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Director Li Jun’s analysis of Peace Hotel： How did these 10 days affect the world pattern？

Judging from the title of the play, Peace Hotel is easy to cause misunderstanding. Not only has a killer opened a hotel with the same name in the Jianghu, but a hotel with the same name which was built in 1929 and witnessed the history in Shanghai is still open today. Even Eason Chan once wrote a song with the same name written by lin xi, telling a love story with murders.

However, none of these are actually related to the TV series Peace Hotel. This spy war drama, starring Lei Jiayin, Li Guangjie and Chen Shu, fictionalizes a puppet Manchuria in Northeast China in a special period, which is mainly used as a "peace hotel" for foreign friends.

In a short period of ten days, because of a failed arrest, diplomatic representatives from all walks of life on the international stage, including communist party, Nanjing National Government, Northeast Police who worked for the Puppet Manchuria, Kwantung Army, Japanese parties whose political opinions were different from those of the Kwantung Army, the United States and the Soviet Union, were temporarily blocked in this hotel and appeared in BLACKPINK one by one, cheating and using each other’s injuries.

"Peace Hotel" stills

According to the drama, the "Peace Hotel" we see now is a completely rebuilt venue, with an area of about 20,000 square meters. It has built an imaginary five-star hotel, covering all the details, including VIP rooms, guest rooms, elevators, stairs, casinos, restaurants, linen rooms, basements and sewers. And every part is used, even the pipeline for fast delivery of clothes upstairs has been photographed.

According to netizens’ summary, this is equivalent to a large-scale real-life werewolf killing.

Plan of the third floor of Peace Hotel

From this point of view, although unrelated, the "Peace Hotel" in the TV series really has an intersection with several hotels of the same name: love, diplomacy, murder, rivers and lakes.

Up to now, the Douban score and word-of-mouth of "Peace Hotel" are quite eye-catching in domestic spy war dramas, especially the three leading characters: Wang Dading (Lei Jiayin), a bandit who set me free in Northeast dialect, and Dou Shixiao (Li Guangjie), a puppet policeman, and Chen Jiaying (Chen Shu), an abstinence heroine who is an expert and underground party with high IQ. Often, the more obvious and extreme the personality characteristics are, the more difficult it is to perform, and the performance is human and difficult. The three of them are still in a relatively closed space and time, with almost no empty mirrors and cut scenes, and they test their acting skills and lines like a drama stage.

Lei Jiayin plays Wang Dading.

In the view of director Li Jun, this is also the "most complete" work of the starring lineup since his career. "Everyone’s acting skills are at a level."

Li Jun, a classmate of Wang Xiaoshuai and Lou Ye, was also named the sixth generation director when he just graduated, but he played himself more in the field of TV series. He has produced modern dramas about urban men and women, such as "Going to the North", "Landing, Please Turn on your mobile phone" and "Chinese Marriage". Last year, the movie "The Great Reversal" which was countered by word of mouth was his latest work.

Stills of "Landing, please turn on your mobile phone"

Stills of "The Great Reversal"

Spy warfare is no stranger to Li Jun. As early as 2005, he filmed the Red Pursuit Order, but Li Jun believes that the excitement is not exclusive to spy warfare. "I am personally interested in the works of extreme confrontation. For example, the Beishangguang series seems to be talking about urban love, but the emotional intensity is not lost to spy war dramas."

The reason why he chose Peace Hotel is that he and screenwriter Zhang Lai have been friends for many years. What’s more, like The Great Reversal, the script of Peace Hotel has many reversals, and the theme is different from that of other spy war dramas, which does not talk about tasks, but only about saving lives. "It is not based on the anti-Japanese war, but only talks about how these short 10 days have affected the World War II and the world pattern. The most interesting thing is that this group of people whose starting point is to save their lives has taken you to a high spiritual realm. " Li Jun said.

If you are familiar with the popular urban dramas he has filmed, you will know that Li Jun likes to shoot the toughness of women in these dramas. This time, as in Peace Hotel, Chen Shu, as a hostess, is an underground party and an expert in behavior trace analysis. Her IQ is like an open existence, and her ability is comparable to that of Mary Su. Li Jun explained that he believes that the audience will gradually accept such a person’s design, and this is a kind of integration of modernity.

"I like to shoot the strong side of women, with extremely strong personality, tension and no attachment to men. I think that at the moment, we dare to use Chen Jiaying as a big heroine in a spy war drama where the protagonist is usually a particularly serious man. This is a modern thinking. "

Chen Shu plays Chen Jiaying.

In fact, for the screenwriter Zhang Lai, it is not difficult to let the mistress open. "Chen Jiaying is actually very simple. She is a godlike mistress. The most difficult thing to write is the sergeant Dou played by Li Guangjie. It is difficult to grasp the fire. It not only shows publicity and inner restraint, but also shapes his complete personality. It is not a villain of Facebook. "

The reasons for the quirks and the gap between people’s minds have made Li Jun have high expectations for the script. He admitted that this gave him the opportunity to "show off his skills". "The principle for me to accept the play is to find points that meet my interests and present all the skills I have."

Li Jun’s idea of "presenting his own skills" is unique compared with the sixth generation directors we are familiar with. He has mentioned his views on the artistry of film and television works in more than one interview. This time, he frankly told reporters that he really doesn’t think that artistry is a pursuit for him, and he doesn’t recognize some educational methods in the current academic school.

"I am not a person who will strongly express my outlook on life and values in my works. I don’t think I have the right to express myself in commercial products. My job is professional, and I should give priority to meeting the needs of the audience. My very strong cognition is that the first attribute of all film and television products is commodities, and artistry is the packaging of commodities. It is hard to say that there is a measure of artistry, but what is finally recognized by the market, its aesthetic feeling and so on, is artistry. Artistic quality is often neglected in vocabulary. It is wrong that people think that what is not easy to understand and understand is art. All strong artistry is aimed at packaging the same commodity. "

Screenshot of Peace Hotel

It is worth noting that in the TV series "Peace Hotel", the leading actor Wang Dading is a bandit with the highest education in Northeast China. He studied beauty dance and mumbled about Shakespeare. He doesn’t think there is anything wrong with being an outlaw with a high degree of education, because the times make it more important to survive, and the armed forces can be liberated in the future, and they have embarked on a higher spiritual realm because of saving their lives. Many viewers couldn’t figure out the background of this role. The screenwriter Zhang Lai explained, "He has to be knowledgeable and have a certain culture, so that when he is a spy, he can talk to people and talk nonsense." But perhaps for Li Jun, Wang Dading itself is very intimate.

Director Li Jun.

[Dialogue]

"Peace Hotel is the most complete lineup since I filmed."

The Paper: Your previous works paid more attention to urban emotions, such as Chinese Marriage, Beishangguang Series, Landing, Please Turn on Your Mobile Phone. Why did you choose a spy war drama this time?

Li junActually, I have also made a spy war drama before, called The Red Pursuit Order, and I have also made a Dark Red. Personally, I am interested in the works that are extremely antagonistic. For example, the series of Beishangguang seems to be talking about urban love, but the emotional intensity is not lost to the spy war drama.

Poster of "Red Pursuit Order"

The Paper: From the scenery to the name, it has nothing to do with Peace Hotel starring Chow Yun Fat or Shanghai Peace Hotel?

Li junIt doesn’t matter at all. It is called "Peace Hotel" because we are a drama calling for peace. The overall style of this hotel is based on the most popular decoration concept in the world in the 1920s and 1930s, and some parts are more avant-garde. Through visual image, it is hoped that the audience can feel that what happened here is the epitome of the world.

The scenes inside the hotel account for 80% of the whole play, and 20% is to ensure that it is so breathable. After all, it depends entirely on the story that happens inside, and everyone doesn’t know what direction it will be threatened by fate. This requires a lot of scriptwriters and is very brainy and intelligent. In the end, we ensure that the overall logic of the story is very complex, but the single episode will not be difficult, otherwise the audience will not watch it.

The Paper: Did you personally choose the protagonists in Peace Hotel? For what reason?

Li junI chose all the actors. I’m lucky. I think this is the most complete lineup since I started filming.

"The most complete" means that everyone’s acting skills are on the same level. Peace Hotel is a group drama, and every role is very important. If one of them collapses, the sense of struggle of the group drama will be insufficient. I think I’ve done it, too. Even if foreign actors are here, everyone doesn’t think there will be a sense of disobedience.

And several leading actors can be said to have exceeded my expectations. For example, Li Guangjie was chosen to play the villain this time because he wanted to find something that might exist in the actor, but he never had a chance to present it. His performance was excellent.

Li Guangjie plays Dou Shizhen.

The Paper: Lei Jiayin is very funny in the play. Was he happy at the scene, too?

Li junNo, Lei Jiayin is a very professional actor. He is very professional and has a strong sense of faith. Many of our friends also like to post his emoticons in the circle of friends, but I think from my understanding of him, he feels that he needs to present such an image. He is not a comedy character himself, and he is even quiet at ordinary times. His jokes are all because he needs to cooperate with the role.

The PaperAfter the peak of spy war drama, it seems that the audience are familiar with the routines, methods and bridges of the same theme, and they are easy to get tired. "Peace Hotel" tells the story that happened in the same hotel for ten days, which is somewhat similar to "The Wind". What do you think is the attraction compared with ordinary spy war dramas?

Li junThis time, we filmed a typical escape from the secret room. For 10 days, the hotel was blocked and everyone was forced to come in. The biggest feature is that our hero, as a spy, has no task and just wants to save his life. For example, this bandit played by Lei Jiayin is actually here to pick up girls. After being threatened to come in, he saved his life while continuing to pick up girls, which can be said to be dancing on the tip of the knife. The starting point of his dancing is human instinct, not revolutionary ideal.

I think the great difference in this play is that it is not based on the anti-Japanese war, nor on China’s contribution to World War II and mankind, but only on how these short 10 days have affected World War II and the world pattern. The most interesting thing is that this group of people whose starting point is to save their lives have taken you to a high spiritual realm and conveyed a sense of responsibility to all mankind. I think that’s what communist party people looked like in my mind.

Screenshot of Peace Hotel

The Paper: Does the protagonist have a historical prototype? Or did you use real events in history?

Li junFrom the plot to the characters, they are original, but I think it is very likely that such characters really existed, but they were lost in history. In terms of scriptwriting techniques, we have added modern or even post-modern concepts, and added a sense of humor to adjust the transition at any time in the tension and decryption pleasure.

The PaperThe heroine Chen Jiaying is a patriotic overseas returned overseas Chinese doctor of medicine, a senior detective expert, and an expert in behavior trace analysis. She is particularly tall and has the feeling of being a big lady. Have you ever thought that in that revolutionary era, such women did not have great credibility in the eyes of the audience?

Li junPeople’s belief and unbelief are accumulated in a continuous process, not born. I believe that as the story progresses step by step, the audience will finally believe that there will be such a person as Chen Jiaying.

From my past works, you will find that I like to shoot the strong side of women. My heroines are usually extremely strong, tense and not attached to men. I think that at present, we dare to use Chen Jiaying as a big heroine in spy war dramas where the protagonist is usually a particularly serious man. This is a kind of modern thinking.

The PaperDo you tend to cooperate with actresses of the royal sister type?

Li junYes, I would like such actors, and there are also such actors who go out from my works, such as Christina.

"Peace Hotel" stills

The PaperIn recent years, the brain-burning spy war dramas have passed a peak in China, while other spy war dramas with younger actors and higher values are also liked by young people. They may not be novel or rigorous in logic. What do you think?

Li junNot only spy war dramas, but many dramas are younger and idolized. These are all attempts, but the current conclusion is not ideal. I don’t think there is anything wrong with the starting point of idolization of spy war dramas, but there are no successful examples so far.

"I like Lu Han very much. He has a feeling that Leslie Cheung shines when he was young."

The PaperIn your past works, did you try to avoid using small flowers and small students?

Li junObjectively speaking, my choice of actors first depends on the complexity of the role. Secondly, because I am not too young, I will be jealous of young actors (laughs).

As a director, after finishing the production of the whole play, there will be smuggling goods and conveying his own values and aesthetic orientation. My orientation is not so young men. In my personal opinion, the charm of a man will not be displayed until he enters a more mature age stage. But I’m not rejecting the flow of stars, or the flow is not good. Many young actors also have the strength, and I hope to have the opportunity to cooperate with them.

