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China Instant Retail Development Trend Report in 2023

I. Preface

Under the fixed tone of "giving priority to the recovery and expansion of consumption", online retailing, which is influenced by Internet penetration and the rise of "home economy", occupies an increasingly important position.

This year’s government work report pointed out that in the past five years, the proportion of online retail sales of physical goods in China’s total retail sales of consumer goods increased from 15.8% to 27.2%. In the rapid growth of nearly doubling, instant retailing with high convenience and timeliness, as an important part of O2O(Online To Offline) home business, has become one of the main engines of new retail in recent years, and is also regarded as the key track of new retail and the blowing "window".

The "Report on the Development of Online Retail Market in China in 2022" released by the Department of Electronic Commerce and Information Technology of the Ministry of Commerce on February 20th this year proposed that the industries and categories of instant retail penetration will continue to expand in the future, covering more application scenarios. In 2023, the Ministry of Commerce will launch a three-year action plan, comprehensively promote the construction of a convenient living circle, promote new online and offline integration models such as online booking and instant retail, and create a new engine for consumption growth.

Second, the definition of instant retail

As the name implies, instant retail is the core, which refers to a new retail format that connects local retail supply and meets consumers’ immediate needs through instant logistics performance. It contains three core elements — — Immediate demand, local supply, immediate performance.

By definition, instant retailing is a service that consumers place orders on the online trading platform, and offline retailers within 3 ~ 5km around perform door-to-door delivery through third-party (or retailer-owned) logistics. The products provided include food and beverage, fresh fruits and vegetables, medical care, digital 3C and other commodities, and the delivery time is usually 30 ~ 60 minutes.

As a new retail model born with the rapid maturity of digital retail and instant delivery business, the biggest feature of instant retail is that it takes physical stores as the supply chain and relies on the instant delivery system to provide consumers with high convenience and high timeliness of home business to meet consumers’ emergency needs or immediate needs under normal conditions.

The main participants in this industry include retailers, brands, e-commerce platforms, and enterprises that undertake logistics and distribution services.

Instant retailing is divided into self-operated mode and platform mode. Comparatively speaking, the platform model is lighter, wider in use, richer in categories, and closely related to physical retail.

Different from traditional e-commerce represented by Tmall and JD.COM, and also different from emerging e-commerce such as social e-commerce and live e-commerce represented by Tik Tok, Pinduoduo and Xiaohongshu, instant e-commerce represented by Meituan, Hungry, JD.COM’s arrival at home and Taoxianda has strong timeliness, and point-to-point convenience services also put forward higher requirements for the service capabilities of platforms and businesses.

Different from catering takeout, instant retailing not only includes food catering, but also includes a large number of standard products, and the goods sold often have strong brand or retail channel brand attributes. If the extension of the concept of "take-away" is constantly broadened, instant retailing can also be regarded as a form of take-away that covers more industries and contents.

Different from retail in the same city, instant retail has stronger delivery timeliness and more limited delivery distance, and mainly relies on offline retailers within a certain range of consumers’ locations to meet users’ shopping needs.

Third, the development and present situation of instant retailing

In the era of accelerated penetration of the Internet, e-commerce and new retail formats have risen rapidly, which has had a great impact on traditional physical retail. However, offline entities always have irreplaceable advantages. With the increasing trend of online and offline integration, online to offline has won the favor of more and more enterprises by virtue of its advantages of opening up online and offline and improving the efficiency of traditional commercial operations. Giants such as Ali, Meituan, JD.COM and even SF have accelerated the layout of related tracks.

Focusing on retail entities and returning to the essence of the industry has also become the main development goal of encouraging the development of new consumption patterns and new formats and cultivating new retail in China in recent years. The Ministry of Commerce believes that instant retailing has effectively promoted the development of online services and localization of e-commerce.

In July 2022, the "Report on the Development of Online Retail Market in China in the First Half of 2022" issued by the Department of Electronic Commerce and Information Technology of the Ministry of Commerce clearly put forward the concept of "instant retail" for the first time, and said that online and offline channels tend to be deeply integrated, and new consumption scenarios such as instant retail, contactless consumption and live broadcast with goods will accelerate the layout and maintain the development momentum. On February 13th this year, Document No.1 of the Central Committee made it clear that in the course of "accelerating the development of modern rural service industry", it will "comprehensively promote the construction of county commercial system and vigorously develop new modes such as joint distribution and instant retail".

Although the concept was clearly put forward last year, the instant retail model existed several years ago. At the beginning, the business of home delivery was mainly concentrated in fresh e-commerce.

According to the "Report on the Development of Online Retail Market in China in 2022" released by the Department of Electronic Commerce and Information Technology of the Ministry of Commerce on February 20th this year, in recent years, instant retail services represented by fresh food, supermarkets and medicines have developed rapidly, and the proportion of all kinds of non-catering take-away business is expanding, and the take-away platform has also developed from a catering-based platform to a "everything delivered to home" platform. In terms of consumer demands, daily shopping is the mainstream appeal of consumers, and emergency shopping is most prominent in health categories, and demands such as "big promotion of buying", "early adopter buying" and "gift buying" are gradually emerging.

In recent years, consumers have begun to use "take-out" as express delivery, and more and more ways are used to solve daily consumption needs, such as take-out and flash purchase, which greatly cultivates users’ habit of "getting home" and puts instant retailing on the stage, making it stand out in the overall O2O market and become an engine that outperforms the general trend.

Coupled with the factors of joint efforts of government and enterprises, the O2O market with instant retail as the leader has expanded rapidly in recent years.

According to the White Paper on Instant Retail Open Platform Model published by China Chain Store & Franchise Association (hereinafter referred to as the White Paper), the overall market size of O2O exceeded 3.3 trillion yuan in 2021, of which the growth rate of home business in recent five years was 64%, which was the internal driving force for the growth of O2O market. As an important part of O2O home-to-home business, instant retail has grown significantly, with the market scale increasing by 81% in the past five years. It is expected that its contribution rate to O2O home-to-home business will continue to increase in the future, and it is expected to drive the growth of the overall market scale of O2O.

Focusing on O2O home delivery business, this cake with a market scale of more than 2 trillion in 2021 is mainly composed of two sub-businesses: catering take-out and instant retail. Due to the late start, instant retail accounts for a relatively low proportion. However, with the growth rate higher than the overall home-to-home business, the White Paper predicts that the compound growth rate of instant retail will continue to be high in the next few years. It is estimated that by 2026, the market size of instant retail will reach about 1.2 trillion yuan, becoming an important part of O2O home-to-home business.

IResearch also predicts that the order size of the instant delivery service industry in China is expected to be close to 100 billion in 2026, and the instant retail that has stood on the "window" will continue to maintain rapid growth, and it is expected to become the mainstream of the retail industry in China in the next 10 years.

Fourth, the main modes and players of instant retailing

In terms of business model, instant retailing is mainly divided into self-operated model and platform model.

Self-operated mode means that the merchants build their own stores or warehouses and online platforms, and at the same time have the ability of independent distribution, and are responsible for the whole chain management of goods. On behalf of enterprises, there are Boxma Xiansheng, Dingdong Shopping, Wal-Mart and Pupu Supermarket.

The platform mode means that the platform itself does not directly own the goods, but relies on the Internet platform to effectively link the online consumer demand with the offline stores, and the performing party provides instant delivery capacity services to deliver the goods in the stores to consumers. Representative enterprises include Meituan, JD.COM, Hungry, Taoxianda, etc.

Main players in platform mode:

(1) Meituan Flash Purchase

Meituan Flash Shopping is an instant retail platform under Meituan, which was officially released as an independent brand in 2018.

As a natural extension of the take-away business, Meituan Flash Shopping has gradually expanded from catering to supermarket convenience, specialty stores, drinks and snacks, fresh fruits and vegetables, green flowers, pet mothers and babies, digital books, daily cosmetics, household appliances and groceries.

In the past five years, from the first single non-food business to providing digital transformation solutions for brands and retailers, Meituan Flash Shopping has stood on the shoulder of Meituan Takeaway, and has also inherited its core resources — — 690 million young, high-quality users with strong growth and high consumption power, and a huge instant delivery network covering more than 2,800 urban counties and flags and with more than 5 million US group riders. This allows Meituan’s goods to be delivered in 30 minutes, which has strong "immediate" performance ability and distribution service advantages.

In 2020, Meituan piloted Meituan Lightning Warehouse in Beijing, Shanghai and other cities, which was similar to the pre-warehouse mode, focusing on daily consumption and fast-moving consumer goods, and basically did not sell fresh food. By the end of 2022, Meituan Lightning Warehouse has grown to more than 2,000, covering more than 180 cities across the country.

In 2021, the strategic adjustment of Meituan was upgraded from "Food+Platform" to "retail+technology", and the retail special group was led by Wang Xing himself, which showed the importance. In September 2021, Meituan held the "2021 Meituan Flash Shopping Digital Retail Conference" for the first time, announcing the launch of the "Billion Brand Growth Plan" for brand owners and the "Hundred Cities and Ten Thousand Stores Action" for chain stores. Meituan proposed that the retail market will enter the era of "Everything Now" from "Everything Store".

Since the second quarter of 2022, the strategic position of Meituan Flash Shopping has been greatly improved. The business statistics of financial reports are divided into core local businesses and new businesses, while Meituan Flash Shopping is divided into core local businesses from new businesses. According to the data as of June, 2022, the average daily order volume of Meituan’s flash purchase reached 4.3 million orders, and the peak daily order volume in Chinese Valentine’s Day last August reached 9.7 million orders, close to 10 million orders. Meituan’s financial report shows that in the second quarter of 2022, the number of Meituan’s instant delivery orders increased to 4.1 billion, and the quarterly revenue of core local commercial sectors including food and beverage takeout and Meituan’s flash purchase business increased to 36.8 billion yuan.

(2) JD.COM arrives home.

JD.COM Home is an instant retail brand owned by JD.COM, which was officially launched in 2015.

Relying on JD.COM App, JD.COM Home App and small programs, JD.COM joined hands with Dada Express Delivery and retail partners to provide consumers with an instant consumption service experience of supermarket convenience, fresh fruits and vegetables, mobile phone digital, medical health, home fashion, personal care and beauty, cakes, clothing, home appliances and other massive commodities delivered to their homes in about one hour.

On the supply side, JD.COM Home has successively cooperated with Yonghui Supermarket, Wal-Mart, CR Vanguard and other supermarkets in the past eight years, and merged with Dada to form Dada-JD.COM Home.

On the platform side, on October 11th, 2021, JD.COM released JD.COM Hourly Shopping, which fully integrated the advantages and resources of JD.COM Retail and JD.COM Home Shopping. Users bought goods with the logo of "Hourly Shopping" on JD.COM APP, which will be delivered directly from the surrounding stores 3 ~ 5km away and delivered within one hour. This is the collection of all the instant retail capabilities that can provide goods with hourly service in JD.COM ecological domain, which marks the realization of full LBS (Location-based Service) in JD.COM App and a key step in the layout of local retail in JD.COM. In 2022, JD.COM’s "hourly shopping" also opened the New Year Festival to ensure that the Spring Festival would not be closed.

Focusing on traffic empowerment, fulfillment empowerment, user empowerment, commodity empowerment and marketing empowerment, JD.COM Home provides online and offline integrated instant retail solutions for traditional retailers, and helps physical stores to have online fulfillment and refined operation capabilities, greatly improving floor efficiency and human efficiency, and achieving long-term online performance growth. Among them, in terms of traffic, JD.COM’s home and JD.COM’s dual-App operation opened the search portal for 590 million active users in JD.COM.

By the first quarter of 2022, JD.COM Daojia and JD.COM Hours Shopping had established cooperation with 86 of the top 100 supermarkets in China, covering more than 1,800 counties and cities in China, with over 200,000 offline active stores and serving over 75.4 million active consumers. According to the financial report for the fourth quarter and the whole year of 2022 released by Dada Group on March 9 this year, in 2022, the total transaction volume (GMV) of JD.COM Home Platform reached 63.3 billion yuan, up 47% year-on-year, and the number of active stores exceeded 220,000, up 50% year-on-year.

(3) Hungry

Hungry? It’s an instant retail platform owned by Alibaba.

At the beginning of its establishment in 2008, Hungry took "Everything 30min" as its mission, mainly engaged in online take-out, new retail, instant delivery and catering supply chain, which promoted the digitalization process of China catering industry. In 2018, it was wholly acquired by Alibaba and Ant Financial for $9.5 billion. Since then, hungry people have been fully integrated into the new retail strategy promoted by Alibaba, which has opened a new upgrade to expand the new retail of local life services.

On October 12, 2018, Alibaba announced the establishment of a local life service company to integrate Hungry with Word of Mouth. On June 17th, 2020, 100% of hungry people went online, and all business systems and database facilities were moved to Alibaba Cloud, supporting 100 million people to order online at the same time. On July 10th of the same year, when I was hungry, I announced that I had upgraded from a food and beverage take-out platform to a life service platform to solve all the immediate needs of users, and the service was upgraded from "take-out" to "send everything". Hungry brand advocates have changed from "good but not expensive, full of flavor" to "what you love, what you come for", and the food delivery service has been upgraded to all kinds of home service, including daily necessities, medicines, flowers, fresh food, running errands and many other consumer goods.

In the home business, if you are hungry, continue to focus on strategic cities to improve user retention and operational efficiency, and enhance the growth of non-meal delivery services. In recent years, if you are hungry, the joint merchants continue to upgrade the service standards in the real-time field, and launch several innovative services such as sunshine fruit cutting and melting, and are committed to consumers’ better realization of "rest assured and arrive on time" in a fast-paced life.

According to the 2022 blue rider Development and Security Report, 1.14 million riders will earn a stable income by being hungry in 2021. Hungry? According to the official website data, Hummingbirds have an average daily delivery order of 4.5 million, and the number of cooperative merchants has reached 3.5 million. The delivery service covers 2,000 large, medium and small cities and counties, and more than 3 million people have joined the ranks of Hummingbird Knights.

According to the Q3 financial report for the fiscal year 2023 (as of the end of December 2022) released by Alibaba, Ali’s local income was 13.164 billion yuan, up 6% year-on-year, and its operating loss was 5.473 billion yuan. The financial report shows that the overall order volume of Ali’s local life services in the current period increased flat year-on-year. Among them, the hungry home business continued to record positive GMV growth, the destination business was affected by the epidemic, and the overall order volume slowed down in December.

(4) Taoxianda

Taoxianda is an instant retail platform under the same city retail business group of Alibaba, which was officially launched in May 2017.

Different from the above three companies, Taoxianda initially positioned itself as "supermarket goods can reach every hour", realizing local supermarkets to settle in and consumers to shop at home for one hour. In recent years, Taoxianda has gradually extended from the supermarket category to more near-field demand categories, providing all-round near-field services covering supermarket categories, flowers and green plants, medicines, fresh fruit and fruit cutting, coffee and so on, and continuing to maintain the one-hour delivery time limit.

As a part of Alibaba’s new retail strategy, Amoy Star serves the traditional retail industry by helping businesses digitally transform their physical stores and providing online and offline integrated product solutions. At present, more than 30 physical retailers have settled in and more than 2,600 stores have been launched. They are committed to building a life consumption platform with good quality, good experience and good price, and provide multi-layer performance services for nearly 240 cities across the country with one-hour delivery and half-day delivery. By 2022, Taoxianda has accumulated 200 cooperative brands, basically achieving the brand coverage of the standard category.

Taoxianda takes the homepage of mobile phone Taobao as the main online entrance, and at the same time carries out multi-position operation of mobile phone Taobao, Alipay, mobile phone Tmall, and Ali ecological global link, linking traditional large supermarkets, flower shops, drug chains, fruit chains and convenience store chains within 3-5 kilometers for consumers of billions of scales. Based on Taobao’s powerful digital ability, it ensures a richer choice of product width. Taoxianda helps consumers place orders anytime and anywhere through mobile phone Taobao, and purchase all the needs of daily life in one stop. At present, Taoxianda is provided with delivery service by hummingbirds.

