2025 年 5 月 – 第 2 页 – 西安夜生活网论坛,西安耍耍网,西安品茶网

Taking stock of the new retail price dispute of ＂moving mountains and tug of war＂ in 2023, the ＂hour-reaching＂ is hot.

The "price war" triggered by a durian layer reveals the ultimate "involution" of the new retail track. Behind the "price war" is the competition between supply chain and commodity chain.

Since the beginning of this year, with the promotion of policies, instant retailing has entered the fast lane. It used to be "the next day" and "half-day", but now the distribution efficiency of major e-commerce platforms has evolved to "hourly". In order to catch up with this express train, the traditional Shangchao department store has also continued to overweight, and both online and offline efforts have been made to broaden its business model and sales channels.

Keywords: price war

At the end of July this year, Box Horse offered a "moving mountain price", which was on the verge of a "price war" with Sam member stores. Box Horse reduced the price of some of the same goods in Sam, and Sam also bit the price and adjusted the price. Some representative commodities have experienced a decline of 30% to 40%.

In August, when Box Horse introduced 99 yuan durian Melaleuca, the price of Sam durian Melaleuca was reduced from 128 yuan to 98.9 yuan. Then the box horse dropped to 89 yuan, and Sam was transferred to 1 yuan, which was lower than the box horse. In the end, Box Horse reduced its price to 79 yuan and Sam to 85 yuan.

The "war" started from a durian thousand-layer cake continued to spread. Almost at the same time, the US Mission quietly launched a tug-of-war price for buying vegetables. A box of hemp potatoes cost 14.3 yuan, which is cheaper than a box of horses in 0.6 yuan. RT Mart launched a "no noise price" and launched 10.9 yuan/box of hemp potatoes and 9.9 yuan /10 flowers and other commodities.

Some people think that it is foreseeable that in the pursuit of cost-effective consumption trend, having stable and low-cost supply sources will undoubtedly increase the competitive advantage of platforms and brands, and the "price war" competition will eventually be the competition between supply chains and commodity chains.

Keywords: Hours of arrival

At the beginning of this year, Document No.1 of the Central Committee clearly stated for the first time that "new modes such as joint distribution and instant retail should be vigorously developed". In July, the notice of the general offices (offices) of 13 departments, including the Ministry of Commerce, on printing and distributing the "Three-year Action Plan for Comprehensively Promoting the Construction of a Quarter-hour Convenient Living Circle in Cities (2023-2025)" showed that it supported the development of online and offline instant retail mode, empowered physical stores and expanded the service radius. According to the data released by the Ministry of Commerce at the end of September, in 2022, the number of instant retail orders exceeded 40 billion, and the market size reached 504.286 billion yuan. It is expected that the scale will triple again in 2025.

At the national level, the development of instant retail is encouraged to accelerate the industry into the fast lane. In this context, major e-commerce platforms and even traditional supermarkets and department stores continue to exert their strength.

In March this year, Taobao released a notice about adding the "hourly service specification of Taobao", and Taobao plans to add the "hourly service specification", which will take effect on March 31. At the end of March, Boxma Xiansheng announced that it would expand its coverage and provide "one-hour service" for areas 3-5 kilometers away from the store. In September, JD.COM released the strategy for 2024 when he arrived home, which mentioned that he would focus on all categories, "hourly delivery" and platformization, and the user scale of JD.COM’s "hourly delivery" service would increase by over 50% within three years. In October, Tik Tok platform added an independent entrance of "Hour Reach", and users can search for "Hour Reach" on Tik Tok to go to the corresponding page. Tik Tok’s "Hour Reach" cooperative businesses include local stores such as Yonghui Supermarket, Dingdong Shopping, wu mart and Qixian Supermarket.

During the period of double 11, Intime Department Store, Chongqing Department Store, Youa Shares, Kaide MALL and other physical department stores have launched various types of shopping card group purchase and theme live broadcast activities in Meituan and Public Comment, and cooperated with live broadcast platforms and third-party distribution. Some people think that the local Shangchao brand has a solid local word-of-mouth and store network, and with the help of the local retail platform, it can further improve the conversion efficiency of goods from planting grass to buying. In the future, the cooperation between Shangchao and the retail platform is expected to become the new normal of digital operation of local Shangchao.

Keywords: discount snacks

Discount snacks have become the "top stream" of the retail industry this year. In September, Wanchen Group announced the merger of its brands "Laiyoupin", "Haoxianglai", "Yadi Yadi" and "Lu Xiaochan", and the unified brand after the merger was "Haoxianglai brand snacks". According to its official website, up to now, Haoxianglai has more than 5,000 stores nationwide, and it is rapidly expanding at the rate of adding 500 stores every month. It is planned to become the first brand with 10,000 stores in the industry by the end of 2024. In October, Hunan "Love Snacks" announced the holding of Shaanxi "Snack Bubble", which is the third acquisition of "Love Snacks" this year; In the same period, the "Snack Cabin" strategy integrated all the stores of the Guangdong brand "Snacks" and announced that the number of stores exceeded 600. In November, Zhao Yiming Snacks and Busy Snacks, two domestic brands of discount snacks, officially announced a strategic merger, with more than 6,500 stores after the merger.

Under the trend of cost-effective consumption, the county has become the main expansion area of snack sales. The person in charge of snacks in Zhao Yiming once revealed to the media that more than 2,800 county-level administrative regions in China have provided enough market space for brands to realize the chain scale of ten thousand stores.

Some people think that the discount trend of snack chain channels is becoming more and more obvious. However, at present, the business models of many snack brands in China are almost the same, and the snack discount industry is still in fierce competition. Snack discount brands need to explore more advanced business models to increase competition barriers.

Beijing News reporter Yu Guigui

Editor Wang Lin

Proofread Liu Jun

Spring Festival travel rush’s ＂flowing China＂ is full of vitality through data.

　　CCTV News:February 3rd is the ninth day of Spring Festival travel rush in 2024, and the passenger flow in railway stations, airports and passenger transport hubs has increased.

　　In 2024, according to the data of comprehensive transportation Spring Festival travel rush working class, in the first eight days of Spring Festival travel rush, more than 1.55 billion people traveled. On February 2nd, the eighth day of Spring Festival travel rush, the cross-regional migration of the whole society exceeded 200 million person-times, which was the largest cross-regional migration since Spring Festival travel rush in 2024.

　　Specifically, on February 2, the railway passenger traffic was 12.138 million, an increase of 0.5% from the previous month; The turnover of highway personnel was 185.19 million person-times, up 1.6% from the previous month; Waterway passenger traffic was 594,000, an increase of 6.4% from the previous month; Civil aviation passenger traffic was 2.098 million passengers, down 0.4% from the previous month.

　　Passenger flow in Beijing, Guangzhou, Chengdu and other cities has gradually increased.

　　February 3rd is the 24th of the twelfth lunar month, with less than a week left before the Spring Festival. On February 3, what are the popular destinations for passengers traveling by train?

