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Comparative analysis of the operation of three major cross-border e-commerce platforms, analysis of cross-border e-commerce platforms at home and abroad

Comparative analysis of the operation of three major cross-border e-commerce platforms, analysis of cross-border e-commerce platforms at home and abroad

At present, there are representative cross-border e-commerce platforms such as AliExpress, eBay, Amazon, JD.COM Global Buy and so on, and there are countless cross-border e-commerce websites around the world. Below, we will make a simple analysis of the three mainstream cross-border e-commerce websites.

First, Amazon

Amazon Amazon is the highest-selling and most profitable cross-border e-commerce website in the world, firmly occupying the mid-to-high-end market of cross-border e-commerce. It has sites in every developed country, including the United States, Canada, Mexico, France, Germany, Britain, Italy, Spain, Japan, China, India and Australia.

Advantages:

1. There are few sellers, many buyers and low competition. There are 3 million global sellers and 400 million active users, covering 65 countries.

2. Amazon, the global shopping platform, has the highest average customer price, with the average customer price exceeding $17 and high profit.

3. Logistics advantage, Amazon dedicated logistics, the world’s 123 major operation centers will distribute goods to 185 countries and regions around the world.

4. Amazon’s traffic is relatively large, and there are many global sites, which is suitable for taking a refined route.

Disadvantages:

1. Due to the fierce competition in Amazon, more and more merchants have settled in Amazon, which leads to the need for new sellers to spend a lot of money on product evaluation and advertising, which requires a certain amount of funds.

2. Amazon needs to use FBA for distribution, and it can also get a shopping cart. It means that you need to stock up, which is risky. Once there is a problem, or the product selection is incorrect, you may lose it.

3. Amazon’s review is strict, and the control of goods is strict.

Second, AliExpress

AliExpress (English name: AliExpress) was officially launched in April 2010. It is the only online trading platform built by Alibaba for the global market and is called "international Taobao" by the majority of sellers. Its main market is Russia, and it is the first cross-border e-commerce platform with local traffic.

Advantages:

1. Alibaba’s platform has a large traffic.

2. The platform is mainly aimed at Russia, Brazil, Turkey and Eastern Europe.

3. The operation is similar to Taobao.

Disadvantages:

1. The ranking is not guaranteed, and Ali advertising needs to burn a lot of money.

2. The gold content of customers is not high, and the unit price of customers is low.

3. The settlement cost is high.

Third, eBay

EBay is an online auction and shopping website that allows people all over the world to buy and sell goods online. Ebay was founded in San Jose, California on September 4th, 1995 by Pierre Omidyar under the name of Auctionweb. People can sell goods online on ebay.

Advantages:

1. Relatively fair ranking and professional customer service support;

2. New sellers can be exposed by auction;

3. The threshold for opening a store is relatively low, but the rules are cumbersome and need to be studied.

Disadvantages:

1. The buyer’s protection policy is strong, and most of them are biased towards the buyer when they encounter sales disputes, and the seller suffers heavy losses;

2. The English interface is unfriendly and it is not easy to get started;

3. The cost is not low, the store is free, and the products on the shelves need to be charged.

4. Strict seller standards (for goods such as fake goods), and stores will be closed in case of complaints;

5. paypal is generally used for payment, which has certain risks;

6. The review period is long, and it can only be auctioned. There is a starting limit on the number of products. It is necessary to accumulate credibility to sell more and more, and the billing period is long, which needs to be accumulated slowly.

Related articles: What are the cross-border e-commerce operation platforms for agricultural products? Introduction of e-commerce platform for agricultural products

China Wisdom and China Program

General Secretary of the Supreme Leader put forward in his important speech on July 26th that "China’s development has reached a new historical starting point and Socialism with Chinese characteristics has entered a new stage of development". We should strive to achieve socialist modernization, that is, the second century goal, after winning the decisive battle to build a well-off society in an all-round way. China has gone from poverty to poverty, from everything to prosperity, to entering and building a well-off society in an all-round way, and to modernization. The changes in China have attracted worldwide attention. Although we still have many problems to solve, every Chinese has a deep sense of gain.