V. Comparison between the two modes

The two modes of instant retail have their own advantages and disadvantages, but from the perspective of their business attributes, the open platform mode has attracted more attention from the outside world and is regarded as the main market with fierce competition in the future.

(1) Platform mode

Because the platform model does not own goods directly and does not need to invest heavily in laying offline stores, it takes up less capital, and belongs to the model of asset-light strategy, which is more conducive to the rapid expansion of the market, and also helps to focus on online traffic operation and the improvement of logistics distribution capacity.

Compared with the self-operated mode, by continuously expanding the types, scope and quantity of settled businesses, the integrated products will be richer in categories, often covering all categories such as grain, oil and non-staple food, snack food, fresh fruits and vegetables, mobile phone digital, medicine and health, personal beauty care, flowers, cakes, clothing, home and small household appliances, which can meet the instant consumption needs of consumers.

As far as traffic is concerned, the platform model mainly relies on the entrance of the Internet platform. Because the digital gene has a strong traffic resource base and operational ability, it can bring new traffic to many offline retailers and brands, help offline entities reach the surrounding consumers more efficiently, and provide a complete set of digital solutions for online and offline integration.

The revenue of the platform model mainly comes from the service fee of the platform, and profits are realized through the scale effect generated by the platform.

(2) Self-operated mode

The self-operated mode mainly sells products directly owned and operated by the merchants themselves, so it needs to purchase, invest money to build a large number of pre-warehouses or stores online, and train teams to complete all links such as sorting, distribution, and management and operation of commodity inventory, so it needs a large cost investment and belongs to a typical heavy asset operation. Most of the self-operated models are vertical fresh e-commerce or large-scale offline supermarkets. This operating model requires enterprises to have high profitability and business expansion capabilities, otherwise they will easily fall into a state of loss.

Compared with the platform model, the self-operated model not only has higher cost, but also has lower variety and brand richness. On the one hand, it is necessary to purchase or customize production from brands or suppliers, and on the other hand, it is necessary to ensure the efficiency of performance. Because we have to take care of all links from procurement, operation to sorting and distribution, the expansion space is smaller than that of the platform model, but the overall management and control are relatively centralized.

The self-operated mode is similar to the profit mode of traditional stores. The income mainly comes from the difference between the purchase and sale of goods, and the circulation efficiency of goods is improved through automation, digitization and other ways, thus increasing profits.

Vi. Major Players’ Dynamics in 2023

Instant retail stations are popular, attracting a lot of players. Prior to this, Baidu take-out and Didi take-out had been laid out, but in the end they all chose to leave for different reasons. Recently, Internet giants such as Tik Tok and WeChat have been reported to enter the take-away business one after another, hoping to get a slice of instant retail. It is certain that while the market structure is taking shape, the competition in this field will become more and more fierce.

Then, in 2023, when the economy is accelerating recovery, what actions will the main players take?

(1) Meituan Flash

As an important part of Meituan’s instant retail, Meituan’s pre-warehouse e-commerce business, Meituan’s grocery shopping, will become one of the focuses of this year’s efforts.

In February this year, Suzhou Kaesong plan, which was put on hold at the beginning of last year, was restarted, and the site selection has been completed locally, and it will be opened in the near future. In addition, Meituan will go to more East China cities to start a new round of expansion plans on the premise of ensuring breakeven this year. At present, Meituan has more than 500 pre-positions for grocery shopping, and the average daily order quantity is stable at more than 1.1 million.

At the same time of expansion, Meituan is also strengthening in-depth cooperation with more leading brands to promote the joint business plan of merchant brands. For example, in February this year, it signed a joint business plan for 2023 with Yili, and announced that it would cooperate deeply in the Internet retail field of a full range of products such as fresh milk, yogurt and ice cream. The two sides will fully cooperate in new product launch, Internet brand marketing and supply chain optimization to continuously optimize the consumer experience.

As one of the instant retail platforms with the largest number of riders, Meituan will continue to increase investment in riders this year to ensure the efficiency of performance and service quality. At the beginning of this year, Meituan launched the "Spring Breeze Sending Jobs" campaign in 2023, and launched six major measures, which not only opened 500,000 rider posts, but also launched live recruitment and special recruitment, expanded the employment opportunities of part-time riders, and developed exclusive functions for key groups, and continuously improved the "novice system" and channels for promotion, job transfer and academic upgrading to attract and retain talents. On February 13th, Meituan Flash Delivery also announced the measures to optimize the orders for large items, and optimized the delivery rules for "large-volume, large-weight and high-price" orders such as flowers, beauty cosmetics and mobile phones, so that riders can get large-order delivery subsidies in special scenes.

In addition, it is reported that Meituan Consumer Finance will be established in 2023, which indicates that Meituan will use financial technology to empower instant retailing.

(2) JD.COM arrives home.

For JD.COM to get home, it is the key direction in 2023 to continue to expand the coverage of joint brands and businesses, and make efforts to sell high-frequency repurchased products such as fresh food and vegetables, and further give play to the advantages of digital intelligence to improve the performance efficiency.

In the first quarter of this year, JD.COM signed a new contract with chain stores such as Good Sale and Convenience Bee, and has cooperated with 90% of the top 100 supermarkets. At the same time, it also newly signed fresh brands such as Jiawo, dairy brands such as Uno, and wine brands such as Jiang Xiaobai, and continued to increase instant retail.

In February, it was also reported that JD.COM was testing the "JD.COM Shopping" project in a low-key way, and the possibility of independent channels, apps, etc. was not ruled out. The news has not been officially confirmed, but JD.COM, which is good at low-frequency products such as 3C digital, hopes to further strengthen the business attributes of fresh food and food shopping in JD.COM in instant retail brands, and it is undoubtedly a high probability trend to increase the sales of high-frequency products. In fact, constantly expanding categories and scenarios to attract as many consumers as possible is also the direction of all instant retail platforms.

In terms of shopping convenience and performance service, JD.COM will continue to give full play to the advantages of omni-channel layout and digital intelligent supply chain when he gets home, and further improve the performance efficiency of brand owners and physical stores. In March this year, JD.COM signed a strategic cooperation agreement with Xiaotiancai, a smart wear brand. Focusing on the "hourly purchase" business, all parties will cooperate in many aspects, such as commodity management, omni-channel digital marketing, refined operation of users, and optimization of performance efficiency, so as to jointly create an ecological closed loop of instant consumption of e-education categories, enhance consumers’ instant retail experience, and explore new growth in the instant retail market. By March, 2023, the number of stores that Xiaotiancai cooperated with JD.COM Hourly Shopping has exceeded 5,000, and the goal is to achieve the online hourly shopping business in JD.COM with over 6,000 stores by the end of 2023.

(3) Hungry

In 2023, hungry people who started from food and beverage take-out will continue to consolidate their advantages and help the food and beverage brands to grow further through various measures in four dimensions: content marketing, product building, event marketing and omni-channel shelves.

In addition, if you are hungry, you plan to take the word "Jin" as the first step this year. On the basis of undertaking 30 municipal government coupon projects in 2022, you will further promote the integration of data and reality and promote new forms of employment.

For physical stores, if you are hungry, you are committed to helping businesses to take the "three small steps" of integration of numbers and reality: taking the first step on the platform for businesses with caring service, promoting businesses’ single-volume business with creative marketing, and driving businesses’ consumption innovation with scene creation.

In terms of performance services, the promises of "rest assured" and "on time" will continue to be fulfilled. At the same time, we will continue to strengthen the protection of riders, continue to optimize the "rider growth and development system", and serve the development of riders in an all-round, full-coverage and whole-process manner, so that more workers can truly feel that flexible employment can become a long-term career.

At present, Alibaba’s local business sector with the strategic framework of "home+destination" has gone hand in hand in the past, and has made certain progress as a whole. Among them, the progress of being hungry is remarkable — — Due to the continuous improvement of economic benefits per unit and the increase of average order value year by year, the loss of Ali Life Service Plate accelerated and narrowed due to the continuous improvement of business operations. This trend is expected to continue this year.

(4) Taoxianda

From the taste of the year to the flowers and rain gear for Valentine’s Day, and then to the one-hour service of the "licensed photo suit", a series of actions of Amoy Xianda are highlighted this year. This instant retail platform, which was originally positioned as "supermarket goods can reach the hour", is moving towards a more comprehensive product category and more service scenarios, and is constantly breaking through in performance efficiency.

In February this year, the first batch of flower shops in Hangzhou settled in Taoxianda, and the service was delivered within five kilometers around the store within one hour. Considering that Valentine’s Day on February 14th is also the wedding peak, Taoxianda also launched a "licensed photo suit". Consumers can enter Taoxianda through Taobao’s homepage, and place an order with one button, including a product set with flowers, veil and swastika, which will be delivered to the photo scene in one hour. In addition, Taoxianda is also accelerating access to more local businesses, such as reaching a strategic cooperation with the flagship store of adult stores, further increasing the convenience of consumers’ shopping and the timeliness of arrival.

At the beginning of this year, it was reported that Tmall was planning an "hourly shopping" business, which was called the retail version of Hungry. Liu Peng, Alibaba’s vice president and president of Alibaba’s B2C retail business group, took the first position and is currently building a business team. However, the relevant person in charge replied that "Hours Reach" means "Amoy Fresh Reach", and consumers can click "Amoy Fresh Reach" on the homepage of Taobao App to experience the one-hour express delivery service of fresh fruits and vegetables, rice flour, grain and oil, daily necessities and other commodities. It seems that Ali, who already has a hungry horse and a box horse, will pay more attention to the investment of Amoy Fresh, thus forming three instant retail business lines to accelerate the opening of the situation.

Seven, instant retail development trend

The extension and expansion from food and beverage take-out and supermarket delivery to more retail scenes will be the development trend of instant retail, thus showing the characteristics of wider customer base, more scenes and more comprehensive demands on the consumer side, while showing the advantages of more comprehensive products, more brands and wider regions on the supply side.

As far as the consumer side is concerned, the extension of more retail scenes, such as the consumption expansion from a single home to hotels, administrative institutions and other scenes, will inevitably meet the more diverse demands of more customers, and accelerate the demand expansion from "daily purchase" and "emergency purchase" to "big promotion purchase", "early adopter purchase" and "gift purchase" and so on. In terms of coverage, it will accelerate its penetration from first-and second-tier cities to cities and villages in the third and fourth lines and below.

The improvement of consumer demand needs the upgrading of the supply side, and it will also drive the changes of the supply side.

Looking back, the initial instant retailing was mainly catering, food and beverage and fresh products, but in the process of development, it gradually extended to more categories such as mobile phone digital, medical health, personal beauty care, flowers, clothing, home and small household appliances. In the future, it will expand from leading brands to more brands, and more regional specialty products are expected to be included in the field of instant retailing, expanding sales channels and better meeting the needs of consumers.

From the platform side, the platform will continue to deepen the operation of traffic and the performance of services, thus continuously improving the traffic and service empowerment for retailers and brands.

Among them, in terms of traffic operation, the future instant retail open platform will evolve into a cooperative and open platform, which will gather not only the traffic portal of the platform itself, but also more retail scene traffic including content e-commerce and live broadcast.

In terms of performance services, the platform will continue to break through on the basis of the current hourly experience, and achieve minute-level, even faster and smarter performance efficiency by introducing more unmanned intelligent technologies. At present, the performance service of basic commodities will be further extended to product-related peripheral services, and financial technology elements such as consumer finance will be integrated to improve the innovation and attractiveness of services.

In terms of empowering retailers and brands, the platform is currently mainly based on big data to help retailers and brands to carry out omni-channel marketing promotion, provide marketing decision-making assistance to continuously optimize marketing strategies, and at the same time operate the full link for instant retail stores to help traditional retailers realize digital transformation, so as to improve the operational efficiency of stores and thus enhance the consumption experience. In the future, such empowerment will expand from marketing and store operation to a longer chain and a more complete product cycle such as supply chain management, helping traditional retailers and brands to provide the ultimate service that matches the needs of consumers in time in the evolution of C2M (Customer-to-Manufacturer).

Beiqing Daily: How to treat "involution" should not be a life problem.

  Recently, the word "involution" has become popular. The original intention of "involution" refers to the phenomenon that human society stagnates or cannot be transformed into another advanced model after reaching a certain form in a development stage. However, this word has been widely circulated among college students, which has caused waves of online discussions. How to solve the "involution" has become a life topic that every college student needs to complete. (November 9, China Youth Daily)

  "involution" is a solidified form, or a stagnant state. The most outstanding performance is, "I keep working hard, why is it difficult to achieve better results?" With the continuous progress of the society, the competition will become extremely fierce. Take the university campus as an example. In the past, with a little effort, you may become the top player in a certain field. Now everyone is struggling to move forward, taking a "running posture" and sprinting down, only to find that instead of making progress, they may regress, and their great efforts have not obtained an idealized ranking.

  This is like a hundred battles. "If you don’t advance, you will retreat, and if you advance slowly, you will retreat." The formation of "involution" stems from the fact that in the environment where it is more difficult to achieve success, a person is prone to frustration and sense of loss. They will feel that they have entered an endless cycle of consuming energy, racing hard with other players on the track, and the result is only a little ahead, with no outstanding advantages. Success is becoming more and more difficult, and the price paid is rising. However, many people don’t realize that their running ability has been improved and their personal health has been exercised through the process of participating in the stadium. In the field of going hand in hand, there are no real losers, and everyone gets what they need.

  The maladjustment of college students to involution is both normal and abnormal. It is normal because, in the growth experience of college students, this kind of worry and anxiety is an inevitable stage towards maturity and a process that must be experienced. It’s not normal because in the past, the academic environment of many colleges and universities was relatively relaxed, and the requirements for students’ grades were low. College students could also graduate by "paddling", and they could make a big breakthrough with a little effort, making success extremely easy. It can be said that in the past, the environment of college students’ "involution" has not yet formed, and the pressure of competition has not been effectively transmitted. Now it is very different.

  When most people are in a stress-free environment, motivation will be insufficient. Although the university belongs to the ivory tower, it is also the last step towards society, and it has a closer relationship with society. If college students can’t feel the pressure brought by "involution" on campus, and can’t really find their own coordinates and direction of efforts, then they may pay a higher and greater price after entering the society-the wasted time and wasted opportunities of the university need to be compensated by follow-up and greater efforts need to be made.

  By that time, I believe many people will be more anxious and afraid, and will regret what they did before. Therefore, it is especially necessary for college students to have a clearer understanding of involution under the increasingly strict tone, to face it rationally and to make scientific choices.

  Many college students are caught in the "involution", and they are anxious about it, which is also related to the lack of scientific planning. In such a fierce social environment, college students need to change their inherent thinking patterns, get out of blind homogenization and integration competition, take the road of differentiation and personalization in combination with their own characteristics and reality, and understand "what kind of person I want to be" and "what kind of person I can be" in order to truly shape themselves into a "different me".

  If the road is simple and the weight is light, how to treat and deal with the "involution" will not become a complicated and heavy life problem. Comics/Wang Duo

Andy Lau and the young monk played the seven-star boxing "New Shaolin Temple" to celebrate the New Year.


Andy Lau plays boxing with Shaolin monks.


Andy Lau Happy New Year.

  Seeing off the ox and welcoming the tiger, Andy Lau, who is busy filming Chen Musheng’s new film "New Shaolin Temple" in the Mainland these days, took advantage of the rest of the crew during the Spring Festival to rush back to Hong Kong to spend the New Year with his family. There are many Chinese New Year programs. Besides cooking a delicious vegetarian meal for my family, I also play a set of seven-star boxing with a group of young monks from Shaolin Temple to keep fit. I wish you all a prosperous new year.

  Since the film "New Shaolin Temple" was filmed in the mainland at the end of last year, Hua Zai and a group of actors Nicholas Tse and Fan Bingbing have been busy, and during this period, they also experienced a sudden snowstorm. Although they couldn’t start work on the snowy day, Hua Zai, who was prepared at the scene, talked and laughed with a group of young monks and spent a warm day to cultivate their feelings. Therefore, on the day when the five little monks and Hua Zai’s brother practiced together to take a New Year’s photo, they not only put on their new shirts and their favorite small cloth shoes, but also clamored for their senior brothers to take them to the barber shop to have their hair cut. They wanted to dress up beautifully and take a photo with Hua Zai’s brother, and they were very excited.