The Paper: Is there any goal of cooperation?

Li junTo tell you the truth, I never watch entertainment news, and I seldom watch TV dramas, but I like Lu Han very much. I have seen him and seen his concerts. He has a clean, bright and luminous feeling like Leslie Cheung when he was young. There is also a Wu Yifan, whose appearance I like at first sight. He is very handsome.

The PaperSome people on the Internet commented that you were on the same level as Lou Ye and Wang Xiaoshuai, and you were labeled as the sixth generation director, but you actually took the road of TV series. Do you care about this label?

Li junThe people you mentioned are all my classmates and directors whom I respect and appreciate very much.

I think the so-called directors of the fifth and sixth generations were only in the state that China’s culture was very poor at that time, or the film genre was not very clear, so some film critics needed some statements to establish a label, that is, to divide them by generations.

I filmed The Past in Shanghai in 1996. At that time, some people said that I was a sixth-generation director. At that time, I couldn’t say that I was disgusted with this, but I was confused. Will there really be this generation? I think this generation needs us to have a common program, ideal and theme to express, but I don’t think we really have such a common sense of obligation and responsibility. The creation of film directors is very personal. Although they have a common brand in the times, they really have little in common. The only thing is that everyone is still pursuing something tangible in their hearts.

I haven’t really given much thought to the question of making a movie or a TV series. For me, the biggest attraction of movies is not the applause of flowers, but the possibility of narration is much greater than that of TV series. The TV play depends on the actors’ dialogues and lines to show it, and it needs to be filmed realistically. The film may not need lines, but one or two empty mirrors can convey it, allowing the director to express much more space. But after all, the greatest pleasure of being a director is telling stories. I will care whether my efforts satisfy the audience. As for the success of the purpose, the ratings and the box office, I can say that I have never paid attention.

Stills of Shanghai Past

The PaperCompared with your classmates, are you a director who follows the rules very much? There are often sensitive parts in their works.

Li junMany directors will strongly express their inner thoughts in their works, but I am not a person who will strongly express my outlook on life and values in my works. I don’t think I have the right to express myself in commercial products. My job is professional, and I should give priority to meeting the needs of the audience.

Some people who make art films may have a problem with Hollywood filmmakers, but in fact, many of their filmmakers are intellectuals and come from famous schools. Why do they want to hide their self-expression? This is the difference between professional and non-professional directors. If you cause property losses, I think you are responsible as a director. Does your inner voice need to be expressed in this way? Different people have different opinions.

The PaperDo you think this era has hampered you? Including the audience’s aesthetics, the choice of the film, what to invest in, which may be different from what you adhered to when you graduated from school?

Li junI always think that everything that exists has its rationality, and many things need to be adapted by yourself. For example, some young actors with poor ability can make them more attractive, and that is the problem of ability. On the other hand, when it comes to traffic stars, I will also look forward to working with them now. Maybe they are not so good at other people’s plays, but will they be different here? This is my value. As for who uses fire, I am very angry. My play can create higher commercial value, so it is not surprising that investors come to me.

The PaperAs you can see from your previous interviews, you emphasized the matter of professional director, and thought that China’s art education lacked logic and put too much emphasis on sensibility. Did you feel this way when you were at school? So you don’t really agree with the education you received at that time?

Li junI have a strong feeling about this. I used to joke with teachers and classmates, preaching that students’ artistic experience is very important, but I also taught them where to look when getting off the bus and which side to get off is more in line with the beauty of the camera. Pragmatic technology is the first thing to be done in college education, not sensibility. You want students to become basic industry practitioners first, and you must first be able to feed yourself. Every time I see someone who is forced to die in the circle, everyone sighs. I think it is his right to choose to live or die, but when we sum up his death to the conflict between ideal and social reality, it shows the lack of our basic education.

The current social environment is very different from that at that time. On the other hand, education should adapt to the development of the times and give people basic ability to survive first, rather than ambitious and whimsical things.

Being a professional director is actually much more demanding than being an artistic director. You have to be able to adapt to various types of films, such as the idol drama "The King Behind the Scenes" I am shooting recently. I think I can give it a higher aesthetic than idol drama, and I can also give candy. There are several plots that surprised the actors and said, "Can it still be so sultry?"

Poster of "The King Behind the Scene"

The PaperThe filming of "The King Behind the Scenes" is in collaboration with Zhou Dongyu, who is already the golden horse winner. Is it difficult to improve her performance?

Li junZhou Dongyu used to play more spiritual girls. This time, it is a great challenge for her to play the so-called professional elite. I believe that she works very hard and can also integrate her personal characteristics into professional women.

The PaperProfessional directors who can control various themes are common, but artistry is often the lifelong pursuit of many directors. Do you pursue artistry?

Li jun: No, my very strong cognition is that the first attribute of all film and television products is commodities, and artistry is the packaging of commodities. But the goods should also be divided into high and low. Why is the same material worth hundreds of thousands of Hermes bags? The most important thing is artistry. It is hard to say that there is a measure of artistry, but what is finally recognized by the market, its aesthetic feeling and so on, is artistry. Artistic quality is often neglected in vocabulary. It is wrong that people think that what is not easy to understand and understand is art. All strong artistry is aimed at packaging a commodity. The packaging of so-called art films is to attract some people who like it to watch it in a form that ordinary people are not willing to accept.

A 8.9 yuan, ＂County Burger＂ attacked McDonald’s.

Originality makes business more valuable.

Tustin, a "county burger", broke through the tight encirclement at a low price, with more than 5,000 stores, which is almost equal to McDonald’s. Many people eat it as a substitute for McDonald’s and KFC, especially some migrant workers who want to save money, and regard it as the first choice for lunch. However, something happened to this arrogant Tustin recently, and food safety problems appeared again.

Author | Chen Chang

Editor | Chen Fang

Operation | Liu Shan

Eating raw chicken in a chicken burger is a bit disgusting to think about.

Recently, Tustin China Burger, praised by netizens as "KFC’s replacement" and "a rising star in the hamburger industry", was exposed by consumers as having eaten raw chicken.

The consumer posted a graphic saying: "Tastin has put up with you for a long time, and after a year, I feel sick of eating raw chicken again." In the picture, white chicken is exposed in the food shaped like a drumstick.

The "City Boundary" found the store involved, Tasting (Nanchang Science and Technology Normal Store), and called. The other party admitted that it did happen, and said that someone would be responsible for responding to the matter to the outside world, but as of press time, there was no response.

Tasting, which was exposed this time, has been in the limelight in recent years. It focuses on positioning Chinese style hamburgers, and its biggest feature is low price. After a spicy chicken leg burger discount, as long as 8.9 yuan, a three-piece luxury single meal is only 19.8 yuan.

Tasting started to make hamburgers in 2019. In 2020, the number of stores was only 500, and then it opened to more than 5,000 in lightning speed, covering 331 cities in 22 provinces across the country. The number of stores surpassed Dicos and caught up with McDonald’s.

This has caused the catering industry to discuss and pay attention to its business model. How about Tustin’s hamburger? How did the company quickly enter the public eye? What hidden dangers have been exposed by this food problem?

Catch up with McDonald’s

In the past year or two, although Tasting hamburgers are very popular, the company didn’t actually sell hamburgers when it started.

In 2012, the Tasting brand was born, and the first store was located in Nanchang, Jiangxi Province, mainly selling pizza. This explains a question in many people’s minds, why Tasting advocated the national tide, but took a foreign name.

Tustin pizza is characterized by on-site hand-shooting and open-hearth baking. At the same time, it is different from the pizza on the market. Instead of sausages, cheese and bacon, it is Chinese food such as Beijing roast duck, braised pork with plum vegetables and fried pork with pepper.

▲ (Chef Tustin shows the pastry crust. Figure source/city boundary)

At that time, the pizza market in China was in a state of division, with nearly 1,000 Pizza Hut Happy Restaurants alone. Tasting, which looks nondescript, failed to attract consumers, and the progress of opening stores was slow. Until 2017, the number of stores was still only 100.

The turning point occurred around 2019, when a new "freshly baked burger embryo" was launched in Tustin, and the production process of handmade noodles and on-site baking was displayed in the store’s open-file operation room. The company’s products also changed from selling pizza to selling chicken leg hamburgers.

It turns out that this road is right. In 2020, the number of Tustin stores exceeded 500, and in 2021 it exceeded 1,000. In November of the same year, the company gained 120 million yuan from equity financing of Puzzle Venture Capital and Source Capital.

With the blessing of capital, in 2022, Tasting opened more than 2,000 stores. As of November 1, 2023, the data of narrow-door dining shows that the number of Tustin stores has reached 5,414, leaving Dicos (2,385) and Burger King (1,554) far behind and catching up with McDonald’s (6,205).

Until now, the crust has been a big selling point of Tustin hamburger.

Wu Jing, a girl from Anhui Province, was impressed by the pastry crust when she first ate Tastin. "I saw the staff rolling the cake skin behind the glass with their own eyes. After baking it in the oven and taking it out, it was a thin layer, which looked fragrant." She told the "city boundary", "It is also chewy in the mouth, and the wheat flavor is rich, and the spicy chicken leg inside is crisp and tastes good."

"After eating, I even want to ask the clerk if the crust can be sold separately." Wu Jingxiao said. Most importantly, Tastin is cheap and affordable, which is very suitable for a student party like Wu Jing. She and two men and one woman eat for four people, and the money spent is less than that of 90 yuan.

▲ (Tustin Hamburg. Source/interviewee)

Chenchen, an office worker in Hangzhou, has made Tustin Hamburg the first choice for lunch since he opened it near his company. He also praised Tustin’s crust. "There is a kind of happiness in eating strong pasta. Going to his favorite mushroom beef burger every day can soothe my battered mind."

Wu Jing and chenchen are just one of many "Ta Men" (a general term for Tustin fans). Searching for Tustin in Little Red Book, there are more than 60,000 related notes, and there is no lack of discussion on Tustin in Weibo. "I have eaten Tustin for three days in a row" and "Who knows the happiness of the Tower Gate".

Not everyone can appreciate Tustin’s happiness. Narrow-door catering shows that there are currently more than 5,000 stores in Tustin, mainly concentrated in second-tier to fifth-tier cities, with first-tier cities accounting for only 7.46%. In particular, there are only two in Beijing, one is located in Beijing West Railway Station, which opened in August 2023, and the other Anzhen Store is still in trial operation. The clerk revealed to the "city circle" that the company’s plan is to open 10 stores in Beijing before the end of the year.

However, this does not affect the continuous expansion of its audience. Official website shows that as of October 2023, the number of online members registered in Tustin is 6899.3w+.

Killed out on the cheap

It’s been 33 years since McDonald’s entered China in 1990. Why did Tustin go as far as McDonald’s after making hamburgers for four years?

There is naturally more than one mystery. In most people’s view, low price is the first factor that constitutes its explosion.

Earlier, the "Market Circle" made a survey report. Influenced by the consumption environment and the online marketing involution, this generation of young people are more and more careful in eating and drinking. Before eating, they are used to using their mobile phones to search for 9.9 yuan Tik Tok/Meituan group purchase.

"McDonald’s member day on Monday, 30% off pizza at Domino’s on Tuesday, 9.9 set meal at Burger King on Wednesday, KFC crazy on Thursday, Wallace Dicos on Friday, and Alipay takeaway 118 at Haidilao on Saturday and Sunday." This popular money-saving package on the Internet has won numerous praises.

It is against this background that Tustin came into being.

According to the menu of Beijing Anzhen Store, the luxury single meal including drumsticks, chicken nuggets and coke costs only 19.8 yuan. In contrast, the same category of drumsticks in McDonald’s and KFC costs 40 yuan.

The "city boundary" made a comparison according to the data of narrow-door meals. From high to low per capita consumption, among the six mainstream hamburger brands, KFC ranked first with 34.43 yuan, followed by Burger King, Dicos and 30 yuan. McDonald’s is 27.81 yuan, followed by Tustin and Wallace, who are less than 20 yuan, at 19.22 yuan and 18.98 yuan respectively.

Tustin is also very good at playing e-commerce marketing. On Tik Tok, Tasting has opened many accounts, among which "Tasting Fuzhou Store" has the largest volume, with at least 40 live broadcasts per month, and it has been broadcast more than 270 times this year, which is comparable to the selection of model workers in the live broadcast industry in the East, which makes it gain 2 million fans, and many other accounts have reached tens of thousands or hundreds of thousands of fans.

