标签归档 西安夜生活论坛

　　Sales were not as good as expected, and Avita sent a new car.

　　On September 26, Avita 07, a smart urban SUV built by Avita Technology, was officially launched, after the model was successfully rolled off the production line at the Changan Digital Intelligence Factory.

　　According to Avita’s disclosure, the company delivered 36,400 vehicles in the first August of 2024. Previously, the company proposed to challenge the sales target of 100,000 vehicles again in 2024, but only 36.4% of the annual target was completed in the first August.

　　In terms of performance, in 2022, 2023 and the first half of 2024, Avita’s net profit was – 2.015 billion yuan, – 3.693 billion yuan and – 1.395 billion yuan respectively.

　　This also means that in the past two and a half years, Avita’s net profit has accumulated a loss of 7.103 billion yuan.

　　Not only that, as of the end of the first half of 2024, Avita’s total assets reached 12.746 billion yuan, net assets reached 706 million yuan, and the company’s debt ratio was as high as 94.46%.

　　The average monthly delivery is only about 4550 vehicles

　　On September 26, the Avita 07, a smart urban SUV built by Avita Technology, was officially launched after the model was successfully rolled off the production line at the Changan Digital Intelligence Factory. As a result, another member of the "Avita" family was added.

　　Avita Technology was founded in 2018. The company claims to be dedicated to exploring future-oriented humanized travel technologies and creating emotionally intelligent travel experiences for users.

　　In November 2021, Avita completed the first round of 2.42 billion yuan strategic financing, post-money valuation 788 million yuan, () participated in the shareholding of 28.99%, becoming the second largest shareholder.

　　In August 2022, Avita completed the 2.547 billion yuan A round of financing, () introduced China Merchants Group Capital, Weihao Chuangxin and other 6 war investment, after the financing is completed, Ningde era is still the second largest shareholder.

　　In August 2023, Avita received 3 billion yuan in B round financing, and investors included Changan Automobile, Southern Assets, etc. The post-money valuation was nearly 20 billion yuan.

　　After three rounds of financing, Avita’s total financing is close to 8 billion yuan.

　　In December 2022, CATL also signed a deepening strategic cooperation agreement with Arvita. The two sides will cooperate in lithium battery research and development, new material application and parts development for new energy vehicles, and build a battery supply system based on cutting-edge battery technology.

　　At the Guangzhou Auto Show on November 17, 2023, Avita made its debut on the same stage with its flagship models, Avita 11 and Avita 12, marking the official entry of Avita into the era of dual flagships.

　　It is reported that the new model will be equipped with Huawei’s high-end intelligent driving system HUAWEI ADS2.0.

　　Obviously, Avita has a high starting point. It was jointly built by Changan Automobile, Huawei, and Ningde Times. Zhu Huarong, chairperson of Changan Automobile, personally served as the chairperson of Avita.

　　According to the plan, Avita expects to achieve 100,000 sales targets in 2023. In fact, the company’s actual sales in 2023 are only 23,500, only 23.5% of the target.

　　Some industry insiders said that Avita takes the high-end route, and the price range is around 400,000 yuan, which is also one of the reasons for its "high and low".

　　2023 did not complete the plan, Avita 100,000 sales target extended to 2024.

　　According to the original plan of Changan Automobile, Avita Technology plans to complete the sales target of 90,000 vehicles in 2024.

　　The relevant person in charge of Avita revealed that after the compensation of the company’s management is linked to sales, the sales target in 2024 will be pressurized by an additional 10,000 vehicles. This means that Avita will once again challenge the sales target of 100,000 vehicles in 2024.

　　In March 2024, the 2024 Avita 12 was officially launched, and a total of four new models were launched.

　　Subsequently, Avita CEO Tan Benhong introduced that Avita 12 has a clear goal in the short term, and the average transaction price is expected to be about 350,000 yuan, and about 5,000 vehicles will be delivered per month.

　　Tan Benhong also publicly criticized some of his peers. He said that many new power companies are pursuing product variety, but ignoring product efficiency and investment efficiency. He pointed out that "we can see that the new power that has been doing it for a long time is only 10,000 or 15,000 vehicles per month, and seven or eight products (pure electric). I think the product efficiency and investment efficiency are worrying."

　　However, according to Avita’s disclosure, the company delivered 36,400 vehicles in the first August of 2024, only 36.4% of its annual target.

　　Apparently, the average monthly delivery of Avita is only about 4,550 vehicles.

　　Net worth 706 million

　　So, what about Avita’s product efficiency and investment efficiency?

　　According to the annual reports of Changan Automobile in 2022 and 2023, Avita’s operating income was 28.34 million yuan and 5.645 billion yuan respectively, and its net profit was 2.015 billion yuan and 3.693 billion yuan respectively.

　　In the 2024 semi-annual report, Changan Automobile introduced that Avita’s operating income reached 6.152 billion yuan and its net profit – 1.395 billion yuan.

　　This also means that in the past two and a half years, Avita’s net profit has accumulated a loss of 7.103 billion yuan.

　　Moreover, as of the end of the first half of 2024, Avita’s total assets reached 12.746 billion yuan, net assets reached 706 million yuan, and the company’s debt ratio was as high as 94.46%.

　　Chen Zhuo, president of Avita Technology, has announced that according to the requirements of the board of directors, Avita’s volume will increase three or four times this year, but the loss control must be consistent with the previous year, and strive to achieve break-even in the third and fourth quarters of 2025. This is the goal given by the board of directors.

　　 In terms of IPOs, Chen Zhuo said that Avita will actively strive for them. "From Avita’s perspective, the IPO is to solve the problem of financing sources, but we also want to improve the governance structure of the entire enterprise through the IPO, through the listing of certain management requirements, to make it more compliant and more standardized. This is our primary purpose."

　　At the same time, Chen Zhuo revealed that the valuation of Avita is now less than 20 billion yuan, "This year we will also do C round financing, which is expected to be completed in the second half of this year, which is relatively certain, so the specific time of IPO is not limited, and it is flexible to consider according to market conditions according to sales."

　　However, at present, there is no new news on Avita’s Series C financing, but the company has indeed made major moves.