  On the day of shooting, five young monks met with Hua Zai’s brother. At first, they seemed a little shy. Full-fledged fans met idols. Especially when they were around Hua Zai to teach them to write calligraphy, they were too nervous to move or laugh casually until Hua Zai’s brother wrote the eight characters "The new Shaolin Temple is full of tigers and tigers" and signed it "Hua Shu". One of the young monks asked curiously: Who is "Hua Shu"? Hua Zai smiled and patiently solved this interesting puzzle for the little monk and said, "‘ Huashu ’ I wrote it. My name is Andy Lau! China is me, ‘ Book ’ It means writing. " The little monk suddenly realized, smiled and nodded "Ah".

  Hua Zai asked the little monk what words he still wanted him to write on this couplet. One of the young monks blurted out, "Pig!" (Mandarin pronunciation), Hua Zai asked the little monk with a puzzled smile, "What? ‘ Pig ’ ? ” The little monk quickly explained, "No, no, it’s ‘ Wish ’ (Mandarin pronunciation) Happy New Year ‘ Wish ’ , not ‘ Pig ’ 。” Brother Hua Zi said with a sigh of relief, "Ah! It turned out to be ‘ Wish ’ I thought you asked me to write ‘ Pig ’ … Am I stupid? " The little monks laughed shyly, and the scene was full of joy.

  After appreciating Huazai’s calligraphy, it was the little monk’s turn to display his housekeeping skills and play Qixingquan with Huazai. This group of young monks, aged from six to twelve, were just humming Huage’s New Year song: "Congratulations on your fortune, congratulations on your fortune … …” This side has posed for a serious seven-star boxing, and Hua Zi, who has been practicing seven-star boxing for more than two months, has already played the whole set of boxing well, keeping pace with the little monk in front of him and keeping pace with each other.

  In order to take pictures of everyone’s happy smiling faces, the photo-taking sister at the scene had a brainwave to teach everyone to shout slogans. The photo-taking sister repeatedly asked the little monk, "Is watermelon sweet?" Is Brother Hua Zai handsome? Is the new Shaolin Temple great? " Every time a question is called, the little monk smiles in unison and answers one by one: "Sweet, handsome and cuddly", so that everyone can squeeze out a natural and happy smile. The innocent and lively little monk makes Hua Zai laugh.

  The little monk and Huazai learn kung fu and get along well with each other while taking New Year photos and playing boxing. The youngest one suddenly quietly walked up to Huazai’s brother to perform the boy’s kung fu and come with a horse, which was very interesting, but he turned around and bumped into Huazai. He was embarrassed and said to Huazai’s brother casually: "sorry!" That is, walking back to the little monk pile, the scene is very funny. The little monk also brought his own notebook and pen, and asked Hua Zi to sign it as a souvenir. Hua Zi was also very good at making children happy and funny from time to time, which made the serious little monk smile almost all the time.

  Facing this group of innocent little monks, Brother Hua said with relief, "The children are so naive and lively. I used to learn Seven Star Boxing for the film, and everyone practiced with me. The atmosphere is good. I believe we can establish friendship with them during filming. In addition to the little monk, I started working with Nicholas Tse and Fan Bingbing, and the shooting was smooth and I was very happy. Before I started working in Hengdian, I encountered a blizzard, which was so cold, so I already felt the atmosphere of the New Year. "

  When it comes to the wishes of the Year of the Tiger, Hua Zai hopes that everyone will live a happy and harmonious life and lend a helping hand to those in need, so that everyone will live a warmer and happier life.

  As for the New Year’s Day every year, Huazai must cook a delicious vegetarian meal for his parents and family to taste. Huazai said, "When I was a child, I grew up in the village, and firecrackers were set off every New Year, but it was forbidden to burn firecrackers at home, and the family played sanitary mahjong together. I have a habit of making a gown and pouring tea with my parents every spring. I think this will be very atmospheric, and this year is no exception, but I have to choose the color of the clothes. Because many colors have been worn. "

Take a 4-year-old son to "climb" to RAZ level 10 in one year, and share listening and reading strategies.

Original, look at the big beech tree and small peanut net

My son is four and a half years old. We started to contact RAZ at the end of 2019. My son just started reading several aa-rated books and thought it was a little simple, so we skipped aa-rated books and started the RAZ journey directly from A.

From December last year to now, from the age of three and a half to four and a half, we have spent one year brushing eight grades A to H of RAZ. At present, I is in progress. At the current rate of one book a day, it is expected to end in more than two months. During reading RAZ, we read and listened; There is a storm and a pause; There is emphasis and paddling. Each stage of the brush method combines the different state and level of the baby at that time, and each stage is matched with many story grades like Oxford Tree and other popular science books.

In this way, after reading RAZ for a year, my son can now listen to English bridges, first chapters and repeat long sentences. Today, what I want to share is the phased approach, book list, experience and experience of reading RAZ I (Grade 10) and reading the first chapter book in one year.

This article was published by Huayou @ Look at the Big Zelkova Tree in the Small Peanut Writing Plan.

Our trip to RAZ is divided into seven stages, and I will share them below.

First, before reading RAZ: evaluate the degree of the baby, locate the role of RAZ, and prepare.

Before the son brushes RAZ, the foundation is:

English listening and speaking, almost no;

Can read and recognize words quickly;

Love to scribble and copy.

In the process of English enlightenment with my son, my orientation of RAZ is: preschool as a side dish.

This positioning is not clear from the beginning, but gradually thought clearly during the upgrade process. The main reason is that RAZ system is huge, with a wide range of contents and more exercises (not only quiz reading test), but my baby is still young, and her cognition, memory and understanding can’t reach, and I don’t want to push and pull hard. Adults are tired of children, and improper operation can easily affect the parent-child relationship, which is not worth the loss. It is really unnecessary.

Before RAZ, I took my son to read these English books:

1. The Oxford Tree Family Edition (1-3) seems to have read several books from 4 to 6.

Example of Content Difficulty of Oxford Tree Home Edition 3

2. "Oriental Doll Picture Book English", read seven or eight books.

3. All aboard reading initial order.

All aboard reading First Level Content Difficulty Example

4. Step into Reading initial order.

Step into Reading first-order content difficulty example

4. Other English resources we used before our son read RAZ.

Cartoon Cars

Rainbow rabbit sings nursery rhymes.

Cover and Content Display of rainbow rabbit Singing Nursery Rhymes: The First Order

Child’s Play Cave Book Ballad

Pencil Sharpener

That’s probably all. At that time, I didn’t find out the way, but I was still groping for ways and guiding my interest.

Here I have to mention "Oriental Doll Picture Book English", which is not the original book, and the quality of the supporting video is quite touching, but it really laid the foundation for my son to listen, speak and read. Each publication is not only equipped with theme animation, but also teaches rhythmic exercises, pronunciation essentials and pronunciation rules.

At that time, I still used CD-ROM, which always caused problems and often asked sellers for resources. If I remember correctly, I should be able to scan the code from the 2020 issue, which is very convenient. Here is also my personal feeling. Many parents don’t want the original version when they are enlightened. In fact, it is not necessary. Whether it is a black cat or a white cat, catching a mouse is a good cat.

Let’s talk about how we brushed RAZ all the way up.

Second, RAZ reading stage: A, B and C levels.

When I bought the paper version of RAZ, the seller happened to be having a sale on some reading pens, which cost about 60 yuan, so I bought it because it was cheap. In the stages of A, B and C, it is basically a point reading pen. After reading, my son has no understanding problems, even if he passes. I can’t remember whether I followed it or not. I didn’t ask for it. I guess I followed it. My baby loves to follow it.

We read the rounds of Raz A, B and C, as well as the time record:

The first round of Grade A: December 19th to January 24th.

Level B first round: January 27th to February 7th.

A, B second round: February 8 to February 24.

The third round of class A and B: starting on March 7th.

The first round of Class C: starting on March 15th.

Basically, click it once, and talk about new words that the baby doesn’t quite understand, in Chinese. I don’t reject explaining foreign languages in my mother tongue, and I don’t object to translation. What a good bridge translation is, bridging the mother tongue and foreign languages, realizing the differences between different languages, helping to think and deepen understanding. Why are so many people so resistant to translation? There is a saying that it is necessary to shape English mother tongue thinking, and I am afraid that Chinese will affect the formation of English thinking. I have reservations about this.

While reading Raz A, B and C, we have the following reading packages:

1. Oxford Tree Extended Reading (school edition) and caterpillar point reading pen.

Caterpillar point reading pen

2. "Babyall number science" and the little monster reading pen.

Little monster point reading pen

3. "Children’s English Graded Reading Preparatory Level"

This set of books is particularly simple, with animation, slow sentences and phrases, and easy to read by scanning codes.

An Example of Content Difficulty of Children’s English Graded Reading Preparatory Level

4. National Geographic Preparatory Stage

Example of Content Difficulty of National Geographic Preparatory Stage

5. hyneman GK scattered several books.

6. Sweetheart, Shiny, Jam, Duoduo English and other flip-flop books and blackboard books are all borrowed online.

7. It seems that Pearson Preparatory Level was read again at this time and borrowed online.

The most important one is the Oxford Tree, and the classification we have never broken is the Oxford Tree.

Babyall, ranked second, is on the schedule. This set of books is very interesting, and all kinds of sound effects are quite good. I don’t know why children just like to shit. This set of books is very popular, and all kinds of organs and parts are very popular with her. What impressed me the most was the change of the three primary colors. The colors of several plastic sheets changed as soon as they overlapped, which was very intuitive.

Going back to RAZ, A, B and C, the three levels are brushed together. After brushing the higher level, the lower level is rolled, and it may take two or three times to go back and forth.

At that time, I was always puzzled: the child didn’t master it clearly and didn’t understand the words. Do you want to upgrade? I think this problem needs to be analyzed in detail.

My son was three years old at that time, and soon after, if words were emphasized, it would be easy to dispel the baby’s patience and confidence. It’s better to read one by one. At the first level, there is no need to linger at the lower level.

Anyway, the span between low levels is not very big, and crossing a level can bring freshness and self-confidence to the baby.

Besides, many words will appear repeatedly in the spiral design, and they will be familiar with each other once and again, and gradually they will know more. However, if you are a child or need to improve your grades in the short term, the role of this method is limited, so it is better to memorize and write it down.

Third, RAZ self-reading stage: D, E, F.

As mentioned earlier, my son can recognize words quickly. In addition, in the video of Oriental Doll Picture Book English, he talked about simple pronunciation rules. At the latest, he asked to turn off the reading pen and read aloud by himself.

At first, I didn’t agree. After all, the point-reading pen can read accurately, and I want him to listen more accurately. But my arm couldn’t twist my thigh. Finally, I surrendered, turned off the point reading pen and let the baby read by herself.

We read the rounds of Raz D, E and F, as well as the time record:

Level D first round: March 17th to April 3rd.

E-level first round: March 29th to April 13th.

The first round of class F: starting on April 3rd.

My son reads fluently, which is an advantage, but also a problem-there is no listening comprehension, which leads to reading first.

But I can’t force the baby to listen. At that time, it was the critical period of cultivating listening interest. He had turned from resisting listening to English in October last year to accepting background sounds. This is a big change. I can’t rush it.

Read it, it’s not bad to be able to read. At that time, I was only a little over three and a half years old, so I don’t need a bike first!

So basically, most of the stages D, E and F are read by my son himself. After reading it, even if there is no big problem in understanding, the high level will scroll the low level in the same way as A, B and C.

When my son brushed Raz D, E and F, I also learned some new things. For example, I forgot which book in the F grade had such a sentence: "there is a nip in the air", which I didn’t know before, and I learned it with the baby.

When my son read Raz D, E and F independently, we matched the following reading packages:

1. The Oxford Tree, which remains unchanged for ten thousand years (actually the main one), expands reading.

2. Little Fox Graded Cartoon Tire Town School

3. Cartoon Peppa Pig

4. The cartoon "Monkey Repairman"

5. cartoon Number Blocks

6. cartoon Numtums

Tire Town School, I would like to call it the most important cartoon on my children’s English learning road, which is more important than Peppa Pig. This cartoon helped Eva accumulate listening vocabulary, and many basic expressions were exposed from this cartoon. In order to deepen my impression and give full play to the advantages of children’s literacy, I printed out the pdf of this cartoon for children to read, and the effect was very good.

The problem at this stage is that my son’s cognition can’t keep up, and this shortcoming will be widely exposed at RAZ G level.

Fourth, RAZ explanation stage: G

Finally, I came to the stage of comprehensive explanation, and I remember the mummy most clearly!

The first few levels are not very different in terms of language difficulty or knowledge background, or I don’t feel very different from Eva. So I can brush and roll and go back and forth at those levels.

However, RAZ G-level cognition is slowly developing towards the gap, and many things are very difficult to talk about. Let’s talk about the "mummy". Do you really want to break it and make it clear that children are not allowed to have nightmares?

Let’s call it a day, just talk about it. I forgot the start time, and the round ended on April 16th, and then it was a roller coaster until May 20th.

At this stage, there are more than a dozen local brushes every day, and there is plenty of time to hit the epidemic. I remember it was fixed in the later period, with 13 new books and 2 old books every day, which also drove the rolling wheels continuously. Make it clear that the literal meaning is the next one, and the baby understands that it is a bit confusing to ignore it. It is precisely because of cognitive reasons that G has become the most unsound first-class book in the past. I didn’t read it, didn’t read it myself, and talked about it once, all of which were superficial.

The effect is also there, because RAZ is not the only resource.

While taking our son to read RAZ G, we have the following reading packages:

1. Needless to say, The Oxford Tree expands reading.

2. "Little Potato Who Loves Singing" audio.

Speaking of singing, I listened to Super Simple Songs by the way.

4. Little fox graded cartoon Dino Bodies

5. bridge book Fly Guy

Fly Guy’s audio is great, highly recommended!

6. bridge book Frog and Toad Are Friends

At that time, my son could not understand the bridge, but he could read it. Many times I need to explain to him, such as "Pulled the covers up all over his head". I just said this sentence while lying in bed and pulled the quilt over my head. Basically, I slowly entered the bridge door in this way.

At that time, I also realized that Eva had completely accepted listening to English audio, and it could be strengthened.

The next stage, the most important stage of RAZ, is coming.

V. RAZ listening stage: H.

In contrast, if G is the least solid level, then H is the most solid level at present. I have followed almost every word and sentence in it. Maybe it is not a follow-up, but a retelling of the original sentence. Because the sentence is too long to keep up, retelling is the accurate statement.

On May 20, 2020, my son began to listen to RAZ H blindly, and on September 3, he listened to the last book for 108 days. It ended earlier than expected, because it was heard faster in the later period and the overall progress was smooth. Below I summed up some key points in the process of taking my son to listen to RAZ H:

1. Material selection

On the premise of the original materials, as long as the difficulty is acceptable and the children do not reject it. I didn’t strictly distinguish between reading text and listening text, so the current level simply can’t reach the level of picking materials. It is enough to have the original audio, and it is enough to listen.

Step 2: Schedule

Initially: 1 book/day, 5 books/week

Mid-term: 1 book/day, 6 books/week

Later period: 1 book/day, 7 books/week.

Finally: 2 books/day until listening.

Time required to listen to an article: it takes about 30-40 minutes to finish an article at first, and it takes more than 40 minutes for the difficult one; Later, all the progress was made slowly, and it was shortened to 15 minutes.

3. Ways and means

All the materials are listened to blindly, a few of them need to look at pictures to help them understand, and most of them listen without looking at words or pictures. After listening, repeat the whole sentence completely from the first word to the last word. You can’t change words, miss words or make mistakes. Listen and speak again if there are any mistakes until the statement is completely correct.

4. Key and difficult points

The emphasis is on repeating long sentences word by word, and the difficulty lies in new words and cognition.