The anchors beat the group purchase price in the live broadcast room, including a spicy chicken leg fort 8.9 yuan and 10 wing tip 5.9 yuan, which is so cost-effective that it is difficult for consumers to refuse. When many people eat Tasting drumsticks in their mouths, they will find that the ingredients are almost the same as McDonald’s and KFC.

In the view of Wang Hongdong, the founder of Dining Collection and an analyst in the catering industry, "this is where Tastin is smart."

Take Jia Guolong’s China Fort as an example. The categories in the store include Fried Cattle Fort, Hanging Furnace Roast Duck Fort, Braised Pork Fort with Wine, and so on, like an upgraded version of Chinese hamburger.

But Tasting is different. The decoration of the store adopts China red doorknob and naive lion head Logo, which borrows the potential energy of the national tide, but the products are the familiar spicy chicken leg burger, plate-roasted chicken leg burger, beef burger, French fries, chicken rice flower and so on. In other words, Tastin is actually doing fried chicken business under the banner of Chinese hamburger, which is essentially western fast food.

Wang Hongdong believes that if the two are compared, Tasting is more dominant. After all, Jia Guolong’s selling of "air buns" (Jia Guolong’s China Fort was renamed as "Jia Guolong’s air buns" before) has an explanation cost and will dissuade many consumers.

"But Tustin entered a market that was fully educated by KFC and McDonald’s, and Chinese hamburgers were more like a propaganda strategy." Wang Hongdong said. In addition, he also believes that the category of fried chicken burger is very suitable for take-out, and basically the take-out ratio of these local fried chicken burger brands is very high. "Plus it is cheap, so it can develop rapidly."

Many interviewees confirmed this view to the "city boundary", "it is really for eating fried chicken." During the visit to Anzhen Store, the "City Boundary" found that most of the shops were young people and children, and they ate Tastin as a substitute for KFC and McDonald’s.

Wang Hongdong also said that Tastin is also very good at site selection.

At the address of Beijing Anzhen Store in Tasting, KFC is 50 meters away, and Jia Guolong’s China Fort is next door. Jia Guolong, the clerk of China Fort complained, "We just opened it for two months, and Tustin came." Tastin’s practice of keeping a close eye on his peers is equivalent to winning all the people who eat fried chicken and those who are curious about Chinese hamburgers.

▲ (Tasting Anzhen Store is next to Jia Guolong’s China Fort. Figure source/city boundary)

As mentioned earlier, Tastindo has won the favor of consumers in the sinking market. Some people may ask, if you go to a first-tier city, will anyone pay the bill?

With this question in mind, Wang Hongdong once specially inspected the location of Tasting’s stores in Guangzhou. "Most of them are located in villages in the city, where consumers are highly price-sensitive and business is very good." He judged from this that as long as Wallace, KFC and McDonald’s can open places, there is no reason why Tustin can’t open them.

Food safety problems are frequent.

Even though the path from pizza to Hamburg is clear, Tustin faces many developmental problems.

Search on the Internet found that many diners who have eaten in the store will vomit Tastin’s slow meal. The root cause lies in the crust of freshly rolled cakes. Wu Jing has to wait 10 to 15 minutes for several times.

The "city boundary" calculated at the store and ordered four hamburgers and some snacks. It took exactly 15 minutes from the time the order was placed to the table. Because he hoped to publicize the characteristics of the existing rolled dough, Tasting used the Ming chef, and he could see that there was only one female staff member rolling the dough manually, and the rest were baked by one person, wrapped by one person, and helped to order at the front desk.

And these four people, to 50 square meters, full seat can accommodate more than 30 people to supply meals. The complexity of production and the lack of manpower eventually led to the slow delivery speed of the store.

▲ (Tasting Anzhen Store. Figure source/city boundary)

Like all restaurant chains, Tastin has not escaped the management pain point of joining. Like the food safety problem at the beginning of the article, I searched a lot on the complaints of black cats. For example, eating raw meat causes diarrhea, chicken feathers are eaten in the set meal, and there is hair in the hamburger … Some people describe Tustin as another "jet fighter" after Wallace.

During the period of 315, 2022, the Tasting store was exposed by the "Urban Scene" column of Jiangxi Metropolitan Channel that there were serious food safety problems, including the staff did not hold a health certificate, the food was short of weight, the meat products were still sold after the expiration date, and the expiration date of the food was modified without authorization. Since then, Yang Bing, general manager of Tustin, has admitted in an internal letter that the operation of individual stores is not standardized and not in place, saying that he and the team are "anxious and full of worries".

A netizen in Zhenjiang, Jiangsu Province recalled his experience of eating raw chicken to the "city boundary". "Afterwards, I contacted the store at the first time, and the store returned the hamburger money to me and promised to make me a new one next time. But a series of rhetoric from the store made me feel uncomfortable and felt that I was making something out of nothing. So I chose to expose it on social media. "

"Then Tustin officially called me and said that I would be given a single meal coupon as compensation." In a word, the netizen is very dissatisfied with the handling result of this matter, and hopes that Tastin can strictly control the quality.

It is worth mentioning that although Wei Youchun, the founder of Tustin, once worked as a franchisee of Wallace, the joining mode of Tustin is different from that of Wallace. Wallace turned employees or partners into store partners through the "store crowdfunding" model. Tastin is a more traditional joining model.

According to Wang Hongdong’s analysis, Wallace binds the interests of employees, partners and the company together. Employees will have a sense of being the hero and be responsible for the operation of the store, and the store closure rate is low. However, in Tastin’s model, the interests of franchisees and company headquarters cannot be completely consistent. In order to make quick money, franchisees may not operate according to the requirements of the company, and the probability of food safety problems will be high.

"So, Wallace’s model is more recognized in the catering industry." Wang Hongdong said.

Zooming in to the entire Chinese hamburger track, Tastin is not the only brand that is eyeing Chinese hamburgers. Among them, there are many Tustin imitators. For example, the China Hamburg brand "Dafangfang" launched the concept of "Western-style Hamburg, Oriental Expression", and it also worked hard on Hamburg embryo; Another "Chuzheng Hamburg" is very similar to Tustin in the decoration style of the store at first glance.

Judging from the financing situation, the capital market also has expectations for Chinese hamburgers. According to the rough statistics of the city boundary, Chuzheng Hamburg has received an angel round financing of 3 million yuan, Limbaugh has received an angel round investment of several million yuan, Odington Hamburg has completed the A round financing, and Kenweiting China Hamburg has just completed the seed round financing in October this year.

According to 36Kr, at the end of 2021, Yang Bing once said, "The management team led by Wei Dong (Wei Youchun) has made a clear plan for 2022, with 2,500 stores to be opened, 5,000 stores to be opened in the next three years and listing in the next five years".

Now, the goal of 5,000 stores has been achieved, and the next listing plan can’t be achieved just by opening stores. In the future, can Tustin’s products continue to be competitive? How to build a complete operation support system after scale? There are also the biggest food safety problems at the moment, etc., all waiting for Tastin to break through and solve them one by one.

(Wu Jing and chenchen are pseudonyms in the text)

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "A 8.9 yuan," County Burger "Sneaks at McDonald’s"

Read the original text

A summary of the new 2008／K5 Geneva Motor Show.

　　[car home News] The 2016 Geneva Motor Show will kick off on March 1st (afternoon of March 1st, Beijing time). During the visit to the pavilion before the launch, our reporting team in front of car home photographed Peugeot’s new 2008, Kia K5 Travel Edition, BMW M760Li xDrive, Opel’s new Mokka X (domestic model is Buick Angola) and new DS 3. As an early spoiler of more than 80 new cars in this auto show, please enter this article to get a sneak peek.

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● Peugeot new 2008

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　　From the appearance, the new Peugeot 2008 adopts a brand-new lattice air intake grille design, and moves the LOGO from the hood position to the center of the grille, making the new car look more fashionable. In addition, in the rear part of the car, the taillight group of the new car adopts a brand-new internal light cavity design and a family LED light source design, which makes the new car more recognizable.

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　　In terms of power, the new Peugeot 2008 provides three 1.2T gasoline engines with different powers and three 1.6T diesel engines with different powers overseas. In terms of transmission, the engine will be matched with a 6-speed automatic gearbox.

　　Geneva Motor Show Launches New Peugeot 2008 Official Map Released
　　//www.autohome.com.cn/news/201602/884839.html

● Ssangyong Tivera XLV

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　　The appearance of Tivera XLV continues the design concept of XLV-Air concept car, with exaggerated front/rear bumper design, double waistline and suspended roof appearing on the new car. In addition, the new car has been lengthened by 235mm from the C-pillar, and the extra space makes the new car equipped with a third row of seats, and the luggage compartment space has been expanded to 720 liters.

　　Tivera XLV will provide 1.6L gasoline engine and 1.6T diesel engine for consumers to choose from, matching with a six-speed manual or automatic gearbox. In addition, the new car will also provide two different driving forms: front-wheel drive and four-wheel drive.

　　Geneva Motor Show unveiled two new cars of Ssangyong.
　　//www.autohome.com.cn/news/201602/884711.html

● KIA K5 Sportswagon Travel Edition

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『K5 Travel Sports Edition "

　　Kia K5 travel is consistent with the design style of K5 sedan version, and as a station wagon, the trunk with large load is the focus. According to the data, the trunk of K5 Travel Edition has a volume of 553 liters, and the rear seats can be laid down according to the ratio of 4/2/4, thus further expanding the available space. There are hooks and slide rails in the trunk to facilitate the fixation of articles, and there is a hidden storage compartment under the floor, which is more practical than the sedan version.

　　In terms of power, the fashion version will be equipped with a 2.0L SVVT naturally aspirated gasoline engine and a 1.7L CRDI diesel engine, of which the maximum power of the gasoline engine is 163 horsepower and the maximum power of the diesel engine is 141 horsepower. The transmission system will be available with manual and 7-speed powershift. The sports version will be equipped with a 2.0T turbocharged engine with a maximum power of 245 HP and a 7-speed powershift.

　　Geneva Motor Show Debuted KIA K5 Travel Edition Official Map Released
　　//www.autohome.com.cn/news/201602/884813.html

● New DS 3

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　　In the appearance part, the new DS 3/DS 3 convertible version is mainly modified for the front face shape, and the new car adopts the latest brand LOGO of DS brand. In addition, the two cars are also equipped with LED headlights, wheels with new shapes and more body colors for consumers to choose from.

Citroen (imported) DS 3 2016 basic model

　　In terms of power, the two cars are equipped with a 1.6L naturally aspirated engine in addition to the power equipment of the old models. They also add a sports version, which is equipped with a 1.6THP engine with an output of 211 horsepower. At the same time, the new car is also equipped with a sports suspension, and the height of the car is reduced by 15 mm.

　　Positioning the official map of the pure electric sports car DS E-Tense concept car
　　//www.autohome.com.cn/news/201602/885173.html

● Peugeot Traveler/Citroen SPACETOURER

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　　Peugeot TRAVELLER’s front face incorporates Peugeot’s latest family-style front face design. The star-shaped net has a very three-dimensional visual sense, and the headlights on both sides are very exquisite. As a light passenger car, the overall line of the new car is very straight and looks square.

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　　This time, PSA cooperated with Toyota to launch Peugeot TRAVELLER, Citroen SPACETOURER and Toyota PROACE. Then the front face of Citroen SPACETOURER we saw added some design elements of Citroen brand, while the side and tail designs were consistent with the other two models. At present, the news about new cars is very limited, and we will continue to pay attention to it.

　　Peugeot/Citroen/Toyota three commercial MPV official maps released.
　　//www.autohome.com.cn/news/201512/882388.html

● BMW M760Li xDrive

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　　Unlike the normal version, the BMW M760Li xDrive is equipped with a series of aerodynamic kits, including a new style of front bumper and rear luggage compartment lid spoiler. In addition, the new car is equipped with a brand-new type of wheel rim, and the front and rear tyre size are 245/40 R20 and 275/35 R20 respectively.

　　In terms of power, the new car is equipped with a 6.6L V12 two-wheel supercharged engine, with a maximum output of 600 HP (441kW) and a peak torque of 800 N m. The transmission part is matched with an 8-speed automatic gearbox. With the assistance of the four-wheel drive system, it only takes 3.9 seconds for the car to accelerate from standstill to 100km/h, and the top speed is 250km/h (the top speed can reach 305 after the M driver’s suit combination is selected). ), the comprehensive fuel consumption is controlled at 12.6L/100km.

　　Four new cars BMW 2016 Geneva Motor Show lineup exposure
　　//www.autohome.com.cn/news/201602/885019.html

● BMW i3 MR Porter Limited Edition

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　　MR Porter is a British shopping website specializing in high-end fashionable men’s wear. Brands such as Gucci and Burberry that we are familiar with are all stationed in the website, and BMW i3 MR Porter Limited Edition adopts the color matching design with the theme of men’s wear style. Among them, the main body of the car body is painted with bright blue paint, supplemented by white air intake grille frame and white reflector shell. In addition, the new car is also printed with MR Porter logo and white waistline on the front fender.

　　In terms of power, the new car will be equipped with the same power system as the current BMW i3. The new car is equipped with a motor with a maximum power of 170 HP and a peak torque of 250 Nm, which is powered by a set of 22 kW lithium-ion batteries. Officially, the 0-100km/h acceleration time of the new car is 7.2 seconds and the maximum cruising range is 160 km.

　　Unique color matching style BMW i3 limited edition official map released.
　　//www.autohome.com.cn/news/201602/884764.html

● Opel’s new Mokka X (four-wheel drive)

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　　The new Mokka X adopts a brand-new lattice air intake mesh design and is equipped with a single chrome grille. The headlight group adopts LED adaptive headlight technology, which makes the new car look more exquisite with double banner daytime running lights. In addition, the car’s highly linear front bumper continues the family-style design style and looks very dynamic.

　　In terms of power, the new car is equipped with a 1.6L diesel turbocharged engine and a 1.4L direct injection turbocharged engine, of which the latter has a maximum power of 152 HP. In terms of transmission, the engine will be matched with a 6-speed manual transmission and a 6-speed automatic transmission. In addition, the new Mokka X will also be equipped with a four-wheel drive system.

　　Geneva Motor Show unveiled Opel’s new Mokka X official map.
　　//www.autohome.com.cn/news/201602/884564.html

● Mitsubishi L200 GEOSEEK concept/ASX Jinxuan GEOSEEK concept Concept Car

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　　In terms of appearance, the bodies of the two concept cars are all painted with unique pearl gray paint, and the front air intake grille and rims are treated with black. In order to further create a personalized visual effect, the two cars incorporate orange elements into the front fog lamp frame, the exterior rearview mirror shell, the roof rack, the wheel eyebrows and the rims.

Mitsubishi (import) ASX Jinxuan (import) 2016 GEOSEEK concept 　 Mitsubishi (Import) Mitsubishi L200 2016 GEOSEEK concept

　　In terms of equipment, both concept cars are equipped with roof luggage frames, in which the L200 GEOSEEK concept will provide a set of roof lighting that can be manually installed on the vehicle, while ASX Jinxuan GEOSEEK concept has upgraded the front fog lights and adopted a higher brightness LED light source. At present, the power configuration of the two concept cars has not been officially announced. According to previous reports, the powertrains of the two cars may follow the current production models. Among them, the current overseas version of ASX Jinxuan is equipped with 2.0L and 2.4L naturally aspirated engines, while the L200 is equipped with two kinds of adjusted 2.4T diesel engines.

　　Create official maps of two Mitsubishi concept cars for outdoor people
　　//www.autohome.com.cn/news/201602/885060.html

● Mercedes -AMG C 43 Coupe

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　　Different from the official map released before, the real car photographed this time is painted with black body, which cooperates with the two-color multi-spoke wheels to make the sense of movement of the whole car more prominent. At the same time, the car is equipped with a more radical body kit, and there are also enlarged vents on both sides of the front bumper.

　　In terms of power, the new car is equipped with a 3.0L V6 twin-turbo engine with a maximum power of 367 HP and a peak torque of 520 Nm. The transmission system is matched with a 9-speed automatic transmission. At the same time, the car is also equipped with a four-wheel drive system, with an acceleration time of 4.6 seconds from 0 to 96 km/h and a top speed of 249 km/h.

　　Add AMG kit Mercedes-Benz new A 250 Sport official map
　　//www.autohome.com.cn/news/201602/885142.html

● Modern IONIQ

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　　Hyundai IONIQ is a new energy vehicle launched by Hyundai, which has three power types: hybrid, pure electric and plug-in hybrid. Previously, Hyundai released its hybrid version, and this time we saw two circular holes on the left side of the car. It is expected that the front fender is the charging interface, while the back is the gasoline filler, showing its plug-in hybrid version. Exclusive identity.

　　Judging from its overall design, modern IONIQ is still relatively avant-garde, and the body lines and some details look full of technology. At present, there are not many news about the plug-in hybrid version of modern IONIQ. More news will be brought to you at the auto show.

　　The cruising range is 169km. Modern IONIQ pure electric version official map.
　　//www.autohome.com.cn/news/201602/885012.html

● Rinspeed new concept car Etos

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　　In terms of appearance, although the new car is based on the BMW i8, it has been completely redesigned. Except for the headlight group, it is difficult to see its similarities with the i8, and the rear of the new car has been completely redesigned, which looks even more exaggerated. In addition, the new car is also designed with a drone above the rear of the car. The photos and videos taken by the drone are posted on the network for sharing and so on.

　　In terms of technology, the new car also has the functions of wireless charging of smart phones, remote starting and unlocking of intelligent key, personalized charging, etc. In terms of power, the new car is equipped with a plug-in hybrid system, which is expected to be consistent with the BMW i8.

　　Geneva motor show 2015: Rinspeed Budii concept car
　　//www.autohome.com.cn/news/201503/863019.html

● nanoFLOWCELL new Quantino concept car

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　　Compared with the previously released models, the new models have basically not changed in appearance design, but only changed to yellow body color. However, it is reported that the new car will be equipped with a powertrain that is closer to mass production.

　　For reference, the old Quantino concept car is a pure electric vehicle with 2+2 design, and uses the flow battery technology to drive four motors. It is reported that the comprehensive maximum power output of the car can reach 136 horsepower, and it can realize four-wheel drive. The official said that the cruising range of the new car is above 1000km.

　　In March, Geneva released the official map of new Quantino concept car.
　　//www.autohome.com.cn/news/201602/884543.html

● BMW M4 Competition Kit Edition

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　　The BMW M4 competition kit version uses a black grille, personalized 20-inch multi-spoke wheels, and is surrounded by a sporty body. The overall effect is very dynamic. The new car will be equipped with new shock absorbers, anti-roll bars and a re-adjusted dynamic stability system.

　　 In terms of power, the car will be equipped with a tuned 3.0L twin-turbocharged inline six-cylinder engine, and the maximum output power will be increased by 19 HP to 450 HP, and the performance will be improved.

　　BMW M3/M4, which can improve 19 horsepower, introduces new options.
　　//www.autohome.com.cn/news/201512/883399.html

　● smart forfour BRABUS

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　　Smart forfour BRABUS is based on the ordinary model, and its body adopts a newly designed kit. The style of the front bumper is exactly the same as that of the previously released smart fortwo BRABUS, and we can also see that it adopts a brand-new multi-spoke wheel rim.

　　In terms of power system, the new car will be equipped with a 0.9TCe three-cylinder turbocharged engine, and its maximum output power can reach about 120 to 130 horsepower, which is nearly 30 horsepower higher than that of the ordinary 0.9T model.

　　The first exposure of smart forfour BRABUS spy photos in March　　
　　//www.autohome.com.cn/news/201512/883399.html

● Volkswagen POLO beats Special Edition

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　　The design of the Volkswagen POLO beats Special Edition will not be particularly changed from the current POLO, but the new car will adopt a unique air intake grille and exterior rearview mirror shell material, and will be equipped with brand-new 16-inch wheels.

　　 We didn’t photograph the interior of this car at the scene, but according to the information we have learned before, the car will adopt unique seats and interior panels, and it will be equipped with beats sound including 7 speakers and a subwoofer. The power of this sound reaches 300 watts.

　　With a 300-watt stereo, Volkswagen will push the special edition of POLO beats.
　　//www.autohome.com.cn/news/201602/885149.html

　● Volvo V90

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　　At the scene, the Volvo V90 body is still wrapped in camouflage, and we can only see the design of the second half. However, we can still see that the lines of the new car are straight, the design of the taillights is very individual, and in addition, it also uses multi-spoke wheels.

　　Volvo V90 has been officially released in Stockholm before, and this exhibition is the first time to be exhibited to the public. In terms of power, this car will be equipped with a 2.0L turbocharged engine, a 2.0L mechanical+turbocharged engine, a 2.0T plug-in hybrid system and a diesel engine.

　　"Majestic" Volvo V90 wagon is the world premiere
　　//www.autohome.com.cn/news/201602/884842.html

● Ford Vignale version

　　As early as the second half of 2015, Ford expressed its intention to launch the Vignale version of its models. The Vignale version is a luxury version based on the current models built by Ford for the European market. This version of the model will incorporate more luxurious decorations and configurations in the appearance and interior of the car body. At this year’s Geneva Motor Show, we also saw real cars, including Mondeo, Sharp and other models that have been reported before.

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　　Judging from the situation we photographed at the scene, the Vignale version has covered many main models of Ford, and the higher configuration is the biggest highlight. However, since the car will only be put on the European market, domestic consumers may not be able to enjoy this special version for the time being.

　　Geneva Motor Show Releases More Vignale Ford Models
　　//www.autohome.com.cn/news/201602/885148.html

● BMW i8 Proton Red Edition

　　At the beginning of February this year, BMW released the official map of BMW i8 Protonic Red Edition, and said that it will be officially released at this Geneva Motor Show. In July this year, it began to produce in a limited edition mode. Now this car has officially arrived at the Geneva Motor Show, and we also took photos of the real car during the museum visit.

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　　This special edition car mainly focuses on the appearance and interior color matching, but in terms of power, the car is nothing special. It is completely consistent with the current i8, equipped with a plug-in hybrid system, consisting of a 1.5T three-cylinder turbocharged engine and an electric motor.

　　New color matching i8 Protonic Red Edition official map
　　//www.autohome.com.cn/news/201602/884674.html

● BMW M2 M Performance

　　During the visit to the Geneva Motor Show, we also photographed the BMW M2 M Performance Suite. Compared with the ordinary version, the new car adopted a sports kit derived from racing style.

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　　In terms of power, the new car is still equipped with a 3.0T inline six-cylinder engine with a maximum power of 370 HP and a maximum torque of 464 Nm. As for transmission, we will continue to pay attention to the official release information of the car after the opening of the auto show.

　　In April, BMW M2 was listed at Beijing Auto Show or sold for 628,000 units.
　　//www.autohome.com.cn/news/201602/884859.html

● Bentley New Mu Shang

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　　Due to the site conditions, we only photographed the side of this car. It is reported that the new Mu Shang will launch long-wheelbase versions of Mu Shang, Mu Shang Speed and Mu Shang, in which the wheelbase of the long-wheelbase version has been lengthened by 250mm, reaching 3516mm, and the extended space has basically been given to the back row.

　　In the power part, the new Mu Shang regular version and the long wheelbase version are equipped with a 6.8T V8 engine, which has a maximum power of 512 HP and a peak torque of 1020 Nm, matched with an 8-speed automatic gearbox from ZF. Mu Shang Speed is equipped with a 6.8T V8 engine, with a maximum power of 537 HP and a peak torque of 1,100 n m. The time from 0 to 1100N·m/h is 4.9 seconds and the top speed is 305 km/h..

　　The official map of Bentley’s new Mu Shang was released at the Geneva Motor Show
　　//www.autohome.com.cn/news/201602/885052.html

　● Volkswagen’s new up!

　　During the visit, we saw Volkswagen’s new up! Model, in addition to minor adjustments in appearance, the car is also equipped with a brand-new 1.0TSI engine.

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　　In terms of power, the new car will be equipped with a brand-new 1.0TSI gasoline engine, with a maximum power of 90 HP and a peak torque of 160 Nm, an increase of 15 HP and 65 Nm compared with domestic models on sale. According to the official, the 0-100km/h acceleration of the new car will be within 10 seconds, and the top speed will be 185km/h, while the comprehensive fuel consumption of the new engine is only 4.4L/100km.

