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Wen | Kan Jian Finance

In 2021,DidiOfficially launched the car-building project, code-named "Da Vinci".

According to the media, the "Da Vinci" project was originally planned to be officially released in June 2022, and it was expected to be delivered in June 2023. At the peak, the project team exceeded 1,000 people.

However, surprisingly, this poured intoDidiA lot of money and energy projects were eventually transferred to Xpeng Motors. On August 28, 2023, Xpeng Motors acquired it for a maximum of 5.835 billion Hong Kong dollars (about 5.423 billion yuan).DidiThe assets and research and development capabilities related to the smart electric vehicle project, the "Da Vinci" project officially changed hands.

What is even more unexpected is that this is fromDidiThe project that I took over turned out to be a "lifeline" for Xpeng Motors.

At the end of August, the MONA M03 in Tucki, which was based on the transformation of the Da Vinci project, was officially launched. I didn’t expect it to be an explosion when it was launched. According to the official data released by Xpeng Motors, the number of Mona M03 has exceeded 10,000 within 52 minutes of listing, and it has exceeded 30,000 after 48 hours. In addition, with MONA-M03, Xpeng Motors’s sales in September also exceeded 20,000 vehicles.

For Xpeng Motors, the huge sales volume brought by the listing of MONA-M03 in Tucki is undoubtedly a timely help, so that Xpeng Motors, which has been suffering from sales difficulties, finally sees hope. Of course, it is not uncommon for the sales of new models to be hot after listing. The most important thing is to see if they can continue; At present, what is more worth thinking about is whether MONA M03, which sells explosive products, can bring Xpeng Motors out of the quagmire?

Behind the MONA-M03 sale

In fact, since Xpeng Motors took over the "Da Vinci" project, Tucki MONA-M03 has the potential to become an explosion.

There is no other reason, because even if the retail port is not selling well,DidiIt will also "cover the bottom" for Xpeng Motors-it is reported that when Xpeng Motors took over the "Da Vinci" project, a gambling clause was added to the agreement:

In the 13 months after MONA-M03 is delivered, ifDidiThe sales volume of ecology reaches 100,000-180,000 vehicles, so Tucki has the mostDidiDelivered 14.05 million shares of Class A common stock; Within 12 months after reaching the first phase milestone, ifDidiEcological sales will reach 100,000-180,000 vehicles, and Tucki will once againDidiDeliver up to 14.28 million shares of Class A common stock.

Simply put, this gambling clause is mainly to promoteDidiSell more cars: If the annual sales volume reaches 180,000 and the target is achieved for two consecutive years,DidiThe shareholding in Xpeng Motors will be increased to about 5%.

Of course, with the sale of MONA-M03,DidiThe "bottom" is no longer important, and even the online car has become a label that MONA-M03 wants to draw a clear line. According to media reports, He Xiaopeng once affirmed in the live broadcast that Tucki MONA M03 will not launch a "taxi version"; Yang Guang, the person in charge of MONA series products in Xpeng Motors, also said that "in the order of MONA-M03, there is basically no network car company."

So, why did Tucki MONA-M03 sell so well after listing? There are two key words: "low price+intelligence".

Tucki MONA-M03 positioning intelligent pure electric coupe A-class car is divided into three models according to different battery life and intelligent configuration: 515 long battery life version costs 119,800 yuan, 620 long battery life version costs 129,800 yuan, and 580 long battery life Max version (equipped with high-order intelligent driving assistance) costs 155,800 yuan. According to He Xiaopeng, the M03 Max is equipped with Tucki XNGP, which is not limited to cities, routes and road conditions. It belongs to the same intelligent driving system as other models in Xpeng Motors-the M03max is definitely the only high-level intelligent driving within 200,000. Obviously, the success of Tucki MONA-M03 is mainly due to the fact that the high-order intelligent driving that was originally matched with more than 300,000 vehicles sank to 150,000 vehicles.

