tencent’s short and medium video exploration started very early, and its street products reached double digits. Microvision will survive until now, and it will be integrated into the same business unit with Tencent Video. Iqiyi borrowed the east wind of "Youth has You 2" when it was first launched. However, it never formed a real creative ecology and failed to transform into a second-generation platform for its film and television dramas. After the wave of layoffs at the end of last year, it also merged with other products.

The reasons are as follows: First, the forms of entertainment are increasingly subdivided, and "Shake Fast B" have occupied the mountain of PUGC and fragmented entertainment. More importantly, PUGC’s long video is something that was once owned and actively eliminated. Long video has been on the road of professional content and payment mode for a long time, and now users want to go back and pick up PUGC, which users are neither used to nor expected.

In this way, the special features of Chinese drama are revealed.You don’t have to rely on ecology in particular, but you can operate it according to the drama series. It may be a rare opportunity for a long video to grab the initiative in the middle video.

Is the video still waiting to be defined?

It may be due to the fact that YouTube was taken as the control group from the beginning inside and outside the industry, and there is a ready-made bilibili for reference in China. It may also be because it is the byte system that has been keen to define and promote it, and Chinese video seems to have been deeply bound to PUGC mode.

When it comes to Chinese video, we will first think of VLOG, pan-knowledge content, film and television commentary/second creation, etc. However, this is not necessarily because of how well these contents fit with the Chinese video, but more likely because of the repeated collisions between Chinese video players, or between long, medium and short videos around these contents (such as wizard financial events), and the impression left over time.

How can a long video platform develop its video? In the past, the answer was basically to incorporate film and television commentary/second creation, so that the traffic of short and medium videos can be precipitated around the long video IP, which is typical for example. Instead of creating long-term content in a professional way that is familiar to long videos.

In fact, 1-30 minutes is the professional content that most viewers are familiar with: a cross talk or sketch, an animated cartoon, a sitcom, a MV or music scene, a segment cut by a TV station with advertisements …

In other words, the long video platform has a lot of professional content of medium video length, and even the single episode of many online dramas in the early years is about ten or twenty minutes. Only in a specific period, 40-60 minutes showed a greater advantage, so that this specification was eliminated, or at least marginalized in live-action dramas.

However, nowadays, when people’s time is further divided by short videos and patience is further eroded, 40-60 minutes of continuous watching becomes a kind of pressure. The volume of short and medium videos has become more in line with the demands of this audience.

Compared with the mini-short drama with a single episode of less than 5 minutes, the Chinese drama, which has doubled in duration, has a huge imagination space.

First of all, in terms of content, it can make the script more elaborate, no longer ups and downs, and the characterization is more delicate and free from stereotypes. On the whole, longer and more elaborate stories can also make Chinese dramas convey more different emotions and dig deeper themes beyond "cool".

On a more practical level, the realization of miniseries has always been a hot topic. Behind the occasional explosions, there are countless projects and teams with cannon fodder. This is the case in the period of "barbaric growth" of each content, except that the miniseries may have a shorter period and pay less.

At present, the monetization methods used in micro-short plays include advertisement implantation, brand customization (single episode, non-drama or whole play), leading actor’s delivery after becoming a talent through short play hit (limited to shaking fast), and content payment.

For the advertising model, the longer duration of Chinese drama undoubtedly gives more room for implantation. In the payment mode, the longer the duration and the more detailed the story, the better the chance for the audience to "willingly" pay for the Chinese drama.

In addition, telling the story well and IP-translating the content creativity instead of the actors may be good for long video platforms and non-MCN film and television companies that can’t adopt the mode of bringing goods by talents. In the barrage of "Oblivity", many netizens have expressed their desire to see this story expanded into a more excellent long drama. At first, the micro-short-drama brand rabbit-rabbit culture, which was invested by bilibili, also hoped to carry out creative testing and IP incubation through micro-short-drama.

This world, after all, is horizontal?