　　Equipped with the new 1.0TSI engine, the new Volkswagen up! Official map
　　//www.autohome.com.cn/news/201602/884998.html

● Porsche 718 Boxster

　　Earlier, Porsche officials announced that they would terminate the research and development of the new entry-level Porsche 718, but then some media reported that Porsche would not give up the name of "718", and Porsche Boxster and Cayman would be sold in the market under the name of "718" in the future. With the arrival of the Geneva Motor Show, we also saw the real 718 Boxster at the first time.

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　　In addition, the biggest feature of the Porsche 718 series is that it will be equipped with a four-cylinder turbocharged engine. According to foreign media, the entry-level Porsche 718 will be equipped with a 2.0L four-cylinder engine with a maximum power of 240 HP. In addition, the new car will be equipped with a 2.5L four-cylinder turbocharged engine, and two different adjustments will be provided. The maximum power will reach 300 HP and 370 HP respectively.

　　Official map of Porsche 718 Boxster with four-cylinder engine
　　//www.autohome.com.cn/news/201601/884283.html

● Lotus Elise Cup 250

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　　As the fastest Elise model, Elise Cup 250 will adopt a brand-new aerodynamic kit, new lightweight rims, lightweight lithium-ion batteries and carbon fiber seats. In addition, the new car can be further equipped with carbon fiber component package, and the weight of the new car can be reduced by about 10 kg after the option.

　　In terms of power, the new car will still be equipped with a 1.8T supercharged engine with a maximum power of 246 HP and a peak torque of 250 Nm. In terms of transmission system, it is still matched with a 6-speed manual gearbox. It is reported that the 0-96km/h acceleration time of this car is within 3.9 seconds, and the maximum speed can reach 248 km/h.

　　246 horsepower Lotus released Elise Cup 250 official map.
　　//www.autohome.com.cn/news/201602/884770.html

● Kia Niro

　　Niro adopts KIA family-style "Tiger Whistling" front air intake grille, the interior of polygonal headlights adopts lens design, and there are two vertical vents on both sides of the front bumper, which is very sporty. The side lines are compact, and the upper edge of the window has chrome trim, and the black wheel eyebrows and anti-scratch strips complement each other.

Home of the car

　　In terms of power, KIA Niro adopts a hybrid power form of 1.6L "kappa" four-cylinder engine and motor, in which the rated power of the engine is 103 HP and the motor is 43 HP. It is reported that this 1.6L "kappa" engine carried by Niro adopts Atkinson cycle technology, which has excellent performance in fuel consumption; The motor is powered by a 1.56 kWh lithium battery pack. The combined maximum power of this power combination is 146 HP and the maximum torque is 264.Niumi. The transmission system adopts 6-speed powershift. In addition, Niro will be equipped with a four-wheel drive system.

　　Kia Niro officially unveiled with hybrid system
　　//www.autohome.com.cn/news/201602/884702.html

● Jaguar F-TYPE SVR

　　Compared with the ordinary version, the new car is equipped with a more sporty body kit, which includes a front bumper/hood with a large air inlet, a rear spoiler that can automatically rise with the speed change, a titanium alloy exhaust system with four sides, a 20-inch forged rim and Pirelli P Zero tires.

Home of the car

　　In terms of power, Jaguar F-TYPE SVR is equipped with a 5.0L V8 supercharged engine with a maximum output of 575 HP and a peak torque of 700 Nm, which is 24 HP and 20 Nm higher than the current Jaguar F-TYPE 5.0T R four-wheel drive hardtop model, respectively. The transmission system is matched with an 8-speed automatic manual transmission and a four-wheel drive system. In addition, Jaguar engineers equipped the car with a high-performance braking system, a rear axle electronic differential and a sports suspension system with adaptive shock absorbers.

　　In March 2016, he appeared in Jaguar F-TYPE SVR convertible spy photos.
　　//www.autohome.com.cn/news/201510/880441.html

● Rimac Concept One production version

　　Not long ago, we reported the official production version of Rimac Concept One, an electric supercar owned by Croatian supercar brand Rimac, and the car has now officially arrived at the Geneva Motor Show. If it is as previously exposed, the car will have up to 1,000 horsepower output.

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　　In terms of power system, the car is driven by an 82 kWh battery to drive four motors located in the center of the front and rear axles. This system can generate the maximum power of 1088 HP and the maximum torque of 1600 Nm. The acceleration time of 0-100km/h is 2.6 seconds, the acceleration time of 0-200km/h is 6.2 seconds, and the top speed can reach 355 km/h. According to the official statement, the Rimac Concept One electric supercar will be limited to 8 cars.

　　Geneva Motor Show unveiled Rimac electric supercar official map
　　//www.autohome.com.cn/news/201602/885021.html

● RenaultQuanxin scenery

　　The new landscape adopts the design lines of the R-Space concept car, and the front grille of the new car adopts a single-banner grille with a black mesh design and is connected with the headlight group. The new body shape looks very streamlined, and the personalized two-color body design with two-color sports wheels and chrome-plated decorative parts on the side also makes the new car look more fashionable.

Home of the car

　　The new landscape will be built based on the CMF platform, and the new Megane was born on this platform, so the new landscape will share part of the powertrain with the new Megane in the future. We will continue to pay attention to more information after the official opening of the auto show.

　　In March 2016, Renault’s new big landscape spy photos were exposed.
　　//www.autohome.com.cn/news/201512/883061.html

● Subaru XV Concept car

　　The front bumper of the new car has a strong cross-border style, which adopts a larger front bumper lower guard plate and L-shaped air inlets on both sides. The front face of the car still uses the Subaru family-style front air intake grille, and the C-shaped headlights design looks quite sharp. In addition, Subaru also equipped the new car with a brand-new aluminum alloy rim, and the color matching of orange and black is very individual.

Home of the car

　　Subaru’s new generation XV will be built on the same modular platform as the new impreza. The wheelbase of the new Impreza concept car is 2.67 meters, which is similar to the Subaru XV Concept concept car. At present, the power information about the car is limited, and we will continue to report more details after the opening of the auto show.

　　March will be unveiled at Subaru XV Concept preview.
　　//www.autohome.com.cn/news/201602/884642.html

● hacker Premium Concept

Home of the car

　　Hacker Premium Concept is painted in sub-light color, and copper color will be painted on the rim, roof rack, front bumper and other parts. In addition, this car will use carbon fiber components in many parts.

　　Nissan launched this car mainly to celebrate the success of the hacker model in the European market, but at present, Nissan has not announced the details of this car, and we will bring you detailed reports after the opening of the auto show.　　

　　On March 1 ST, he appeared in the official map of hacker/Qijun customized concept version.
　　//www.autohome.com.cn/news/201602/885096.html

● Volvo’s new V40

Home of the car

　　Due to the limitation of conditions, we only photographed some details of the new car. As can be seen from the photos, the front air intake grille of the new car adopts a vertical design, which is quite different from the transverse type of the current model. In addition, the headlights of the new car adopt Raytheon hammer headlights commonly used in new Volvo models, or adopt full LED light sources.

Home of the car

　　There is little difference between the interior and the current model. The model in the photo adopts beige and black two-color interior, and the steering wheel also adopts two-color stitching color matching. According to previous official news, the new V40 will have a variety of options in the material selection of interior trim strips.

　　In the power part, Volvo’s new V40 is expected to continue the power system of the current model, equipped with 1.5T and 2.0T turbocharged gasoline engines, matching the 6-speed automatic manual transmission; In Europe, a 2.0T four-cylinder turbocharged diesel engine will be launched.

　　Geneva Motor Show Releases Volvo’s New V40 Official Map Exposure
　　//www.autohome.com.cn/news/201602/885080.html

● Lexus LC 500h

Home of the car

　　Lexus LC is a brand-new sports car product, which is the first product created by Lexus’ new rear-drive platform (GA-L). The traditional gasoline version (LC 500: 5.0L+10AT) was released in north american auto show, and a hybrid version will be launched at the Geneva Motor Show which opened on March 1st. The LC 500h is equipped with a hybrid system, which consists of a V6 engine (or 3.5L) and an electric motor. The comprehensive maximum power is 359 horsepower, and the acceleration time from 0 to 100 km/h is less than 5 seconds.

Home of the car

　　The transmission system of the car is also a bright spot. The LC 500h adopts a compound transmission system, and adds a 4-speed automatic gearbox on the basis of the electromechanical coupling device (E-CVT) with planetary gear structure, which can simulate 10 gears and has M pure manual mode. The newly designed motor is lightweight and miniaturized, and the front-to-rear weight ratio of the car body is 51:49.

Home of the car

　　In terms of interior, the interior of the car is arranged with the driver as the center, and the interior uses a variety of colors, with outstanding visual effects. The LC 500h comes standard with Lexus intelligent safety system LSS+. The main functions of LSS+ include pre-collision system (PCS), adaptive cruise control system (ACC), lane departure warning system (LDA) and high beam automatic control system (AHB). In addition, the second collision braking system (SCB) and emergency braking reminder system (ESS) are added to the vehicle.

　　"Break 100" Lexus LC 500h information in 5 seconds
　　//www.autohome.com.cn/news/201602/884840.html

● Qijun Premium concept car

Home of the car

　　The appearance of Qijun Premium concept car is painted with matte white body, but its engine compartment cover and roof are made of carbon fiber, and the visual effect is very unique. In addition, the new car is also equipped with a bronze front bumper lower guard plate and side skirts. The four-wheel wheel eyebrows are treated with high-gloss black, and the front bumper is also equipped with LED daytime running lights.

　　However, at present, the official has not released the power system of the new car. We still need to wait for the official opening of the Geneva Motor Show, and Nissan will officially release more information about the car, and we will continue to pay attention.

　　On March 1 ST, he appeared in the official map of hacker/Qijun customized concept version.
　　//www.autohome.com.cn/news/201602/885096.html

● Lotus Exige 350

Home of the car

　　The new car adopts two-door convertible design, the yellow paint on the body is very bright, and the gray paint on the A-pillar is used, which has outstanding visual effect. The side lines of the new car are smooth, and the rear of the car door is equipped with a large air inlet. The large black rim is very harmonious with the car body.

Home of the car

　　The tail line of the new car is relatively straight, and the four-round taillights keep the tradition of Lotus. The tail of the new car is equipped with a large-size tail diffuser and a central exhaust system, which is full of fighting atmosphere. In terms of power system, the new car is equipped with a 3.5L six-cylinder engine with a maximum power of 350 HP and a maximum torque of 400 Nm. In terms of transmission system, the new car will be equipped with a manual gearbox and an optional 6-speed automatic gearbox. According to the official, the acceleration time of 0-100km/h of the new car manual transmission model is 3.9 seconds, and that of the automatic transmission model is 3.8 seconds.

　　Geneva Motor Show Debut Lotus will launch two new models.
　　//www.autohome.com.cn/news/201602/885076.html

● Arash AF10

Home of the car

　　The new AF10 has the appearance of a typical super sports car. The low body, gull-wing doors, large-size rear spoiler and other elements can be seen in the new car. The car body and cockpit are made of carbon fiber materials in a large area, which will achieve the ultimate lightweight. The weight of the car body is about 1260kg.

Home of the car

　　In terms of power, the new AF10 adopts a hybrid form of 6.2 V8 engine and four independent motors. Officially, this hybrid system can output a maximum power of 2,080 HP and a maximum torque of 2,280 Nm. In addition, the new car adopts a four-wheel drive system, and the transmission system is a 6-speed manual or automatic gearbox. The top speed of the new car is limited to 323km/h, and the acceleration time of 0-100km/h is less than 3 seconds.

　　Geneva Motor Show Debut Arash New Super Run Official Map Released
　　//www.autohome.com.cn/news/201602/884898.html

● Ferrari GTC4Lusso

Home of the car

　　From the appearance, the new car adopts the latest design language of Ferrari family, and the front face looks softer than FF. In addition, the new car also adopts a brand-new aerodynamic design, which looks more streamlined.

Home of the car

　　In the rear part, the new taillight group adopts the traditional four-circle taillight group design, and the brand-new bottom spoiler and bilateral four-exhaust look particularly exaggerated. In addition, according to official sources, Ferrari GTC4Lusso has added rear wheel steering technology.

Home of the car

　　In terms of power, the Ferrari GTC4Lusso is still powered by a naturally aspirated V12 engine. However, after adjustment, the maximum output power of the engine is increased to 689 HP (507kW) and the peak torque is 697N·m, which is 29 HP and 14N·m higher than that of FF. In terms of performance, it takes only 3.4 seconds for Ferrari GTC4Lusso to accelerate from standstill to 100km/h, which is 0.3 seconds less than the current one, and the top speed is still 335 km/h.