Does China’s experience mean anything to the world? I think it is meaningful, especially for developing countries. As General Secretary of the Supreme Leader pointed out in his important speech on "July 26th", "Socialism with Chinese characteristics has expanded the way for developing countries to modernize, contributed China wisdom and provided China’s plan for solving human problems". China is the largest developing country in the world, and the road of China is different from that of the west. In the past, the west always vilified and even slandered us, saying that we were autocratic and that we had no freedom, human rights and so on. Facts speak plainer than words. Isn’t the significance of China’s experience and China’s road obvious to developing countries?

I remember there was a sensational news on the Internet last year that a Shanghai girl responded to the color revolution. One of her teachers in the United States asked her, why don’t you have a color revolution with so many young people in China? She found two pictures of Pudong in Shanghai for her teacher, what Pudong was like in the past and what Pudong is like now. She said, why should we make any color revolution to change it when we are living so well? This China girl has Chinese’s self-confidence. What self-confidence is there? It is our road confidence, theoretical confidence, institutional confidence and cultural confidence. Others have to consider: in such a poor country, great changes have taken place in such a short time, and the people are so confident. Is this road useful to us? Therefore, the concept of China Road is a great inspiration to developing countries. Specifically, there are at least several aspects:

First, China has both long-term planning and concrete measures to implement the planning in its development. This is a great inspiration to some developing countries, because many developing countries and even western developed countries lack long-term planning. A politician in a western country said that we are all politicians, but politicians in China can make long-term plans, but we can’t. It’s useless for us to make them. Politicians in China can do things for the people, and we consider running for office every day, so we can’t do practical things. Planning and doing things are our advantages, doesn’t this inspire developing countries? Therefore, one of the most important connotations of China Road is that there are both long-term plans and concrete measures to implement these plans.

Second, develop the socialist market economy. Other developing countries have also developed market economy, which is not as successful as ours, and some even developed into polarization in the end. Why? Because China combined the invisible hand with the visible hand. The invisible hand is the market, and the visible hand is the macro-control of the government. If we just engage in a laissez-faire market economy without considering the adjustment of supply and demand in the market, it is likely that resources will be wasted a lot, and in the end, all products will be surplus, which will not be enjoyed by ordinary people and the economy will still be in a state of collapse. What we have is a market economy system under the macro-control of the state, which is called socialist market economy. Many developing countries are considering this experience, that is to say, we can’t simply engage in a laissez-faire market economy, but we must also have macro-control by the government.

Third, not only enliven the rich, but also help the poor out of poverty. At the beginning, our poverty alleviation was to help the poor in rural areas and the low-income people in cities. Later, we engaged in development-oriented poverty alleviation so that the poor could master skills and really get rid of poverty. Since the 18th National Congress, General Secretary of the Supreme Leader has put forward a big project: precision poverty alleviation. Millions of team members went to villages and households to register their cards, find out the base number and solve the poverty problem. Recently, the General Secretary of the Supreme Leader proposed to help the poor in depth and use some new measures to solve the problem of poverty alleviation for the deeply poor. We have announced that by 2020, when a well-off society is built in an all-round way, the rural poor will be lifted out of poverty according to the current standards, all poverty-stricken counties in the country will be stripped of their hats, and the problem of regional poverty will be solved well. Invigorating and getting rich and helping the poor out of poverty are the fundamental purposes of our party to serve the people. Although there is still a gap between ordinary people, it will not lead to polarization and confrontation. The United Nations has also affirmed China’s great contribution to achieving its Millennium poverty reduction goal, which is also very enlightening to developed countries.

Fourth, reform, development and stability are organically unified. Reform is the driving force and development is the goal. Develop in reform and be stable at the same time. We are soberly aware that there are many contradictions in a developing country. If the society is unstable or even the political situation is unstable, all reform measures will not be implemented and all development goals will be ruined. Many countries develop Western-style democracy and freedom, with unstable society and political situation. All development is empty talk, and all reforms cannot be promoted. The Communist Party of China (CPC) combines reform, development and stability, and organically unifies the strength of reform, the speed of development and the affordability of the people. This experience is unparalleled in the world. Some people make irresponsible remarks about our stability, and have no idea why we can succeed or the characteristics of China society. The organic unity of reform, development, stability is a great highlight of China road.