　　In August 2024, Changan Automobile announced that Avita, a joint venture of the company, planned to buy 10% of the shares held by Huawei, and the transaction amount was 11.50 billion yuan.

　　Changan Automobile said that the company will use this transaction as an opportunity to comprehensively strengthen its strategic cooperation with Huawei and help Changan Automobile transform into an intelligent low-carbon travel technology company.

　　In 2023, Avita’s annual revenue is 5.645 billion yuan, and the investment scale is more than twice its revenue that year.

　　Furthermore, in terms of total assets, Avita needs to bring in external capital to complete the deal.

　　Zhu Huarong, chairperson of Changan Automobile and chairperson of Avita Technology, said: "The next three years will be a critical period for Avita to build a’new luxury first brand ‘. As a milestone leap, Avita has become the first company to invest in Huawei. The industry-leading’HI’ model has further upgraded the new model of’HI Plus’. CHN’s optimal resources will empower Avita, so as to promote Avita to achieve leapfrog development and make every effort to build a new luxury Avita that participates in world competition."

[Autohome Shijiazhuang Discount Promotion Channel] Exclusively revealed that the high-profile luxury SUV model is undergoing a eye-catching promotion in the Shijiazhuang market. It is understood that car buyers can currently enjoy a cash discount of up to 173,500 yuan, which further reduces the actual price of the Audi Q5L, which originally started at 257,200 yuan, in the Shijiazhuang area. This is a good opportunity not to be missed. Consumers who want to seize this opportunity should not miss it. Be sure to click the "Check the car price" button in the quotation form to get a higher level of car purchase discounts.

The exterior design of the Audi Q5L is dynamic and elegant, with the iconic hexagonal air intake grille on the front face and delicate matrix LED headlights to create a sharp and technical visual effect. The overall lines are smooth and the proportions of the body are coordinated, reflecting the classic sporty style of the Audi family without losing the sense of luxury. The side profile of the body is powerful, highlighting the power aesthetic, allowing people to recognize its identity at a glance.

With its elegant body proportions and sleek line design, the Audi Q5L presents a unique side charm. The body size is 4770mm*1893mm*1667mm, and the wheelbase is 2907mm, providing an excellent layout for the interior space. The front and rear track are 1616mm and 1610mm respectively, ensuring driving stability. The Audi Q5L features 19-inch wheels with 235/55 R19-size tires, which not only enhances the appearance of the dynamic, but also ensures the grip and comfort of the ride.

The interior design of the Audi Q5L fully reflects the combination of luxury and technology. The exquisite leather steering wheel is comfortable to hold, and supports manual up and down + front and rear adjustment, providing the driver with a precise control experience. The 10.1-inch central control screen is a highlight of the car, which is clear and easy to operate. It integrates multimedia systems, navigation and phone functions, making it easy for the driver to access the information they need at any time. The seats are made of imitation leather, providing front and rear adjustment, backrest adjustment and multi-directional electric adjustment, including 4-way high and low adjustment, leg rest adjustment and waist support, to ensure passenger comfort. The driver’s seat is also equipped with a power seat memory function, which reflects the care of details. In addition, the front and rear seats are equipped with USB/Type-C ports, which is convenient for passengers to charge and data transfer. The seat heating function brings extra warmth to passengers during the cold season, while the proportionally reclined rear seats provide flexible space utilization.

The Q5L is powered by a 2.0T turbocharged engine with a maximum power of 140 kilowatts and a maximum torque of 320 Nm. The unit delivers 190 horsepower and is paired with a 7-speed wet dual-clutch transmission for a smooth and efficient driving experience.

Summarizing the owner’s evaluation, the Audi Q5L won his favor with its atmospheric appearance and sporty style, especially the addition of the new black kit, which allows him to enjoy personality and coolness during driving. The configuration of the large sunroof allows him to experience the comfort and romance of summer, and the spacious space also ensures the comfort of family travel. In terms of power, the owner said that it meets daily needs. Although it is slightly less dry at high speed, he is quite satisfied with the overall driving experience of the Audi Q5L. Looking forward to the future driving experience, this model can show more excellent performance and quality.

The size of the mainstream car is moderate, which can well meet all aspects of demand. At the same time, the price of the mainstream car is relatively reasonable, so buy it! Today this one is very characteristic. Let’s take a look together.

First of all, from the appearance, the front face of Beijing BJ60 Thunder presents a fashionable and simple design style, which is unforgettable. The headlights are very dynamic, and the design looks very elegant. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 5040MM*1955MM*1925MM, the car adopts deep lines, and the side presents a simple and elegant design style. With large-sized thick-walled tires, it looks sporty. In terms of the rear, the overall shape of the Beijing BJ60 Thunder rear echoes the front of the car, and the tail lights give people a very cold feeling, creating a good atmosphere.

Sitting in the car, the Beijing BJ60 Thunder interior has a unique atmosphere, highlighting the layered effect. The steering wheel of the car is well designed, equipped with electric up and down + front and rear adjustment, steering wheel memory, steering wheel heating and other functions, which looks a little more stable and atmospheric. Take a look at the central control, the 12.8-inch central control screen is used for decoration, which makes the interior style impressive, and the details are still in place. Finally, take a look at the dashboard and seats. The dashboard of the car shows a cold design style, which is very eye-catching. The car adopts leather seats, which are wide and thick, and the overall ride feels soft and comfortable.

The size of the Beijing BJ60 Thunder trunk space is in line with its home positioning, the storage space for family travel can be satisfied, and the space flexibility is excellent. At the same time, the car is equipped with brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.) main driver airbag, passenger seat airbag, side air curtain, front side airbag and other safety configurations.

After reading the above details, I will make a summary. Many people buy an SUV because of its stronger passability. The car is practical and well-equipped, making it a good helper for home travel.

Under the trend of new energy, the wind brand has also brought its latest new energy model – the wind blue electric E5, which is also the first batch of models deeply equipped with Huawei Hicar 3.0 and will be launched in the first quarter of this year. At the same time, this car is also equipped with a hybrid system provided by BYD Freddy, with a comprehensive battery life of an astonishing 1150km. Next, let’s take a look at the highlights of this new car.

In terms of exterior design, the Landscape Blue Electric E5 adopts the latest family-style design language. The front face is shaped with an oversized air intake grille, and the interior is decorated with dot matrix elements. Officially, it is called a star dot matrix digital grille, and it is highly recognizable with skyline LED light strips.