　　Official map of "FF successor" Ferrari GTC4Lusso released
　　//www.autohome.com.cn/news/201602/884626.html

● Arash AF8 Cassini

Home of the car

　　In terms of appearance, the new car uses a yellow and black body. The front face design is somewhat different from that of the AF10. It looks less fierce, but the whole is also very dynamic.

Home of the car

　　In terms of power, the AF8 Cassini will be equipped with a 7.0L V8 engine, with a maximum power of 557 HP and a maximum torque of 645 Nm. The transmission system is matched with a 6-speed manual gearbox, which takes 3.5 seconds to accelerate for 100 kilometers and the top speed can reach 315 km/h.

　　Geneva Motor Show Debut Arash New Super Run Official Map Released
　　//www.autohome.com.cn/news/201602/884898.html

● Citroen C4 Cactus Rip Curl Edition Special Edition

Home of the car

　　From the point of view of the real car, the side shape of the car basically continues the design of the ordinary version. The difference is that the new car has a special version of exclusive lace on the front fender and D-pillar, and the exterior rearview mirror and roof rack are also integrated with white elements different from the whole car body.

Citroen (imported) Citroen C4 Cactus 2016 Rip Curl Edition

"Official Map of Citroen C4 Cactus Rip Curl Edition Special Edition"

　　In terms of power, the new car is equipped with a Puretech 110s & s gasoline engine or a BlueHDi 100 diesel engine, and the transmission systems are all manual gearboxes. The new car will be equipped with driving mode options, including standard, gravel, off-road, snow and turning off the electronic stability system.

　　Official map of Citroen E-MEHARI concept car with convertible electric car
　　//www.autohome.com.cn/news/201602/885280.html

● Koenigsegg Agera RS

Home of the car

　　The appearance looks competitive, and the body and aerodynamic kit are made of carbon fiber, which has not changed much compared with Agera RS released at the last Geneva Motor Show. This supercar is more like a big toy. When you open the back cover, you can see the suspension and other parts besides the engine, which completely integrates the racing concept into this highway supercar.

Home of the car

　　At present, no more information about this car has been obtained. The body mass of the 2015 Agera RS is 1395kg, and it uses a 5.0L engine with a maximum power output of 1160 HP and a peak torque of 1280 N m. For more data about this car, we will give you a detailed report when it is officially launched.

　　2016 Geneva Motor Show: C4 Cactus Special Edition
　　//www.autohome.com.cn/news/201602/885322.html

● Citroen E-MEHARI concept car

Home of the car

　　Different from the previously exposed official map, the on-site E-MEHARI concept car is painted in more vivid red, and its A-pillar is painted in white. It is reported that the car was jointly built by Citroen and the famous French clothing brand Courreges. The car has a four-seat layout and has a convertible body structure.

Citroen (imported) E-MEHARI 2016 concept

"official map of Citroen E-MEHARI concept car"

　　In terms of power, the E-MEHARI concept car is driven by pure electric power, and its motor has a maximum output of 68 HP, matching with a 30kWh battery pack, with a maximum cruising range of 200 km and a top speed of 110 km/h. In terms of charging time, it can be fully charged in 8 hours in fast charging mode and 13 hours in slow charging mode.

　　2016 Geneva Motor Show: Citroen DS 3 debut
　　//www.autohome.com.cn/news/201602/885244.html

● New DS 3 convertible performance version

Home of the car

　　From the point of view of the real car, the whole body of the new car is painted in matte black, and the diameter of the new multi-spoke aluminum alloy rim is increased, and its tail is also equipped with an exhaust system with single side and double output. Compared with the ordinary version, the overall sense of movement is improved obviously.

　　As a key point, the car’s power system is equipped with a 1.6THP engine with a maximum output of 211 HP. At the same time, the new car is also equipped with a sports suspension, and the height of the car is reduced by 15 mm.

　　Positioning the official map of the pure electric sports car DS E-Tense concept car
　　//www.autohome.com.cn/news/201602/885173.html

● Bentley flying V8 S

Home of the car

　　Externally, we can see that in addition to maintaining the family-style design concept, Bentley Speeding V8 S has richer front lines and adds some sporty atmosphere. The V8 S logo is added near the C-pillar, and the diameter of the six-spoke rim is 20 inches, which makes the shape more dynamic. In addition, there are some options available, including 21-inch Mulliner Driving Specification two-color six-spoke wheels and blackened taillights.

Home of the car

　　In terms of power, the Feichi V8 S is powered by a 4.0-liter twin-turbo engine with a maximum power of 528 HP and a peak torque of 680 Nm. This recalibrated engine is 21 horsepower and 20 Nm higher than the current Flying V8. The transmission part is matched with an 8-speed automatic gearbox, and the acceleration of 0-100km/h can be completed in 4.9 seconds, and the top speed reaches 306 km/h.

　　2016 Geneva Motor Show: Agera RS exposure
　　//www.autohome.com.cn/news/201602/885323.html

● Ssangyong SIV-2 concept car

Home of the car

　　In appearance, although most of the car body is covered by tarpaulin, we can still see from the front face that the lower part of the front bumper is designed with trapezoidal multi-banner air inlets, and LED fog lamps are equipped on both sides of the bumper. On the tail side, the taillight group of the new car has a sharp shape, and chrome trim is used to connect the two sides of the taillight group. The lower part of the rear bumper has an exhaust system with two sides.

Home of the car

　　In terms of interior, the interior of the new car adopts a two-color treatment of light blue and white, and both sides of the center console are designed in a through way, and its instrument panel is suspected to be equipped with a full LCD display. In addition, the car is equipped with a three-spoke multifunctional steering wheel and a man-machine interaction system.

　　In terms of power, Ssangyong SIV-2 concept car adopts mild hybrid mode, equipped with a 1.5L direct injection gasoline engine and a 10kW motor, and equipped with a 0.5kWh lithium battery pack.

　　2016 Geneva Motor Show: Shuanglong Tivera XLV
　　//www.autohome.com.cn/news/201602/885203.html

● McLaren 570GT

Home of the car

　　In terms of appearance, the 570GT has the same design as the 570S, and the details have been adjusted. It is equipped with a panoramic glass skylight, and SSF technology is used to further reduce solar radiation and external noise, and it has certain heat insulation effect. The weight of the whole vehicle is 1350kg. In the power part, the 3.8-liter V8 twin-turbo engine of the 570GT has a maximum power of 570 HP and a peak torque of 600 Nm. 0-100km/h acceleration time is 3.4 seconds.

　　2016 Geneva Motor Show: Ssangyong SIV-2 Concept Car
　　//www.autohome.com.cn/news/201602/885327.html

● smart convertible Babos version

Home of the car

　　Different from the regular version, the whole body of the new smart fowtwo convertible Babos version is painted in matte blue, and its headlights and multi-spoke aluminum alloy wheels are blackened. In addition, the lower part of the rear bumper of the car is equipped with a dark lower guard plate.

Home of the car

　　In terms of power, the new car is equipped with an enhanced 0.9T three-cylinder turbocharged engine with a maximum power of 110-120 HP. At the same time, the new car will be driven by rear wheels, and its suspension and braking system will also be improved.

　　Geneva Motor Show: smart forfour BRABUS
　　//www.autohome.com.cn/news/201602/885247.html

● McLaren 675LT Spider MSO Edition

Home of the car

　　It is reported that the McLaren 675LT Spider has sold 500 units worldwide, and all the cars have been sold out. In terms of appearance, the new car body is painted in a unique ceramic gray color, and the side skirts, side vents and front and rear bumpers are all made of carbon fiber. A 24K gold-plated exhaust hood is also installed at the titanium alloy exhaust at the rear of the car.

McLaren McLaren 675LT 2016 MSO Edition

"official map of mclaren 675LT Spider MSO edition"

　　In terms of power, the 675LT Spider is equipped with a 3.8L V8 twin-turbo engine, with a maximum power output of 675 HP, and the 0-100km/h acceleration takes only 2.9 seconds.

　　Panoramic skylight/March debut McLaren 570GT official map released
　　//www.autohome.com.cn/news/201602/885093.html

● Toyota PROACE

Home of the car

"The picture above shows the Toyota PROACE real car; The picture below shows the official map of Toyota PROACE.

Toyota (Import) PROACE 2016 Basic Model

　　From the aspect of appearance, Toyota PROACE front air intake grille adopts a chrome-plated single banner style, the headlight group is connected with it, and the interior is designed with LED daytime running lights. At the same time, the lower part of the front bumper of the car is designed with a trapezoidal air inlet, and both sides are equipped with round front fog lights. The overall front face is calm and atmospheric. At present, the power parameters of the car have not been officially announced, and we will continue to pay attention.

　　Geneva Motor Show Debuted Toyota C-HR Official Map Officially Announced
　　//www.autohome.com.cn/news/201602/885193.html

● pagani Huayra BC

Home of the car

　　Huayra BC is based on Huayra Coupe, and its design is inspired by Zonda and Cinque. The design of the front enclosure is more competitive. In terms of details, the LED light source is added to the lower part of the front face and the English logo of Huayra BC is added.

Home of the car

　　In terms of power, Huayra BC is equipped with a 6.0T V12 engine from Mercedes -AMG, and the power data has not been released for the time being, which is higher than the current Huayra’s 730 horsepower and 1001 Nm. In terms of interior, Huayra BC has no updated design, adopts red/black color matching, and uses a lot of carbon fiber materials, which is full of competitive flavor.

　　2016 Geneva Motor Show: Toyota PROACE real car exposure
　　//www.autohome.com.cn/news/201602/885331.html

● spyker C8 PRELIATOR

Home of the car

　　From the appearance point of view, the front face of the new car still adopts the Spyker family-style oval front grille, and the interior of the grille is made of aluminum. The carbon fiber front lip at the lower part of the front bumper and the vents on both sides also indicate its strong performance. Viewed from the side, the new car has a slender proportion, smooth body lines and large-sized multi-spoke aluminum alloy wheels.

Home of the car

　　At present, the power parameters of spyker C8 PRELIATOR model have not been officially announced, but according to previous reports, the car is expected to be equipped with a pure electric system.

　　A preview of a brand-new sports car named C8 PRELIATOR Spyker
　　//www.autohome.com.cn/news/201602/884648.html

● Peugeot I-Lab concept car

Home of the car

　　The exterior design of Peugeot TRAVELLER I-Lab concept car retains the style of Traveler, including the front face design with strong layering and personalized multi-spoke wheels. The difference is limited to the I-Lab sticker posted on the rear window of the new car.

Home of the car

　　The interior of Peugeot TRAVELLER I-Lab concept car is the main attraction. A 30-inch giant LCD screen is installed in the center of the seat, which can also be divided into four different areas for the rear passengers to use alone, and the rear row adopts a double-row opposite seat layout.

Home of the car

　　Peugeot TRAVELLER I-Lab concept car is still very rich in configuration, including road sign recognition system and driver monitoring system, which can help drivers drive according to the rules and avoid drivers’ distraction. In addition, this concept car will also be equipped with a new 3D navigation system.

　　2016 Geneva Motor Show: Preliator, spyker c8
　　//www.autohome.com.cn/news/201602/885333.html

● Full text summary:

　　According to our statistics, more than 80 new cars are expected to be launched at this year’s Geneva Motor Show, which can definitely be regarded as an annual feast of the automobile industry. Before the opening of the motor show, the reporting team in front of car home will continue to explore the pavilion. I believe that as the time is getting closer and closer to the official opening, more heavy models will be exposed, so this article will continue to be updated for everyone.

　　In addition, the Geneva Motor Show will kick off on the afternoon of March 1st, Beijing time, when we will bring you more detailed reports. (Text/car home Information Section)

The fact that ordinary people make money by catering business has been debunked by reality.

　　introduction　

　　How can catering entrepreneurship improve its success rate? The "Red Book of Catering Management" published by Red Meal Network and Enen Media in conjunction with hundreds of industry experts tells you the answer.

　　In the eyes of many people, the threshold of catering business is relatively low, and the market space is vast, as if you can easily realize your dream of wealth by opening a restaurant. However, reality is often more cruel than imagination.

　　Enterprise survey data show that in the past 2023, the number of registered catering enterprises in China exceeded 3.18 million, and nearly 1.42 million enterprises were cancelled and revoked throughout the year. This means that in 2023, the cancellation of catering enterprises was almost half of the registered amount. It can be seen that catering entrepreneurship is no longer a simple matter.

　　Next, let’s take a look at the cruel truth of catering entrepreneurship.

Several failure cases of catering business.

　　Tell you the cruel truth about catering business.

　　Many people say, "If the business fails, open a restaurant." "If you are unemployed, you will open a restaurant to make a living." Opening a restaurant seems to be a simple and effortless thing.

　　Indeed, some people have realized their dream of wealth and freedom through catering entrepreneurship, but more people have left because they despise this industry. There are still many catering entrepreneurs who, despite great efforts, still failed to escape the fate of failure.

　　Story 1: Xiao Li’s dream of online celebrity restaurant

　　Xiao Li has always dreamed of opening a restaurant in online celebrity. He saw the hot restaurants on social media and thought that as long as his restaurant can take good photos, it will attract a large number of customers. So he invested a lot of money in decoration and marketing, hoping to create a unique online celebrity restaurant. However, after the opening, there were few customers, and Xiao Li’s restaurant soon got into trouble.

　　Xiao Li’s catering business failed mainly because he ignored the essence of catering and the quality and taste of the dishes themselves. Opening a restaurant can’t just rely on external packaging and marketing activities to attract customers. With the increasing demands of consumers for dining, environment, service and food quality are indispensable. Those who want to be invincible by environment and marketing will eventually be defeated by cruel reality.

　　Story 2: Xiao Zhang’s fast food restaurant closed down.

　　Xiao Zhang saw the bright future of the fast food market and decided to open a fast food restaurant. He chose a prosperous location, thinking that as long as the location is good, business will not be bad. However, after opening, he found that his fast food business was not as good as expected. It turns out that his fast food restaurant does not have a competitive advantage in the innovation and taste of dishes, and at the same time there are more and more competitors around, which makes his business go from bad to worse. In addition, he chose the best location when he chose the site, and the rent was high, which led to his great cost pressure. In the end, Xiao Zhang’s fast food restaurant closed down because it could not maintain its business.

　　Although there is a saying in the industry that opening a restaurant and choosing a good location means half the battle, it is still easy to be eliminated by the market if you are not good at management and have no ability of continuous innovation and unique dishes.

　　Story 3: Xiao Wang’s green and healthy restaurant failed.

　　Xiao Wang noticed that modern people pay more and more attention to healthy eating, so he decided to open a green and healthy restaurant. He carefully selected organic ingredients and paid attention to the nutritional collocation of dishes, hoping to meet the needs of consumers for a healthy diet.

　　However, his restaurant faced many difficulties after it opened.

　　First of all, the cost of green organic ingredients is high, which leads to the high price of dishes; Secondly, many consumers don’t have a deep understanding of healthy eating, and they prefer to choose dishes with good taste and moderate price. In the end, Xiao Wang’s green and healthy restaurant closed down because of poor management.

　　Although catering entrepreneurship needs to keep up with market trends, it should also take into account the actual needs and purchasing power of consumers. Entrepreneurs can’t blindly pursue high-end and health, but ignore the market acceptance and the actual needs of consumers.

　　From the above story, we can see that catering business is not easy. Especially with the constant changes in the market and the intensification of competition, entrepreneurs need to keep learning and innovating, and keep up with the market trends in order to gain a foothold in this industry.

Experienced catering business from 0 to 1.

　　The truth that catering people will understand.

　　Then, how can catering people stand out from the fierce competition and achieve the success of catering entrepreneurship? In the "Red Book of Catering Management"-"2024 Catering Calendar" launched by Red Meal Network and Enen Media in conjunction with hundreds of industry experts, the following points are summarized for catering entrepreneurship:

1. Catering is a diligent and ascetic activity, so be prepared for hardship.

　　Yang Lipeng, founder of Xiao Yang’s fried dumpling, mentioned in "2024 Catering Calendar" that catering is an industry full of challenges and opportunities! The lowest entry threshold, fierce market competition, endless brand elimination and increasingly severe market pressure make every catering person always under high pressure! Therefore, in addition to making efforts different from ordinary people, we should always keep a state of mind of walking on thin ice! Be more confident!

　　This is indeed the case.

　　Many people only see the glamorous appearance of catering bosses, but ignore the hard work behind them. Although the entry threshold for catering people is low, the threshold for operation is high. Catering entrepreneurs need to invest a lot of time, energy and money in every link from site selection, decoration, recruitment, procurement to daily operation. In this process, entrepreneurs often have to face various unknown challenges and difficulties, such as lack of funds, employee turnover, customer complaints and so on.

　　If catering entrepreneurs don’t have such awareness or psychological preparation, it is easy to be defeated by reality in the process of starting a business.

　　2. Restaurants should do a good job in market positioning and characteristics.

　　In the catering market, entrepreneurs need to define their own market positioning, identify the target customer groups, and conduct food research and development and marketing promotion according to their needs and preferences. At the same time, entrepreneurs also need to pay attention to building their own brand characteristics, so that customers can remember you and choose you among many catering brands.

　　Regarding positioning, Wang Yugang, founder of brand positioning planning of Shanghai Chuandao, said that the fiercer the market competition, the more it needs to focus on positioning.

　　Wang Shunhai, chairman of Chongqing Wudoumi Catering Group, also mentioned in the "2024 Catering Calendar" that positioning is the foundation for enterprises to be strong and long-term, and the positioning is wrong, and the efforts are in vain!

　　Obviously, a good positioning can make catering entrepreneurs find the right direction on the road to entrepreneurship and avoid doing useless work.

　　3. Pay attention to cost control and service quality.

　　The profit margin of the catering industry is relatively small, so entrepreneurs need to strictly control costs and improve operating efficiency. At the same time, service quality is also the key to the success of catering business. Entrepreneurs need to pay attention to the training and motivation of employees to ensure that they provide customers with a quality service experience.

　　In this regard, Lai Linping, a senior catering instructor and founder of Yiying Catering Consulting, mentioned in the "2024 Catering Calendar" that in the initial stage, many catering people blindly followed and followed, regardless of whether the enterprise itself was suitable or not, and even hired people with high salaries. As a result, they were all unsuitable and made the restaurant nondescript. When the scale of an enterprise is only 1-3 stores, what it needs to do is "dry performance", "optimize product structure" and "improve customer satisfaction", and everything else can be ignored for the time being. Only if you survive can you go further. Starters must understand that no matter how the market changes, the fundamentals of catering will never change: selection of products+location+employment+customer satisfaction.

　　4. Pay attention to customer reputation and marketing promotion.

　　In the catering industry, the power of word-of-mouth communication is enormous. Entrepreneurs need to pay attention to customer feedback and evaluation, adjust business strategies in time, and improve customer satisfaction. In addition, entrepreneurs also need to pay attention to marketing promotion and use social media, short videos and other channels to enhance brand awareness and influence.

　　Captain Yiqiu, a catering expert, said that this is an era when the wine is fragrant and the alley is deep. Traditional food and beverage outlets must learn to embrace online, because the mainstream consumers have migrated from the past 70 s and 80 s to the present 90 s and 00 s. Therefore, catering bosses must learn to do products and marketing around the needs and aesthetics of the new generation.

　　At the same time, Li Chengjing, co-founder of Shangzong Group, also reminded that marketing is not equal to discount. The essence of all marketing, the final content must be the product itself, and the product is not just a dish on your menu. The product that can be marketed must be spread or have a story.

　　5. Continuous innovation and improvement.

　　In the highly competitive catering industry, entrepreneurs need to keep keen market insight at all times and pay attention to the development trend of the industry and changes in consumer demand. Through the continuous innovation and improvement of dishes, services, marketing and other aspects of the attempt to enhance brand competitiveness and achieve sustainable development.

　　Regarding innovation, Li Yang, the founding partner of Zhu Guangyu Hot Pot Restaurant, said in the "2024 Catering Calendar" that products are the basis for retaining consumers and generating continuous repurchase, while innovation is the key to generating continuous appeal to consumers, and brand differentiation is opened through continuous innovation and upgrading. The difficulty of innovation lies in the continuous output of big explosives. With this ability, we can continue to attract attention, and we can continue to attract gold and support brand praise.

"Red Book of Catering Management" helps catering people realize their entrepreneurial dreams.

　　For the catering industry, which is full of variables and challenges, we often encounter many places that we can’t measure ourselves. These places may be because we lack experience and resources, or because the market environment is complex and changeable, which makes us flinch. However, this does not mean that we will stop there and cannot move forward. In fact, we can also reach those seemingly unreachable places by stepping on other people’s footprints.

　　Stepping on other people’s footprints means learning from the experience of our predecessors. In the "2024 Catering Calendar" jointly launched by Red Meal and Enen Media, 366 upstream and downstream experts, entrepreneurs, opinion leaders of new media and catering quality service providers in catering industry expressed their core views on catering operation, management, marketing and strategy in refined words from different professional perspectives and cognitive levels, which can be said to be a "treasure book" that all catering entrepreneurs must read.

　　In this book, you will see a lot of very useful business suggestions and tips in the catering industry, such as how to help brands improve customer satisfaction and increase sales. It is believed that through the views of these industry elites, catering entrepreneurs can better grasp market trends, enhance brand competitiveness, achieve sustainable profitability, and ultimately succeed.

　　The 2024 Catering Calendar covers 12 topics, including positioning, trend, flow, development, cognition, operation, brand, marketing, innovation, management, strategy and pit avoidance. Almost all the entrepreneurial problems of catering entrepreneurs can be found in it.

　　At present, "2024 Catering Calendar" is being snapped up. Now you can get a red meal big data experience card worth 288 yuan when you purchase the 2024 Catering Calendar.

Author: Hongcan.com Hongjun

Note: This article belongs to the catering industry information published by Yangguang. com. The content of this article does not represent the views of this website, and is for reference only.

The EU officially approved China Hisense to acquire European home appliance giant Gorenje.

[Global Network Science and Technology Reporter Fan Junqing] According to Business Review, following the official approval of the Slovenian regulatory authorities last month for the acquisition of Slovenian white goods manufacturer Gorenje by Hisense Group, the leading brand of China household appliances, the acquisition plan was approved by the European Commission yesterday. The merger of these two home appliance manufacturers will effectively promote the globalization of Hisense Group.

The European Commission announced on the 7th that after a comprehensive investigation, the EU believed that Hisense’s acquisition of Gorenje did not violate any international laws and regulations, would not constitute an industry monopoly, and would not lead to vicious competition in the industry. Therefore, the European Commission announced its approval of the acquisition.

According to the information released by the Slovenian securities market organization ATVP earlier, this time Hisense successfully acquired 95.42% of Gorenje’s shares.

Founded in 1950, Gorenje has 11,000 employees. As the backbone of the European household appliance manufacturing industry, Gorenje has strong strength in products such as kitchen appliances and washing machines, high brand awareness and a complete sales system in Europe.

In recent years, in the face of increasing market competition pressure, Gorenje’s product sales began to decline to varying degrees. In 2017 alone, the company’s net profit fell by 84%, and it once faced a serious survival crisis. Under such circumstances, Gorenje began to look for strategic partners. Once the news was announced, three China companies, Hisense, Haier and Hefei Meiling, also extended olive branches to Gorenje.

In May this year, Hisense formally submitted its acquisition intention and was willing to launch the acquisition at a price of 12 euros per share. This is another cross-border acquisition after Hisense hosted Sharp’s North American business in 2015 and acquired Toshiba TV in Japan in 2017. The acquisition was officially approved by Slovenia’s national regulatory authorities in July.

Hisense Group, founded in 1969, has two listed companies and several black and white electric brands such as Hisense, Toshiba, Kelon and Ronshen. In 2017, the operating income was 12.7 billion euros, of which the income from white goods business was about 5.5 billion euros. Hisense Group’s current business covers multimedia, home appliances, IT information services and other fields. Among them, Hisense TV ranked first in the TV market in China for 14 consecutive years and ranked third in the world in 2016. Refrigerators ranked second in China market, air conditioners ranked fourth, and commercial air conditioners ranked second in China market. In addition to the China market, Hisense TV has the largest sales share in Australia and South Africa, among which the South African market Hisense refrigerator ranks first in the industry with a market share of 24.6%.

The design is radical! Seal 06 GT real vehicle exposure

At present, BYD is mainly divided into two series: Dynasty Net and Ocean Net. Although they have high similarities in products, such as and, DM-i and DM-i, Song L and Hai Shi 07, Tang Yu, etc., careful friends can find that due to the different tonality of products, there will be obvious gaps in product popularity and terminal, so it is obvious that Dynasty products have absolute advantages in this respect.

However, in any case, because of the different product tonality, the audience groups of Dynasty Net and Ocean King are not the same. From the sales volume of models, it can be found that the dominant source of Ocean Net at this stage lies in the hatchback sports products, such as the star products of this series.

A few days ago, a set of brand-new real car drawings were also exposed on the Internet. Simply speaking, it is the hatchback version of 06, and the arrival of this car will also be the largest hatchback car in the current family. So it is also worthy of our attention.

As far as the new car is concerned, in fact, the relevant spy photos have been exposed one after another before, and they have also appeared in the declaration list of the Ministry of Industry and Information Technology. The latest family-style design of Seal 06 has also been continued in the front face, but as a "GT" version, the shape of the new car in the front bumper has also become sharper and more sporty.

According to the application information, the size of the new car is 4630/1880/1490mm, the wheelbase is 2820mm, and it is equipped with 18-inch rims, hidden door handles and so on.

The shape of the tail is also two models of the whole vehicle, which shows that the overall design of the new car is quite compact, and it looks very sporty with the through taillight group and large-size diffuser.

As for the interior, it still continues the latest marine style, and adopts the combination of full LCD instrument panel and floating central control screen.

As for the power system, according to the previous application information, the car will provide a single-motor rear-drive layout, in which the rear-drive version provides motors with different powers of 160kW and 165kW, and is equipped with battery packs of 59.52kWh and 72.96kWh, with corresponding cruising ranges of 505km and 605km respectively. The four-wheel drive version uses a motor combination of 110kW+200kW, which is 310kW, and is equipped with a battery pack of 72.96kWh, corresponding to a cruising range of 550km.

Write to the end

Judging from the size and positioning of the product, it can be seen that the positioning of Seal 06GT is between Dolphin (99,800-129,800) and Seal EV (179,800-249,800). According to BYD’s consistent pricing routine, it is estimated that the price range of the car is about 130,000-180,000 yuan, and it is indeed more attractive with its quite good power performance and sporty appearance design.

Subsidize Guangzhou by 50% according to the state, and issue a new energy subsidy policy.

　　Recently, the Guangzhou Municipal Development and Reform Commission issued the Notice on Soliciting Public Opinions on Several Policies for Promoting the Development of New Energy Vehicles in Guangzhou (hereinafter referred to as the Notice), in which it is proposed that pure electric vehicles and plug-in hybrid electric vehicles (including extended range vehicles) should be given land compensation according to the ratio of 1:0.5 of state compensation, and the total amount of state compensation and land compensation funds should not exceed 60% of the vehicle sales price (state compensation+land compensation+consumer payment).

　　Focus 1: the scope of subsidies

　　The new subsidy policy applies to new energy vehicles, which refer to pure electric vehicles, plug-in hybrid (including extended range) vehicles and fuel cell vehicles that are sold, registered and used in Guangzhou and have been included in the National Catalogue of Recommended Vehicles for the Promotion and Application of New Energy Vehicles or other related vehicle catalogues.

　　Focus 2: Subsidy amount and other measures

　　1. After promoting the application of new energy vehicles in Guangzhou and obtaining the subsidy funds from the central government for car purchase (hereinafter referred to as "state subsidy"), the local government will be given the subsidy funds for car purchase after examination (hereinafter referred to as "land subsidy"). exceptFuel cell vehicleaccording toNo more than 1: 1 national compensation.The proportion is given to the ground,Pure electric vehicle and plug-in hybrid vehicle (including extended range)according toNational supplement 1:0.5The proportion of giving compensation, andTotal state and land compensation fundshighestDo not exceed the vehicle sales price.(State compensation+land compensation+amount paid by consumers)60%. And enjoy the new energy vehicles supplemented by Guangzhou.If you move out of the city for less than three years, you need to return the land compensation..

　　2、Fully activate the special number plate for new energy vehicles., to facilitate the passage of new energy vehicles. Study and try out the preferential policies for new energy vehicles to enjoy truck traffic in the urban distribution system of this city.

　　3. Explore the trial of new energy vehicles registered in Guangzhou.Parking fee in central cityAnd part of the cityToll reduction of high (fast) speed highwayEncourage residents to travel green.

　　Compared with the old policy:

　　By comparison, it can be seen that compared with the old subsidy policy in 2017, the calculation method of the new subsidy policy is relatively simple, from the original reference cruising range grading subsidy to the land subsidy according to the national standard proportion. However, due to the complexity of the calculation method of the national subsidy this year, the subsidy for each model of the same level of products is more different and the subsidy intensity is more accurate.

Some netizens’ flower garden quota was lowered. Official response： advocating more rational consumption.

　　In response to the fact that some netizens said that their flower garden quota was reduced to 2,000 yuan or 3,000 yuan, Ant Group replied on December 23 that the flower garden was recently adjusting the quota of some young users and advocating more rational consumption habits.

　　Flower Garden is a scene-based credit consumption tool launched by Ant Group. When spending, users can use the amount of flower garden and enjoy the shopping experience of "spending first, then paying". The initial application scenarios of Huayuan focused on Taobao and Tmall, and then extended to parking fees, travel, hospitals, restaurants, supermarkets and so on.

　　On November 2, China Banking and Insurance Regulatory Commission and the Central Bank publicly solicited opinions on the Interim Measures for the Management of Online Small Loan Business, focusing on standardizing the risks and problems existing in online small loan business before.

　　Guo Wuping, director of the Consumer Protection Bureau of China Banking and Insurance Regulatory Commission, later wrote that compared with licensed financial institutions, financial technology companies rely more on behavioral data such as shopping, trading and logistics, and rely more on borrowers’ consumption and repayment willingness, lacking effective evaluation of repayment ability, which often leads to over-credit, which together with scenario guidance stimulates ahead of consumption, making some low-income people and young people fall into debt traps, ultimately damaging consumers’ rights and interests, and even bringing harm to families and society.

　　On December 15th, Jing Xiandong, the chairman of Ant Group, said in his first public speech after the suspension of listing, more than one month after the suspension of listing, under the guidance of supervision, Ant Group made every effort to do a good job in the aftermath of the suspension of listing, and compared with the requirements of the regulatory authorities, looked in the mirror, found shortcomings, made a physical examination, actively cooperated with supervision, and further implemented the regulatory requirements.

Sanhe, Hebei Province： Carry out normalized nucleic acid detection (antigen detection) in key areas and key populations.

　　According to the news from WeChat official account, in order to further eliminate the potential risks of the epidemic, according to the actual situation of epidemic prevention and control in sanhe city, normalized nucleic acid testing (antigen testing) will be carried out for key areas and key populations in the city. The specific matters are hereby notified as follows:

　　I. Personnel in key areas

　　Personnel in key areas, that is, those living in the western city (Yanjiao High-tech Zone, Yanjiao Town, Gaolou Town, Xinggong East Street, Yan Shun Street, Yingbin North Street and Kangcheng Street), shall be implemented."weekly inspection"Policy, nucleic acid testing will be conducted every Saturday.

　　The sampling time and place for the first nucleic acid detection are:At 6:00 on April 9, it will be held at the designated place of each local village and community.

　　Second, 36 key groups

　　implement"check twice a week"Policy, nucleic acid testing will be conducted every Tuesday and Saturday. Every Tuesday, various industry departments organize their own nucleic acid testing; Every Saturday, key people living in key areas will take part in all the nucleic acid tests in key areas, and key people living in other areas will have an antigen test.

　　The sampling time and place for the first nucleic acid detection are:At 6:00 on April 9, it will be held at the designated place. The antigen kits of 36 key personnel in the eastern urban area shall be distributed by the industry departments, and timely summarized and reported.

　　3. Commuters who apply for Beijing-Hebei Commuter Pass

　　implement"check twice a week"Policy, nucleic acid testing will be conducted every Tuesday and Saturday. Every Tuesday, the local government conducts nucleic acid tests on commuters; Every Saturday, commuters living in key areas participate in the nucleic acid detection of all employees in key areas; Commuters living in other areas have an antigen test. Commuters who fail to detect nucleic acid within the specified time or who are not in Sanhe when detecting nucleic acid should make up nucleic acid at their own expense within 24 hours and report the detection results to Sanhe’s residence (workplace) for the record.

　　The sampling time and place for the first nucleic acid detection are:At 6:00 on April 9, it will be held at the designated place. Commuters in the eastern urban area collect antigen kits from local villages and communities after 10: 00 on April 9, and report the results in time after testing.

　　Fourth, matters needing attention

　　1. During the whole staff nucleic acid testing in key areas, the closed control management will be strictly implemented from 0: 00 on the same day, and the closed control measures can be lifted only after the results of nucleic acid testing are announced.The residents are requested to stay relatively still in their places of residence. Except for the needs of important posts related to the national economy and people’s livelihood, such as medical treatment for illness, epidemic prevention and control, and ensuring the operation of public utilities, the residents should stay indoors and not go out.

　　2. Residents are requested to pay attention to the specific notices of their communities and villages, bring their resident ID cards or household registration books and other valid certificates, prepare the sampling code of Sanhe Medical Jiantong Nucleic Acid Collection System in advance, wear masks all the time, and conduct nucleic acid testing at their sampling points.

　　Please keep a distance of "one meter" and enter and leave the venue as required.

　　4. On-site sampling service will be provided for elderly people living alone, disabled people, patients with chronic diseases, etc., please explain the situation to the community (village street) staff in time.

　　5. Residents should take the initiative to take part in the nucleic acid test, so that all the tests should be done. Anyone who does not take part in the test will not be able to confirm your health status, and the personal nucleic acid collection code will be given "orange" and prompted by a pop-up window, which will affect travel. If Beijing-Hebei commuters do not participate in nucleic acid testing or antigen testing on time, the Beijing-Hebei commuter card will be invalid. Those who refuse to cooperate, do not support nucleic acid detection, disturb order, conceal, lie or falsify information will be strictly investigated for legal responsibility by public security organs according to law.

　　The above nucleic acid detection policies will be adjusted in time according to the regulations of higher authorities and the changes of epidemic situation, which will be subject to the official announcement.

In the first half of the year, the consumer goods industry as a whole showed a trend of stabilization and recovery, and the consumer market gradually recovered.

CCTV News:The State Council Information Office held a press conference yesterday (July 19th). A spokesman for the Ministry of Industry and Information Technology said that in the first half of this year, with the in-depth implementation of the policy of expanding domestic demand and promoting consumption, the domestic consumption scene gradually recovered, the logistics level quickly rebounded, and the consumer market was gradually recovering.

Tao Qing, spokesperson of the Ministry of Industry and Information Technology and director of the Operation Monitoring Coordination Bureau:In the first half of the year, the consumer goods industry as a whole showed a trend of stabilization and recovery, and the output of electric bicycles, refrigerators, air conditioners and other products increased by double digits.

Tao Qing said that the Ministry of Industry and Information Technology will release and implement the work plan for the steady growth of light industry in the near future, focus on stabilizing key industries such as household products, plastic products, leather and food, fully stimulate the potential of domestic demand, actively promote export advantages, upgrade the modernization level of industrial chain, and accelerate transformation and upgrading, quality improvement and efficiency improvement. At the same time, we will continue to carry out production scheduling of key medical materials such as vaccines and drugs to ensure the normalized demand for materials. Accelerate the construction of centralized production bases for small-variety drugs, monitor the production and supply of short drugs, and ensure the orderly and stable supply of the market.

标签归档西安桑拿会所

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The EU officially approved China Hisense to acquire European home appliance giant Gorenje.

The design is radical! Seal 06 GT real vehicle exposure

Subsidize Guangzhou by 50% according to the state, and issue a new energy subsidy policy.

Some netizens’ flower garden quota was lowered. Official response： advocating more rational consumption.

Sanhe, Hebei Province： Carry out normalized nucleic acid detection (antigen detection) in key areas and key populations.

In the first half of the year, the consumer goods industry as a whole showed a trend of stabilization and recovery, and the consumer market gradually recovered.

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