Hard Sugar Jun once thought that the micro-short plays of each platform may form distinct style barriers according to their respective interface design and audience groups. However, it seems that the specifications of micro-short dramas and Chinese dramas in the future may gradually become unified, or be stable in certain types. At least on the issue of horizontal screen and vertical screen, the trend has been revealed.

Yien Data: Insights into the Trend of Video Content in 2021-Micro-Short Plays

Why are micro-short plays and Chinese plays slowly falling to the horizontal screen?

Vertical screen is the most commonly used specification of short video, and the main body of the screen is often very clear, with little information, which is consistent with the demand of short video to minimize the energy input of users. However, when miniseries want to overcome the commercialization problem, this pursuit cannot be changed, and it is necessary to seek specialization and quality upgrading, so that the audience can adjust their psychological expectations from casual viewing to serious input.

Horizontal screen is the most widely used specification in traditional film and television, and it will look more like professional content than short video. Secondly, the format of movies and TV series has evolved many times, but the overall trend is to broaden horizontally, which fully proves the superiority of horizontal screen over vertical screen in storytelling-it can accommodate more information, and can assist narrative through depth of field, scheduling and other skills, making the picture look beautiful and textured.

More importantly, the same horizontal screen specifications as traditional film and television are more convenient for traditional film and television practitioners to transition to the creation of micro-short dramas and Chinese dramas.Looking back at the early reports of miniseries, there are many film and television practitioners who are unfamiliar with the balance between vertical screen and short video rhythm, and the performance of miniseries is not as good as that of short video MCN.

When the long video platform collectively came to an end and pushed the horizontal screen specification, this problem was no longer a problem. Some traditional film and television companies familiar to the audience, such as Huayi Chuangxing, Jiaxing Media and Wuyuan Culture, have all come to an end. Last year, Fang Guoyun Culture, the producer of "Who’s the Murderer" in Fog Theater, was revealed by Ren Xiaofeng, the chairman of the board, at the industry forum that the company currently has as many as 30+ short drama projects.

Sitting on the tuyere<念念无明&会成为“昙花一现”吗？丨导演曾庆杰专访》

A more realistic situation is: on the connection with traditional film and television companies, on the "distance" from the main force of drama chasing, on the operation and announcement ability of drama series, after all, the long video platform is better.

In Q1, 2022, Mango TV’s "Ignorance" achieved a total broadcast volume of 510 million, and Tencent video’s "Please! Don’t spoil me has 450 million plays, both higher than the 420 million in Aauto Quicker’s station TOP1 and the 310 million in Tik Tok’s station TOP1. For the first time in the field of short drama, the long video platform overtakes the short video platform, and the market structure has quietly changed.

Back in 2018, Life Began on Me, which was broadcast on iQiyi, provoked the topic of short drama with vertical screen for the first time. However, the long video platform did not match the vertical screen and the length of one minute, and Aauto Quicker and Tik Tok got the first bonus of short drama, which gave the first definition of short drama.

Will this situation be reversed in 2022? If one day the long video successfully takes the lead in short drama, will it be a blessing or a curse for short drama?

German Deputy Prime Minister said that increasing tariffs would delay technological development.

On June 22nd, Minister of Commerce Wang Wentao met with German Federal Deputy Chancellor and Minister of Economy and Climate Protection Chabek in Beijing. In the face of the EU’s imposition of tariffs on electric vehicles, China said on the spot that the EU’s move was a huge mistake, and Chabek also said that it would delay the urgently needed technological development, and both sides supported dialogue to solve the problem.

Farewell master! Yan Dingxian, chief animation designer of ＂Make a scene in Heaven＂, passed away.

Special feature of 1905 film network Members of the Communist Party of China (CPC), a famous animation artist, chief animation designer and first-class director, died at 4: 24 am on December 26th, 2022 at the age of 86.

Yan Dingxian used to be a director of the China Film Association, a director of the Shanghai Film Association, a vice president of the Chinese Animation Society, and a member of the International Animation Association (ASIFA), enjoying special allowances from the State Council. Graduated from Beijing Film School in 1953, majoring in animation, and successively served as the animation designer, director and factory director of Shanghai Film Studio.