The black chrome strip above the grille can clearly see the logo of the English letter "E", which presents the ecological meaning of the Internet of Everything through the artistic arrangement of nine dots, which complements the large-scale starlight dot matrix digital grille.

The sharp waistline of the side body is slightly raised upward, which enhances the power atmosphere. The chrome luggage rack on the roof, plus 19-inch low wind resistance design rims, perfectly interprets the sense of sports and fashion. The new car is positioned in a medium-sized SUV, and its body length, width and height are 4760/1865/1710mm, and the wheelbase length is 2785mm. The body height is more advantageous than that of the same class.

The layering of the rear of the Landscape Blue Electric E5 is outstanding. It adopts the current mainstream through-type taillight group design, and the LOGO logo is displayed above to improve the brand’s recognition. The large-sized spoiler at the D-pillar position, combined with the hidden exhaust layout below, is also in line with the design ideas of most hybrid and new energy models.

The interior design of the Landscape Blue Electric E5 adopts the current mainstream technology minimalist style, and the cockpit has a clear sense of hierarchy. In order to highlight the luxurious atmosphere, the new car is decorated with chrome-plated strips and wood grain style trims in the material, creating a strong sense of class.

At the same time, the new car is also equipped with a dual-format multi-function steering wheel and an integrated screen composed of a full-LCD instrument and a large-size central control screen, which is still very technological. In addition, one of the major selling points of the Landscape Blue Electric E5 is the Huawei HiCar 3.0 system, which is also equipped with a sound system composed of 12 speakers. The unique acoustic design realizes 360 ° full-scene surround sound, bringing users an immersive listening enjoyment.

The smart air purification function is also essential, with both PM2.5 sensors and negative ion generators, which are more popular configurations.

In order to ensure comfort, the Landscape Blue Electric E5 provides a full-body curved seat, providing better support for the body and providing maximum comfort for long-distance travel.

Thanks to the flexible and changeable "5 + 2 seat" space layout in the car, the front seats can be reclined 165 degrees backward, and the second and third rows of seats can also be laid flat, making it a super wide viewing room for outdoor leisure.

In terms of riding space, thanks to the flat roof design, the 1.80-meter-tall ride has the seat adjusted to the lowest level, and the front and second rows of head space can reach the margin of one punch. The third row of head and leg space is cramped, and if you want to leave room for the legs, you need to coordinate with the second row of seats.

After the rear seats are reclined, you can have an amazing 934L of trunk space, so you don’t have to worry about traveling with your baby. Even when the seats are fully used, the blue electric E5 trunk has a capacity of 187L, which can meet the basic practicality.

Recently, in the intelligent cockpit certification of the China Automotive Center, the Scenic Blue Electric E5 successfully passed the comprehensive test of 18 sub-items in the four dimensions of functionality, speed, convenience and intelligence of the vehicle’s in-vehicle voice interaction system, and obtained the A-level certificate of the in-vehicle voice assistant, becoming the second model to obtain this certification after the M5.

In terms of power system, the Wind Blue Electric E5 is equipped with a 1.5L high-efficiency plug-in hybrid special engine and a DHT300 electric hybrid system produced by Freddie Power. It has a 15.5:1 ultra-high compression ratio, a maximum thermal efficiency of 43.04%, and a maximum transmission efficiency of 97.5%. According to the official introduction, the new car’s 0-50km/h acceleration time is 2.9 seconds, and the WLTC comprehensive cruising range is as high as 1150km.

The new hybrid technology of Landscape Blue Electric E5 integrates fuel consumption, smooth handling, quiet driving, and fast speed, perfectly taking into account the main needs of users during driving. The fuel consumption of WLTC 100 kilometers feed is only 5.5L. Using EV mode at 60km/h, the noise in the car as low as 54.8 decibels can also make the driver feel luxurious and comfortable.

The blue electric E5 is also equipped with external discharge function, and its maximum external discharge power of 3.3kW is fully sufficient for outdoor camping, even if the outdoor electric hot pot and induction cooker are no problem.

The Wind Blue Electric E5 will also provide users with a new hybrid tram experience of "electric priority, electric drive mainly" under the technological innovation of the DE-i super electric drive intelligent platform of Cyrus Group.

With high recognition, efficient power, and no battery life anxiety, coupled with the blessing of Huawei and BYD technologies, it can be said that the product strength of the Scenic Blue Electric E5 is relatively comprehensive. If this car can be priced satisfactorily, I believe it will perform well in the market in the future.

For users who are eager to enjoy the driving experience of electric vehicles and want to put aside the worries of battery life, the launch of the Scenic Blue Electric E5 is undoubtedly another option for consumers. What do you think of this car? Express your opinion in the comment area.

　　Introduction: With the vigorous development of the new energy vehicle market, major automakers have launched their own flagship products, striving to stand out in the fierce competition. As a high-end new energy brand under the group, Lantu Automobile has emerged among many brands with its deep technical accumulation and continuous innovation spirit. At the Chengdu International Auto Show in 2024, Lantu Automobile brought its latest high-end pure electric SUV, Lantu Zhiyin, which attracted widespread attention for its excellent performance, intelligent configuration and unique design concept. This article will delve into the pre-sale situation of Lantu Zhiyin and the significance behind it.

　　Lantu Zhiyin, as the fourth model under the Lantu brand, officially opened the pre-sale at the Chengdu Auto Show. The pre-sale price range is 209,900 yuan to 266,900 yuan. This price range not only reflects Lantu Automobile’s accurate grasp of market demand, but also provides consumers with more choice space. At the same time, Lantu Zhiyin also launched four preferential policies including deposit expansion, worry-free guarantee, enjoyment and priority pickup, aiming to attract more consumers’ attention and favor.

　　At the technical level, Lantu’s confidant is equipped with a new generation of pure electric platform independently developed by Lantu, and the application of this platform marks another important breakthrough in technological innovation for Lantu. The new car is equipped with a "985" TOP-level three-electric system, with a long cruising range of 901 kilometers, support for the global 800V high-voltage silicon carbide platform, and 5C super fast charging technology, which can achieve a 515-kilometer battery life supplement in 15 minutes, effectively alleviating users’ concerns about the battery life of electric vehicles.