　　From the ticketing data of 12306 pre-sale, the top ten cities in terms of passenger flow are Beijing, Guangzhou, Chengdu, Wuhan, Chongqing, Shanghai, Zhengzhou, Xi ‘an, Hangzhou and Changsha, and the passenger flow of these cities is expected to increase further.

　　In combing the cities with a significant increase in the number of arrivals in recent days, it is found that 10 cities including Wuhan, Chengdu, Xi ‘an, Nanchang, Zhengzhou, Nanjing, Hefei, Nanning, Guiyang and Taiyuan are on the list, and most of them are capital cities in the central and western regions.

　　Cities such as Nanyang and Yueyang have become popular destinations today.

　　Comparing the top 100 cities that departed and arrived on February 3rd, it is found that 24 cities, such as Nanyang, Yueyang, Anqing and Handan, have become the top 100 popular destinations, although the number of people leaving is not large. These places dominated by third-and fourth-tier cities are welcoming returning tourists.

　　Expressway ushered in the first round of Spring Festival travel rush peak.

　　In these two days, after Spring Festival travel rush started in 2024, the expressway ushered in the first round of peak. According to Qianfang Science and Technology’s prediction of using highway traffic monitoring data, the ten sections with the highest traffic volume are: Shanghai Outer Ring Expressway, Beijing Fifth Ring Road, Zhaoqing Section of Erguang Expressway, Chongqing Section of Lanhai Expressway, Chenzhou Section of Xuguang Expressway, Nanjing Section of Shanghai-Chengdu Expressway, Hefei Section of Shanghai-Shaanxi Expressway, Guilin Section of Baomao Expressway, Qingdao Section of Qinglan Expressway and Quzhou Section of Hangchang Expressway.

　　Today, Shenzhen has become the most popular candidate city.

　　According to the data of applying for standby tickets, on February 3rd, Guangdong was still the most popular place to apply for standby tickets, but the difference was that Shenzhen replaced Guangzhou as the most popular city to apply for standby tickets. Among the 20 popular alternate routes, 12 are from Shenzhen, and all of them are cross-regional routes. The main destinations are Guangxi, Henan, Jiangxi, Chongqing, Guizhou, Hubei, Shaanxi and other provinces. As the Spring Festival approaches, the characteristics of cross-regional mobility become more and more obvious.

　　In the first week of Spring Festival travel rush, the cross-city passenger flow gradually increased.

　　Not only the railway, but also the data analysis of mobile phone signaling by China Mobile Wutong Big Data shows that in the first week after the opening of the Spring Festival travel rush curtain in 2024, the passenger flow of cross-city travel by various means of transportation showed a gradual upward trend.

　　If people who travel across cities are divided into homecoming, traveling, business trip and other types, we will find that people have begun to accelerate their homecoming. In the first week of 2024, the number of homecoming people in Spring Festival travel rush increased by 43.3% over the previous week.

　　Zhoukou, Henan Province ranks first in the popular cities for returning home, and the top five cities are Fuyang, Anhui Province and Shangrao, Jiangxi Province, as well as Zhumadian and Xinyang, Henan Province, which are important source cities for migrant workers.

　　In the first eight days of Spring Festival travel rush, the passenger load factor of 41% airports reached over 60%.

　　New Year’s Eve is getting closer and closer, and more people travel by civil aviation. According to the analysis data of passenger load factor, in the first eight days in Spring Festival travel rush, 41% of the airports had passenger load factor of over 60%, among which the overall passenger load factor of seven airports exceeded 80%, including not only big airports such as Daxing in Beijing and Hongqiao in Shanghai, but also small airports such as Libo in Qiannan and Ping Huang in Kaili.

　　The data shows that the southern airport is busier than the northern airport. Among the top 50 airports in Spring Festival travel rush in the first eight days, 60% are located in the south, and Guangzhou Baiyun Airport ranks first.

Sing the simple truth, position the warm-hearted party ＂2023 Spring Festival Gala＂ to complete the third rehearsal.

　　On January 9th, the third rehearsal of "2023 Spring Festival Gala" was completed by the Central Radio and Television General Station. The structure of the program group as a unit makes the overall atmosphere and emotional expression of the party increasingly prominent. In the keynote of "happiness, auspiciousness and jubilation", a wonderful yearning, happy and peaceful Guimao Spring Festival is fully displayed on the stage of the Spring Festival Evening of the 2023 Headquarters. Sing comfortable songs, talk about warm thoughts, have a good laugh and have a happy New Year. A simple, sincere and warm Spring Festival Evening is taking shape.

Emotions with more flavor of life:

Warm songs such as "Hello Stranger" are sung.

Ordinary touch

　　On December 29th, the first customized song "Hello Stranger" in the Spring Festival Evening of 2023 was released through the CCTV news new media platform, which created a spread of over 60 million videos and over 300 million readings on related Weibo topics, and was called "the warmest screen" in the circle of friends by netizens.

　　In the third rehearsal of the Spring Festival Evening, the stage version of Hello Stranger was fully presented for the first time. After several months, ordinary people in ordinary life who touched hundreds of millions of netizens were found one by one in the vast sea of people and appeared in singing. This warm and moving design is a symbolic epitome of the people’s feelings based on the "People’s Spring Festival Evening" in 2023.

A more vivid tradition:

In the tradition of Spring Festival, realize the innovation of expression.

　　The Spring Festival is the most important representative festival among the traditional festivals in China. It is one of the directions that the Spring Festival Evening in 2023 strives to pursue to promote excellent traditional culture with rich innovative expressions.

　　Based on the records in China’s ancient books such as Bao Puzi and Historical Records, and the remains of ancient architectural elements such as the Forbidden City, the image of ancient beasts created by the young visual design team, together with the equally lively and agile children, sings endless imagination, and generate shows the vigorous vitality of the integration of tradition and the times. A series of creative programs rooted in excellent traditional culture, relying on the modern visual technology of the reception desk, are externalized into cool presentations of image interaction.

More simple party:

Continue the tradition of Spring Festival Evening and create a heart-warming party.

　　As a gala that has already been integrated into the folk customs of the Spring Festival, the background color of "Gala" is the audience’s expectation for the Spring Festival Gala, the essence of its creation, and a major focus of its creation in 2023.

　　In the third rehearsal of the Spring Festival Evening, various programs performed many ideas and works based on real life. In addition to actors and artists such as song and dance, language and acrobatics, many ordinary people from all walks of life also participated in the performance of the Spring Festival Evening, presenting the theme of "People’s Spring Festival Evening" in an intuitive way.

Scientific epidemic prevention ｜ Jilin Changchun simplified procedures and special affairs office increased assistance to residents whose lives were affected by the epidemic

　　CCTV News:Yesterday (March 18th) afternoon, Changchun held a press conference on the prevention and control of the epidemic situation in COVID-19, informing that Changchun simplified the application confirmation procedure for the urban and rural residents who were unable to go out to work, operate and get employment due to the epidemic situation, and met the social assistance conditions with serious difficulties in their basic life. Under the premise of personal commitment, according to the principle of special handling and first inclusion, apply on the same day and confirm on the same day, and then go through the relevant procedures after the epidemic.