Fifth, combine electoral democracy with deliberative democracy. Our choice of democratic system is not to engage in the western election system, but to combine the two forms of electoral democracy and deliberative democracy. By exercising the right to vote, ordinary people can choose their favorite leading cadres who can lead the rich, have the spirit of reform and innovation, and are law-abiding, honest and clean. More importantly, we also have a consultation system. No matter who is a cadre, we must go through consultation before making major decisions. Our consultations include political parties, big consultations, government consultations, CPPCC consultations, people’s organizations consultations, grassroots social consultations, and social organizations consultations. The whole democratic system is different from the West. General Secretary of the Supreme Leader said that the democracy that people were awakened when they voted was formalism. Our democracy is that you vote when you vote and continue to participate in democracy after you vote. Our major decisions seek the opinions of the people, which is not available in western developed and developing countries.

Therefore, China Road, China Wisdom and China Plan are of great significance to developing countries. What Chinese did was written in two histories, the first was written in the history of the great rejuvenation of the Chinese nation, and the second was written in the history of the progress of the people of the world. We must have this spirit, and we can also have this spirit; We have this pursuit, and we can achieve it.

(The author is the former vice president of the Central Party School)

Be alert! It only takes 67 seconds to make a fake chat record.

  Open the software, set the avatar and nickname, and you can create WeChat conversations, transfer records and even screenshots of friends — — In online search engines and mobile app stores, chat record generation tools such as "WeChat conversation generator" and "QQ conversation generator" spread wildly. These confusing gadgets are not only used by Wechat business to deceive consumers, but also provide convenience for criminals to forge screenshots to manipulate public opinion.

  Experts said that making false screenshots will cause trouble on the Internet and disrupt social order, and those with serious circumstances will face criminal punishment. Software publishers who fail to remain neutral and encourage, abet and add fuel to the flames in the process of dissemination will also be regarded as accomplices and bear corresponding legal responsibilities.

  Case: False screenshots spread rumors

  A few days ago, Weibo, a child suspected of being sexually assaulted in an orphanage in Guizhou, detonated the network, arousing public anger.

  According to the poster, in Bijie, Kaili and other places in Guizhou Province, young children in welfare homes and kindergartens for left-behind children were sexually assaulted. However, Guizhou public security investigation found that the so-called photos of "underage children being sexually assaulted" spread on the Internet were all forged after the poster collected them from the Internet, and the whole incident was fabricated.

  Why does an unfounded rumor convince many netizens? This is inseparable from the poster’s fictional WeChat chat record. In the screenshot, a chatterbox said that it is "a business" to spend 100,000 yuan on this matter every year. Another screenshot shows that the suspected "windmill kindergarten" staff member "Chen Likun" and another person are talking about injecting hormones into young children.

  As a result, the detailed and realistic chat record has become a "sharp weapon" for spreading rumors.

  "There are avatars and transfer records on it, and even the WiFi signal is clearly displayed, exactly the same as my WeChat page!" After the rumor incident in Guizhou was officially rumored, some netizens pointed out that the chat record generation tool condoned evil and confused people. "Who would have thought that even chat records could be faked?"

  After searching for public information, the reporter found that the use of forged screenshots of chat records to spread online rumors and manipulate public opinion has occurred many times before. Screenshots of chat records with "pictures and truth" have captured the curiosity of many netizens and the herd mentality of "believing in it or not", which has become one of the carriers of online rumors.

  Test: A record is released in 67 seconds.

  Compared with the uproar caused by using fake dialogue records to create rumors, the low cost of fraud is unimaginable. As long as it takes 67 seconds and 90 yuan money, you can make a fake record exactly like the online rumor.

  Although the official has warned that the screenshot record is not credible in multiple channels, both Apple and Android platforms can find a large number of apps with the function of "chat record generation". After downloading one of the "Dialogue Generator" softwares, the reporter found that it can make multiple functional pages such as WeChat chat, group chat, transfer, change, red envelope, video chat, circle of friends and so on, and can also make Alipay transfer records.

  Subsequently, the reporter took a fake screen shot that was popular on the Internet as an example, and uploaded five conversation records, a photo and the heads of both sides of the conversation. It took only 67 seconds from setting the avatar and creating the nickname to the final fake screenshot of WeChat.

  In addition to the fake text and picture dialogue, even the system prompts such as sending and receiving red envelopes and adding friends can be faked, and even a fake screen shot of transferring 100 million yuan a day can be made under the condition that the real WeChat transfer limit is 200,000 yuan a day. Some software can also edit the operator, WiFi signal, battery power, time and other information in the mobile phone status bar at will.