At present, there has been a breakthrough in key issues, and the shortening of the later period also illustrates this problem. The mastery of new words varies according to the exposure rate, and the cognition is not strong. The political and historical aspects are practical and stop. Animals and plants will expand slightly, which is related to children’s interests and basic knowledge.

5. Daily review

In the dialogue, I will mix some complicated sentences with my son to deepen my impression.

Sometimes the sentences I heard the day before will specially remind my baby to repeat them.

Choose the content with moderate and fast speech speed from the books you have heard and divide it into 8 groups, and scroll and listen widely.

Step 6 make slow progress

When I first entered Little Peanut, I was caught in the late stage of anxiety disorder by an article full of "from zero foundation to the first chapter in * months", "4,000+vocabulary at the age of four", "barrier-free oral communication at the age of three" and "simultaneous output of Chinese and English at the age of two". Later, I forced myself to open my mind, and my mind was flat.

I invest little in English every day, regardless of mother tongue acquisition or dual mother tongue, as long as today is better than yesterday. In that case, why worry? With different goals, it is meaningless to measure yourself by other people’s benchmarks. I also know that the progress of this 108-day baby is just a breakthrough in long and difficult sentences and a little sense of language. Cognition and understanding will definitely not be achieved, and I don’t want him to achieve it. But there is no denying that this is progress, though slowly.

The process of listening and after listening, the baby has a sense of accomplishment. At that time, in September, Eva was about to start school. This month, I asked my son to listen to novels casually and relax. We will wait until after the National Day.

Let’s take the single book in RAZ as an example to talk about the details of our listening and reading:

The first A Desert Counting Book is particularly simple. It tells what a puppy saw in the desert, in numerical order.

My baby loves numbers, so this book goes very smoothly.

The most difficult book, Abigail Adams, is about the wife of the President of the United States.

It’s still the same question that I just said, but I can’t keep up with it. The content is very strange, the sentence is very long, and there are new words. My method at that time was to write all the words in a sentence on the card. After listening to that sentence, let the baby pick the words he heard in the card, then arrange them in the order he heard them, and then try to repeat them by himself until he said them.

In the next few days, I have been posting those cards on the whiteboard. When I have nothing to do, I will take a look and slowly drive my listening through literacy advantages. After eating that book, the back steps slowed down.

The most pedunculated one, Legs Wings,Fins,and Flippers, was turned out a few days ago.

There is a saying in this book, "fish use their fins and tails to move through the water". When I talked about fins, I couldn’t remember what was behind and, so I pointed to my ass and learned to swim like a fish. My baby said with an epiphany, "hips!" ….. Laughed for a long time, often mentioned.

Son, at the stage of reading RAZ H, our reading collocation:

1. The Oxford Tree must be expanded to read.

2. bridge book Nate The Great

Highly recommended! Short sentences, few words, interesting and concise language.

3. The first level of rainbow rabbit Graded Story House (actually the first library)

4. Little Fox cartoon audio Lemonade Detectives

5. Little fox cartoon audio Journey to The West

6. Let’s Read and Find Out Science 1 (that is, "subject 1")

7. I Can Read 2 part of the bridge

8. Wordly Wise, Grade 2 (also known as 3000 words)

9. Saz GK also listened to several books.

At this stage, the baby took the initiative to read some books, and later all of them were stopped for eyesight. However, after G-level and H-level were not solid, RAZ also came to the small end of cognition. Both the baby and I showed fatigue, so it naturally entered the RAZ pause period.

Six, RAZ pause stage: hearing the first chapter from the bridge

After listening to H, in order to have a good rest, and also to stroke the arrangement behind, I started the listening plan of Bridge Book after consulting with Wa.

However … The road didn’t work out. My idea is to let the baby say one sentence after hearing it, just like H, but it turns out that I was careless. At first, I let the baby listen to a new book, and every sentence is ok. Later, listening to Nate the Great was wrong.

I broadcast a sentence on the audio, and the baby can say it together with the next two or three sentences. Because he is familiar with it, he is also familiar with the background sound … Based on this situation, Nate the Great’s sentence-by-sentence listening mode came to an end after listening to the first book.

As a result, I found a set of difficult first chapters for my baby, A to Z Mysteries.

In the same way, listen and say one sentence, make clear what you don’t understand, act and act, and every word and sentence you don’t understand will be explained clearly in Chinese.

In this way, I spent a month listening to The Absent Auther, and this book became the second listening mountain that my baby has climbed since Raz H.

Reading collocation at the stage when my son heard the first chapter from the bridge;

1. The eternal king "Oxford Tree" expands reading.

2. Nate the Great background sound

3. Frog and toad series background sound

4. RAZ H background sound

5. Peppa Pig background sound

6. Go wild Children’s Natural Science Series 1

7. I can read level 2 bridge book

8. One Story A Day background sound, this set is basically thirty stories a day.

After listening to The Absent Auther, I tried to access the Horrid Henrry chapter book. The first one went well, but the second one failed, so I decisively changed to a bridge.

Before RAZ I, I had formed the habit of listening to English for 30 minutes every day with Eva. We allocated these 30 minutes to different levels and types of audio:

Bridge 10 minutes (in line with the current level)

The first chapter is 10 minutes (elevation)

Fiction nonfiction 10 minutes (popular science)

At present, the listening collocation is: bridge Horrid Henry+initial chapter Boxcar Children+ non-fiction "subject one subject two".

It is reasonable to say that the first chapter is more difficult than the bridge, but the actual situation is that Boxcar Children sounds simpler than Horrid Henry. It may be because of the different British and American accents, or it may be influenced by sound effects.

Generally speaking, this collocation is quite suitable for my baby, and I should practice listening in this way for a long time to come.

Seven, RAZ current stage: I

One day after I got into the habit of listening for 30 minutes, I tried to find an I-level book for my baby, and found the difficulty acceptable and understandable.

But the problem is that there is no time. It will be 5: 30 when I get home from school in the afternoon. Half an hour of English listening is enough. I can’t encroach on the baby’s playing time, let alone think about sleeping time! Therefore, RAZ I has become the most neglected level-it has officially become a bedtime story.

There is no point reading pen, no self-reading, no sentence-by-sentence listening, no retelling … I just mix in a few books unremarkably every night and wait for me to read them to Eva. That’s not accurate. I didn’t even buy a paper version. I read an electronic version … every night, and I read a bedtime story.

After the early accumulation, the number of new words in Grade I is not large, the difficulty is not great, it is easy to understand, the space is short, and it is expected to be brushed smoothly.

Son, listen to me read the cooperation books in RAZ I stage:

1. The Oxford Tree expands reading.

2. Horrid Henry Bridge Edition Audio.

3. Boxcar Children audio.

4. "One subject, two subjects" audio.

5. 48 copies of Red Rocket in green

6. RAZ H is also a bedtime story every day.

At this time, the baby has completed the transformation from "reading to listening" to "listening to reading", and even some words I can’t hear, he can.

Eight, about the quiz reading test and whether the baby understands it.

One year, during which I read and listened; There is a storm and a pause; There are emphasis and paddling. Generally speaking, the brushing method at each stage combines the different States and levels of the baby at that time. But one thing hasn’t changed: don’t be quiz.

I didn’t do quiz at first because I didn’t know RAZ had quiz! It’s not too late when I know, it was the C-level stage. But I still didn’t do it, because I didn’t know the words in quiz, and I couldn’t read the questions … Later, I still didn’t let her do it, mainly because of the positioning of RAZ mentioned at the beginning: preschool is a side dish.

Since it is a side dish, of course, the investment in time and energy is slightly inferior, at least for now. It is also very important that RAZ’s quiz is not suitable for my three or four-year-old baby.

I know that there are children who brush RAZ carefully at the age of one, and I have also heard of Niu Wa who can understand the content at the age of three when she brushes G, and the miracle child who can hear P when she is less than four years old. I have also met parents who take quiz as the criterion and refuse to upgrade.

My understanding of these phenomena is: no matter what others are like, what is suitable for their children is good. Just suit his level, his age and his characteristics.

Although we don’t do quiz now, when my son goes to school, we need to do it at a high level.

So if you don’t do quiz, how can you ensure that the baby understands? My method is to chat. He can tell a thing or two about everything that Eva understands. Isn’t this a good opportunity to guide and output? Whether in English or Chinese, as long as he can express his understanding, right or wrong, it is something to be encouraged.

What if you really can’t understand it? Leave it here, and we’ll talk about it later. You can look at something else, expand at the same level, and grade tens of millions. You don’t have to catch RAZ.

Write at the end: Compare my son’s English reading a year ago and now, and think that Wa was still a small class doll with hearing loss when he brushed RAZ A last year. Recently, this phenomenon often occurs when I listen to English with Wa: He understood and said it, but I didn’t understand or heard it wrong …

Compared with a year ago, Eva can now:

Listen to the bridge and the first chapter, and repeat the long sentence: "This is because the weather conditions here is just right and there is many different kinds of trees";

Can output short sentences independently: "my hand’s getting damp";;

I also independently output complex sentences: "I think the t-rex will eat the shoe that wilfhad dropped".

Understanding has also increased a lot, and many things can be understood and clearly stated. These are all thanks to RAZ-really?

Of course not! This is not the result of RAZ’s grading, but the little progress accumulated by the baby’s growing age, increased experience, understanding, memory and timely adjustment plan, the collocation of different resources and unremitting efforts. Therefore, after I’m finished, I will still match the audio and reading materials with different contents and difficulties according to the level of the baby, and the principle of taking time, place and conditions as the transfer will not change.

RAZ is a good set of grading, but it is not the only grading. If the child doesn’t like it, switch to something else or match it with something else. If it is difficult, expand or pause at the same level. A set of grading of more than 2,000 books can’t be brushed smoothly in any way. There will always be steps, tiredness and unwillingness to brush. You can use it as a main course or as a side dish. It’s good to hurry up or slow down.

Again, whether it’s a black cat or a white cat, catching a mouse is a good cat.

Original title: "Take a 4-year-old son to" climb "to RAZ level 10 in one year and share our staged listening and reading strategies"

Read the original text

Strike while the iron is hot, the grain will be abundant, and it will be auspicious to welcome the first day.

From the 13th to 15th day of the first month of 2023, the Dunhuang Municipal Bureau of Culture, Sports, Radio, Television and Tourism, the Dunhuang Cultural Center and the Dunhuang Ancient City Scenic Area jointly presented the large-scale Dunhuang folk intangible cultural heritage performance "Dunhuang Iron Flower" to the general public, which was the first time that the second Dunhuang Ancient City Light Show joined the performance of intangible cultural heritage.

Tie Hua is a large-scale traditional folk fireworks, and it is a folk cultural performance skill discovered by China ancient craftsmen in the process of casting utensils. It started in the Northern Song Dynasty, flourished in the Ming and Qing Dynasties, and has a history of more than a thousand years. "Tie Tie Hua" originated from the sacrificial activities of craftsmen. According to legend, at the beginning of each year, before the opening of the five craftsmen, the first craftsmen will set up a flower shed through consultation, and set up a god shed in the north of the flower shed, facing the south, and choose an auspicious day to offer various sacrifices in laojunmiao and the Temple of Fire in the county. After that, all the people in the shops and shop names of the five craftsmen carried the statue of the old gentleman enshrined in our shop and marched in line, blowing and beating and setting off firecrackers all the way to the shed. All craftsmen’s shops along the way should set up incense table offerings to welcome them. After the team arrived at the shed, they put the statue of the old gentleman in the shed and held a sacrificial ceremony, asking the old gentleman and Vulcan to bless peace throughout the year, prosperous business and wealth in all seasons. Start playing flowers at night. Most of the people who take part in the flower-playing are craftsmen in various stores. Before the flower-playing, they should bow down and change clothes in the shed, asking the gods to protect their safety and avoid burns.

The event of Dunhuang Ancient City was held for three days, and the cumulative number of visitors reached more than 3,000, which added some flavor to Dunhuang people after the Spring Festival holiday. The artists who participated in this performance mentioned in the interview that as an intangible cultural heritage in China, Tiehua has a long history of skills, magnificent performances and grand scenes. Usually, more than a dozen flower-beaters are needed to stick one after another, one by one, between the furnace and the flower shed. One stick of iron flower soars into the sky, and another stick comes one after another. The sticks are connected in an endless stream. The iron flower splashes, meteors are like waterfalls, firecrackers are ringing in unison, and the sound shakes the sky. "We also hope that through such performances, the general public can see, understand and participate in the intangible cultural heritage, and at the same time express the good wishes of’ striking while the iron is hot, the grain will be abundant, and it will be auspicious for the country and the people.’"

Lanzhou Daily All-Media Reporter Fei Yongzhen Wang Xuan Bao Xuefeng Wen/Poster/Video

Shi Yuhan, editor of the first instance

Liu Yuwei, Duty Officer of the Second Trial

Wang Wenxue, Editor-in-Chief of the Third Trial.

Multinational experts and scholars: It is absurd for the G-7 to speculate on China’s "economic coercion".

  International experts and scholars believe that the United States and its western allies have always been the main implementers of economic coercion, and have caused great suffering to millions of people around the world.

  Reuters recently quoted an anonymous American official as saying that the Group of Seven (G7) summit in Hiroshima, Japan, from May 18 to 21 will discuss how to deal with "economic coercion" from China in a joint statement.

  "As the United States is by far the largest implementer of unilateral coercive measures in the world, it is hypocritical for G7 to accuse China of economic coercion," said Jeffrey Sachs, an economist at Columbia University. From 2001 to 2018, he served as a special adviser to the UN Secretary-General.

  Francisco rodriguez, a professor at the Bell Institute of International Studies in Denver, USA, found that the economic coercion imposed by the United States, the European Union and other Western allies destroyed the vulnerable groups in the target countries and reduced their living standards.

  In his research report, he said that in 32 studies on the impact of economic sanctions imposed by the United States and other countries, 30 found that sanctions had a negative impact on per capita income, poverty, inequality, mortality and human rights.

  According to the research results published online by the Washington-based Center for Economic and Policy Research on May 4, as far as Iran, Afghanistan and Venezuela are concerned, the sanctions that restrict the government’s access to foreign exchange have affected the ability of these countries to provide basic public goods and services, and have had a huge negative spillover effect on the private sector and non-governmental actors.

  "Instead of blaming China, the G7 would do better to call for discussions with China so that all countries can ensure that their economic and trade measures conform to the UN Charter and the rules of the World Trade Organization," Sachs said.

  He said that G7 represents a group of rich countries allied with the United States, accounting for 10% of the global population and 31% of the global GDP at international prices. In contrast, the BRICS countries (consisting of Brazil, Russia, India, China and South Africa) account for 40% of the global population and 32% of the global GDP.

  He said: "G20 is a more representative organization, which brings the two countries (G7 and BRICS) together with other countries." He added that the G20 should continue to expand to include the African Union to increase its representation.

  On January 11th, Foreign Minister Qin Gang said at the completion ceremony of the headquarters project of the African Center for Disease Control and Prevention in Addis Ababa, Ethiopia, that China took the lead in supporting the AU to join the G20, and was willing to push the G20 to take strong actions to support the AU and African countries to play a greater role in the global governance system.

  Joseph stiglitz, the Nobel laureate in economics, warned on May 12th that the "hostile" policy of the United States towards China may split the world into two groups. He also urged western countries to invest in developing countries instead of "preaching".

  "It would be a good idea … … Other G7 countries tried to put pressure on the United States, saying to the United States, ‘ You are dividing the world into two groups, which will be difficult to deal with ’ Stiglitz made the above remarks to AFP on the sidelines of the G7 ministerial meeting in Japan.

  Stiglitz also warned that the competition between American Democrats and Republicans in taking a tough attitude towards China may undermine international action against climate change and other global crises.

  Carlos martinez, co-editor of the London-based Friends of Socialist China, agreed with Sachs. "Any accusation of economic coercion against China is ridiculous," he said. "So far, the United States is the global leader in unilateral sanctions."

  Martinez added that the United States has been using the dollar’s position in the global economy to implement long-arm jurisdiction and force third parties to cooperate with its sanctions mechanism. "It is extremely hypocritical for the G7 countries to take part in various forms of economic coercion, but point the finger at China," he said.