As a famous couple in the animation film industry, he and the first generation of animation artists trained in New China participated in the creation of classic films such as "Making a scene in Heaven" during their stay in Shanghai Animation Film Studio.

In the 1960s, it took four years to make a scene in Heaven, which was the first feature film of color art in New China and a monument in the history of animation in China.The film owner gongsunrealizeemptyThe animated image of is deeply rooted in people’s hearts.

At the beginning of creation, the director put forward three conditions for Yan Dingxian: bright colors, outstanding images and concise lines. Yan Dingxian and his wife watched a lot of operas at that time, and absorbed inspiration from the stage. They omitted the image of the Monkey King to a heart of hearts and green eyebrows, and there were two lines on both sides of his mouth to show that his cheeks were sucked in.

On the basis of Mr. Zhang Guangyu’s styling design, Yan Dingxian finalized the image of the Monkey King after many revisions and adjustments. Wan Laiming finally affirmed with the words "energetic, brave and vigorous".

Since then, he has served as an artistic consultant for the 3D version of "Make a scene in Heaven", tracking and repairing the whole process and creating a new version. The film won the Outstanding Achievement Award for Animation at the Hawaiian International Film Festival and the Copyright Gold Award (China) of the World Intellectual Property Organization.

In addition, "What’s wrong with the sea" won the Excellent Art Film Award of the Ministry of Culture in 1979, the Outstanding Youth Creation Award of the Ministry of Culture, the Best Art Film Award of the Third Popular Film and the Special Award of the Second Manila International Film Festival;

The Golden Monkey Demons Won the Excellent Fine Arts Film Award of the Ministry of Culture in 1985, the Best Fine Arts Film Award of the 6th China Film Golden Rooster Award and the Excellent Film Award of the 1st Shanghai Literature and Art Award.

More than 30 well-known cartoons, such as We Love the Countryside, After School, Trumpeter (with cooperation), (with co-screenwriter), (with Wenxiao Lin in one to six episodes), and so on, are all produced by him.

Cartoon is Yan Dingxian’s lifelong ideal and belief. He has made constant innovations and breakthroughs in one film after another, and made great contributions to the "China Animation School" and the national animation in China. May Mr. Yan Dingxian have a good trip!

Concerned about a mother in Beijing who posted an online message saying that her son was bullied by the school： Let the problem return to the campus to deal with.

　　CCTV News:Recently, a parent of a primary school in Beijing posted a message on the Internet, saying that his child had been bullied by his classmates for a long time, and was even beheaded by his classmates with a toilet garbage basket. After the incident, the child developed symptoms such as insomnia, irritability and fear of going to school, and was diagnosed as an acute stress reaction. Parents then reported to the school and Haidian District Education Committee.

　　At present, the school has responded to this, saying that "the school will continue to make efforts to achieve the results recognized by many parties" and called for "returning education issues to the campus for processing".

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　　Mother posted on the Internet that her child was humiliated at school.

　　Yesterday, an article entitled "Every mother and son are friends of life and death, I want to accompany him to say NO to campus bullying" was widely spread on the Internet. The author of the article claims that she is a mother and her son is a student of Zhongguancun No.2 Primary School. She just turned 10 and was bullied at school.

　　The article writes that on November 24, when my son went to the toilet in the school toilet, two boys in the same class entered the toilet.One of them blocked the door and said, "I want to open the door to see your ass", while the other threw down a garbage basket with toilet paper and urine. "It’s hitting my son’s head, and urine and shit-wiped paper spilled all over his face.When the two boys saw it, they ran away with a burst of ridicule, which took less than a minute. "After the incident,Her son’s face was filthy and he cried and cleaned himself up. On that day, the child did not report to the teacher. She and her husband learned about it that night.