  An Internet source said that there were a lot of such tools around 2015. At the beginning, most users were Wechat business, marketing number, etc., and most of them were free software. However, the reporter found that these apps are basically charging now, forming a "gray industry" with unclear legal definition at present. For example, in the dialogue generator, the page generated by the reporter has a watermark, and only those who pay for the package can remove the watermark and make the screenshot "more real". The cheapest package is 3-month 90 yuan, and the permanent membership package is 328 yuan, which will be used until 2029.

  So, how much are these apps used? Take the existing apps in APPle App Store as an example. The most popular "Wechat business Screenshot King" software has as many as 11,000 ratings and comments, and the least is 1,760.

  Wechat business Xiaoai, who runs a "private cake" in a circle of friends, told reporters that she had exposed many fake screenshots. "When I first opened the business, no one bought it. I made a few screenshots of transferring money and praising the delicious cake every three to five times, which was quite attractive." Xiao Ai said that it is the "convention" of Wechat business industry to attract customers with false records.

  Vigilance: encouraging crime to bear legal responsibility

  "The illegal behaviors caused by forging screenshots of chat records can be mainly divided into two categories." Hu Gang, Deputy Secretary-General of the Legal Work Committee of internet society of china, said that one kind is for business purposes, for example, Wechat business made false chat and transfer records and sent them to friends for advertising. "This behavior is suspected of false propaganda, which not only violates consumers’ right to know, but also disrupts fair market order."

  Hu Gang said that what is more serious is the behavior of individual criminals who forge screenshots of chat records to create topics on the Internet, stir up trouble and disrupt social order in order to gain attention or vent their feelings.

  "In the past, people always said that seeing is believing, so the majority of netizens were less alert to the rumors of chat recording. But with the current information technology, even dynamic video fraud is easy. " Hu Gang said that once public opinion is used, it may have serious consequences. This requires relevant departments to launch effective new measures in a timely manner, and also requires netizens to raise their awareness of vigilance and not be credulous or blindly obedient.

  In addition, although this kind of software claims that it is only used by netizens for entertainment, you can clearly see some leading words such as "Wechat business must have" and "Wechat business marketing tool" on the software promotion page. "This means that it has entered the category of network gray production." In the opinion of experts, if a software publisher can’t maintain enough neutrality, but encourages, abets and fuels illegal activities in the process of communication, it will be regarded as an accomplice and bear corresponding legal responsibilities. (Reporter Chen Xuening)

The countdown to the 2016 college entrance examination is one month: What changes are worthy of attention?

  BEIJING, Beijing, May 7 (Lv Chunrong) The countdown to the college entrance examination is 100 days, 80 days and 60 days … … Now, there is only one month left before the 2016 college entrance examination, and the topic of the college entrance examination is getting hotter. In addition to candidates who have received much attention from public opinion, some new changes in the college entrance examination policy this year have also attracted considerable attention. In this regard, the reporter of Zhongxin. com has sorted out.

Click to enter the next page.

  Data Map: On the afternoon of February 29, 2016, Yiling Middle School in Yichang City, Hubei Province held a swearing-in meeting for the college entrance examination. Nearly 1,000 teachers and students of the third year of the school issued a "declaration of battle" at the meeting to work hard for the last 100 days of the college entrance examination. Photo by Li Feng

  Proposition — —

  The number of provinces with unified proposition for college entrance examination this year, such as Anhui and Hubei, increased to 26.

  Every college entrance examination, all kinds of topics are frequent, and "whether the college entrance examination can be a national volume" is one of them.

  The "Implementation Opinions of the State Council on Deepening the Reform of the Examination Enrollment System" promulgated in September 2014 pointed out that the provinces that use the national unified proposition papers will increase from 2015.

  The reporter of Zhongxin. com noted that in 2014, 16 provinces implemented provincial propositions, and 15 unified propositions; In 2015, Jiangxi, Liaoning and Shandong provinces were added to implement the unified proposition of the college entrance examination, and the number of provinces using the national unified proposition paper increased to 18.

  In this year’s college entrance examination, except Beijing, Shanghai, Tianjin, Jiangsu and Zhejiang, 26 other provinces in China chose to unify the proposition. Among them, eight provinces including Anhui, Hubei and Sichuan began to implement it this year.