  Reporter: Chen Weihua

  Editor: Liu Shidong, Li Huifan (internship)

Lady Gaga suffered from mental illness after being sexually assaulted and had a tendency to self-harm.


1905 movie network news According to foreign media reports, Lady Gaga revealed in an interview recently that she had a nervous breakdown and was once self-mutilated after being sexually assaulted.


It is reported that in 2014, Lady Gaga first talked about being sexually assaulted at the age of 19. Two years later, she revealed that she had been suffering from post-traumatic stress disorder (PTSD) since the attack. In 2017, it was even more affected by this, delaying the world tour concert.


Gaga described the experience of being rushed to the hospital. "I was taken to the emergency room for treatment, and they called a psychiatrist, so I screamed and said,’ Can someone find me a real doctor?’ I don’t know what happened, because my whole body is numb; I completely lost consciousness. She recalled that the psychotic episode was "one of the worst things I have ever experienced".


In the interview, Gaga said that the psychotic episode was the result of her sexual assault and fibromyalgia, which is a chronic disease that causes muscle pain, fatigue and memory problems. "I screamed and the doctor prescribed medicine to calm me down. The medicine cured my illness, and the doctor and all my friends saved my life. "


Gaga revealed that she had treated the tendency of self-harm through dialectical behavior therapy (DBT). "I think DBT is an excellent way to deal with mental health problems. Actually, I don’t know much about it. But as a long-term self-mutilator, I think the way to stop self-mutilation is to realize that what I have done is just to show people my pain, not to tell them to ask for help. I found that telling others,’ I have an impulse to hurt myself’ can resolve the tendency of self-harm. "


"I am grateful that I am no longer self-harming. I don’t want to beautify this disease. I want to give a suggestion to people with traumatic reactions, self-harm problems or suicidal tendencies, that is, when you are nervous, you can get your hands back to reality by soaking them in ice water. "


Investigation of New Farmers in China: More than one million people have come from college students and white-collar workers.

At present, agriculture in China is moving from traditional agriculture to modern agriculture, and the pattern of agriculture, countryside and farmers is undergoing positive changes, and various social forces and social capital are actively marching into the field of agriculture, rural areas and farmers. Under this background, a group of new farmers with enthusiasm and ideals for the cause of agriculture, countryside and farmers have been born, which have injected new elements and energy into the transformation of traditional agriculture and become a new force to lead new farmers, develop new countryside and support new agriculture.

On February 7th, 2015, Ali Research Institute released the Research Report on New Farmers in China (2014). According to the report, by the end of 2014, the number of new farmers had exceeded 1 million in a narrow sense.

According to the analysis of Ali Research Institute, the narrow sense of new farmers refers to those who use the Internet as a tool to engage in agricultural production, circulation and service, and its core is "agriculture+Internet"; In a broad sense, new farmers refer to people who have internet thinking and serve the fields of agriculture, rural areas and farmers, and their core is "agriculture, rural areas and farmers+Internet". The services referred to here include not only production-related services, but also regulatory services and research services.

In fact, the connotation and extension of new farmers are far from being summarized by the above analysis. In addition to using Internet tools and Internet thinking, all kinds of people who use other brand-new ideas, ways of thinking and modes of production and marketing, embark on the road with entrepreneurial dreams and pursue new life values, and aim to innovate agriculture, change farmers and transform rural areas should be included in the group of new farmers.

This is a group of dream catchers and entrepreneurs walking on the land of China; This is the promoter and leader of a new wave of contemporary rural construction in China; This is a subversive and upgraded version of traditional farmers and new professional farmers. They come from a wide range of sources, and many people cross the border, including returning entrepreneurial college students, urban white-collar workers, college student village officials, online merchants, scientific and technical personnel, NGOs and other people from all walks of life.

Before and after the Spring Festival, semi-monthly reporters went deep into Beijing, Tianjin, Shandong, Jilin, Yunnan, Sichuan, Chongqing, Hunan, Jiangsu, Zhejiang, Guangdong, Hainan and other places, extensively visited new farmers, entered their spiritual world, understood their happiness in the process of starting a business and the hardships behind them, and judged the far-reaching significance of this group in promoting agricultural modernization in China. (Thematic Planning: Wang Yongxia)

-New Farmers: Pursuing Dreams and Farming the Blue Ocean (Part I)

Zhang Chi, an IT person: Let the summer lilies touch the net in full bloom.

When the reporter came to the agricultural base run by Zhang Chi, a new farmer in Guyi Town, Qionglai, Sichuan, he was carefully examining the newly-developed lily buds in the soil. These seeds were planted in December last year, and now it is the key period to break ground.

Zhang Chi once worked for a well-known IT company in Beijing, and he was well versed in the operation of the Internet and new media, with a high annual salary. However, in 2012, he resolutely devoted himself to agriculture, and took several small partners to set up an ideal plump agricultural company in Sichuan and planted lilies. "A trip to Xinjiang gave me a different view of agriculture, and the endless farmland brought me a huge impact. Compared with the environment where there were many buildings in Beijing before, I suddenly felt that I should invest my ideals in a broader land. " Zhang Chi said.

In recent years, many enterprise bosses have been farming in the countryside, and the big sales of Chu oranges, Liu peaches and Pan apples have made agriculture hot, but behind the bosses, after all, there are abundant funds and brand images that ordinary people do not have.

Zhang Chi has his own judgment: "In the era of agricultural reform, the traditional greatness and strength are not necessarily absolute advantages. What agriculture lacks is not capital, but more effective project management, which is in line with the spirit of the Internet. It is necessary to deeply understand the market and customers and leverage external resources. "

After sufficient market research, Zhang Chi finally locked in Lily with high added value as a breakthrough, built a technical team and company structure with the Internet model, and worked out a brand-new new media marketing model and product quality control method. It was this business plan that won 1 million yuan in venture capital.

"In summer, 100 acres of lilies bloom at the same time, which is very ornamental, suitable for creating a’ hundred years of harmony’ wedding theme agricultural leisure sightseeing, forming a customer experience different from traditional rural tourism; In autumn, lily roots are used for medicine and food, and social media such as Weibo and WeChat and B2B integrated marketing platform are used to establish marketing channels directly for high-quality customers across intermediate links. " Zhang Chi has answers about this.

2014 is the third year of Zhang Chi Company’s opening, and it has already started to make profits. This year, Zhang Chi recruited and opened stores in JD.COM and Taobao respectively to spread the brand. In addition to operating its own lily products, it also integrates high-quality resources such as walnuts, jujubes and raisins in Xinjiang. Although Zhang Chi’s Lily is mainly sold offline, the sales volume of online tourists is close to 20%. Zhang Chi said that they are planning to use crowdfunding for marketing in the next season’s lily sales.

In addition to the core technical links, the lily planting base in Relaxation, from planting and mulching, to weeding and fertilizing, and then to harvesting and tidying up the land, was all completed by local traditional farmers and paid wages. Zhang Chi introduced that in 2014, the company paid a total of 310,000 yuan to more than 150 local villagers to help them increase their income and get rich.

After many docking negotiations, Zhang Chi’s company successfully introduced new investment at the end of 2013. After the financial data of 2014 came out, Zhang Chi started the third round of financing: "Now the company’s shares are more valuable than before, and there are more financing sources to choose from."

However, Zhang Chi is not satisfied: "My own strength is definitely small. In addition to planning, having a team and actively docking capital, I have to cooperate."

In the era of mass entrepreneurship, many young intellectuals like Zhang Chi are setting off a new wave of going to the countryside and applying brand-new thinking to the development of modern agriculture. "The Internet is not only a channel and a tool, but also a creative spirit and innovative force." Zhang Chi said that their entrepreneurial dreams are blooming freely like summer lilies in the vast rural land.

Shi Yan, a female postdoctoral fellow: From "Little Donkey" to "Sharing Harvest"

"My name is Shi Yan, and I am a vegetable grower." Holding a cabbage in one hand, Shi Yan stood at the head of the "share the harvest" farm and told reporters. Chinese cabbage is the main vegetable in Beijing in winter. In the vegetable market, the price of a Chinese cabbage is around 3 yuan. "And the Chinese cabbage on our farm is nearly 30 yuan."

Despite the high price of vegetables, consumers are very enthusiastic about Shi Yan’s Chinese cabbage. Hu Fangjing, a citizen of Beijing, receives all kinds of vegetables from the farm every Saturday. In order to ensure that her son, who just turned two, can eat safely, she became a member with an annual fee of 8,000 yuan in advance last year. Average price per catty The price of vegetables in 15 yuan is 2-3 times more expensive than ordinary vegetables in farmers’ markets and supermarkets, but food safety reassured her.

Since its establishment in May 2012, there are more than 1,000 family members like Hu Fangjing, and Shi Yan’s team distributes seasonal vegetables once a week, weighing 8 kg or 10 kg each time.

"Sharing Harvest" is the second CSA (community supported agriculture) farm founded by Shi Yan. CSA is a new agricultural production model, which was born in Japan and Switzerland in 1970s. Based on mutual trust, consumers pay in advance for one year and buy farmers’ harvest for one year; Farmers, as promised, do not use chemical fertilizers and pesticides at all to ensure that agricultural products are natural and pollution-free, while operators as intermediaries regularly deliver agricultural products to consumers’ homes.

In recent years, Shi Yan’s study and work have been around agriculture. In 2006, she was sent to the School of Agriculture and Rural Development of Renmin University of China for postgraduate study. In 2008, with the qualification of direct blog, she went to a farm in Minnesota, USA, to "jump the queue" for six months to learn the experience of "community supported agriculture" in the United States; In 2009, with the support of his tutor Wen Tiejun, Shi Yan opened up 20 mu of land at the "Little Donkey" farm at the foot of Fenghuang Mountain in Beijing to practice the CSA project, and served as the main person in charge of the farm. Later, she became a postdoctoral fellow in Tsinghua University, and her research direction was food safety.

Shi Yan said that the team has a dream that can be "quantified": "Every five consumers join, one mu of land can be detoxified; Every 10 consumers join in, and a farmer can farm organically; For every 100 consumers, five young people can stay and work in the countryside; Every 1,000 consumers join, and there will be a more sustainable village. "

It is understood that up to now, more than 500 CSA farms have been opened all over the country. In addition, thousands of family farms are operating according to the CSA model. In November 2015, Beijing will hold the 6th World CSA Conference in Shunyi District. Shi Yan hopes to bring more experience to domestic agricultural development, and let farmers, scholars and policy makers in other countries know about the current agricultural situation in China.

Hu Juan, a returning female college student: the "Goose Commander" by the lake.

"The lake is wide and ripe, and the world is full." Hu Juan, 27, lives in Yiyang City, near Dongting Lake. In 2011, she graduated from Beihang University, majoring in aircraft design and engineering. There is not much pressure to find a job. Most of the students choose jobs to enter the aircraft manufacturing center or the satellite launch center.

Hu Juan said that she didn’t like the noise, indifference and fast pace of big cities, but she missed her hometown in the countryside, which lived by the Dongting Lake before she was 12 years old.

"When I was a child in the countryside, everywhere was very lively, full of vitality, and harmonious. Now, when I go back to the countryside, only the elderly and children rarely hear some voices in broad daylight. Young people have left, and the countryside is getting more and more broken and deserted. I hope to go back there and see if I can do something. "

After many investigations, Hu Juan chose a small island in the middle of the river near Dongting Lake to raise geese. "I inquired through the internet and consulted some experts, knowing that the incidence of geese in poultry is the lowest."

Three months after graduation, she registered Hengxiao Goose Breeding Co., Ltd., and invested more than 100,000 yuan in a small island covering an area of about 200 mu, and began to build goose sheds, plant grass and transform low-lying land.

In order to save money, she didn’t build a house for people to live in, but temporarily lived in a boat. Together with the wind and waves, it is very uncomfortable to sway. In November 2011, she introduced 2,000 young geese and began to cultivate them.

Hu Juan recalled: "That time was the hardest. I have never suffered like that since I was a child." It was winter, and in order to keep the goose shed warm, she and the workers lit several stoves and kept them on for 24 hours. She works in shifts with two workers, and often comes from five or six in the morning to pick up dead branches and leaves for firewood, feed the goslings and add water. I don’t dare to sleep too hard, for fear of any accident.

The island is surrounded by water, and the wind on the river is cold and damp, and the cold is biting. Hu Juan didn’t leave the island for more than two months in the winter when he started his business. The first batch of goslings sold for more than 8 yuan a catty, with an average profit of only 14 or 15 yuan each. Hu Juan’s heart was so happy that he was admitted to the university that year.

The new year has begun, and she told reporters that she is ready to "return to the rivers and lakes" after sitting for a month. "Nothing happened in the past, but now I have suffered, and I have learned some lessons. I believe I can make a career in the countryside."

Zhao Yuanjian, a college student village official: driving young people to return home to start businesses.

In 2008, Zhao Yuanjian, a graduate of Finance Department of Hunan University of Science and Technology, came to Liuyuanqiao Village, Ziyang District, Yiyang City and became a university student village official. He said: "I am very interested in the countryside and agriculture, so I decided to be a village official."

At first, Zhao Yuanjian looked at the deserted village and was very anxious. He was worried that he would muddle along here and waste his youth. Fortunately, there are three agricultural products processing enterprises in the village, and some young people who are unhappy outside have returned to their hometowns to work. After contacting them, Zhao Yuanjian learned that they also have the same confusion: they want to do something in the countryside, but they have no direction and lack technology and ideas.

With the help of the platform of university student village officials, Zhao Yuanjian started a free agricultural training class in the village and invited agricultural technicians to attend classes. Using this class, Zhao Yuanjian got together with the young people in the village to start a business plan and mobilized four farmers to set up Yiyang Jiangnan Agriculture and Forestry Cooperative. Liuyuanqiao village has a tradition of planting seedlings and flowers, but it has always belonged to the mode of going it alone. The cooperative had a difficult start, but it soon showed its advantages, which increased the income of cooperative members by 20 thousand yuan a year.

After the benefits appeared, other farmers came to the door and asked to join the cooperative. "I was particularly touched at the time, and I was able to gain the trust of the villagers, which was more fulfilling than making money." Zhao Yuanjian said. Since then, he has built a leisure and sightseeing agricultural park with a group of young people in the village, and more than 10 agricultural products processing enterprises have also increased. More and more young people have chosen to return home.

After the villagers’ economic life improved, Zhao Yuanjian found that their cultural life was lacking, and most of their entertainment activities were playing mahjong and cards. Zhao Yuanjian discussed with the village cadres, organized the establishment of a women’s waist drum team, organized the villagers to dance square dance, and invited professional coaches. The villagers no longer had nothing to do.

"Agricultural Youth F4": Four Wonderful Flowers of glorious bloom

"Don’t underestimate the wonders. Everything that can change the world is wonderful." They named themselves Farmer4, also known as "Nongqing F4".

These are four young men with mud on their feet-Liu Jingwen, founder of Vigidani, Chen Tongkui, founder of Litchi in Huoshan Village, Zhao Yi, founder of local villagers, and Zhong Wenbin, founder of Xinnongtang. These four young people, who live in Shenzhen, Shanghai, Beijing and Hangzhou respectively, have been running on their respective tracks for a period of time, and all of them have finally devoted themselves to agriculture.

Zhao Yi, the only one of the four who majored in agriculture, studied biological science at China Agricultural University, and later founded the tea brand "Local Villagers". He built a transparent and traceable product supply chain, realized the producer real-name registration system, and recruited 400 Virgo netizens as supervisors, determined to sell pesticide-free tea on both sides of the Taiwan Strait.

"Of the four of us, only I returned to my hometown to start a business, and I returned to my hometown." Chen Tongkui’s hometown, Boxue Village, Haikou City, is an ancient village with only 300 people. The land in the village is covered by volcanic rocks, which can be described as barren. He returned to his hometown and founded the litchi brand in Huoshan Village, selling litchi planted by the ancient method in the village to the outside world. He said that volcanic mud is rich in minerals, and the litchi planted is the best in the world.