　　In terms of intelligence, the performance of Lantu Zhiyin is also eye-catching. The vehicle is equipped with a 15.05-inch OLED curved edge sliding screen and a Qualcomm 8295 chip, which makes the operation of the infotainment system smoother and the display effect more delicate. It is worth mentioning that Lantu Zhiyin also provides an intelligent electric small table board, which further enhances the convenience of the ride experience. In addition, the vehicle is also equipped with a NOA high-speed pilot assistance system, which can complete complex operations such as automatic up and down ramps and optimal lane selection, making driving easier and safer.

　　In terms of design, Landu’s bosom friend is also original, using two different front face designs to show different styles, and at the same time borrowing from the design elements of the aircraft to make the overall shape look dynamic. The body structure adopts the world’s leading 2000MPa grade ultra-high strength material to ensure the safety of the vehicle. In terms of battery safety, Landu’s bosom friend is equipped with a new generation of amber battery 2.0, which has undergone a number of strict tests to ensure the safety and durability of the battery.

　　Conclusion: The appearance of Lantu Zhiyin at the Chengdu Auto Show is not only an important milestone in the development of the Lantu brand, but also injects new vitality into the Chinese new energy vehicle market. Through its excellent technical strength and design concept, Lantu Zhiyin provides users with a more comfortable, intelligent and safe travel experience, and is expected to become a dark horse in the high-end pure electric SUV market. Lantu Automobile CEO Lu Fang once said that Lantu Zhiyin will be an important representative to demonstrate the strength and responsibility of Chinese brands, which also indicates that the Lantu brand will continue to demonstrate the charm of China’s new energy vehicles on the global stage. With the successful pre-sale of Lantu’s confidant at the Chengdu Auto Show, we can expect that in the future, Lantu’s confidant will bring high-quality travel enjoyment to more users, and also help Lantu’s further expansion and development in the global market.

The golden lock armor is in the body, and the golden hoop is in the hand,protagonist""Monkey King" embarks on a wonderful and attention-grabbing adventure in the 3D game world.

The above scene is from "Black Myth: Wukong", which is the first domestic production3A game works were released globally on Tuesday.

The outside world believes that while the final commercial performance of the game remains to be seen, the release of the game has signaled that Chinese game developers are making inroads into the long-term dominance of the Western worlddominant3AThe gaming market.

so-called3A, that isWith high development costs, long development cycles and high investment in resources, this type of game is usually characterized by high quality and high volume. Although China’s mobile game industry is in its heyday, 3A games are still in their infancy. Currently the market is dominated by overseas companies, representative works include "Assassin’s Creed" (Ubisoft – France), The Legend of Zelda (Nintendo – Japan), Elden Ring (FromSoftware – Japan), GTA 5 (Rockstar Games – USA), and more.

In Tokyo, Japan, people queue up to buy the Legend of Zelda: Tears of the Kingdom game

In this context, the production cycle"Black Myth: Wukong", which has been more than 7 years and cost hundreds of millions of yuan to develop, is burdened with ""Milestones in China’s Game Industry"

After going live, the game has also lived up to expectations and has been called"Global Hot".The first day becameSteamThe game with the highest number of people online on the platform,online audienceexceed200.Million, leading the long-term top spot"Dota 2".

according toDexertoWebsite introduction,Only on the first day of publication,"Black Myth:WukongJust becomeSteamThe single-player game ever releasedonlineThe game with the most players.According to past data, the number of people online at Elden Ringhighestabout97ten thousand,"Cyberpunk2077"About100ten thousand…

The world’s largest gaming entertainment mediaIGNPublished an evaluation article saying:"I’ve never been so blown away by a game like Dark Myth: Goku", and gave affirmation from the perspectives of picture production and cultural connotation.

Game reviewer Kazuma Hashimoto(Kazuma Hashimoto)Praise, the game from the integration of traditional Chinese beauty to a variety of highly unlockable ink illustrations, all reflect the good intentions of the production team…

The game is based on "Journey to the West" and tells the story of players playing"Destiny"In order to uncover the truth of the legends of the past, we embark on a journey to the west full of danger and surprises.

But overseas players who are unfamiliar with Chinese classics have raised questions online:"Why can WukongwillGolden hoophideenterear"," What is a gourd "," What is the difference between a monster and a devil ", etc. As the problems gradually increased, extranet launched a wave of popular science targeting Chinese culture.

IGNPost an article soon,Answer for readers"Who is Sun Wukong", "What are monsters and dragons", "What elements of Journey to the West are in the game" and other questions.

IGN published an article titled "This knowledge will give you a better experience of’Black Myth: Goku ‘"

In the topic of "Black Myth: Wukong", many users even began to make their own golden hoop sticks, which attracted a lot of praise from the community.

There are also players who incarnate as spokespersons for the four famous novels, inTikTokRecorded video recommended byLan Shiling, professor at Birkbeck College, University of LondonThe translated English version of "Journey to the West"; some netizens posted thatWhat is it?"I know many of you are familiar with an arcade game.Monkey Magic"But I also recommend everyone to take a look."86The version of "Journey to the West" is really beautiful."

A blogger recommends the English version of "Journey to the West"

But amid the cheers, there are also comments about "persuading people to quit" due to the difficulty factor.

In terms of gameplay design, the game does not have the option to choose a difficulty factor, so all players can only choose"Bite the bullet" and play to the end. On YouTube, some players "started playing during the live broadcast.10Seconds are seconds ", and many other players called the game" hell-level difficulty for beginners ".

YouTube users say a lot of people say gaming is hard

In addition, IGN pointed out some technical issues with the game, such as high memory and computer configuration requirements."Although I usedGeForce RTX 4090Made top-level settings, but still encountered multiple system crashes on the PC side. "

In addition, some overseas players encountered situations where the language was automatically switched from English to Chinese, audio and subtitles disappeared during the experience, and some pointed out that the game"Flashback problems occur frequently"Frame rate will drop intermittently and get stuck"…

However, many reviewers also describe the above issues as powerful stories and beautiful pictures"Defect". For the above problems, game developers are also advising on the official website, suggesting that players canRestart the computer and shut down non-essential softwareOr install the latest graphics driver.