　　Yesterday, a reporter contacted the author’s husband Wang Chuan (a pseudonym). He told reporters,Pengpeng (pseudonym), a boy who blocked the door that day, was far taller and heavier than his son, and harassed his son for a long time. "Give him a nickname, laugh at his family’s economic situation, and bully him since he was in the fourth grade."Another boy, Guo Guo (a pseudonym), who throws garbage baskets, is friends with pengpeng, and often cooperates with pengpeng to bully his son together.

　　The screenshot of the chat provided by Wang Chuan shows that he has communicated with pengpeng’s parents many times and asked them to control their children’s behavior. In the chat on October 20th, pengpeng’s mother replied that she had asked Peng Peng about the situation, saying, "There are indeed cases of touching, and he has been seriously criticized. As for bullying, he has no subjective consciousness. If you or your son feel bullied, we will also remind pengpeng that there will be no physical contact in the future. "

　　The child was diagnosed with acute stress reaction.

　　Wang Chuan said that after the incident, his son developed symptoms such as difficulty in falling asleep, irritability, desperate need for company, and emotional excitement. "He would cry because of very small things, and cry several times a day. There are also several times when I hide under the desk. "

　　According to the medical certificate provided by Wang Chuan, on December 2nd, his son suffered from acute stress after a preliminary diagnosis by Beijing Sixth Hospital. It is understood that acute stress reaction, namely acute stress disorder (ASD), refers to a transient mental disorder that occurs within a few minutes or hours after suffering from a sharp and serious traumatic event. Generally, it is relieved within a few days or a week, and the longest is no more than one month. Wang Chuan said that because things have not been solved, his son is still resting at home.

nine

　　△ The diagnosis shows acute stress reaction.

　　Negotiations between the two sides failed.

　　On the second day after the incident, Wang Chuan and his wife and son communicated with the school, the students involved and their parents. The parents of the students who threw the garbage baskets apologized, but the parents in pengpeng refused to apologize on the grounds that the children were only witnesses. "The teacher described it as ‘ Excessive jokes ’ It also makes us big and small, which we can’t accept. "

　　Since then, Wang Chuan has reported this matter to the Haidian District Education Committee and demanded:

　　The school characterized the behavior of pengpeng and Guoguo, and informed criticism recorded it and took corrective measures to educate and punish them.

　　Ask the parents of the two to apologize in writing and read apology book in the presence of three children

　　Bear the expenses of his son’s professional psychological intervention for children

　　I hope the school will also protect my son’s physical and mental safety during school, so that he will not be hurt twice because of his status as a victim.

　　Teacher Li, who is in charge of moral education in Zhongguancun No.2 Primary School, said that the school has been actively handling this matter and will be answered by the school spokesperson. The relevant staff of the Haidian District Education Committee said that they have been informed of this matter and are still understanding it.

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　　Zhongguancun’s Second Small Response: Let Educational Problems Return to Campus.

　　On the morning of the 10th, Zhongguancun No.2 Primary School in Haidian District, Beijing responded, saying that "the school will continue to make efforts to achieve the results recognized by many parties" and appealed to "the media and the public who care about this matter, from the perspective of protecting the healthy growth of minors and maintaining the normal educational order of the school, let the educational problems return to the campus for processing". The original response is as follows:

　　Thanks to the long-term concern and support from all walks of life, our school has been earnestly implementing the spirit of the documents of the Ministry of Education, Beijing and Haidian District Education Committee, always adhering to the principle of educating people, adhering to the school philosophy of No.2 Primary School, caring for and caring for every student in the school, adhering to the educational responsibility, and striving to make every student grow up healthily and happily.

　　Recently, an incident between three middle school students and their parents in our school has aroused social concern. Since its inception, the school has been actively trying to coordinate and objectively and fairly handle the related demands and contradictions and disputes between several parents. In line with the principle of protecting the legitimate rights and interests of every minor child, especially the injured minor mentioned in the incident, the school will continue to make efforts to achieve the results recognized by many parties.

　　In addition, in view of the recent false statements about our school and related events on the Internet, our school will reserve the right to safeguard the reputation of students and the school through legal channels, and hold relevant subjects accountable.