Most of the new farmers are those with homesickness. Zhong Wenbin still remembers the frogs croaking in his hometown of Lin ‘an, Zhejiang Province on summer nights, as well as bamboo forests and tea leaves all over the mountains. However, after his grandparents died one after another, the number of times he went back to his hometown became a handful. A new electroplating factory was built near the village, which polluted the water and soil. He said that his hometown is in his heart and he can’t actually go back.

In the "Agricultural Youth F4", the other three people all deal with land directly, except Zhong Wenbin. He was admitted to the People’s Public Security University of China, then dropped out and was admitted to Zhejiang University. After graduation, he didn’t choose to make quick money, but chose to create a brand of new agricultural hall and build a learning and communication platform for new farmers. Zhong Wenbin said that he finally found the direction of life at the age of 30.

Liu Jingwen once summed up what four people have in common: they listen to their inner voices and are unwilling to slide along a fixed life track. The establishment of Vijdani can be said to be the result of Liu Jingwen’s free-wheeling and straying into the "Peach Blossom Garden". The young man talked about his two lost experiences in Xinjiang, and he still felt deeply. One of them met Aji, an old man, because he got lost. "The old man took us to see the small jujube forest in a donkey cart. The scenery along the road was so beautiful that we wanted to cry."

Vijdani is a transliteration of the Uighur word "conscience". Liu Jingwen set up a farmer cooperative in Xinjiang to help farmers sell dried fruits through the Internet. Liu Jingwen said that there are 2,000 cooperative farmers in the cooperative. These Uighur farmers do not understand Chinese, have never seen the Internet, and live in a place that seems unattainable. However, it is so wonderfully connected.

(Talk about the research team of new farmers in half a month. This article participated in the research: Mao Weihao, Zhou Nan, Hu Xu, Cao Lingjuan, Xiao Sisi, Li Song, Ji Zhepeng, Wang Zheng, Zhang Ying, Liu Weiwei, Xia Guannan, Richard Chang)

-New Farmers: Pursuing Dreams and Farming the Blue Ocean (Part Two)

The new farmers are coming towards us, carrying the spring breeze and marching clangingly. Du Zhixiong, deputy director of the Institute of Rural Development of China Academy of Social Sciences, who has been paying attention to the new farmers’ groups, believes that 2013 can be said to be the first year of new farmers, and the new farmers’ groups made their debut in a different attitude from traditional farmers.

In the view of Bi Huifang, founder of the New Farmers’ Federation, Sichuan is the first province in China to put forward the concept of new farmers, and the New Farmers’ Federation first appeared in Liaoning.

What is a new farmer? Where on earth did they come from? Where to go?

Looking at it in depth, the new farmers highlight their incomparable advantages and irreplaceable characteristics in comparison with traditional farmers and new professional farmers.

According to the definition of Wikipedia, traditional farmers refer to people who take agriculture as their occupation, including people who take planting, animal husbandry, forestry and other natural economic industries as their occupation. Self-sufficiency is its main economic activity mode, working at sunrise and resting at sunset is its main production and life style, and family system is its main production organization form.

In 2012, the No.1 Document of the Central Committee formally proposed to cultivate "new professional farmers". New professional farmers refer to agricultural employees who have scientific and cultural qualities, master modern agricultural production skills, have certain management capabilities, and live in rural areas or market towns with agricultural income as their main source of livelihood.

Compared with the new professional farmers, the new farmers are a breakthrough. In this new era, the word farmer has been given a new concept and meaning. The new professional farmers emphasize the mastery of modern agricultural production skills, which is its core feature. And what are the core features or genes of the new farmers? At present, it is being hotly debated, with different opinions and no conclusion. Simba in the Wild, the founder of the New Farmers’ Alliance, summed up four core values of the new farmers: new cross-border, new thinking, new technology and new circulation. According to the analysis of Ali Research Institute, there are four common characteristics of new farmers: Internet genes, innovation genes, cultural genes and group genes.

The semi-monthly research team on new farmers further summarized the core genes of new farmers into four genes: blue ocean consciousness, ecological concept, internet thinking and self-organization based on the actual research in various places.

Blue ocean consciousness

Wang Xiangdong, director of the Information Research Center of China Academy of Social Sciences, analyzed that the new farmers may become the "third wave" of the changes in the agricultural population structure after the educated youth went to the countryside in the late period of the Cultural Revolution, but they are different from the previous two times. Because most people engaged in agriculture are not their own choice, but are organized and arranged, no matter whether the military reclamation people change jobs or the educated youth go to the countryside. But now the new farmers are different. It is their choice to take agriculture as their profession. They have a pursuit of exploring new agricultural markets, that is, opening up the so-called "blue ocean market".

Shenyang, a professor of Tsinghua University, also listed "positioning the blue ocean market" as one of the six characteristics of new farmers.

In the view of Ye Kaifeng, the head of Fuye Farm in Ningbo, Zhejiang Province, the career of life should be put on something that is growing and forward-looking. Now, if you are involved in modern agriculture, you are the blue ocean pioneers. "It is a promising sunrise industry to strengthen the green and safety of agricultural products with refined production processes." Ye Kaifeng said that whoever takes the lead in this field first will be the darling of the future market.

After the three-dimensional vegetables were sold to 10 yuan for a kilo, Ye Kaifeng is planning to accurately market his own vegetables planted in the air with mobile APP to seize the opportunities of modern agriculture.

Liu Xiaoyuan, 35, once worked in a well-known foreign company and worked as an executive. In 2010, he saw the infinite business opportunities in agriculture, resolutely resigned from his job, went back to the village and plunged into the cave, and started the road of growing mushrooms in the cave.

The reporter met Liu Xiaoyuan in an abandoned cave in Fenzhuang Village, Xitian Gezhuang Town, Miyun County, Beijing. Compared with traditional greenhouse planting, cave planting has many advantages: it does not occupy a land, avoiding the high cost of greenhouse production; Mushroom growth depends entirely on pure and natural underground spring water; Not disturbed by any pests and diseases. Such original ecological cultivation makes the mushrooms here have good flower shape, thick color and fresh meat and delicate taste. Liu Xiaoyuan introduced that in the next step, he intends to use the space advantage of the cave to develop three-dimensional planting, and by then, his income can be doubled.

In Shanghai Kunshi Fine Agriculture Co., Ltd., Kunshan City, Jiangsu Province, pear blossoms are full of dew, attracting tourists from far and near to enjoy the flowers. The fruits and vegetables produced here are hot-selling products on the Internet, and they are often snapped up. It is hard to imagine that it was Huang Xuheng, a doctor of psychology from Taiwan Province, China, who made agricultural management so prosperous. He graduated from Harvard University and taught at Yangming University in Taiwan Province.

Some people say that agriculture is a sunset industry, but Huang Xuheng does not agree with this. He said: "Everyone can’t live without food every day, so agriculture will always be a sunrise industry. The key depends on how to do agriculture." As the general manager of the company, Huang Xuheng has worked out the development road of "exquisite agriculture" combining high-tech planting and sightseeing management for Shanghai Kunshi from the very beginning. Pears should strictly implement "family planning", and only 35 pears are allowed for 3 years to ensure quality.

Drawing on Taiwan Province’s experience, Huang Xuheng also tried sightseeing agriculture in Shanghai. Lawns were planted under the fruit trees, and almost no bare soil was seen. In the gap between fruit trees or grass, it seems to be inadvertently dotted with leisure facilities such as cabins, promenades and swings, which is like a leisure resort.

Up to now, Shanghai Kunshi has developed more than 20 branches, including 50,000 mu of Hebei base and 170,000 mu of Chongqing base. "Since I was engaged in agriculture, my biggest feeling is that I am close to the land and embrace nature, bringing unspeakable physical and mental pleasure." Huang Xuheng hopes that "the Kunshan experience will be extended to other branches, so that more people can understand the charm of exquisite agriculture and participate in the team that is in close contact with the land."

"The innovation of formats is always presented and developed through the connection of inherent formats, the application of new technical means and the exploration of new demands." Wu Guoqiang, vice president of the Central Agricultural Radio and Television School, said that the emergence of new ideas such as leisure agriculture, sightseeing agriculture, experience agriculture, creative agriculture, exquisite agriculture, natural agriculture, smart agriculture, urban micro-agriculture and integrated agriculture was led and promoted by new farmers, which reflected their reference to international fashion agriculture.

Ecological concept

Food is homesickness in the bones. With the rapid expansion of cities, the distance between agricultural producers and consumers is increasing. Although the technology of food processing and preservation is changing with each passing day, food safety has become a problem that cannot be ignored.

Bi Huifang, the founder of the New Farmers’ Federation, said that new farmers should have the soul of new farmers, that is, ecological consciousness, and they must be "zero evil" in the food safety chain. All people who work in the agricultural industrial chain can become a member of the new farmers by virtue of their ecological consciousness, love and good deeds of seriously serving agriculture.

Zheng Xiang, who graduated from Sichuan Agricultural University, originally dreamed of sitting in the laboratory and studying new agricultural technologies. After living in the countryside for a period of time, he found that some farmers rely on chemicals to solve vegetable pests and diseases because of their older age and outdated ideas, and some advanced ideas and green prevention and control technologies are difficult to implement in the fields. Zheng Xiang wondered: "Why can’t we set up a team specializing in pest control?"

With the support of Beijing Plant Protection Station, in 2013, Zheng Xiang, together with more than 10 like-minded post-80s and post-90s, set up the first professional vegetable pest control service team in China-the Flying Tigers. The prescriptions for insect control prescribed by the Flying Tigers are unusual, often without any chemical agents, and they are all ordinary things like mustard and natural fungi. In the words of the team members, "everything has its vanquisher", these seemingly ordinary things are actually good pesticides given by nature.

At first, their alternative practices did not win the trust of farmers. Some people would exclaim in a skeptical tone: "Mustard can also kill insects?" The team members decided to build a model field. They rented a 150-mu vegetable field in Chengzi Village, Taishitun Town, Miyun County, and planted leeks that people recognized as difficult to prevent pests.

Walking into this model field, there are small inventions and new highlights everywhere. In the greenhouse, not only the special trap lamp for leek was installed, but also parasitic nematodes were invited to help kill leek maggots, and the whole process of green prevention and control was carried out.

The achievements of professional pest control of "Flying Tigers" have been gradually revealed. It has been verified by hundreds of greenhouses and greenhouses in many bases, such as the North Vegetable Garden Vegetable Cooperative Corporation in Yanqing County. In the professional prevention and control demonstration area they serve, the pests and diseases have been significantly reduced, and the vegetable yield per mu has increased by 300 kg to 500 kg.

Growing the best grapes is the pursuit of Ge Lingteng, the "king of grapes" in Tiantai County, Taizhou City, Zhejiang Province. It is even necessary to sacrifice production for quality. One year in April and May, a late spring cold made the grapes uneven, and large and small fruits appeared. Employees say that these grapes can still be sold at a lower price, but Ge Lingteng must cut all the grapes. "I would rather not sell it than sell grapes that are not up to standard." Ge Lingteng said.

According to the survey conducted by reporters in the past half month, a group of new farmers have taken the lead in establishing a modern food safety traceability system. When there is a problem in any link of food quality, they can inquire through the traceability information (such as QR code) on the label, and clarify their legal responsibilities, thus building a solid food safety defense line.

Du Zhixiong commented that the new farmers are a group of ecological conscious people and industrial explorers. With a sense of social responsibility and mission, they guide farmers to the road of ecological agriculture development through the transformation of production methods and the application of ecological agriculture technology.

YOYO, a new farmer, left a message in the blog post: After changing into a new farmer, he gained a rare peace and tranquility. Just getting up every day to see the newly sprouted vegetable fields and the increasingly green cucumbers, I already feel full of strength inside, which is refreshing for a long time.

Internet thinking

In the Research Report on New Farmers in China (2014) published by Ali Research Institute, Internet genes are regarded as the core genes of new farmers, which is the biggest difference from traditional farmers and new professional farmers. The new farmer is defined as the product of the organic integration of the internet empowering agriculture, rural areas and farmers, and is the representative of advanced productive forces among farmers.

Like many post-80s generations, Wu Jiayuan, a new farmer in Hainan, can’t live without mobile phones, computers, internet, WeChat and Weibo. In May 2014, a large-scale slow-moving wax gourd appeared in Dafeng Town, Chengmai County, Hainan Province. When farmers were worried about sales, Wu Jiayuan posted on WeChat friends circle and Weibo: "Let’s help a group of melon farmers in Bailian, the old town of Chengmai County, Hainan Province. Everyone hopes that a boss will buy wax gourd as soon as possible, so as to reduce losses."

Unexpectedly, this WeChat and Weibo were widely forwarded, which attracted the attention of the local government and the media. Immediately, a campaign to help melon farmers "buy a love melon and deliver it home for free" was launched online and offline at the same time. In the end, the unsalable nearly 10,000 tons of wax gourd was quickly sold out.

As early as the opening, Jun Tang, the head of Sichuan Datang Happy Farm, joined some local media and self-driving associations to do some activities for marketing. Jun Tang himself is a new farmer activist who is active in Sichuan and even the whole country. At present, the number of fans of Jun Tang individual Weibo and Datang Farm associated with Weibo, represented by "Sichuan Wolf X9", has exceeded 10,000.

Bu Rui, the head of Jilin Changrui Food Co., Ltd., said that her green pork and green chicken are all sold online, especially through WeChat, where friends introduce each other and help promote sales.

"Simba in the wild" believes that new farmers with Internet thinking benefit from the openness and penetration of the Internet. New media has become an inseparable and important medium in the life of new farmers, and the circle culture of agricultural circle is gradually spreading outside the industry. It is precisely because of the empowerment of the Internet that new farmers have the ability to directly connect with the market, thus changing the previous situation of weak farmers’ information ability and starting from the end of the industrial chain to the front desk. Third-party e-commerce platforms such as Taobao and new media social platforms such as Weibo and WeChat have become the main business platforms and important Internet positions for new farmers.

Zhao Hui, 48, studied information technology, and began to engage in the development and application of network products. "What I first did was the agricultural information website, such as planting pests and diseases in the field and the quality and safety of agricultural products. Some farmers came to the company to ask some questions, and I couldn’t answer them for a while. " As a result, he joined forces with the Agriculture Committee and the telecommunications department to open the "Jilin Province 12316 New Rural Hotline Service Platform", with more than 600 experts, who answered various questions of farmers interactively every day. Over the past six years, more than 12 million telephone questions have been answered, which has helped farmers reduce costs and increase income by more than 8 billion yuan.

"In the process of dealing with farmers, it is not enough to give them information, but also to help them solve the problems of buying and selling." Zhao Hui began to borrow a boat to go to sea. He cooperated with Alibaba to promote the development of e-commerce and expand the sales of Jilin products. According to the statistics of Jilin Rice Museum on Taobao, since it was launched on April 8 last year, the number of transactions has reached 68,000, with a total sales of 510 tons of rice, ranking first in the whole network.

"This group of people grew up with the Internet. Compared with the traditional old farmers, they are rooted in Internet genes. They make good use of various Internet tools and media such as Weibo, WeChat, SNS community and social media to learn, communicate, build circles, and even build a network platform service and sell local specialty agricultural products." Zhang Hecheng, director of the Department of Market Economy and Information of the Ministry of Agriculture, said.

Zhang Hecheng said that most of today’s new farmers come across the border, which determines that their vision and career direction are mostly focused on marketing and circulation, and only a few new farmers are personally involved in planting and breeding. It is also the cross-border that brings different perspectives. In recent years, many of the agricultural products sales events show the new marketing thinking of new farmers.

Self-organization

"The new farmer is a humble little ant. To realize our value and mission, we must unite to form an ant army, and professional people do professional things and develop together." Wu Ying, founder of the Global Safe Food Alliance, said.

In Lingtou Village, Yankeng, Fengping Township, Songyang County, Zhejiang Province, there are 182 hundred-year-old wild persimmon trees, which are called "Golden Date Persimmons" by local people. During the harvest season at the end of October every year, villagers often get up at 3 o’clock in the morning, carry two loads of dried persimmons, walk for more than five hours to sell them door to door in the county, and sometimes have to stay in the city for one night to sell them out.

In 2013, driven by a non-governmental organization called Nature Creations, dried persimmons in the village were sold out and sold at a good price. This non-governmental organization visited farmers to trace the origin, creativity and promotion of jujube persimmon. They selected 1,500 kilograms of persimmons from the 10,000 kilograms they bought and put them on the market, and strictly controlled quality, packaging and logistics. Finally, a natural dried persimmon named "Good Fruit" has become a hot-selling item on the Internet.

"The industrial chain of new agriculture is not perfect and needs an organization. Xinnongtang is such a platform to promote the connection and communication of new farmers, so that every single weak new farmer can find a sense of existence and be armed with the power of small partners. " Zhong Wenbin, a member of "Agriculture Youth F4", said. In Zhong Wenbin’s view, every new farmer is like an island. At this time, it is necessary to have a force to keep everyone warm.

Since 2013, Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu, Changsha and other places have organized off-line gatherings of new farmers. Some experts, scholars, government officials and representatives of new farmers have been calling for new farmers everywhere, and the post-80s and even post-90s agricultural practitioners all over the country have called themselves new farmers.

Self-organization, characterized by sharing and holding a group, is a unique feature of online merchants and one of the important genes of new farmers. Ali Research Institute pointed out that through self-organization, new farmers and people from all walks of life who are enthusiastic about the cause of new farmers have set up some platforms aimed at exchanging, helping each other and docking resources for new farmers, such as the New Farmers’ Union, the New Farmers’ Federation and the Farmers’ Home.

Based on these platforms, the cooperation between new farmers in different links of the value chain is deepening, and different new farmers have their own advantages in production, sales, marketing and service. Through self-organized platform organization, new farmers can find a wide range of partners and seize more new business opportunities, thus making the whole value network win-win. (Talk about the research team of new farmers in half a month. This article participated in the research reporters: Mao Weihao, Wang Zheng, Hu Xu, Liu Weiwei, Zhou Nan, Zhang Ying, Xiao Sisi, Xia Guannan, Li Song, Ji Zhepeng, Richard Chang)

-New Farmers: Pursuing Dreams and Farming the Blue Ocean (Part Two)

New farmers are in the ascendant, and their development process has also encountered some bottlenecks and troubles. The semi-monthly investigation team found that from the perspective of new farmers themselves, many people are enthusiastic and inexperienced, and they are not enough to prevent and control market risks; Lack of relevant technology and talent support; There are some contradictions and conflicts with local farmers in terms of concept integration and benefit sharing. From the perspective of government support, it is urgent to increase efforts in land supply, tax relief, financing, subsidies, agricultural insurance, training and other related supporting policies and socialized service systems.

Challenge new farmers: market experience and team training

"Agriculture is a relatively special industry. Without idealism, things can’t be done. The ideals and responsibilities are too heavy and a little beyond reality." "Simba in the Wild", the founder of the New Farmers’ Union, said, "Although agriculture is very hot now and a group of people have entered this industry, we should look at the market calmly and grasp the rhythm and deepen our cultivation."

In Lianxiang, Pengshui County, Chongqing, after accumulating a large amount of assets in the city, the new farmer He Shisu carried more than 10 million yuan and transferred nearly 3,000 mu of land to grow corn and sorghum. Luo Yuanjiang, director of the Agriculture Committee of Pengshui County, is not optimistic about the big project initiated by He Shisu. There are two reasons: first, the site selection is unscientific, and second, the infrastructure is seriously mismatched, resulting in high cost of growing grain.

According to He Shisu, she invested in building an 18-kilometer road leading to the village. In order to fertilize the land, she also pulled a wagon of 50 tons of dried chicken manure and organic fertilizer from Hebei. The cost of purchasing agricultural machinery, supplying electricity, supplying water, building supporting production warehouses and managing houses exceeds 10 million yuan.

In Luo Yuanjiang’s view, many new farmers, who are unfamiliar with rural areas and agriculture, sometimes treat agricultural investment projects too simply just because of their enthusiasm for land, lacking effective means of cost control and risk prevention. Once the capital chain breaks, it will hurt both themselves and others.

Wu Jiayuan, a new farmer in Hainan, said that many people tend to idealize modern agriculture and think that they will be rewarded as long as they work hard. However, without a reasonable plan, as long as there is a link that is not well considered, it will fall short.

For example, Hu Juan, a new farmer in Hunan Province, said that at the end of 2012, her goose-raising business was flourishing, but she didn’t take into account that the environment on the island was humid and the breeding environment had changed. In the first year, the breeding environment was relatively clean, and there were fewer bacteria. Later, the longer it was kept, the more bacteria accumulated in the humid environment, which led to the outbreak. One third of the geese died at the end of the year, and it was too late to save them by inviting experts from the Animal Husbandry and Fisheries Bureau.

Hao Dongyun, director of the Biotechnology Research Center of Jilin Academy of Agricultural Sciences, believes that it is not enough to invest only in the construction of new countryside, otherwise it will become a bottomless pit. He contacted many new farmers and put his enthusiasm and money into it. Not only did he lose all his money, but he even deserted his relatives. "The countryside has even become his sadness."

It is difficult to train talents, which also poses a great challenge to new farmers. "I am the youngest vegetable grower in the village, but I am over 50 years old." Lang Guangshan, a vegetable farmer in Tongzhou District, Beijing, told reporters that the reality of losing money has made vegetable farmers less and less. "There are fewer and fewer farmers themselves, especially young people. Among farmers, there are even fewer people who have had experience in planting organic vegetables. How to use farmyard manure and how to ferment it, so that people who use fertilizers don’t know this. "

Shi Yan, a farmer who shares the harvest, said that it is really difficult to find a farmer who can grow vegetables now. "I found someone to grow vegetables and told people that there was no need for fertilizers, drugs or hormones. They shook their heads and said,’ I can’t grow, you are kidding’. Now the people I hired, after a year of training and working for them, changed their thinking. "

Wu Wenliang, a professor at China Agricultural University, said that the future agricultural enterprises are all specialized companies. From the perspective of investment, the future agricultural talents must also be compound talents, who need to know not only agricultural technology, but also the market and solve problems with modern marketing thinking.

For young people who are new to agriculture, choosing agriculture is tantamount to choosing hard work. "Other things aside, it is not easy to persist." Zheng Xiang, the captain of the Flying Tigers in Beijing, said that due to the shortage of personnel, he posted posts on the websites of ChinaHR, Zhaopin.com and Worry-Free Future these two days. "There have been more than 20 people in the team, and the flow speed has obviously accelerated." Zheng Xiang is very helpless. "Many excellent players are forced to leave this job that they feel very fulfilled."

Liu Yanfei, the youngest post-90 s player, has not joined the Flying Tigers for a long time. In his view, although his income is lower, he can learn real skills. However, the ideal fullness can’t match the realistic bone feeling. At present, faced with the pressure of getting married and forming a small family, the young man began to hesitate, and how long he could persist.

Not acclimatized: Conflicts of interests and ideas need to be run in.

"Hometown means that you are dealing with uncles and neighbors, and you are watching your elders grow up. It is more difficult to go back to your hometown to do agriculture. There are too many emotions and too many contradictions in it. " Chen Tongkui, a member of "Nongqing F4", said that he adopted the highest purchase price in the market and made a "three chapters" with the litchi farmers who signed the purchase contract: no herbicides, no fertilizers, low toxicity and low use of pesticides, and hoped that after a period of practice, they would eventually not use pesticides. Some neighbors secretly used chemical fertilizers, and the result was naturally rejection. The original harmonious neighborhood relationship still has a knot.

Another cooperative farmer wants Chen Tongkui to underwrite all his lychees. "If you can’t do it, you will lose your temper and jump up at the entrance of the village, saying that it is a lie for college students to come back. Ripe lychees are not needed, and lychees are not ripe when necessary." Chen Tongkui said, "This is my home. I won’t be uncomfortable, but I do have some grievances." However, he is still willing to help farmers stick to the more time-consuming and labor-intensive traditional production mode and rebuild the trust between users and producers.

Similar contradictions and conflicts have been encountered by Wu Jiayuan, a new farmer in Hainan. He told reporters that when he first returned to the countryside, he found that the older generation of farmers were incompatible with their own ideas. "For example, the problem of planting vegetable varieties, planting varieties at a loss in the first year, absolutely no one dares to plant them next year. At that time, I suggested that I lost money in the first year, and I might make a lot of money if I planted it again next year after seeing the market situation clearly, but few people responded, and some even sarcastically said,’ Will you bear the risk of losing money?’ Fortunately, with the increase of agricultural cooperative organizations, more and more rural talents can accurately judge the market, but it is very difficult to change the old farmers’ long-established ideas. "

Zhao Yuanjian, a university student village official in Liuyuanqiao Village, Ziyang District, Yiyang City, Hunan Province, feels the same way. He said: "Seeing that the school in the village is very dilapidated, I suggested that the school be renovated. After all, the impact of education is far-reaching, but the villagers think that’ if you want to be rich, you should build roads first’, so you built roads first."

In Zhoutian Village, Qiuchang Town, Huiyang District, Huizhou City, Guangdong Province, there is a Four Seasons Sharing Farm. The person in charge, Zhang Heping, once worked as a civil servant and went to sea for business. One day, he visited the fields. "I don’t know if I don’t leave, I will be shocked when I leave!" He found that farmers have long been accustomed to spraying pesticides to kill insects and watering vegetables with washing powder. His mother-in-law even "mentioned" him. "The vegetables watered with washing powder not only grow green, but also don’t grow worms!"

"Many farmers have completely subverted the traditional planting methods, and they still don’t know that pesticides will be toxic to the human body, and they are ignorant and fearless." From then on, Zhang Heping decided to abandon business and go into agriculture and explore organic agriculture.

In Shi Yan’s view, it is the key to increase farmers’ income and establish farmers’ trust in CSA model. "In fact, farmers’ willingness to do organic agriculture is still very strong, just because they are too influenced by the market and the weather and bear too many risks, so they often use pesticides and fertilizers as much as possible to protect their income, and the CSA mutual aid model can make farmers get a stable income."

Lang Guangshan, a farmer from Tongzhou, is one of Shi Yan’s partners. For every kilogram of vegetables sold on the farm, Lang Guangshan gets a share of 5.8 yuan, and underwrites 8,000 kilograms of vegetables every month. Excluding the cost of agricultural materials, he can earn at least 200,000 yuan a year. "If you want to get rid of insects, you must fight pesticides; To make vegetables grow fast, it is necessary to apply chemical fertilizers. Everyone has been doing this for more than 20 years. " Lang Guangshan said, "But now I grow vegetable gardens and I won’t do it anymore."

Liu Yi, assistant secretary-general of Sichuan Rural Development Promotion Association, who has long been concerned about the phenomenon of new farmers, said that new farmers have new ideas, new thinking and new technologies, but it is not easy to change the countryside and transform farmers. It takes long-term unremitting efforts, advanced ideas to drive, influence, communicate and exchange, and scientific and effective training and guidance to promote more old farmers to become new farmers.

Policy support system urgently needs to cover new farmers.

Du Zhixiong, deputy director of the Institute of Rural Development of China Academy of Social Sciences, once conducted a questionnaire survey on new farmers. The questionnaire shows that in some places, new farmers rarely get government funds and policy support, and rarely get support in training product certification and brand building. He called on the state to set up a "national prize for ecological (organic) agriculture", and the government, especially the governments below the county level, should pay special attention to the role of new farmers, incorporate their actions into the overall action of national ecological agriculture construction and development, allow them to undertake government-related ecological agriculture projects, and allow them to enjoy preferential policies for new business entities such as family farms and farmers’ cooperatives.

Gao Hongwei, who used to be engaged in the IT industry, has invested and started a farm "vegetable farmer’s house" in Tongzhou District of Beijing since 2012. What he is most worried about at present is "being demolished". There is less and less arable land in Beijing, and there are risks every day. I don’t know when it will be occupied. "Developing organic agriculture requires renting a piece of land for a long time, because the land on the farm uses organic fertilizer, and this land is getting fatter and fatter. We have finally fattened the land. Once the government is demolished or the farmers break the contract, the hard work and investment of several years will be ruined. "

Lack of land is a big problem faced by many new farmers who are trying to expand their business scale. Zhu Yuefang, the head of Zonghan Qingfeng Vegetable Farm in Cixi City, Zhejiang Province, runs more than 600 mu of land. He wanted to expand the scale of operation, but he was hit hard. At the beginning, more than 20 farmers who transferred the land wanted to take back the land and grow it themselves. "I work in a family, and one family went 8 times, but he still tried to take it back." Zhu Yuefang said.

Zhou Jianjun, the founder of Beijing Green Dragonfly Family Farm, said that the government subsidies are only for agricultural products, but the main management mode of Green Dragonfly Family Farm today is to promote the experience agriculture of "renting land for farming", which can not enjoy the policy support to the maximum extent.

Zhao Yuanjian, a college student village official, has enjoyed some preferential policies in starting a business, but in the process of going through formalities in various functional departments and applying for loans from banks, Zhao Yuanjian has encountered many difficulties. "Many policies are relatively empty, and I hope this kind of support policy can be more targeted and operational."

"Now it is impossible to borrow from banks without collateral, and it is difficult for microfinance to meet the capital needs." Cheng Liyue, a new farmer, said that his Yangmei base needed a loan of 5 million yuan, but he couldn’t apply. "We have a national invention patent for waxberry preservation technology, but our small enterprise is in urgent need of funds to grow bigger."

Lin Chun, director of the Information Center of Hainan Provincial Department of Agriculture, said frankly that there is a lack of policy support for the increasing number of new farmers in various places, and they are regarded as entrepreneurs. However, the particularity of agriculture makes it impossible to cover all the general entrepreneurial support policies, such as financing mortgage loans and rural logistics system construction.

"The amount of agricultural insurance compensation is too low, which leads to the fragile risk-taking ability of new agricultural business entities." Yan Weijie, a new farmer in Hengyang County, Hunan Province, was frustrated. He believes that the age limit of industrial injury insurance should be appropriately liberalized in light of the current rural employment situation. "It is difficult to recruit workers in agricultural production. Farmers still have to earn money after they are over 60 years old, and they also have this condition physically. However, according to the insurance regulations of industrial injury insurance in China, the insured person is required to be no more than 60 years old. In this case, once these farmers over 60 years old are injured, they must pay for themselves. "

The No.1 document of the Central Committee issued on February 1, 2015, "Several Opinions on Strengthening Reform and Innovation to Accelerate Agricultural Modernization", put forward: "Guide the standardized and orderly circulation of land management rights and innovate land circulation and scale management methods"; "Improve the support service system for the main body of grain production scale management". Document No.1 of the Central Committee also stressed that it is necessary to support enterprises such as e-commerce, logistics, commerce and finance to participate in the construction of agriculture-related e-commerce platforms and carry out comprehensive demonstrations of e-commerce in rural areas.

"This is good news for the development of new farmers." Chen Liang and Zhang Ruidong, senior experts of Ali Research Institute, think that the growth of new farmers needs strong support, and the government has clearly issued support policies for new professional farmers, but there is no clear policy for new farmers. There are both overlaps and obvious differences between new farmers and new professional farmers. For example, the third-party e-commerce platform should, on the premise of fairness, give necessary entrepreneurial incentives to new farmers, including providing more training support to agricultural product sellers and rural sellers, and support them as key groups of small and micro enterprises.

"Relevant government departments should continue to increase investment, build an agricultural information network and build an e-commerce platform for agricultural products. At the same time, it is necessary to increase the e-commerce training for farmers, so that traditional farmers, professional farmers and new farmers can be’ linked’ as soon as possible, so that more young people can participate in modern agriculture. " William Wang, a professor at the Research Center of Agriculture and Rural Economy of Shandong University of Finance and Economics, suggested.

Zhang Hecheng, director of the Department of Market Economy and Information of the Ministry of Agriculture, has participated in organizing and planning mutual aid salons for new farmers in various places for many times. He enthusiastically looks forward to the future of new farmers: "New farmers are a group of agricultural enthusiasts, investors and service providers who value information, resources, mutual benefit and innovation, and are fashionable farmers. The reason why I advocate and admire new farmers is that every new farmer in today’s society is a strong good coin. We need to actively discover and admire these good coins, and finally hope to promote the healthy development and agricultural modernization of China’s agriculture from point to area. "

Dreaming of the countryside and ploughing the blue ocean. New farmers, pioneer all the way, go all the way!

(Talk about the research team of new farmers in half a month. This article participated in the research: Li Song, Mao Weihao, Zhang Ying, Wang Zheng, Zhou Nan, Hu Xu, Xiao Sisi, Xia Guannan, Richard Chang, Liu Weiwei, Cao Lingjuan, Ji Zhepeng)

Hengyang Disease Control: Pay attention to the prevention of insect-borne infectious diseases such as Japanese encephalitis and dengue fever during the National Day.

  "Hengyang Release" WeChat WeChat official account October 1 news, Hengyang City Center for Disease Control and Prevention issued a reminder that at present, the COVID-19 epidemic continues to spread around the world, imported cases occur from time to time, and there are still high-risk areas and local cases in China. During the National Day holiday, there were frequent personnel movements, increased gathering activities and increased pressure on epidemic prevention and control. In order to conscientiously implement the strategy of "importing external defense, rebounding internal defense, and preventing multiple diseases together", consolidate the hard-won achievements of epidemic prevention and control in our city, and let the people of our city spend a happy, healthy, safe and peaceful National Day holiday, Hengyang CDC issued another warm reminder:

  First, strengthen personal protection. Please keep in mind that "everyone is the first responsible person for their own health", always tighten the string of epidemic prevention and control, strengthen personal protection, and adhere to the "three-piece suit" of wearing masks, keeping social distance and personal hygiene and epidemic prevention; Strictly implement the "Five Needs" of wearing protective masks, washing hands frequently, keeping social distance, opening windows as far as possible, and covering coughs and sneezes. When traveling, actively cooperate with the implementation of normalized epidemic prevention and control measures such as measuring body temperature, checking health code, itinerary card and vaccination information; When eating out, we should advocate public chopsticks and spoons, eating separately, and advocating a healthy lifestyle.

  Second, advocate local festivals. Please pay close attention to the domestic epidemic situation, especially the dynamic changes in middle and high risk areas and the trajectory of infected cases. Advocate local festivals, reduce cross-city travel, and don’t go out of the province unless necessary, and don’t go to high-risk areas unless necessary. If you have to go out, please know the epidemic prevention and control policy of the destination COVID-19 in advance, make a reasonable travel plan, wear a mask throughout the journey, be sure to wash your hands frequently, be ventilated frequently, avoid gathering, and strengthen personal protection.

  Third, reduce gathering activities. All kinds of gathering activities should be strictly in accordance with the principle of "who sponsors, who holds, who is responsible", formulate epidemic prevention and control plans, and implement prevention and control measures such as temperature measurement, wearing masks, ventilation and disinfection. In crowded places such as tourist attractions, emergency plans should be improved, and prevention and control measures such as booking, peak shifting and current limiting should be implemented to prevent a large number of people from gathering. The scale of weddings and funerals should be controlled as much as possible to avoid large-scale gathering of people.

  Fourth, retain relevant information. In daily life or when traveling, advocate non-cash payment, and pay attention to keeping invoices or electronic information such as travel, shopping, accommodation, catering, etc., so as to provide comprehensive and accurate information for epidemic disposal or traceability investigation of food-borne diseases.

  Fifth, strengthen the return management. Personal health monitoring should be done well after going out and returning, pay close attention to the physical condition of themselves and their families, and advocate that people returning from other cities take the initiative to do a nucleic acid test. If the health code and itinerary card are not green code, and they have a history of living in a high-risk area in China or have an intersection with the activity track of infected cases, they must take the initiative to report to their communities (units) or hotels at the first time, and actively cooperate with the implementation of local prevention and control measures. If you have fever, dry cough and other symptoms, you should go to the nearest fever clinic immediately, wear a mask all the way, and avoid taking public transport.

  Sixth, strengthen joint prevention of multiple diseases. As the weather gets colder, it will enter a period of high incidence of infectious diseases such as influenza, mumps, measles, chickenpox, other infectious diarrhea and tuberculosis in autumn and winter, which may "overlap" with the epidemic situation in COVID-19. The public should be highly vigilant, increase or decrease clothing in time, often open windows for ventilation, eat properly, strengthen exercise, combine work and rest, and do a good job in preventing common infectious diseases in autumn and winter. In particular, the elderly and patients with basic diseases such as hypertension and diabetes should be vaccinated as soon as possible to improve their immunity and truly achieve "early prevention, early detection, early diagnosis and early treatment".

  Seven, to prevent mosquito bites. During the National Day, it is the season of frequent mosquito bites in autumn. The public should pay attention to the prevention of insect-borne infectious diseases such as Japanese encephalitis and dengue fever. Try to wear light-colored long-sleeved clothes and trousers when going out for an outing or going out, and use mosquito repellent on exposed skin and clothes when traveling outdoors. During the period when mosquitoes frequently appear (7— 9: 00 am and 4: 00 pm & mdash; 6 o’clock) Avoid staying in outdoor shady places such as tree shade, grass and gazebo to prevent mosquito bites.

  Eight, take the initiative to vaccinate. Vaccination with Covid-19 vaccine is the most convenient and effective means to establish a group immune barrier. Vaccination can effectively reduce Covid-19 infection, reduce severe illness and death, and block the epidemic in COVID-19. During the National Day, all vaccination sites in our city worked normally. Please actively vaccinate people over 12 years old who have not been vaccinated with Covid-19 vaccine, and please complete the vaccination as soon as possible for those who need to be vaccinated with the second and third injections, so as to build up the immune barrier of the whole population, consolidate the achievements of epidemic prevention and control in the city, and make everyone’s due contribution!

Focus on the first line, upgrade the emergency rolling early warning, improve the "calling" mechanism, and weave the security "protective net"

  On the morning of July 28th, the No.5 typhoon "Du Surui" landed on the coast of Jinjiang, Fujian Province, carrying wind and rain and affecting Fujian, Guangdong, Jiangxi, Zhejiang and other places. According to the forecast of the Central Meteorological Observatory, Du Surui will continue to bring heavy rainfall to inland areas after landing. The local meteorological departments started the emergency response at the first time, upgraded the emergency response according to the weather situation, strengthened the monitoring, forecasting and early warning, improved the service mechanism of "calling for response" in severe weather, went deep into the front line of typhoon defense, made joint services, reduced the impact of typhoons, and built the first line of defense for meteorological disaster prevention and mitigation.

Zhangzhou: Ready to Deal with Typhoon Du Surui.

On July 26th, the meteorological department of Zhangzhou City, Fujian Province upgraded the emergency response to the first level, strengthened the forecast and early warning, analyzed and judged the development trend and impact of the typhoon, and made every effort to ensure various meteorological services for typhoon Du Surui.

All units strictly implement the "1262" progressive working mechanism, benchmark "precision, accuracy and fineness", strengthen the progressive fine meteorological service in the whole process, encrypt the consultation and judgment, and play the "advance amount" of forecasting and early warning to provide decision support for the city to start "three stops and one break", that is, stop work (industry), stop production, suspend classes and close the market. Up to now, the city has issued 176 decision-making service products, 15 agricultural disaster monitoring and early warning assessments, 10 meteorological popular science products, and 15 special services departments, and issued more than 50 special reports on meteorological services such as reservoirs, power grids, tourism and transportation, and joined forces with natural resources, Longhai LNG, Yunxiao nuclear power and other departments and units to jointly discuss and judge, issue geological disaster risk warning and meteorological safety risk warning of energy enterprises, and jointly build a solid defense line for typhoon defense.In the process of defense preparation, the meteorological bureaus of counties (districts) and relevant units carry out self-examination of early warning and forecasting business and typhoon emergency drills for major business scenarios and links, and test the capabilities of progressive meteorological services, major decision-making services and emergency operations. Strengthen the emergency support of large-scale meteorological equipment, patrol and reinforce detection equipment in advance, and ensure the smooth operation of radar. Implement double backup of meteorological services, debug satellite phones, and ensure smooth communication channels and early warning and forecasting services. In order to effectively prevent the adverse effects of typhoon weather on agricultural production, coastal tourism, coastal aquaculture, etc., the meteorological department of the city has carried out direct services in the first line to minimize the possible impacts and losses caused by typhoons. (Author: Xu Jin ‘e)

On July 24th, the business personnel of meteorological bureaus in counties (districts) of Zhangzhou City carried out the inspection and inspection work of the big monitoring station and the regional station, and reinforced the top covers of the louver boxes one by one. Photo courtesy of Zhangzhou Meteorological Bureau

Clean current: strengthen early warning release and do a good job in typhoon defense

  In order to prepare for the defensive response of Typhoon Du Surui, the meteorological bureau of Qingliu County, Fujian Province upgraded the emergency response of typhoon and rainstorm to Grade II at 15: 50 on July 27th according to the weather situation.

  County Meteorological Bureau organizes staff to inspect and maintain power, network, observation equipment, etc., eliminate potential safety hazards, ensure the stable operation of business during typhoon, and debug emergency equipment; Actively apply the results of comprehensive risk survey of natural disasters, combine with typhoon impact analysis, timely release meteorological early warning information to agriculture, rural areas, construction, tourism, transportation and other departments, prompt the adverse impact of typhoon Du Surui on summer harvest summer sowing, and remind reservoirs to carry out targeted dispatching; Release meteorological information such as typhoon trend and impact analysis to the public, go deep into villages to publicize typhoon science, and raise public awareness of typhoon prevention. Up to now, the county meteorological bureau has issued 5 meteorological services for typhoons, sent 6 short messages for typhoon early warning service, and issued 4,650 early warning messages.(Author: Chang Zhigang)

Xiuyu, Putian: Departments Linked to Build a Safety Barrier Against Typhoon

  At 12: 10 on July 27, the Meteorological Bureau of Xiuyu District, Putian City, Fujian Province launched a typhoon-level response. The emergency management, water conservancy, agriculture and rural areas responded quickly, did a good job in typhoon defense, and went all out to protect people’s lives and property. Marine fishery, agriculture and rural areas, natural resources and other departments in the area should make preparations for industry prevention according to the forecast. 55 construction sites in the whole region, 11 tourist attractions and 11 non-tourist attractions have all been closed; 317 fishing boats and 7001 township ships all entered the harbor to avoid the wind; 13 district-level professional rescue forces, 12 town and park comprehensive emergency rescue teams, 9 enterprise rescue teams and 2 social emergency rescue teams have been assembled for standby; 160 disaster avoidance points are fully prepared, fully open, and ready for resettlement. (Author: Golden Girl)

  Ships from Pinghai Wharf, Xiuyu District, Putian City, Fujian Province returned to Hong Kong to take shelter from the wind. Gold mei photography

  Jiangle: Multi-department linkage publicity to enhance public awareness of typhoon prevention

  At 17: 20 on July 27th, the Meteorological Bureau of Jiangle County, Sanming City, Fujian Province upgraded the typhoon emergency response to Grade II, and issued an important weather warning report to remind all departments and the public to take precautions against secondary disasters such as flash floods, landslides and mudslides that may be caused by typhoon heavy precipitation, and to prevent the adverse effects caused by typhoons.

  Multi-departments of Jiangle County will carry out joint publicity to popularize common sense of disaster prevention. The county meteorological bureau releases warning signals, important weather warning reports and important meteorological information special reports to the public through WeChat and SMS, and the county financial media center releases the latest development of Du Surui and typhoon defense science to the society through TV, radio and WeChat WeChat official account. The Propaganda Department of the County Party Committee mobilized all enterprises and institutions to use LED screens to issue various disaster risk warnings, the communication department issued public service short messages to remind the public to take typhoon prevention measures, and the County Natural Resources Bureau and the housing and construction department jointly publicized typhoon prevention measures in villages and towns to enhance the whole society’s awareness of prevention and the ability to avoid risks independently. (Author: Liao Chenying)

Rao Ping: Improving the coverage of early warning information to deal with "Du Surui"

  On the night of July 26th, Raoping County, Chaozhou City, Guangdong Province held a video conference and scheduling meeting on typhoon "Du Surui". After listening to the latest development of typhoon from the county meteorological bureau and the report of the county third prevention office on the defense work, the county party committee and government mobilized and deployed the typhoon defense work, requiring the meteorological department to continue to strengthen the analysis and judgment of "Du Surui" and use various communication channels to transmit the meteorological early warning service information to thousands of households.

  The county meteorological bureau organized staff to check the observation instruments and equipment to ensure that the detection data were collected and uploaded timely and accurately during the typhoon; Encrypt the frequency of consultation, update the monitoring and forecasting information in a rolling way, and strengthen the release of forecasting and early warning information; Further play the role of loudspeakers in 363 administrative villages and rural meteorological information officers, expand the coverage of meteorological early warning information, and do a good job in disaster collection and reporting. (Author: Zheng Junjia Lin Jiahui)

JiuJiang Chai Sang: Early rice harvesting and drying to serve agriculture when Typhoon Du Surui comes.

  Affected by Typhoon Du Surui, it is expected that there will be a precipitation and windy weather process in Chaisang District, Jiujiang City, Jiangxi Province from July 28th to 29th.

  On July 26th, technicians from Chaisang Meteorological Bureau carried out meteorological service for agriculture at the demonstration site of early rice sowing meteorological application technology in Minshan Township, Chaisang District, and carried out early rice yield measurement together with experts from the Agriculture and Rural Bureau. Combined with the special report on "Double Grab" service of agro-meteorological service released in the early stage, the technicians suggested that farmers should pay close attention to early rice harvesting and finish the harvest of 5,000 mu before the storm comes. (Author: Teng Jiacheng He Lingfen)

Lean: Making typhoon meteorological service special report to help yellow peach harvest.

  On July 27th, the staff of the meteorological bureau of Le ‘an County, Jiangxi Province came to the yellow peach planting base in Tuoshang Village, Gongfang Town, and sent a special report on the meteorological service of Typhoon Du Surui to guide fruit farmers to harvest yellow peaches in time.

  At present, it is the yellow peach picking season. Due to the influence of Du Surui, there will be stormy weather in Le ‘an. The staff suggested that fruit farmers seize the favorable period, grab the yellow peaches in time when the wind and rain came, and do a good job in fruit field drainage in time to reduce the economic losses caused by the typhoon. (Author: Miao Binbin)

Linhai: Multiple early warnings to prevent the influence of "Du Surui"

  Affected by the No.5 typhoon "Du Surui" this year, there was stormy weather in Linhai City, Zhejiang Province from 20: 00 on July 25th to 14: 00 on July 27th. The accumulated area rainfall in the city was 55 mm, and the wind force in coastal sea and high mountain areas generally increased to 8-9.

  Linhai Meteorological Bureau started the typhoon three-level emergency response ahead of schedule, and strengthened monitoring and forecasting and risk judgment. On the morning of the 27th, the Water Conservancy Bureau and the Natural Resources and Planning Bureau of Lianhe City issued yellow warning signals for typhoons, flash floods, orange warning signals for geological disasters and meteorological risks, and orange warning signals for rainstorms to remind towns and streets to pay close attention to rainfall and focus on preventing secondary disasters such as landslides, flash floods in small watersheds and urban waterlogging that may be caused by heavy rainfall.

  At 15: 00 on July 27, the city’s anti-typhoon emergency response was upgraded to level 3. Up to now, the city has transferred 2112 people, shut down 5 sluice gates along Tangkoumen, shut down 11 tourist attractions, and all 800 fishing boats have entered the port. At the same time, through the whole network SMS, "village-to-village" broadcast and other means to release forecast and early warning information to remind the public to prepare for typhoon. (Author: Ying Jin)

  At Hongjiaoyan Fishing Port in Linhai City, fishing boats neatly docked in the harbor to avoid the wind. Maojianjun photography

(Editor: Su Jessie)