　　In addition, Changchun has stepped up its efforts to provide temporary and active assistance to citizens in need of assistance, and implemented specific assistance to people who are in trouble due to the epidemic and non-registered migrants from the place where they occurred.

Rapid growth of Sichuan’s foreign trade Last year, the import and export volume of goods trade increased by 19%

The reporter learned from the first press conference of Chengdu Customs in 2021 that in 2020, the import and export volume of goods trade in Sichuan reached an all-time high, breaking through the 800 billion yuan mark for the first time, with a year-on-year increase of 19%.

According to customs statistics, in 2020, the total import and export value of goods trade in Sichuan was 808.19 billion yuan, ranking eighth in the country, with an increase of 19% compared with 2019, and the growth rate ranked second in the country. Among them, exports were 465.43 billion yuan, an increase of 19.2%; Imports reached 342.76 billion yuan, an increase of 18.8%. In the same period, the national import and export of goods increased by 1.9%, of which exports increased by 4% and imports decreased by 0.7%.

Pan Xudong, Director of Statistics and Analysis Department of Chengdu Customs, said that there are three main reasons for the rapid growth of Sichuan’s foreign trade: first, the "house economy" products have promoted the rapid growth of exports; second, the constantly released market demand has provided strong support for expanding imports; and third, the high-level open platform has played an obvious role.

According to reports, while the scale of Sichuan’s foreign trade reached a record high in 2020, the high-quality development of foreign trade also made positive progress, mainly in three aspects: first, the new kinetic energy of foreign trade was significantly enhanced, second, the trade market was more diversified, and third, the import of people’s livelihood consumer products increased rapidly. &ensp;(Reporter &ensp; Wang Mingfeng)

Paper fraud： cutting the black industrial chain

Paper fraud is an important part of academic fraud. After more than two months of investigation, the reporter broke into a number of paper fraud companies and uncovered this black industrial chain. Search online for "published papers" and you can find tens of thousands of related websites at will. By tracking these websites, the reporter found that companies that look very formal are usually hidden behind the websites.

Notice of the General Office of the People’s Government of Inner Mongolia Autonomous Region on Printing and Distributing the Measures for the Administration of High-tech Industrial Development Zones i

The administrative offices of the Union, the Municipal People’s Government, the commissions, offices, departments and bureaus of the autonomous region, and major enterprises and institutions:

With the consent of the people’s government of the autonomous region, the measures for the administration of high-tech industrial development zones in Inner Mongolia Autonomous Region are hereby printed and distributed to you, please conscientiously implement them according to the actual situation.

February 24, 2022

(This piece is publicly released)

High-tech industry in Inner Mongolia Autonomous RegionMeasures for the administration of development zones

Chapter I General Principles

the firstIn order to implement the spirit of "Several Opinions of the State Council on Promoting the High-quality Development of National High-tech Industrial Development Zones" (Guo Fa [2020] No.7), further standardize the establishment and management of autonomous region-level high-tech industrial development zones (hereinafter referred to as high-tech zones), and promote the high-quality development of high-tech zones in the whole region, these measures are formulated with reference to the Interim Measures for the Administration of National High-tech Industrial Development Zones and the Comprehensive Evaluation Index System of National High-tech Industrial Development Zones, combined with the actual situation of the autonomous region.

the secondThese Measures shall apply to the identification, evaluation and management of high-tech zones within the administrative area of the autonomous region.

ArticleThe construction of high-tech zones should thoroughly implement the strategy of innovation-driven development, deepen the reform of system and mechanism, take the action of "rejuvenating Mongolia through science and technology" as the guide, take the improvement of independent innovation capability as the core, actively create a good innovation and entrepreneurship ecology, comprehensively build a modern industrial system, and build high-tech zones into demonstration zones of innovation-driven development and pioneering zones of high-quality development in autonomous regions.

Chapter II Confirmation

Article 4　The declaration of high-tech zones shall meet the following conditions:

(1) The basic conditions are complete.

1. It belongs to the first-class industrial park in the autonomous region with the best innovative resources and industrial development within the Union City;

2. Conforming to the national economic and social development planning, land space planning and ecological environment protection planning of the Union City;

3. Meet the requirements of the state on the economical and intensive use of land, with centralized land layout, reasonable scale and land use structure, clear boundaries, sufficient development space, complete infrastructure facilities, scientific planning for the integration of production and city, and no occupation of permanent basic farmland;

4 in line with the requirements of ecological environmental protection and safety in production, and there have been no sudden environmental incidents or serious production safety accidents in the past three years.

(2) Outstanding industrial advantages.

1. The growth rate of major economic indicators is higher than the average level of the autonomous region;　

2. The total operating income of leading industries accounts for not less than 70% of the total operating income of the park;

3. The development plan of high-tech industry has been formulated, and the total operating income of high-tech industry accounts for more than 30% of the total operating income of the park, and it is increasing year by year.

(3) The innovation system is perfect.

1. The growth rate of R&D investment is higher than the growth level of the local union city;

2. The number of high-tech enterprises and high-tech small and medium-sized enterprises accounts for more than 30% of the total number of enterprises in the park;

3. There are more than 20 scientific and technological innovation platforms or new R&D institutions at or above the autonomous region level, with a group of high-level scientific and technological innovation talents and the ability to undertake scientific research projects of the state and autonomous regions;

4. There are innovation and entrepreneurship incubators such as science and technology business incubators and Zhongchuang Space, and investment and financing institutions that serve scientific and technological innovation;

5. It has a scientific and technological achievements management and service system, and the number of effective invention patents per 10,000 people is higher than the average value of the local union city;

6. Long-term scientific and technological cooperation relations have been established with scientific research institutions and institutions of higher learning, and foreign scientific and technological cooperation and Industry-University-Research cooperation are active.

(4) Strong safeguard measures.

1. The administrative office of the local Union and the Municipal People’s Government attach great importance to the construction of high-tech zones and incorporate the construction of high-tech zones into the local national economic and social development plan. Be able to undertake the main responsibility of high-tech zone construction, form a working mechanism for promoting the development of high-tech zones with the government taking the lead and departments cooperating with each other, introduce policies and measures to support the innovative development of high-tech zones, innovate institutional mechanisms, gather innovative resources, and give priority to the layout and development of high-tech industries;

2. The management organization of the park is sound, the setting is scientific, streamlined and efficient, the management function is clear, and it has a high-quality and professional management team. The management system is sound, the incentive and guarantee measures are in place, and the management operation is efficient, which can provide quality services for innovative entrepreneurs and enterprise innovation subjects;

3. According to the "Implementation Opinions of the People’s Government of Inner Mongolia Autonomous Region on Promoting the High-quality Development of High-tech Industrial Development Zones" (No.13 [2021]), the Union Administrative Office and the Municipal People’s Government delegated the corresponding management authority to the High-tech Zone, promoted the establishment of an independent management mechanism in the High-tech Zone, and created a good innovation environment and business environment, and the "streamline administration, delegate power, strengthen regulation and improve services" work was in place.

Article 5　The following materials are required to declare the high-tech zone:

(a) where the administrative office of the Union and the Municipal People’s Government apply for the construction of high-tech zones.