(Edit email: ylq@jfdaily.com)

"Did you’fly ‘today?"

"My’addiction ‘has broken again, please update it quickly."

"It’s not on the way to visit relatives and friends, it’s on the way to chase’Hurricane ‘."

Since CCTV’s eight sets of broadcasts, the country’s audience ratings have topped the list, and it has also become the new "drama king" of the exclusive broadcast platform iQIYI. This is the anti-black drama "Hurricane", which has rushed to the forefront of almost all communication platform topics and traffic. According to CCTV Sofrey data, CCTV’s eight sets of "Hurricane" have a balanced age distribution of viewers from 1 to 27 episodes, which can be said to be eaten by young and old.

This is a Zhejiang-produced TV drama supported by the Zhejiang Provincial Culture and Art Fund, co-produced by a film and television culture company in Zhejiang. Why can a "traditional" anti-black TV drama stand out and top the chart? Where does "addiction" come from?

one

To answer the above two questions, let’s first talk about the meaning behind the title of "Hurricane". What is it about Hurricane?

Some viewers say that the scale is surging. Compared with most traditional anti-crime films and television dramas that mainly focus on anti-black heroes, "Surging" defies the original narrative angle and boldly adopts a two-line narrative technique of one good and one evil. It does not shy away from depicting the family history of the underworld boss in depth and detail, and vividly tells the story of how an honest and dutiful petty citizen went to the dark step by step. When the underworld boss is no longer just a stereotypical "foil", it can better reflect the difficulty and long-term responsibility of the anti-crime operation itself.

Some viewers also said that justice was surging. For example, the justice representative in the play, Police Officer An Xin, in the past 20 years, although he has been bruised and exhausted in the fight against the evil forces, and even betrayed and fell into despair, he has always stood at the forefront of the anti-black struggle. Even if he became a "lonely brave man" in Jinghai, he did not change his original intention.

In addition, more people will feel that the acting is going crazy. There is no doubt about this, and it can even be said that it is one of the key reasons why "Hurricane" broke the wall and broke out of the circle. Just looking at the cast and crew of the TV series is enough to make people "feel at ease". Zhang Songwen, a famous movie star, and a large number of old actors such as Zhang Zhijian, Wu Gang, and Ni Dahong performed together. It is not surprising that all the acting staff are online, and the audience is immersed in it.

In this regard, the biggest highlight of "Hurricane" is the actor Zhang Songwen, whose "Brother Qiang" has almost covered more than half of the show’s traffic topics. Zhang Songwen’s acting is so realistic that many bullet comments called for "suggestion to check". "It’s not like it’s acting, maybe there is a real problem." Others, after watching "Hurricane", confessed that they have "post-hurricane syndrome", so that when they go out and see a small stall peddler, they vaguely feel that they are a hidden underworld boss. Some fans even commented: "’Brother Qiang’s acting is so good that across the screen, I can smell the fishy smell of Qiaoyuqiang and the smell of cologne after blackening."

In fact, there is a certain inevitability behind Zhang Songwen’s popularity and fame.

The external environment provides an opportunity to break out of the circle. In recent years, the domestic film and television drama market has been flooded with all kinds of "little fresh meat" and "little fresh". The acting skills are grandiose, but they can play the starring role of big dramas by virtue of popularity and traffic. Fans continue to brush the charts and impulse, resulting in extremely high ratings for the repertoire. After a long frenzy, the market needs to return to rationality; after a long frenzy, the audience naturally calls for acting skills.

Internal driving forces create their own value. Zhang Songwen’s title of "play crazy" has a long history. After more than 20 years of professional downturn, Zhang Songwen has completely conquered the audience with the role of Zhu Yongping in "Hidden Corner". Every smile and every move is a play. In order to play Gao Qiqiang, "life observer" Zhang Songwen specially went to a local vegetable market in Guangdong early to observe the daily life of fish traders, and recorded it in his heart and engraved it in his mind.

Zhang Yi, who played opposite Zhang Songwen, is equally brilliant. In him, we see different "An Xin" of different ages and stages. From the fledgling and blood-pumping in his 20s, to the ideals in his 30s and still sticking to the mission, to the sophisticated and down-to-reality in his 40s, the "An Xin" police officer at every stage makes us feel that such people exist in real life.

With its storyline and its acting skills, how could the audience not suffer from "addiction"?

two

Why is "Hurricane" superior to ordinary anti-black film and television dramas? In addition to the acting skills of "hard-core" actors, the power of "Hurricane" lies in finding the right narrative angle and presentation method.

Speaking of anti-black theme film and television dramas, many people’s minds will emerge a set of fixed scripts, a preset plot: righteous, upright political and legal officers disguised, deep into the tiger’s den, follow the cane to lead out the umbrella company behind the evil forces, after a battle of wits and courage, successfully sent the bad guys to prison, and everyone was happy and ended successfully.

"The underworld and evil forces have original sins, and the bad guys are bad guys from the beginning of the story." Compared with "Hurricane", ordinary anti-underworld film and television dramas lose by prematurely framing the villains, profiling the villains, and shaping each villain into an unscrupulous and cunning person. Not only that, but the good and evil factions in the plot are always two parallel lines, with no intersection, no transition, and no so-called "gray area".

Justice deserves praise, but evil also needs objective analysis. The underworld does not fall from the sky, and the process of formation has an intricate social soil. Compared with ordinary anti-black film and television dramas, "Hurricane" wins by telling the story of an ordinary person walking into the abyss of evil and evolving into the boss of the underworld. In "Hurricane", good and evil are not mutually exclusive, but will intersect and even transform each other.

The protagonist of the story, Gao Qiqiang, was originally an ordinary fishmonger in the vegetable market. After losing his parents at the age of 13, Gao Qiqiang played the role of a "father", raising his younger brother and sister alone. After experiencing the beatings of society and the ravages of reality, Gao Qiqiang staggered from the bottom of society to the top, from a law-abiding citizen who was bullied to a underworld boss who dominated the world with one hand.

The writer Lu Yao once wrote that although the road of life is long, the key points are only a few steps, especially when people are young. For many people, justice is on the left and evil is on the right, and the difference of one thought may be a lifetime away.