　　Here, we sincerely appeal to the media and the public who are concerned about this matter, from the perspective of protecting the healthy growth of minors and maintaining the normal educational order of the school, to let the educational problems return to the campus for processing. We sincerely accept the supervision and help from all walks of life!

Zhongguancun 2 nd Primary School, Haidian District, Beijing

December 10, 2016

　　Experts say that children’s psychological trauma needs a long time to adjust.

　　Zong Chunshan, director and researcher of the Beijing Youth Legal and Psychological Counseling Service Center, said that school bullying can be divided into two types: mental and physical, and mental bullying includes nicknames, verbal attacks and insults, isolation and exclusion. Physical bullying is violence. If the facts are as stated by the parents, the children are bullied both physically and mentally. In addition to these two criteria, the subjective feelings of victims are also important criteria in school bullying.

　　Zong Chunshan said that it takes a long time to adjust the child’s psychological trauma, professional psychological intervention, family warmth, and an apology from the perpetrator. School bullying is the result of the interaction of various factors. Both the bullied and the abuser need the attention and help of teachers and parents. (This article Source: Jinghua Times, People’s Daily)

Before the end of June, the transfer of responsibility for fire protection design review and acceptance of construction projects should be completed.

In addition, when handing over the responsibility to undertake the examination and acceptance of fire protection design of construction projects, we should properly handle the transfer of funds management functions, timely and full transfer of various funds, and budget adjustment and transfer in accordance with the requirements of the central authorities and the relevant provisions of the Ministry of Finance.

Full text of the Notice

Ministry of Housing and Urban-Rural Development Emergency Management Department

On fire control design of handing over and undertaking construction projects

Notice of examining and accepting responsibilities

Departments of Housing and Urban-Rural Development of all provinces and autonomous regions, emergency management departments, Hainan Provincial Department of Natural Resources and Planning, Municipal Housing and Urban-Rural Development (Management) Committee, Planning and Natural Resources Committee (Bureau), Emergency Management Bureau, Housing and Urban-Rural Development Bureau of Xinjiang Production and Construction Corps and Emergency Management Bureau:

In order to implement the requirements of the Notice of the General Office of the State Council City, the General Office of the Central Committee of the CPC on Adjusting the Establishment of the Responsibility Organization of the Ministry of Housing and Urban-Rural Development and the Notice of the Central Office on the Transfer of the Responsibility for the Examination and Acceptance of Fire Protection Design of Construction Projects to the Administrative Establishment of Nuclear Increase (No.169 [2018] of the Central Office), we will earnestly do a good job in the transfer of the responsibility for the examination and acceptance of fire protection design of construction projects from fire rescue institutions to the competent departments of housing and urban-rural construction to ensure seamless connection. The relevant matters are hereby notified as follows:

1. The scope of handover and undertaking is the responsibilities of fire protection design review, fire protection acceptance, filing and spot check of construction projects undertaken by fire rescue institutions at all levels in accordance with the Fire Protection Law of People’s Republic of China (PRC) and Regulations on Fire Protection Supervision and Management of Construction Projects (Order No.106 and Order No.119 of the Ministry of Public Security are revised).

2. The period from April 1 to June 30, 2019 is the handover undertaking period for the responsibility of fire protection design review and acceptance of construction projects, and all localities should complete the handover undertaking work before June 30.

3. Since April 1, 2019, where the undertaking institution for the fire protection design review and acceptance of construction projects has been defined, the undertaking institution will accept and be responsible for the fire protection design review and acceptance of construction projects, and local fire rescue institutions can send personnel to assist; If the undertaking institution is not clear, the institution designated by the local people’s government shall accept and be responsible for the examination and acceptance of fire protection design of construction projects.

Four, after the completion of the transfer of the responsibility for the examination and acceptance of fire protection design of construction projects, the local housing and urban and rural construction departments or other departments responsible for the examination and acceptance of fire protection design of construction projects shall share with the fire rescue agencies the drawings and materials related to fire safety inspection and fire fighting and rescue, as well as the results of fire inspection and acceptance.