(two) the basic situation of the development of the park, including basic conditions, industrial advantages, innovation system, safeguard measures, etc.

(three) the construction and development planning of high-tech zones (including the development planning of high-tech industries), including strategic significance, overall thinking and target positioning, key tasks and safeguard measures.

(four) the implementation plan of high-tech zone construction, including development orientation, main objectives, construction ideas, specific measures, management system, operation mechanism and policy guarantee.

(5) Other relevant attachments:　　

1. Relevant approval documents for the establishment of the park;

2 issued in accordance with the national spatial planning (the main functional area planning, land use planning and overall urban planning), ecological environment protection planning certification materials;

3. The policies and measures of the local administrative office of the Union and the Municipal People’s Government to support the construction of innovation and entrepreneurship environment, the construction of high-tech zones and the development of high-tech industries;

4. List of high-tech enterprises, small and medium-sized scientific and technological enterprises, innovation platforms, R&D institutions, innovation incubators and scientific and technological service institutions in the proposed high-tech zone;

5. Main economic development and innovation indicators of the park in recent three years;

6. Other relevant materials.　　

Article 6High-tech Zone Identification Procedure:

(1) The administrative office of the local Union and the Municipal People’s Government shall organize the formulation of the planning and implementation plan for the construction and development of high-tech zones, and put forward the construction intention to the Science and Technology Department of the autonomous region on the basis that the policy guarantee measures are relatively perfect and meet the conditions for the construction of high-tech zones.

(2) The Science and Technology Department of the Autonomous Region shall, jointly with the Development and Reform Commission of the Autonomous Region, the Department of Industry and Information Technology, the Department of Natural Resources, the Department of Ecology and Environment, the Department of Commerce, the Bureau of Statistics and other departments, organize an expert group to conduct on-the-spot investigation and demonstration on the park with the construction intention, and put forward construction suggestions. The administrative office of the Union and the Municipal People’s Government shall, in accordance with the opinions of investigation and demonstration, organize the revision and improvement of the construction and development plan and implementation plan, and report them to the Science and Technology Department of the autonomous region.

(3) After the development plan and implementation plan of the proposed high-tech zone are examined and approved by the Science and Technology Department of the autonomous region, the administrative office of the Union and the Municipal People’s Government jointly with the Science and Technology Department of the autonomous region shall submit an application for construction to the people’s government of the autonomous region, and the people’s government of the autonomous region shall examine and approve it.

Chapter III Evaluation of Prices

Article 7Establish an annual comprehensive evaluation system for the overall development of high-tech zones and a mechanism for promoting Excellence.

Article 8　The evaluation of high-tech zones is jointly undertaken and implemented by the autonomous region and the Union City. The evaluation work of the autonomous region is led by the Science and Technology Department of the autonomous region, and organized and implemented jointly with the relevant departments of the autonomous region. The Science and Technology Department of the Autonomous Region, together with the Statistics Bureau of the Autonomous Region, entrusts a third-party agency to evaluate the High-tech Zone. To give full play to the main role of the Union City in the evaluation of high-tech zones, the Union City will regularly evaluate the high-tech zones within its administrative region. Pay attention to the evaluation of the annual growth of the innovation index of high-tech zones and the change of their position within the industrial park of the Union City, and promote the high-tech zones to be ahead and set an example in the local parks.

Article 9　The evaluation index system includes four aspects: technological innovation ability, structural optimization ability and green development level, open cooperation and innovation ability, and scientific and technological service ability. The total weight of the evaluation index is 100, corresponding to the total score of 100 points.

Article 10　High-tech zones should do a good job in daily statistical work of index data, and the statistical area is the actual jurisdiction area of high-tech zones.

The Statistics Bureau of the autonomous region is responsible for the collection, summary and calculation of index data, and the Science and Technology Department of the autonomous region is responsible for entrusting a third-party agency to conduct evaluation. The relevant departments of high-tech zones and autonomous regions shall provide index data to the statistics bureau of the autonomous region as required, and be responsible for the data quality.

Article 11　The evaluation results shall be reviewed and published by the Science and Technology Department of the autonomous region in conjunction with the Statistics Bureau of the autonomous region.

Chapter IV Management

Article 12　The Science and Technology Department of the Autonomous Region is responsible for the centralized management, coordination and guidance of the High-tech Zone, and the relevant departments of the Development and Reform Commission of the Autonomous Region, the Department of Industry and Information Technology, the Department of Natural Resources, the Department of Ecology and Environment, the Department of Commerce and the Bureau of Statistics provide guidance and support to the High-tech Zone according to their functions and duties.

Article 13　The administrative office of the Union where the high-tech zone is located and the Municipal People’s Government are responsible for the construction of the high-tech zone, and are specifically responsible for the development, construction and management of the high-tech zone. They should formulate specific implementation plans and development plans to promote the development of the high-tech zone and enhance the innovation-driven development level of the high-tech zone.

The autonomous region supports the Union Administrative Office and the Municipal People’s Government to adopt the mode of "one district with multiple parks", expand the jurisdiction and development space of high-tech zones in accordance with relevant regulations, and establish a linkage development mechanism. Encourage the Union Administrative Office and the Municipal People’s Government to formulate policies to support the development of high-tech zones.　　

Article 14　High-tech zone management agencies should prepare annual work reports as required before the end of each year, and submit them to the Science and Technology Department and Statistics Bureau of the autonomous region together with the important annual statistical data of high-tech zones after being audited by the science and technology department of the Union City. The annual work report includes the overall progress, major innovation measures, operation performance, experience and problems, and key work for the next year.

Article 15　Implement dynamic management of high-tech zones. According to the evaluation results of high-tech zones, high-tech zones with high ranking, strong innovation ability, high development quality and obvious industrial characteristics are recommended to be upgraded to national high-tech zones. High-tech zones with low evaluation results in the whole region shall be ordered to make rectification within a time limit; For the high-tech zone with two consecutive evaluation results ranking the last in the region and low score, it shall be reported to the people’s government of the autonomous region to cancel its qualification as a high-tech zone according to relevant procedures.　　

Chapter V Supplementary Provisions

Article 16　These Measures shall come into force as of the date of issuance. The original Notice of the General Office of the People’s Government of Inner Mongolia Autonomous Region on Printing and Distributing the Measures for the Administration of High-tech Industrial Development Zones (No.114 [2003] of the Internal Affairs Office) shall be abolished at the same time.