When the Tang brothers humiliated and smashed the TV they had worked so hard to buy, Gao Qiqiang chose to fight; when the neighbors heard that the deputy director of the Municipal Public Security Bureau was his backer, Gao Qiqiang chose to remain silent and pretend to be a tiger; when faced with his brother’s desire to start a business that required 20,000 yuan to open a PHS store, Gao Qiqiang chose to take risks and become a thug, eventually leading to the abyss of crime.

What "Hurricane" presents is not only the battle of wits between good and evil, but also the floating of people’s hearts and human choices. The process of watching "Hurricane" is the process of the audience following the characters in the play, making choices again and again. From an honest fish seller, to a liar, to a criminal, each choice pushes the fate of the characters in the play to a new position.

The TV series "Hurricane" fully respects the IQ of the audience, depicts the history of a underworld boss’s fortune, and exposes the historical causes of the underworld hovering in Jinghai City for many years. Under the premise of sweeping away the underworld and promoting righteousness, the whole drama appears more flesh and blood, reasonable and logical.

three

Of course, in addition to the superficial elements such as acting, plot, and scale, the reason why "Hurricane" makes the audience unable to stop is also because it reflects human nature itself, workplace ecology, and social reality to a certain extent, making people feel "so far away and so close" across the screen.

The time dimension of the story spans from 2000 to 2020. 20 years of rapid development, development means change, accompanied by problems, involving reform, especially the era proposition of how to move from a Chinese-style human society to a Chinese-style rule of law society. The play also carries, explains and embodies well.

Some film critics say that if Gao Qiqiang is the representative of the human society, then Anxin is the code name of the rule of law society, and the conflict between the two protagonists is actually the collision between the rule of law society and the human society. The author believes it deeply. It is particularly obvious in Gao Qiqiang that things depend on relationships and go out and take care of things. Acting according to the law and rules is the norm that Anxin police officer believes in. In his dictionary, the law is above all else. When human feelings meet the law, where is the road? How to achieve the rule of law? The plot is thought-provoking.

After talking about the big ones, let’s talk about the small ones. Why do so many young people love this drama? Because "Hurricane" also reflects the workplace ecology to a certain extent.

As the director introduced, the protagonist An Xin, whose name means "peace of mind", is a pure idealist. He is sharp, high-spirited, straightforward and strong but lacks workplace wisdom, and he offends people by hitting walls everywhere. The police officer Li Xiang is An Xin’s partner, which means "ideal", but he is a true realist, and his caution is vividly displayed in him. The underworld boss Gao Qiqiang is a complete opportunist. He will seize all the resources and contacts he can access, and magnify them infinitely, constantly finding opportunities for himself.

While the characters in the "Hurricane" play are hurtling, idealism, realism and opportunism are also constantly "hurrying". Gao Qiqiang is well versed in the human society, and he will bite and escape when he has the opportunity to go ashore; An Xin has been run by the human society, but she sticks to her ideals but is smashed to pieces by reality, and finally loses her head overnight; Li Xiang, in order to avenge his master and take down the evil forces behind him, resolutely chooses to take risks. Knowing that he has no good ending, he still pushes himself step by step to the end of his life.

Gao Qiqiang’s insidious and vicious, unscrupulous means is a kind of human nature, a sinking human nature. An Xin’s calmness, tenacity, integrity and kindness are also a kind of human nature, a noble human nature. As someone said, only by understanding Gao Qiqiang’s control of worldly sophistication can we understand how difficult and valuable it is for An Xin to maintain her original intention. It is because of the selfless efforts and even sacrifices of "An Xin" one after another that this society is full of peace and tranquility, and we can live in peace.

"Hurricane" is still on the air, and many viewers should not lose themselves in the "hurricane addiction" and hurricane with the show. When facing good and evil, facing right and wrong, how should each of us choose? There is a saying on the Internet that says, "No matter what life is like, stay awake and stay kind."

1905 movie network feature 　With the go LIVE of "Little Joy", after three years, the "Tongyuan CP" composed of Haiqing and Huang Lei successfully swiped the screen again.

Douban scored 8.0, surpassing the 7.8 score of the previous "Little Separation", which is expected to once again set off a wave of national discussions on family relations and children’s education, and this wave of discussions may not be limited to domestic borders.

On June 7 last year, the sister installment of "Little Joy", "Little Separation", was broadcast on the prime channel of the Mongolian ASIAN BOX film and television channel, surpassing many Korean and American dramas to reach the top of the audience rating list. The educational topics reflected in the series not only hit the "pain points" of Chinese families, but also resonated with Mongolian audiences.

The upcoming word-of-mouth drama "Twelve Hours in Changan" has also successfully "gone overseas" to Japan, Singapore, Malaysia, Brunei, Vietnam and other countries, and has also been launched in North America in the form of "paid content" on online platforms such as Viki, Amazon, and Youtube. This is the first time that domestic dramas going overseas have entered the monthly subscription payment area and achieved quasi-simultaneous playback at home and abroad.

"Twelve Hours in Chang’an" overseas poster

Now,"Chinese dramas go overseas" – the overseas distribution of high-quality domestic dramas has become the norm, not only with more diverse genres and themes, but also with expanding international influence.

From the "Journey to the West" of that year to the current "Twelve Hours in Chang’an", what new trends have been shown in "national dramas going to sea", and what new requirements have been put forward for creators and propagandists?

The types of subject matter are becoming increasingly diverse 　"National drama going to sea" has become the norm

The history of "Chinese dramas going to sea" has a long history. Early classic costume dramas such as "Journey to the West", "Romance of the Three Kingdoms", "Kangxi Dynasty" and "Huanzhu Gege" can be regarded as the first echelon.

The 86 version of "Journey to the West" was first popular in South East Asia countries such as Myanmar, Vietnam, and Thailand. It has a score of 8.8 on the foreign film review website IMDB, and is still discussed by overseas audiences. Historical dramas such as "Romance of the Three Kingdoms" and "Kangxi Dynasty" have been very popular in Japan and have been rebroadcast on Japanese TV many times.