Five, the transfer to undertake the responsibility of fire protection design review and acceptance of construction projects, in accordance with the requirements of the central government and the relevant provisions of the Ministry of Finance, properly handle the transfer of funds management functions, timely and full transfer of all kinds of funds, as well as budget adjustment, transfer and other work.

Contact person and telephone number:

Zhang Xiaojun, Department of Building Energy Conservation and Technology, Ministry of Housing and Urban-Rural Development

010-58933815 010-58933437 (fax)

Liu Jiyang, Fire Rescue Bureau of Emergency Management Department

010-83932681

Ministry of housing and urban-rural development of the people’s Republic of China

People’s Republic of China (PRC) Emergency Management Department

March 27, 2019

Actors please spend the winter.

Wen | Entertainment Hard Candy, Author | Wei Nika, Editor | Li Chunhui

The entertainment circle was quiet for a whole month, and finally, fans couldn’t help it. Before going on stage, they made several topic events that tore resources.

The most diligent are Andy fans. Because Andy was suspected of starring in 199 Love with Adam, she tore up the studio team. The fuse was Guo Feng, the producer of the play. He praised a report that the main characters of "199 Love" were Andy and Adam, which greatly imitated the posture of Wang Yixu, a fine producer of the play, and took the initiative to end up starring in the hype.

But Andy’s fans are not happy. They think that Andy’s partner, Adam, is obviously a 90-year-old girl. Andy used to work with actors who were first-line students in modern and ancient puppets, such as Li Xian and Sean Xiao, even Cheng Yi. How to get to the male host selection from this drama, Adam is depressing enough, and there are even a lot of niche players such as Chen Zheyuan, Zhang Linghe and Luo Yizhou.

Here, Andy’s lower drama is suspected of being demoted as a partner, and there’s Dilraba, who is also the top player in Hua Shuang in 1990. There’s not even a word about the lower drama, and she hasn’t been in the group for three months. In fact, it is not only the first-line florets who are hard to find a "good match", but also the first-line niche YiBo and the new niche Dylan have not joined the group for three months and ten months respectively, and all of them have joined the list of unemployed people who have not joined the group according to the statistics of netizens.

Even if they are willing to slow down and choose a good book, before the change, there were few small flowers, small students who took a break for more than three months, and the schedule was not fixed until the next play.

Originally thought that this year’s round of "the landlord’s family has no surplus food" film and television winter only affected the survival of the waist and tail actors, and now watching the head actors is hard to escape. Winter has arrived, whether it is a temporary fluctuation or a long cycle, no one can predict. But actors and fans really can’t think about the glory of the past. It’s time to adapt to the new normal. Resources are downgraded to a fixed number, and each must find its own door.

When the long video platform just started this round of cost reduction and efficiency improvement, people in the industry generally predicted that the 28 th effect of the industry would be more obvious, and the head actors would be less affected. Even the head events may be arranged and combined by the head actors.

I didn’t expect this to be the case. This may be caused by two reasons, one is that the strategy of the platform has changed, and the other is the actor’s own career planning and choice.

In the previous era of "burning money", although large and small production companies gradually became wage earners of the platform, the head actors, that is, the first-line actors who have the flow and can perform dramas, still have a great say. After all, as long as we talk about the head actor, it was originally an A-level project, and it will be upgraded to an S-level on the platform. Accordingly, the budget given to the project has become more.

But now the project logic of the platform is not the case. No matter what actor you talk about, the budget for the head project is fixed. Therefore, it is less likely that a head project can accommodate two head actors. Even though the head actor’s salary has been limited to less than 25 million, hiring two top performers at the same time will still make the production funds of the crew tight. After all, a budget of over 100 million is a big project now. Two top streams, you have to fold nearly half of the funds.

Moreover, the platform is increasingly inclined to promote artists who sign contracts and cooperate with themselves, forming a "old and new" head drama mode: head actors+their own artists with almost no coffee. Previously, Yang Yang played Zhao Lusi in "Try the World" on Tencent Video, and now Liu Shishi plays Liu Yuning in "One Mind" on iQiyi, which may be similar.

This will not only balance the budget of the head drama, but also enable the platform to share the business of the artists once the drama becomes popular, which is also a strategy for the platform to cope with the decrease in investment income.

Many advertisers are now more willing to sign the business of Xiaohua and Xiaosheng, who are waiting to broadcast big drama resources, but they are not willing to bet on the commercial advertisements of the drama itself in advance. In this way, if the drama is not on fire, the artist’s business contract will not be renewed. When the drama is on fire, it can also get the heat of the drama in disguise. After all, fans’ concerns and consumption points are still on individuals, and the popularity of the series is too unpredictable.

Now, the only ones who can hire two head actors with deep pockets are the production companies that are not bad at money. What they do is their own copyright drama, they advance the project cost budget, and the right to speak is in their own hands. Finally, they talk about the copyrights of various platforms and TV stations. The gravity of the star, which is red at the moment, is one of them. Yang Mi and Simon were invited to their "Little Matchmaker Moon Red", and Liu Shishi and Chen Xiao were reportedly invited to their "Little Matchmaker Bamboo".

Therefore, the head actor can only watch the projects of rich production companies if he doesn’t want to get married with new people. Of course, there is another important subjective reason why the head actors have been empty for more than three months: the career plans of Dahua and Xiaosheng have changed.

After 90 years, Andy and Dilraba both reached the age of 30. It is rumored that Dilraba didn’t want to pick up the ancient puppet again. After filming the prosecutor’s professional drama "The Prosecuting Elite", Jia Xing’s ancient puppet "Jiao Cang" was not performed, which revealed obvious transformation meaning.

YiBo, Haoran Liu temporarily empty window, it may be to mix the film circle. At present, the whole film industry is almost at a standstill, and there are too many big projects on the hands of big companies. Only when the market can approve and file can the money be returned to start a new round of projects.

In a word, although the head actor is not as powerful as before, there is no shortage of drama. The head actor with an empty window is also because of the transition period or other demands.

It is the waist actors who are really hit hard. The waist drama, which once accounted for two-thirds of the annual output of the platform, cost from early 100 million to tens of millions. It not only supported a large number of waist actors, but also gave birth to many dark horse dramas, and rushed out of the small flowers and niche. For example, Cheng Yi and Crystal from Coloured Glass.

In the past two years, the platform has greatly reduced waist dramas, and these waist actors are facing fierce competition, and many actors are in a state of high and low — — Not enough to lead the head drama, but I don’t want to play a lower-cost sub-account drama or micro-short drama.

Cheng Yi can successfully stand out from the waist actors because after Coloured Glass, his own company Huanrui praised him and Yang Zi for playing Aquilaria Resina as Chips. However, Crystal, who just signed the contract of Huanrui Film and Television, still can only blend in the waist drama and play this kind of low-cost puppet, Zhuqing Hao.

In order to reach the head drama, waist drama actors can only be willing to match, which also causes the fierce competition of female matching in the head drama nowadays. After Crystal, the female companion of "The Fox Demon Little Matchmaker Moon Red", was changed because of tax problems, Bambi, Chen Douling, Guo Xiaoting and others were all told that they were actively fighting for it, and finally the flowers fell into the hands of their own artist Guo Xiaoting.

Chen Douling has been playing a supporting role in major dramas, such as The Fox Demon Little Matchmaker Moon Red, A Miss of the Mountain and Lotus House, after a slight volume in the waist drama. Su Xiaotong’s resources didn’t even improve after the waist drama "A Little Story of Imperial Gifts" exploded. Fortunately, she didn’t stick to the circle of sweet love, and she took over the three-time crime drama "Black and White Code".

Hard Candy Jun also found that Shen Yue and Fair Xing, the actors who were active in the front line of sweet pet dramas, were not as good as before. Shen Yueyou didn’t join the group for 8 months, while Xing Fei was transformed into Wan Qian and Liu Mintao in the urban female drama "Lady’s Character".