Attachment: 1. Evaluation Index System of High-tech Industrial Development Zone in Inner Mongolia Autonomous Region

2. Interpretation of evaluation index of high-tech industrial development zone in Inner Mongolia Autonomous Region

Annex 1

Inner Mongolia Autonomous Region High-tech Industrial Development ZoneEvaluation index system

1.1 R&D funds internal expenditures accounted for the proportion of operating income

five

1.2 Financial expenditure on science and technology accounts for the proportion of general public budget expenditure.

five

1.3 Incubation area and number of incubating enterprises per thousand square meters of incubation site

four

1.4 Proportion of R&D personnel full-time equivalents among employees

four

1.5 Number of innovation platforms at or above autonomous region level per 100 legal person enterprises.

four

1.6 Number of invention patents per 10,000 employees

four

1.7 per capita technology contract transaction volume

four

2. Structural optimization ability and green development level (35%)

2.1 Net increase in the number of high-tech enterprises in that year

three

2.2 Net increase in the number of small and medium-sized science and technology enterprises in that year

three

2.3 The proportion of high-tech manufacturing enterprises’ revenue in industrial enterprises’ revenue and its annual growth rate

five

2.4 operating income, high-tech service industry revenue ratio and annual growth rate

five

2.5 Number of enterprises with venture capital investment

five

2.6 unit land output intensity and stock land revitalization ratio

four

2.7 Growth rate of CO2 emission in the park

five

2.8 Promote the integration of production and city, share development, eco-environmental protection and green development, and play a leading role in demonstration.

five

3. Open cooperation
Innovative ability (20%)

3.1 Proportion of total expenditure of Industry-University-Research cooperation funds in and outside the enterprise zone to operating income.

four

3.2 Number of innovation platforms introduced or jointly built

three

3.3 Number of high-tech enterprises introduced

four

3.4 the number of small and medium-sized science and technology enterprises introduced

four

3.5 Operating income of high-tech enterprises accounted for the total export.

three

3.6 Absorb the transaction volume of technology contracts outside the region

4. Comprehensive service capacity
（15%）

4.1 Number of institutions that effectively carry out scientific and technological services

three

4.2 Delegation of power and empowerment by the Union Administrative Office and the Municipal People’s Government to the High-tech Zone

three

4.3 High-tech Zone Management System and Mechanism

four

4.4 Disposable financial resources of the Park Management Committee

4.5 The implementation of policies in the park will be tested first.

three

total

100 points

Annex 2

Inner Mongolia Autonomous Region High-tech Industrial Development ZoneInterpretation of evaluation index

1.1 R&D funds internal expenditures accounted for the proportion of operating income

Calculation formula: internal expenditure accounting value of enterprise R&D funds/enterprise operating income.

Indicator explanation: a general indicator to measure the R&D investment intensity of enterprises, reflecting the importance and investment ability of enterprises in the park to R&D and technological innovation.

1.2 Financial expenditure on science and technology accounts for the proportion of general public budget expenditure.

Calculation formula: fiscal expenditure on science and technology/general public budget expenditure ×100%

Indicator explanation: financial expenditure on science and technology refers to the final accounts of the expenditure used by the management Committee of high-tech zone to support scientific and technological activities in that year; General public budget expenditure refers to the final accounts of financial funds provided by high-tech zones in those years to meet the common needs of society [high-tech zones that do not belong to a single level of finance adopt the final accounts of financial science and technology expenditure and the final accounts of general public budget expenditure in their counties (cities, districts)]. Reflect the importance and input of the management department of high-tech zone to scientific and technological innovation.

1.3 Incubation area and number of incubating enterprises per thousand square meters of incubation site

Calculation formula: Number of incubating enterprises/(incubation area /1000)

Indicator explanation: Incubation area refers to the recognized building area of technology business incubators. The number of incubating enterprises refers to the number of enterprises operating in the incubator of science and technology enterprises and receiving the incubation services provided by the incubator. Reflect the incubation ability and incubation intensity of innovation and entrepreneurship in high-tech zones.

1.4 Proportion of R&D personnel full-time equivalents among employees

Calculation formula: equivalent full-time accounting value of R&D personnel in enterprise/number of employees at the end of the period.

Indicator explanation: Measure the actual investment intensity of R&D personnel in park enterprises, and encourage enterprises to strengthen the investment of independent innovation manpower.

1.5 Number of innovation platforms at or above autonomous region level per 100 legal person enterprises.

Calculation formula: Total number of R&D institutions above autonomous region level/(number of corporate enterprises in the park /100)

Indicator explanation: The number of innovation platforms refers to the number of key laboratories, joint laboratories, technology innovation centers, engineering (technology) research centers, enterprise R&D centers, clinical medical research centers, collaborative innovation centers, industrial innovation centers, manufacturing innovation centers, enterprise technology centers, industrial design centers, quality inspection centers, and technical standard innovation bases recognized by the relevant departments of the state and autonomous regions. This index reflects the innovation strength of enterprises in high-tech zones.

1.6 Number of invention patents per 10,000 employees

Calculation formula: number of invention patents/(number of employees in enterprises /10000)

Indicator explanation: the number of invention patents refers to the number of effective invention patents owned within the high-tech zone. Reflect the creative ability of intellectual property rights in high-tech zones.

1.7 per capita technology contract transaction volume

Calculation formula: technical contract transaction amount/number of employees at the end of the period.

Interpretation of indicators: measure the activity of technology trading in the park, and reflect the development trend of scientific research and development service industry and transformation of scientific and technological achievements in the park.

2.1 Net increase in the number of high-tech enterprises in that year

Calculation formula: the number of high-tech enterprises in the current year-the number of high-tech enterprises in the previous year.

Interpretation of indicators: guide enterprises to declare high-tech enterprises, measure the cultivation of high-tech enterprises in the park, and promote the promotion of industrial value chain.

2.2 Net increase in the number of small and medium-sized science and technology enterprises in that year

Calculation formula: the number of small and medium-sized scientific and technological enterprises in the current year-the number of small and medium-sized scientific and technological enterprises in the previous year.

Indicator explanation: guide enterprises to register small and medium-sized science and technology enterprises in the warehouse, and reflect the cultivation of new forces of science and technology enterprises in the park.

2.3 The proportion of high-tech manufacturing enterprises’ revenue in industrial enterprises’ revenue and its annual growth rate

Calculation formula: total revenue of high-tech manufacturing enterprises/total revenue of integrated industrial enterprises ×100% and current year’s proportion value-previous year’s proportion value.

Indicator explanation: The revenue of high-tech manufacturing enterprises refers to the operating income value of manufacturing enterprises with relatively high R&D input intensity in the national economy. Reflect the development level of high-tech industries in high-tech zones.　

2.4 operating income, high-tech service industry revenue ratio and annual growth rate

Calculation formula: the total operating income of high-tech service enterprises/the operating income of all enterprises and the ratio of the current year to the ratio of the previous year.

Indicator explanation: Reflect the adjustment of industrial structure in the park, and at the same time emphasize and encourage the development of knowledge-intensive service industry.

2.5 Number of enterprises with venture capital investment

Calculation formula: the number of enterprises that obtained venture capital in the park in that year.

Indicator explanation: Reflect the development of technology and finance and venture capital in the park, reflect "from technology, from capital", promote the formation of new industries, and improve the potential of unicorn enterprises.

2.6 unit land output intensity and stock land revitalization ratio

Calculation formula: unit land output intensity = total industrial output value/actual development area of the park; Stock land revitalization ratio = revitalized stock land area/total stock land area

Indicator explanation: This indicator reflects the quality of economic development in high-tech zones.

2.7 Growth rate of CO2 emission in the park

Calculation formula: (CO2 emission of the park in the current year-CO2 emission of the park in the previous year)/CO2 emission of the park in the previous year.

Indicator explanation: It measures the change trend of the total amount of greenhouse gases emitted by the park and also reflects the adjustment of industrial structure.

2.8 Promote the integration of production and city, share development, eco-environmental protection and green development, and play a leading role in demonstration.

Calculation method: A questionnaire survey was conducted in the high-tech zones of the autonomous region participating in the evaluation, and a comprehensive judgment was made in combination with experts’ scores.

Indicator explanation: Measure the park to promote the integrated development of production and city, green development, build an eco-friendly, livable and suitable science and technology new city, and strive to create the administrative efficiency of people-oriented and shared development.

3.1 Proportion of total expenditure of Industry-University-Research cooperation funds in and outside the enterprise zone to operating income.

Calculation formula: enterprise’s current year (R&D expenditure entrusted by domestic research institutes+R&D expenditure entrusted by domestic universities+R&D expenditure entrusted by other domestic enterprises+R&D activities entrusted overseas+expenditure on introducing overseas technologies+expenditure on digesting and absorbing imported overseas technologies)/enterprise’s operating income.

Interpretation of indicators: It measures how enterprises in the park integrate innovative resources at home and abroad for open innovation through outsourcing R&D, technology introduction, digestion, absorption and re-innovation, and also reflects the intensity of external R&D investment of enterprises.

3.2 Number of innovation platforms introduced or jointly built

Indicator explanation: refers to an independent legal person institution introduced or jointly built by high-tech zones, whose main functions are research and development and transformation of achievements.

3.3 Number of high-tech enterprises introduced

Indicator explanation: refers to the total number of high-tech enterprises that have been recognized in other provinces (autonomous regions and municipalities) and are within the validity period introduced by high-tech zones through attracting investment.

3.4 the number of small and medium-sized science and technology enterprises introduced

Indicator explanation: refers to the total number of small and medium-sized scientific and technological enterprises that have been recognized in other provinces (autonomous regions and municipalities) and registered in the warehouse.

3.5 Operating income of high-tech enterprises accounted for the total export.

Calculation formula: total export volume of high-tech enterprises/business income of enterprises.

Indicator explanation: To measure the ability of enterprises to participate in international competition with independent intellectual property rights, the export of high-tech enterprises can better reflect the international competitiveness of local innovative enterprises than the export of high-tech products.

3.6 Absorb the transaction volume of technology contracts outside the region

Indicator explanation: refers to the transaction amount of scientific and technological achievements imported from outside the region in the high-tech zone. Reflect the application effect of scientific and technological achievements outside the high-tech zone and autonomous region.

4.1 Number of institutions that effectively carry out scientific and technological services

Interpretation of indicators: Science and technology service institutions refer to institutions engaged in the following services, including: 1. Scientific research and development and services; 2. Technology transfer services; 3. Business incubation service; 4. Intellectual property services; 5. Scientific and technological advisory services; 6. technology and finance service; 7. Inspection and certification services; 8. Popularize socialized services through science and technology; 9. Comprehensive scientific and technological services, etc. For details, please refer to Opinions of the State Council on Accelerating the Development of Science and Technology Service Industry (Guo Fa [2014] No.49) and Opinions of the People’s Government of Inner Mongolia Autonomous Region on Accelerating the Development of Science and Technology Service Industry (Internal Affairs Fa [2015] No.142).

4.2 Delegation of power and empowerment by the Union Administrative Office and the Municipal People’s Government to the High-tech Zone

Interpretation of indicators: Measure the corresponding economic management authority of the High-tech Zone, such as scientific and technological innovation, industrial promotion, talent introduction, market access, project approval, finance and so on, given by the local government of the High-tech Zone, and deeply activate the high-quality development potential of the Park.

4.3 High-tech Zone Management System and Mechanism

Interpretation of indicators: Measure the high-tech zone management committee to take the lead in reform and exploration, and constantly improve the efficiency of comprehensive management and administrative services.

4.4 Disposable financial resources of the Park Management Committee

Calculation formula: the disposable financial resources of the management committee of the high-tech zone in the current year (the high-tech zone without first-level finance is replaced by the amount of special funds for park development managed and spent by the management committee).

Interpretation of indicators: It measures the overall financial strength of the management committee of the main park, reflects the financial reserves of all kinds of resources in the park, and also reflects the comprehensive innovation strength of the park’s comprehensive, coordinated and sustainable development.

4.5 The implementation of policies in the park will be tested first.

Interpretation of indicators: Measure that the park management committee attaches importance to party building, strictly abides by party discipline and discipline, takes the lead in reform and exploration, and constantly improves the efficiency of comprehensive management and administrative services.

Nine managers of central enterprises are subject to disciplinary review and supervision investigation.

Cctv news: The website of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection reported on June 29 that a few days ago, nine managers of central enterprises were undergoing disciplinary review and supervision investigation. The following information is now reported:

　　1. Li Kai, member of the Party Committee and deputy general manager of China Postal Delivery Division, is suspected of serious violation of discipline and law, and is currently under disciplinary review and supervision investigation by the China Postal Discipline Inspection and Supervision Team of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection and the Hebei Provincial Commission for Supervision.

　　2. Lu Zhaohui, former assistant general manager of Xinhua International Group, is suspected of serious violation of discipline and law, and is currently under disciplinary review and supervision investigation by the Discipline Inspection and Supervision Team of the State Supervision Commission of the Central Commission for Discipline Inspection in the State Council and the Supervision Commission of Bayinguoleng Mongolian Autonomous Prefecture in Xinjiang Uygur Autonomous Region.

　　3. Zhang Qinggui, member of the Party Committee and deputy general manager of China Unicom Asset Operation Co., Ltd., is suspected of serious violation of discipline and law, and is currently under disciplinary review and supervision investigation by the Discipline Inspection and Supervision Team of China Unicom and the Supervision Committee of Zibo City.

　　4. Gao Zhengqian, former deputy director of the Asset Management Department of China Grain Storage Group, is suspected of serious violation of the law and discipline, and is currently undergoing disciplinary review and supervision investigation by the Discipline Inspection and Supervision Team of China Grain Storage Group and the Mentougou District Supervision Committee of Beijing.

　　5. Shi Jianguo, the former manager of China Petrochemical Zhongyuan Petroleum Engineering Co., Ltd. Underground Special Operation Company, is suspected of serious violation of discipline and law, and is currently undergoing disciplinary review and supervision investigation by the Discipline Inspection and Supervision Team of China Petrochemical and the Supervision Committee of Puyang City, Henan Province.

　　6. Yan Bin, the former Europe-Russia regional manager of Dongfang Electric Group Honghua (China) Investment Co., Ltd., is suspected of serious violation of the law, and is currently under disciplinary review and supervision investigation by the Disciplinary Committee of Honghua (China) Investment Co., Ltd. and the Supervision Committee of Deyang City, Sichuan Province.

　　7. Du Zeli, former deputy manager of Xingmao Mining Company of Angang Pangang, is suspected of serious violation of discipline and law, and is currently under disciplinary review and supervision investigation by the Disciplinary Committee of Pangang Mining Production and Service Branch and the Supervision Committee of Panzhihua West District, Sichuan Province.

　　8. Tong Junhuai, assistant to the general manager of COFCO Trading Co., Ltd. and general manager of Zhonggu Chengde National Grain Reserve Co., Ltd., is suspected of serious violation of discipline and law, and is currently undergoing disciplinary review and supervision investigation by the Disciplinary Committee of COFCO Trading Co., Ltd. and the Supervisory Committee of Kuancheng Manchu Autonomous County, Chengde City, Hebei Province.

　　9. Xie Weiwei, executive deputy general manager of COFCO Zhonggu Chengde National Grain Reserve Co., Ltd., is suspected of serious violation of discipline and law, and is currently undergoing disciplinary review and supervision investigation by the Disciplinary Committee of COFCO Trading Co., Ltd. and the Supervisory Committee of Kuancheng Manchu Autonomous County, Chengde City, Hebei Province.

Ministry of Public Security： Carry out the ＂Safe Spring Festival travel rush Traffic Police Peer＂ activity to make people feel at ease and warm.

Li Jiangping, Director of Traffic Management Bureau of Ministry of Public Security.

　　CCTV News:On January 9th, the State Council held a press conference on the situation and work arrangement of Spring Festival travel rush in 2020. Li Jiangping, director of the Traffic Management Bureau of the Ministry of Public Security, said at the meeting that Spring Festival travel rush bears the expectations of the broad masses of people for safe travel and family reunion, which is an important livelihood event in China. On the basis of comprehensive arrangements with relevant departments, the Ministry of Public Security specially convened a video deployment meeting on traffic security in Spring Festival travel rush, issued a notice, and deployed the national public security traffic control departments to adhere to the people-centered development idea, perform their duties and do their duty, and wholeheartedly serve the people for safe, smooth and warm travel.

　　The first is to resolve potential risks.Thoroughly investigate the hidden dangers of people, vehicles, roads and enterprises at the source, prohibit unqualified vehicles and unqualified drivers from participating in Spring Festival travel rush, fully promote the management of high-risk road sections and accident-prone road sections such as bridges and tunnels, water and cliffs, sharp bends and steep slopes, and frequent fog, comprehensively compact the main responsibility of transportation enterprises for traffic safety, and eliminate the hidden dangers of road traffic safety from the source.

　　The second is to protect peace and smoothness in all directions.Maximize the police force and equipment to the front line, start high-level service, start all traffic police law enforcement stations and rural safety persuasion stations, keep a close eye on the four major positions of cities, highways, national highways and rural areas, strictly control key vehicles such as "two passengers and one dangerous cargo" (that is, road passenger transport, tourist passenger transport, hazardous chemicals transport vehicles and freight vehicles), school buses and rural vans, and strictly investigate "three overload and one fatigue" (that is, speeding and overload).

　　The third is to serve the masses at close range.Through the news media, dual micro platforms, Internet map platforms and other media, timely and intensively release information such as road traffic conditions and traffic flow, and guide the masses to rationally arrange travel time and routes. In-depth development of "Safe Spring Festival travel rush Traffic Police Peer" theme activities, relying on traffic police law enforcement stations, highway service areas, providing convenient services such as directions and drinking water for the people in the past, trying to solve the practical difficulties of asking for help from the people, actively coordinating relevant departments to solve matters that do not fall within the scope of traffic police duties, and exchanging hard work and sweat for the people to travel with peace of mind, comfort and warmth.

Looking forward to the Spring Festival in 2023：＂Confirmation＂ and ＂Variability＂ Brought by Seven Blockbusters

Wen | Zero One

With the announcement of China Ping-Pong Jedi Counter-Strike on New Year’s Day and the announcement of King of the Sky on May 1st in 2023, the lineup of this year’s Spring Festival file has been basically determined as the following seven films: Wandering Earth 2, Unknown, Manjianghong, Deep Sea, Exchange of Life, China Ping-Pong Jedi Counter-Strike, Bears Come and Stay with Me, Bear Heart.

The number of seven blockbusters is basically the standard for the Spring Festival in recent years. In 2021, the seven Spring Festival movies were Detective Chinatown 3, Hi, Mom, A Writer’s Odyssey, The Order to Serve the Gods, Crowd Surging, New Gods: Nezha Reborn and Boonie Bears:The Wild Life; There are 8 movies for the Spring Festival in 2022: Watergate Bridge of Changjin Lake, This Killer is Not Too Cold, Miracle Stupid Child, Bears Coming Back to Earth, Four Seas, Sniper, Pleasant Goat and Big Big Big Big Wolf Out of the Future, Little Tiger Pier Hero, but Little Tiger Pier Hero only won 10 million box office.

Before the official arrival of the Spring Festival file, what content features can be seen in the film lineup of the Spring Festival file in 2023? Who is the main force that people expect, and who has the possibility of becoming a dark horse?

Judging from the box office expectation, all previous Spring Festival files can basically be divided into two types of "players":

One is the type with higher box office lower limit. Movies with high popularity in the early stage or clear selling points are mainly composed of "seed players" in the schedule or the dominant themes of Spring Festival files such as comedy and youth animation, and the pre-sale situation is good. The former is Detective Chinatown 3’s Watergate Bridge of Changjin Lake, while the latter is represented by the series This Killer is Not Too Cold and Quiet and Bears Appear.

The second is the type with high uncertainty. "Dark horse or accompanying running" is possible. Before the official release, it is difficult for both the audience and the market to predict its final box office trend. Even if there are stars or IP guarantees, it is difficult to be a guarantee in the ever-changing Spring Festival market. Winners are like The Wandering Earth in those days, and losers in the market are like "Order to Serve the Gods" and "Four Seas".

Among the seven films scheduled for 2023, the main "stability factors" in the market are Wandering Earth 2, Exchange of Life, Bears Come and Go with Me and Bear Heart.

Judging from the popularity before the screening, there are many industry forecasts that have already booked the champion of the Spring Festival for Wandering Earth 2. Compared with the first film, Wandering Earth 2 obviously has more abundant funds and more appealing IP. In addition to Jason Wu’s continued return, Andy Lau, Li Xuejian, Ning Li and other powerful factions joined in the cast; Judging from the trailer, the plot of the second part will have hardcore sci-fi thoughts, human nature speculation and special effects scenes at the same time. It is worth looking forward to how director Frant Gwo and producer Liu Cixin will continue to explore the depth and Chinese expression of sci-fi stories.

When it was released in The Wandering Earth in 2019, the audience and the market didn’t have high expectations for domestic sci-fi, with only 11.4% of its first-day screening, ranking fourth at the box office in a single day, and only after the first wave of word-of-mouth was released did it become the biggest dark horse of the year. Just when the audience thought that The Wandering Earth would be the clarion call for the rise of domestic sci-fi blockbusters, the same year’s Shanghai Fortress directly buried domestic sci-fi. In 2022, the sci-fi theme "Tomorrow’s Battle" and "Mozart in Outer Space" performed in general, while the selling point elements of Moon Man with higher box office focused on Shen Teng and comedy types.

It is precisely because the development of domestic hard science fiction genre is basically at a standstill in the next few years in The Wandering Earth, so the market expectation of Wandering Earth 2, which was the first to announce the Spring Festival in 2023, has been further raised. On Cat’s Eye and Taobao Film, Wandering Earth 2 ranks first in the Spring Festival.

Exchange of Life is the only film featuring comedy in this Spring Festival. The comedy genre has always been the "just need" of the Spring Festival file, and it is also the easiest field to "be small and broad". I don’t need to go into details about Hi, Mom’s historical dark horse counterattack. The killer is not too cold and quiet, but it steadily won 2.5 billion+box office with a general cast and a low reputation. In fact, it highlights the audience’s hard-core demand for comedy. As long as it can make people laugh, comedy has great potential in the Spring Festival market.

Judging from the trailer of "Exchange of Life", it is basically a comedy effect with fantasy elements guiding the wrong position, which is actually a major stream of comedy type creation in recent years. The female director Su Lun’s last film "Living Together in Time and Space" won about 900 million yuan at the box office at a small and medium cost. As long as the plot of "Exchange of Life" is above the passing line, I believe this film will achieve good box office results in the Spring Festival of 2023 as a "comedy".

There is no need to analyze the stability elements of "Bears Come with Me". In recent years, the series "Bears haunt" has never missed the Spring Festival stalls, and has steadily taken away more than 500 million box office every year. In 2022, "Bears haunt and return to the earth" is close to 1 billion. This series has succeeded in the continuous creation of IP, and from the perspective of Bears Coming Back to Earth, its production level is becoming more and more refined with the improvement of investment level, which is likely to broaden the audience from the children’s market.

On the other side of the stability of the market, naturally, there are those movies that are more likely to have "upper and lower limits" at the box office. At present, Man Jiang Hong, Unknown, China Ping-Pong’s Jedi Strike Back and Deep Sea can all be classified into this part. The popularity before screening is high and low, and each has its own unique market selling point. However, none of them has the stable "market main force" expectations like this year’s Wandering Earth 2, last year’s Watergate Bridge and Detective Chinatown 3 the year before last.

Directed by Cheng Er and starring Tony Leung Chiu Wai and YiBo, The Unknown should be the movie with the highest box office uncertainty in this year’s Spring Festival. As the main theme film produced by Bona Film, the theme of Shanghai spy war and Tony Leung Chiu Wai attracted a group of audiences, and as the first new film produced by director Cheng Er after "The Romance of Death" in 2016, it attracted another group of audiences. The fan effect brought by starring YiBo constituted a new basic disc-in short, it seems that there are different opinions, but the specific communication effect is still unknown.

Director Cheng Er’s last commercial film "The Romance of Death" failed to reach the expected box office. Thanks to a group of movie stars such as Ge You, Zhang Ziyi and Tadanobu Asano, it only earned 122 million box office, which made Huayi Brothers suffer a major defeat that year. The Douban score of Romantic Death is still 7.7. It is a film that is highly praised by fans, but it is obviously dragged down by the impression of "art film" in its dissemination, which has affected the box office performance. Therefore, in the trailer of "Nobody", the film side directly typed the Chinese characters of "super commercial film", which is a bit of a trick, and may also include the idea of reversing public expectations.

But in the end, what kind of Cheng Er’s works will the audience see, whether it will be closer to the market public or personalized artistic expression, and it is difficult to draw effective conclusions only from the current material information.

The box office expectation of "Man Jiang Hong" is also quite different in the market. On the one hand, the main creative lineup assembled by this film is one of the best in this Spring Festival file: director Zhang Yimou has returned to the theme of historical costume, starring Shen Teng, Jackson Yee, Zhang Yi and Lei Jiayin, almost all of whom have made outstanding box office achievements in the past, and Shen Teng, Zhang Yi and Jackson Yee are among the top ten cumulative box office of Chinese actors. At present, the number of people who want to see this film ranks second in Cat’s Eye and third in Taobao Film, and the popularity before screening is still relatively high.

But on the other hand, everything is full of variables about whether this suspense story about Yue Fei’s costume, which tells four years after his death, fits with the Spring Festival file, how high the public’s acceptance is, what role Jackson Yee, who is murderous, and Shen Teng, who has his own comedy atmosphere, plays.

After Shadow in 2018, director Zhang Yimou’s film style has gradually changed from paying attention to the heavy expression of visual color and sense of ceremony in the past to being plain. One Second’s Above the Cliff and Sniper are all slowly telling stories instead of grabbing people with "scenes", but what new exploration China will make in film art in Manjianghong is worthy of the attention of fans.

At present, Deng Chao and Yu Baimei’s "China Ping-Pong Fight Back" has the lowest popularity before screening in the Spring Festival of 2023, while Cat’s Eye and Taobao Film are at the bottom. Previously, the narrative of domestic sports themes represented by Leap was lacking, and almost all of them were modeled narrative and characterization, so it was difficult to gain obvious advantages in the cinema market, especially in the highly competitive Spring Festival file; But on the other hand, telling the reversal story of table tennis in China in the 1990s, The Jedi Strike Back of China Table Tennis actually has a certain "popularization" function. Many ordinary audiences think that China table tennis has always been ahead of the world in cognition, and this film may be able to do propaganda articles in this respect.

The animated film Deep Sea was very popular in the previous summer file, and this kind of all-age animation type may also be more suitable for the summer file. As a work that Tian Xiaopeng, the director of The Return of the Great Sage, will shoot all his life, Deep Sea has declared its "visual wonders" highly shocking since the release of the first trailer, with its unique picture style of ink particles and magnificent and colorful fantasy marine world texture. The animation’s outstanding performance in the visual mountain can already be guaranteed, but how it performs as an original script can only be verified after it is officially released.

However, in terms of market share, in the past few years, from the Spring Festival to the summer in Legend of Deification, the box office of Rebirth of Nezha, a light-chasing animation, was tepid, and only the box office of Bears has been rising every year. No full-age animation has achieved more than 1 billion box office results in the Spring Festival. "Deep Sea" will stand out from the box office in the Spring Festival, and I’m afraid it needs to reach the level of surprise like that in The Wandering Earth.

Conclusion:

In 2022, the operating rate of cinemas once fell to the bottom, and returned to the peak of 90%+ in the New Year’s Day schedule with the change of epidemic policy, and the movie-watching traffic recovered obviously in the past month. The Hollywood blockbuster Avatar 2 played a preheating role in this "recovery period".

In this year, the cinemas that Emperor UA couldn’t hold back have been eliminated, and the surviving cinemas certainly hope that the next Spring Festival file will be as hot as possible. Therefore, on the road to the recovery of the cinema film market, the Spring Festival file in 2023 is the first "hard battle".

The menu is ready. Will you pay for the China film this Spring Festival?

* Original article, please indicate the source when reprinting.

月度归档 2025年5月21日

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Looking forward to the Spring Festival in 2023：＂Confirmation＂ and ＂Variability＂ Brought by Seven Blockbusters

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