In 2010, "The Beautiful Times of Daughter-in-law" was "exported" to Tanzania, causing a heated debate. Later, more than 40 domestic dramas such as "Struggle", "My Youth", "Beijing Youth" and "Durala’s Promotion" were also translated into local languages and broadcast in 46 countries including Kenya, Egypt and Zambia.The theme and genre of "Chinese drama going overseas" began to be not limited to costume dramas, and urban emotional dramas could also have a place.

In 2015, "Empresses in the Palace" officially landed on the international streaming platform Netflix, becoming the first domestic drama to be paid to be broadcast on the platform. It is considered a milestone event in the history of "national dramas going overseas".

"The Beautiful Times of Daughter-in-law" "Langya Bang" "Empresses in the palace" Overseas Edition Poster

In 2018, three high-reputation online dramas, including "White Night Chasing the Murderer", "River God" and "Undocumented Crime", went overseas one after another, creating a precedent for the export of domestic online dramas. The recent "Twelve Hours in Changan" has also achieved quasi-simultaneous broadcast on overseas platforms and domestic online platforms on the basis of "paid" broadcast.

In the early 1990s, the overseas marketing of domestic dramas was mostly concentrated in more than 10 countries and regions such as South East Asia, Japan and South Korea. Today, the export of domestic dramas has spread to more than 100 countries and regions.

According to Zhang Lina, editor-in-chief of Alibaba Entertainment Youku, Youku has sent more than 50 copyrighted content overseas in the past two years, and in the first half of 2019 alone, there were nearly 10. "Going overseas has become the norm."

It is not difficult to see from the above example thatDifferent countries and regions have different preferences for domestic drama genres and themes.

From 2013 began to test the waters of domestic drama overseas distribution, there are "Langya Bang", "choose heaven", "love" and other more than 500 episodes overseas distribution experience of Century Youyou company overseas distribution director Zhang Chunlan told Xiaodian Jun, in Japan, South Korea and South East Asia, costume drama, life drama affected by geographical factors, a high degree of acceptance; while in North America, suspense detective theme is very popular.

Century Youyou was responsible for the overseas distribution of "Love"

"Chinese kung fu and ancient martial arts have always been popular in overseas markets, but with the increasing number of Chinese dramas going overseas, the types are becoming more diverse, and some overseas audiences have also developed the habit of chasing Chinese dramas. Sweet pet love dramas and modern suspense dramas are also becoming more and more popular. The current upsurge in realistic themes in the drama market will also play a positive role in the development of overseas audiences," Zhang Chunlan said.

Balancing Chinese stories with global expression 　Reality themes will see an upsurge

The 30-year journey of Chinese opera going overseas has accumulated and cultivated a large number of overseas fans, and has also continued to expand the overseas influence of Chinese culture. However, in the midst of a boom, "Chinese opera going overseas" still faces some difficulties.

The main export markets of domestic film and television dramas are still concentrated in South East Asia and Chinese-speaking regions, and overseas Chinese are still one of the most important audience groups.

The price of a single episode exported from China is still relatively low, and the lead drama is only a few tens of thousands of dollars per episode. Producer Tang Lijun has revealed that in the Japanese market, the price of a single episode of an American drama may reach 1 million US dollars, a Korean drama may be 200,000 US dollars, and a Chinese drama may sell well for tens of thousands of dollars.

Japanese version of "Hua Qiangu" promotional video Flower

There are many reasons for these difficulties. First, "the current problems in overseas distribution are mainly caused by differences in language and culture." Zhang Chunlan analyzed.

Due to its geographical relationship and cultural proximity, Asia has a close relationship with Chinese culture, making it a natural main market. However, mainstream audiences in Europe, America and other regions are still relatively unfamiliar with Chinese culture, and their language and cultural barriers are relatively high.

In addition,The viewing habits of overseas audiences are also different from those of domestic Chinese audiences.Foreign audiences are more inclined to small-scale works of about 20 to 30 episodes per season, and China’s 70 to 80-episode volume and relatively slow narrative rhythm will inevitably appear "acclimatized" in the process of overseas distribution.

Take "Empresses in the Palace" as an example. When Netflix launched, not only did the length of the original 76 episodes be reduced to 6 episodes, each episode was 90 minutes. The lines lost their original charm after translation.

In the end, the word-of-mouth Chinese drama with a score of 9.1 on Douban only received a 2.5-star review on Netflix. The large number of classical Chinese lines in "Twelve Hours of Changan" also posed no small challenge to translation.

The reason why suspense dramas produced by online platforms such as "White Night Chasing" and "Crime Without a Certificate" are favored by Netflix is precisely because they refer to the shooting techniques and narrative rhythm of American dramas in the script, shooting and editing stages, and are relatively close to the viewing habits of overseas audiences.

In the comments of "Twelve Hours of Chang’an", "fast pace" and "large amount of information" have also become the keywords of many foreign audiences.

At this year’s Shanghai TV Festival "National Drama Going Overseas" related theme forum, Fu Binxing, president of Huace Film Company, said:Whether to use editors who understand local needs, accurate translation and localized promotion and marketing will all affect the quality of Chinese dramas "going global".

In addition to the above points,The quality of the series is still the core factor that affects the success of the overseas distribution of domestic dramas.Whether it is the early "Huanzhu Gege", "Journey to the West" or the recent "Langya List", "White Night Chasing", "Changan Twelve Hours" and other dramas, the success of "going to sea" is backed by excellent production standards.

The current hit "Twelve Hours in Changan" Douban scored as high as 8.6 points, and it also reached 9.5 points after the launch of the overseas video platform viki.

The series is quite elegant from the story, lines to the service of the Tao, focusing on the "Tang style ancient rhyme", and the shooting method and narrative rhythm are very international. The use of "long shots" is quite skilled, and the suspense action elements are also very suitable for overseas audiences. It has found a good balance between the level of industrial production and the dissemination of traditional Chinese culture.

Xie Ying, general manager of Youku Drama Center, the producer of "Twelve Hours in Changan", believes that the challenge for domestic dramas to really go global is to break the inertia of themes and stories."The most important thing for domestic dramas to really go global is to explore the diversity of themes, the youth of stories and the internationalization of audio-visual language."

In the past two years, the popularity of a number of TV dramas such as "All Good", "Ice Breaking Action" and "Little Joy" has set off a creative boom in realistic themes.How to enhance the international influence of China’s realistic film and television works, let foreign audiences touch the real contemporary China, and use common values to transcend national borders to resonate will also become a new trend of "national dramas going overseas".