Screenwriter Xiaoyu told Hard Sugar Jun that in the past, there were sweet pet dramas and love drama projects everywhere in the industry, and almost all new screenwriters were writing sweet pet dramas. Now there are fewer projects, and the few projects are basically dramas with realistic themes and partial themes, such as the police drama he is doing.

Young waist actors are mostly from sweet love dramas, and it is difficult to give them the main melody book, but they will choose the older actors of the acting school. If the waist actors want to play, most of them can only be supporting roles.

Of course, another option is to put down your body and play a miniseries. The employment army of sweet pet dramas in the past — — The love beans in the draft are now going to attack the micro-short drama market one after another. For example, Snow Kong who debuted in THE9, Vento who debuted in UNINE, Wang Yijin and Sally Liu who debuted in Hard Sugar Girl 303, etc.

Zoey, who is on the top of the variety show, has played some low-cost female actresses in waist dramas, and also won many female roles in big dramas, such as "Fragrant Aquilaria Resina" in the summer file and "A Jade Gate in the West" to be broadcast. But in the end, she went to play the mini-play "The Splendid of Shangyuan", and the male lead was P.O.I, a bean-loving actor who made her debut in R1SE.

At the peak of Hengdian, there were hundreds of crews a day, but now there are about 20 crews a day, and half of them are micro-short plays, short plays, and online universities.

In this market environment, it is reasonable that most actors have no chance to shoot. In the list of actors who didn’t join the group, except for Lu Han, who had money and leisure, who didn’t join the group for three years, Wu Jinyan won the second place with a record of 20 months.

As the boss of Wu Jinyan, Yu Zheng quickly responded to the fact that he didn’t join the group, saying that Wu Jinyan had been taking acting classes for more than a year and took on a drama.

In the past two years, there have indeed been many film and television drama actors performing plays. Previously, Sean Xiao, Qu Chuxiao and other actors were affected by negative events, and they all went to play dramas during their career stagnation.

But at best, acting in a drama is to hide one’s strength and get a good reputation. For the star career, no amount of drama is as effective as the last variety show. Wu Jinyan participated in the third season of "Braving the Wind and Waves", and Crystal, who had not joined the group for the same 8 months, maintained a certain popularity through variety shows.

Almost all the actors who didn’t join the group went to the variety show. For example, the artists of Lehua, YiBo who didn’t join the group for three months, Cheng Xiao who didn’t join the group for eight months and Xuan Yi who didn’t join the group for five months, were all arranged to brush their faces in various variety shows.

Angelababy, who hasn’t been in the group for six months, mainly relies on the resident variety show to maintain her popularity. When Yang Mi didn’t join the group in the first half of the year, he was stationed in three variety shows, War to the Peak, Flowers and Teenagers 4, Escape from the Chamber of Secrets 4.

For actors who don’t play, variety show is a very cost-effective exposure channel. Spend a little time recording every month, from the recording of Reuters to the official broadcast, you can have exposure and publicity for half a year, and rarely hold it back like a TV series.

Of course, there are some waist actors who don’t even have variety resources, such as Yuxi Zhang. She revealed with a trumpet that when there was no play, she started her own sideline, was learning to dance and exercise, and also wrote a novel "This Impossible to Love You" and made a self-made micro-variety "A Gua is Idle".

Little Red Books and Vibrato Audio and Video are basically the places where such artists are active, and they look no different from online celebrity. However, online celebrity artists are also a way. Before that, Nana Ou-yang and Lin Yun were regarded as this way. They bring goods on major apps, and when they are beauty bloggers, the money they earn from promotion may not be less than acting.

It can be seen that whether there is a play or not, good-looking people will eventually find a way to make money. But the cold winter environment is indeed shuffling the actor industry. When filming becomes less profitable, or many people can’t film, the army of unemployed actors is being diverted to other fields or industries. Next season, let’s stop filming "Actors in Place" and shoot "Actors Re-employment".

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