Of course, in addition to high-order intelligent driving, other configurations of Tucki MONA-M03 are not weak: although the positioning is only A-class, the length of 4780mm and the wheelbase of 2815mm are quasi-B-class dimensions; Although it is a sedan, it uses a hatchback tailgate and a low-lying design, so the overall design is very sporty and fashionable; 129,800 yuan can have a long battery life of 620KM, and it is the only sedan pure electric car with a battery life of over 600km in the current 150,000 years.

On the whole, Tucki MONA-M03′ s "fire explosion" is not unexpected, but it is worth thinking about-can a Tucki MONA-M03 help Xpeng Motors out of the predicament? The answer is full of uncertainty.

Can you "get out of trouble"?

For Xpeng Motors, the listing of MONA-M03 in Tucki was like a timely help, which eased the sales pressure in Xpeng Motors.

According to official sources, the number of MONA-M03 has exceeded 10,000 within 52 minutes of listing, and it has exceeded 30,000 after 48 hours. In addition, according to the sales data disclosed by Xpeng Motors, in September, Xpeng Motors delivered a total of 21,352 new cars, a record high in a single month, up 39% year-on-year and 52% quarter-on-quarter. Among them, Tucki MONA-M03 delivered over 10,000 sets, accounting for about half of the sales volume.

However, although the sales of MONA-M03 in Tucki are booming, the performance of other models in Xpeng Motors is much weaker. According to public information, there are currently six models on sale in Tucki, including cars, SUVs, MPVs and other models. From January to August this year, the cumulative sales volume in Xpeng Motors was only 77,000, and the average monthly sales volume was less than 10,000. Compared with its annual sales target of 280,000, the completion rate was only 27.5%.

At present, although Tucki MONA-M03 can bring good sales data to Xpeng Motors, it is hard to hide the decline of other models. Moreover, with the increase in the sales volume of MONA-M03 in Tucki, the unit price in Xpeng Motors may decline-according to media analysis, if other income in the third quarter is equal to that in the second quarter, the unit price in Xpeng Motors in the third quarter is expected to be around 190,000 yuan, slightly lower than the market expectation of 200,000 yuan.

You know, at present, Xpeng Motors is still in a state of loss, with a loss of 2.653 billion yuan in the first half of this year. If the unit price drops, Xpeng Motors’s loss in the third quarter may be further aggravated.

In addition, more importantly, with the sale of MONA-M03, it will be more difficult for Xpeng Motors to hit the high-end market in the future. Previously, Xpeng Motors mainly relied on "intelligence" to get out of the circle, and also relied on "intelligence" to support its brand value. However, with Xpeng Motors sinking "advanced intelligent driving technology" to 150,000-class vehicles, the label "intelligent" will become more and more common and less valuable. However, in fact, Xpeng Motors has paid a lot of money to promote intelligence. From 2021 to 2023, Xpeng Motors’s R&D expenditure was 4.114 billion, 5.215 billion and 5.277 billion respectively.

From the current point of view, after the sale of MONA-M03 in Tucki, Xpeng Motors’s sinking of "advanced intelligent driving technology" has indeed brought good results, and the sales pressure in Xpeng Motors has also eased.

However, it is not uncommon for new models to sell well after they are launched. The most important thing is to see whether they can continue to sell well. Therefore, it remains to be seen whether Tucki MONA-M03 can continue to sell well. What makes people worry is that Xpeng Motors has handed over its own technical cards for the sake of sales. If the sales of MONA-M03 in Tucki drop in the future, there may not be many cards that can be played in the future.

Who is more in line with the needs of consumers, new energy vehicles or fuel vehicles, depends on local conditions and people. What I want to introduce to you today is Honda Cr-V. Let’s take a look at its performance.

Let’s take a look at the appearance of Honda CR-V first. The front of Honda CR-V looks very simple, and it adopts a multi-frame middle net, which looks sharper. Coupled with elegant headlights, it is a bit more fierce. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 4703MM*1866MM*1680MM, the car uses full lines, the car side looks very unique, with large-sized thick-walled tires, the overall visual effect is very young and fashionable. In the design of the rear end, the rear end looks elegant, the taillights look simple and fashionable, and the exhaust pipe uses a hidden design, which is very young.

Coming to the Honda CR-V car, the interior design took a simple route, and the overall shape was remarkable. The steering wheel of the car adopts a three-spoke design, and is equipped with the functions of manual steering wheel up and down+front and rear adjustment, which is fashionable and sporty. From the central control point of view, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and meets the aesthetic standards of most consumers. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of the car presents a concise design style and the shape takes the movement route. The car uses leather seats, equipped with auxiliary seat electric adjustment, seat with memory electric adjustment, seat proportion down and other functions, and it is very comfortable to ride.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, traction control (ASR/TCS, etc.) and other configurations, which are rich in functions and greatly enhance its convenience of use.

After reading this car, I believe you have a general understanding. I wonder if you are excited about this car introduced today?

Stills of Descendants of the Sun

With the popularity of the Korean drama Descendants of the Sun, South Korea’s "Ouba" has a great and glorious new label-a soldier of the United Nations peacekeeping force.

In the fictional uruk region where OURCQ is full of domestic crises and diseases are spreading, Song Joong Ki plays Captain Si Jin Yoo, who calmly deals with all kinds of natural and man-made disasters and takes time to talk about love.

Some busybodies found that OURCQ (Urque River) does have its place. It is a small tributary of the Marne River in the eastern suburbs of Paris, with a total length of less than 90 kilometers, a narrow river and slow water flow. The prelude to the famous Battle of the Marne River in World War I started from here.

Obviously, two writers, Jin Enshu and Won-seok Kim, didn’t intend to rely on the play in World War I, otherwise it would be called crossing.

Spelling, the letter "Q" often appears in the translation of Latin letters of names and places in the Middle East, and both Latin letters and Greek letters were born in the Middle East. In the language of ancient semu, C, K and Q were actually pronounced in three different sounds, but this phenomenon did not exist in the languages of ancient Greeks and Romans who later borrowed these letters. Therefore, "Q" has become a symbol of human geography in the Middle East, such as "Iraq" in English and "Qom" in Iran.

Just as the American drama Homeland set up a scene of a Lebanese refugee camp in Germany, all the scenery of OURCQ in Descendants of the Sun was shot in Greece, but judging from the faint Mediterranean scenery and hilly landscape, Captain Si Jin Yoo should probably be stationed in Lebanon. This is consistent with the peacekeeping operations in which South Korea participates in reality.

Song song CP dating shipwreck bay shot Greece.

On July 8 and August 5, 1991, the governments of North Korea and South Korea submitted applications for membership respectively. After that, the DPRK and the ROK joined the review committee through the Security Council, and unanimously adopted this resolution at the UN General Assembly. On the opening day of the 46th UN General Assembly, the DPRK and the ROK formally joined the United Nations.

According to the data on the United Nations website, since South Korea sent its engineering troops to Somalia in 1993, it has so far sent 13,000 people to various United Nations peacekeeping operations. By the end of 2015, 627 people had participated in seven peacekeeping operations in South Sudan and Lebanon. （http://www.un.org/en/peacekeeping/resources/statistics/contributors.shtml）

At present, among the 627 Koreans participating in UN peacekeeping missions, there are 3 peacekeeping policemen, 16 military experts and 608 peacekeeping officers and soldiers. So what are the main arms of these Korean peacekeepers?

On September 28th last year, South Korean President park geun-hye attended and delivered a speech at the United Nations peacekeeping summit in new york, USA. Park geun-hye announced that South Korea will actively participate in the efforts of the international community to strengthen UN peacekeeping operations, and send more engineering troops to conflict areas to support local reconstruction and humanitarian activities.

The scene of the uruk earthquake in the play

In Descendants of the Sun, in episode 6, an earthquake with a magnitude of 6.7 occurred in uruk, and Captain Si Jin Yoo participated in the disaster relief operation. This episode is in line with the main nature of South Korea’s participation in UN peacekeeping operations, and it is also well-founded in history.

On January 12, 2010, an earthquake measuring 7 on the Richter scale struck Haiti. Many UN peacekeepers in Haiti were killed, including eight peacekeepers from China. At that time, China provided emergency aid and sent China International Rescue Team to Haiti for rescue.

South Korea has also provided emergency rescue supplies and dispatched emergency rescue teams to Haiti where a strong earthquake occurred to support Haiti’s reconstruction work.

It should be pointed out that the United Nations peacekeeping force is a form of United Nations peacekeeping operations, and the other two forms are military observer missions and multinational forces. The role of the United Nations peacekeeping forces is to prevent local conflicts from expanding, or to prevent conflicts from recurring, and to help civilians who have suffered in the war. After creating conditions for the final political settlement of conflicts, they should leave the conflict-stricken areas.

Therefore, Song Joong Ki’s role, although belonging to the Special Operations Guard, is aimed at alert and defense, and he must never take the initiative to attack without authorization.

In the TV series, Captain Si Jin Yoo is more like taking part in a military operation in which South Korea cooperates with its ally, the United States. This is indeed in line with the status quo of sending troops overseas several times since the founding of the Republic of Korea.

According to the statistics of South Korea’s website, by the end of 2014, South Korea had dispatched 1,389 soldiers in 15 countries and regions, including 316 in Lebanon, 297 in the Philippines, 299 in Somalia, 290 in South Sudan and 148 in the United Arab Emirates. （ http://www.peacekeeping.go.kr/763）

Since the Cold War, the track of South Korea sending troops overseas can be said to be in step with the deployment of the US military. During the Vietnam War, more than 320,000 South Korean soldiers cooperated with the US military and the South Vietnamese army to fight against the North Vietnamese army. Since then, there have been Gulf War, Iraq War and so on. According to public information, since 2001, a total of 24,000 South Korean officers and men have been deployed to the Middle East to participate in anti-terrorism operations.

Therefore, in this sense, it is extremely possible that Captain Si Jin Yoo will be stationed in Iraq. In 2004, South Korea sent 3,300 soldiers to the Kurdish autonomous region in northern Iraq to participate in the reconstruction operation. At that time, the Korean army ranked third after the US and British troops.

For the creators of film and television dramas in China, Descendants of the Sun is undoubtedly enlightening.

Because it involves national defense, the military theme can’t be filmed if you want. For the sake of good-neighborliness and national stability, China’s military-themed film and television dramas often choose red-blue confrontation in military exercises, fighting pirates and rescuing hostages. Therefore, the creators of many military TV dramas in China often fall into the embarrassment of proposition composition, that is, who is the imaginary enemy? At the same time, the scale of love between male and female soldiers will take some thought.

Of course, from Soldier Assault to Karan Blade, the story of China’s soldier brother has also become very fashionable. However, taking Descendants of the Sun as a mirror, China’s military TV series should be better. After all, China has sent the largest number of peacekeepers among the permanent members of the United Nations Security Council and the largest number of peacekeeping troop-contributing countries.

Liu Dawei saluted the earthquake victims.

The configuration performance of is a point that consumers pay more attention to. As for the outstanding performance of the car, please read it together.

Let’s look at the appearance of Fenglanda first. The front of Fenglanda is full of lines, which makes people unforgettable. Headlights are very in line with consumers’ aesthetics and outline a sharp effect. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4485 mm * 1825 mm * 1620 mm. The car adopts individual lines, and the car side feels very avant-garde. With large-sized thick-walled tires, the shape is quite fashionable and sporty. In terms of the rear end, the rear end looks sharp, the taillights show a cool design style, and with the unique exhaust pipe, the whole looks very sporty.

When I came to the car of Fenglanda, the interior of Fenglanda was hard-core and the visual effect was good. The steering wheel of the car is very stable and atmospheric, and it is made of genuine leather, which gives people a bright feeling. Take a look at the central control. With the 10.25-inch touch-sensitive LCD central control panel, the interior design is quite layered, and the overall design of the central control is very good. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable and looks avant-garde. The car adopts leather-like seats, and the seats are wrapped in place, which improves the riding experience of drivers and passengers.

The space in the trunk of Flanders is good, and it can also expand the storage space by putting down the rear seats, which is enough for daily use. In addition, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driver airbag, co-pilot airbag, knee airbag, side airbag curtain, front airbag and other safety configurations.

The Fenglanda introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. If you are going to buy a car, you might as well think about it.