No matter in terms of quantity or quality, domestic TV dramas have ushered in the golden period of "going to sea". "Twelve Hours in Changan" and "Little Joy" are just the beginning. I look forward to the future batch of high-quality domestic dramas with both "Chinese stories" and "world expressions" continuing to go abroad and send out China’s cultural voice to the world.

　　　 News source: Nanning Evening News

　　　　

Fan Bingbing was strongly doubted

　　　　"Natural beauty is hard to give up, and it is always on the side of the king. Looking back and smiling at Bai Meisheng, Liugong Fendai has no color." Concubine Yang, one of China’s "four beautiful women", has always been a representative of plump beauty. Her story has also been filmed into film and television works countless times, including the recent TV series "Datang Furong Garden" on CCTV’s eight go LIVE sets. However, with the hit of the show, the role of Concubine Yang in the play by Fan Bingbing has attracted strong criticism from many viewers, and even evolved into a huge verbal attack on the Internet.

　　　　The netizens strongly questioned

　　　　Unlike some historical dramas, "Datang Furong Garden" only talks about love and not politics, and positions Yang Guifei as a "pure" woman. According to the director’s conception, Yang Guifei in the play should be "pure enough to make men’s hearts shake and women jealous." However, after the appearance of Yang Guifei played by Fan Bingbing, not only did she not charm the audience, but also attracted waves of strong doubts.

　　　　"By letting Fan Bingbing play Yang Yuhuan, in addition to making the audience feel despair, even the Chinese idiom is about to despair. How can I change the’Huanfei Yan Thin ‘? Looking at her thin face, how can there be any smell of Yang Guifei?" "Fan Bingbing doesn’t look like a favorite concubine in a prosperous age at all – graceful and natural charm; always looks like a small family jasper, no matter how you look at it, it looks like Yang Guifei’s maid." Many viewers also pointed out that in the famous "Neon Clothes Dance", Fan Bingbing actually used a lot of double shots, which seemed very fake. "When Fan Bingbing dances, he just swings his sleeves up, turns left and right, and has no charm."

　　　　Fan Bingbing is quite aggrieved

　　　　Faced with various criticisms from the audience, Fan Bingbing looked rather aggrieved: "Zang Jinsheng, who played An Lushan, said that he had studied relevant historical materials. The real Yang Yuhuan’s measurements are only a little bigger than mine, not so fat, and his height is shorter than mine, about 1.55 meters to 1.60 meters, so the thin version of Yang Guifei is not without basis." Fan Bingbing defended himself against the accusation of lack of temperament: "I am emotionally confident, and taking this play shows that I have confidence. I think everyone is too harsh on me, because the feelings in the play are very delicate, and the role positioning and history are inherently different."

　　　　As for the dance stuntman, Fan Bingbing explained: "The’Nishang Feather Dancing ‘is very famous, and I originally hoped to be able to complete it myself, but I didn’t learn dance after all. In the end, many scenes were shot by dance teachers as stuntmen, which is my biggest regret in filming the drama!"

　　　　Zhou Xiaowen was a little angry

　　　　The director Zhou Xiaowen looked a little angry in the face of the audience’s criticism: "Who said that Concubine Yang Guifei must be a fat woman? Who has seen it? Let him find me! Saying that Concubine Yang Guifei is fat is the imagination of literati. When I shoot Yang Yuhuan, I want to show the image of a’pure ‘woman. It doesn’t matter if she is fat or thin." (Fan Dongbo)

Editor in charge: Li Meng

"Yang Ying’s Dilemma: The Biggest Bad Luck in the Entertainment Industry" When Yang Ying’s image is covered with black tape on the poster, people can’t help but lament that this is the biggest bad luck in the entertainment industry. The celebrity endorsement posters in the mall have also been quickly replaced, and the situation of resource fragmentation is worrying. At the moment when her popularity has plummeted and her prospects are bleak, Yang Ying is undoubtedly anxious.

She had expected to be a big hit, but the reality was too different from her expectations, which made it difficult for her to accept. According to people familiar with the matter, Yang Ying often quarreled with the team, believing that the agent did not pay attention to her itinerary, nor did she make threats and risk assessments in advance, which led to her accidentally touching a minefield. It was only now that Yang Ying had hoped to be the focus of attention at major award ceremonies, and her appearance on the red carpet became the focus of attention.

However, her popularity plummeted overnight, a situation that left her extremely depressed. Yang Ying hopes to be able to change the current situation by relying on the connections and influence of her ex-husband Huang Xiaoming in the entertainment industry. As Huang Xiaoming’s ex-wife and the mother of her children, people are looking forward to whether Huang Xiaoming will lend a helping hand. For now, however, Huang Xiaoming has not publicly expressed support or tried to change her situation.

It seems that Yang Ying’s plan to make a comeback through her ex-husband is probably going to fail. Overall, Yang Ying wants to rely on the strength of others to solve the dilemma, exposing the problem of her unstable foundation in the entertainment industry. If the female star wants to stand firm, she needs to build her own network resources. At present, Yang Ying is in a serious crisis of resource rupture, and the prospect is bleak. Whether she can make a comeback will take time to verify.

There are different voices in the industry. Some people believe that Yang Ying is only temporarily affected and still has a chance to rise again. In short, Yang Ying’s current predicament can be said to be of her own making. As a public figure, she shoulders higher social responsibilities, but she obviously did not think carefully in her actions and words. A series of mistakes led to the consequences of today’s.

Celebrities must bear in mind that the public’s scrutiny of them is far harsher than that of ordinary people, and any controversy can lead to serious consequences. Therefore, celebrities must be cautious in their words and deeds, and must not leave the public with the opportunity to question. It is precisely because Yang Ying went to a controversial venue to support the performance that she has crossed the bottom line of the public.

Although she herself did not make inappropriate remarks, the choice showed the wrong value orientation, and also exposed the lack of judgment. Yang Ying’s experience should serve as a warning to the entire entertainment industry. Artists must keep in mind their social responsibilities. Only in this way can they win the respect of the public and succeed in the long-term development of their careers.

Responsible editor: