
JD.COM announced the launch of the 11.11 Shopping Festival on November 1st.
Another year of "double 11" shopping festival is about to start.
On October 17th, JD.COM Group (NASDAQ: JD) said at the "Launch Conference of JD.COM Retail Innovation Strategy and 11.11 Global Good Things Festival" held in Beijing that this year’s "double 11", JD.COM and Tencent (00700.HK) will jointly launch China’s first online and offline integrated retail solution for offline brands, and also launch unmanned supermarkets, unmanned convenience stores, unmanned warehouses in the whole process, unmanned delivery trucks and smart supply chain merchants.
In other words, companies such as Baidu will provide traffic portals for JD.COM this time.
The shopping festival in JD.COM lasts from November 1st to November 12th. According to Han Rui, vice president of JD.COM Group, JD.COM will cover more than 200 countries and regions around the world this year. At the same time, not only online, JD.COM has more than 160 Jingdong Houses and JD.COM stores, nearly 200 JD.COM maternal and child experience stores, more than 1,700 Jingdong Gang service stores, more than 5,000 JD.COM household appliances stores, but also more than 400 Wal-Mart stores nationwide, nearly 10,000 stores of JD.COM cooperative brand merchants and hundreds of thousands of stores connected to Jingdong Treasurer.
JD.COM has always had a large number of male users, but this year, JD.COM will focus on serving female users on November 11th, and its luxury e-commerce platform TOPLIPE will be officially put into operation. At present, Shanghai luxury goods warehouse has also been opened.
WeChat "applet" will use JD.COM to realize closed-loop trading.
According to the cooperation plan, JD.COM will rely on Tencent’s social, content system and JD.COM’s trading system to create a retail solution with online and offline integration, deep customization of services and high integration of scene transactions for brand owners.
Wechat "applet" will also test its power in the e-commerce industry. According to reports, this time, we will realize the export of WeChat applet+JD.COM retail technology modularization ability, realize the deep integration of brand, JD.COM and Tencent, and create a closed loop of real-time exchange of rights and interests, full-scene promotion and full-platform transaction.
According to The Paper, during the period of 11.11, several retail giants will participate in the test of the scheme, covering thousands of offline brand stores.
In the past, consumers of a certain brand may browse and buy goods on the e-commerce platform, see the advertisements of this brand on social media, and go shopping in offline stores, but these three scenarios are completely isolated, user data cannot be integrated, and transactions cannot be synchronized.
According to reports, at present, Tencent’s social products, including WeChat, mobile QQ, Tencent News and Tencent Video, have occupied 60% of Chinese’s mobile phone browsing time. But in this scenario, no platform vendor or brand vendor has formed a complete data closed loop.
JD.COM and Tencent said that the two sides will fully integrate online and offline shopping and social media big data for the first time in the industry, and brands can accurately reach potential consumers in the scenes of Tencent and JD.COM, whether they put advertisements in JD.COM station, friends circle or WeChat official account, which is more accurate and greatly improves the conversion rate compared with the past. JD.COM and Tencent realized account integration and rights exchange.
In addition, JD.COM should reach a strategic cooperation with sogou before the congress. Together with Tencent, Today’s Headline, Baidu, Qihoo 360 and Netease in the previous Beijing X plan, JD.COM has formed an alliance with several "big traffic users" in the Internet industry.
Unmanned warehouses, unmanned trucks and unmanned shops appeared.
Ma Song, Senior Vice President of JD.COM Group, said that during the period of November 11th, unmanned convenience stores and supermarkets independently developed by JD.COM will officially open in JD.COM Global Headquarters Park.
At the press conference, JD.COM also launched a number of scientific and technological products in one breath, including unmanned warehouses, unmanned trucks, unmanned supermarkets, unmanned convenience stores and smart supply chain open platforms.
Jingdong Smart Store Technology System behind unmanned convenience stores is the world’s first modular assembled smart store system, which includes modules such as "smart shelves", "smart sensing cameras", "smart weighing and settlement desk" and "smart billboards", which can be flexibly combined to adapt to various application scenarios such as supermarkets, convenience stores, gas stations, airports and hotels. Unmanned supermarkets have created a complete unmanned store scheme with full scene, take and go, and digital operation through technologies such as face recognition and image recognition, which effectively promoted the cost, efficiency and user experience optimization of offline stores.
Jingdong Logistics Group teamed up with JD.COM Y Division to create an open platform for smart supply chain merchants, which helps merchants to intelligently predict consumer demand, intelligently arrange inventory and replenish goods, intelligently schedule production, what to sell, how to sell, how to arrange inventory, and when to deliver it to customers.
In addition to unmanned stores, the world’s first full-process unmanned warehouse independently developed by JD.COM will also be put into use in Shanghai during November 11th. The whole process of unmanned warehouse has realized the whole process from warehousing, storage, packaging and sorting, and the whole system is intelligent and unmanned, with the ability to handle 200 thousand orders a day.
In addition, during the shopping festival on June 18th this year, the operating scope of UAVs and distribution robots that have been officially operated in JD.COM has been further expanded. At present, JD.COM’s drones have opened dozens of routes in Xi ‘an, Suqian and other places, flying tens of thousands of kilometers, and distribution robots have been intensively tested.
Double 11 will have a fierce battle in the field of logistics this year.
Alibaba’s rookie network released the flagship warehouse of the world’s leading super robot on October 17. The rookie said that hundreds of robots can deliver more than one million pieces in a single day, which will provide logistics services for consumers in South China. Like this warehouse, rookie is online in Shanghai, Tianjin, Zhejiang, Guangdong, Hubei and other places. This is the first time in the world to use robot warehouse group operations on such a large logistics volume.
More than 20 million days of transportation capacity covers the urban and rural areas.
The supply chain will also be upgraded.
Fu Bing, vice president of JD.COM Group and head of Jingdong Logistics Planning and Development Department, said that Jingdong Logistics has the only six logistics networks in the world, namely, small and medium-sized pieces, large pieces, cold chain, B2B, cross-border and crowdsourcing, which will fully support the promotion during November 11. The total daily capacity of the six networks exceeds 20 million parcels, covering all urban and rural areas in China. In addition, JD.COM will mobilize more than 5 million logistics personnel, and tens of thousands of vehicles on more than 20,000 transportation lines will start rolling around the clock.
Jingdong Logistics will also deploy more local warehouses in third-and fourth-tier cities with the help of big data, and use various online and offline stores in JD.COM to promote the "front store and back warehouse" model. On November 11th this year, JD.COM also built a "Jingdongbang Mobile Warehouse" specially for rural consumers, and deployed large-sized goods suitable for the rural market to the "Jingdongbang Service Store" nearest to consumers in advance, so as to achieve the fastest three-hour speed in rural areas and enhance the user experience of villagers.
In addition, Jingdong Logistics integrates social resources such as major brands and stores, realizing online and offline inventory sharing of merchants and delivering goods from stores nearby. At present, JD.COM has cooperated with Wal-Mart to pilot "inventory interoperability". During November 11th, Wal-Mart supermarkets all over the country will be transformed into warehouses in JD.COM.
During the period of 11.11, Jingdong Logistics will also put about 200,000 fresh cold chain intelligent incubators into operation. This indicates that Jingdong Logistics has established an intelligent monitoring system for the whole process of fresh cold chain logistics.