  It is worth noting that this year’s college entrance examination, not all subjects in Sichuan use the national unified proposition paper. Among them, the subjects that use the national volume are Chinese, liberal arts and foreign languages, while the Sichuan volume is used in mathematics, science and English. However, starting from 2017, all subjects in the general college entrance examination in Sichuan Province will use the national volume.

  According to media reports, relevant information shows that before 2000, China’s national college entrance examination had been implemented in one volume. From 2000 to 2004, the whole country began to implement the organization mode of "unified college entrance examination and provincial proposition", and more and more provinces joined the ranks of independent propositions.

  Nowadays, the restoration of "a national volume" has become a general trend of reform, so can it be fully restored in the future? During the two sessions of the National People’s Congress this year, Yuan Guiren, Minister of Education, once said that it was still too early to use an examination paper and to provide the answer by practice.

Click to enter the next page.

  Invigilation — —

  Anti-cheating measures are upgraded again, which means vein verification and anti-substitution test.

  This year’s college entrance examination anti-cheating measures have been upgraded. The reporter noted that the Notice of the Ministry of Education on Doing a Good Job in Enrollment of Colleges and Universities in 2016 issued in March this year clearly stated that all localities should comprehensively manage the examination environment, and continue to carry out special actions such as purifying the network environment involved in the examination, cracking down on the sale of cheating equipment, purifying the surrounding environment of the test center, and cracking down on cheating for the test.

  The "Notice" also makes it clear that measures such as on-site registration and confirmation of the second-generation ID card, on-site collection of photos and biometric features such as fingerprints or finger veins, and timely information comparison should be taken to prevent taking the test.

  Among them, the related expression of "collecting photos and fingerprints or finger veins on the spot" has aroused public concern.

  It is understood that finger vein verification is a new biometric identification technology, which uses the vein distribution image in the finger for identity identification. It is almost the same as fingerprint identification in procedure, but fingerprints are easy to be copied by people, which means that the possibility of finger veins being copied by people is basically zero at present.

  Nowadays, anti-cheating in college entrance examinations has been "armed to the teeth". In addition to vein verification technology, including metal detectors, 360-degree video surveillance, radio monitoring vehicles, and information shielding in the whole examination room, many high-tech anti-cheating technologies have appeared.

  Taking Guangdong as an example, in order to prevent cheating in the college entrance examination, Guangdong will launch the identification system and the radio cheating prevention and control system for the first time this year, and combine the metal detector and the electronic monitoring system of the examination room to realize the modernization of examination management.

Click to enter the next page.

  Admission — —

  Hebei and other provinces merged admission batches.

  It is a trend to merge the college entrance examination batches. The above-mentioned "Implementation Opinions of the State Council on Deepening the Reform of the Examination Enrollment System" proposes to create conditions to gradually cancel the college enrollment batches. Since 2015, pilot reform of admission batches has been carried out in qualified provinces.

  In 2015, Sichuan merged the second batch and the third batch of undergraduate courses; Hunan merged the third batch of A and B into one batch.

  This year, many provinces, including Hebei, Jiangxi and Liaoning, have made it clear that the second batch of undergraduate courses and the third batch of undergraduate courses will be merged into the second batch of undergraduate courses for enrollment. Shanghai will merge the first and second undergraduate enrollment batches.

  It is worth noting that more provinces will merge the college entrance examination admission batches next year, among which Beijing will merge the second and third batches of undergraduate courses, and Hainan will merge the first and second enrollment batches of undergraduate courses.

  In response to the reform of the college entrance examination recruitment batch, which is concerned by public opinion, some experts said that in general, in the future, not only the second and third batches of undergraduate courses should be merged, but also the first, second and third batches should be merged. (End)

  Other new policies

  — — Cheating in college entrance examination is included in criminal law for the first time.

  The Criminal Law Amendment (IX), which was formally implemented on November 1, 2015, clarifies that those who organize cheating in national examinations prescribed by law, such as the general college entrance examination and the national postgraduate examination, will be convicted and sentenced to a maximum of seven years in prison. This also means that cheating in the college entrance examination will be included in the criminal law for the first time this year.

  — — Students who have been admitted to colleges and universities and retain their admission qualifications are not allowed to apply for the exam.

  In 2015, the Ministry of Education stipulated that the first item among those who are not allowed to register for the college entrance examination is "students in universities with higher academic qualifications". In 2016, on this basis, the regulations supplemented "or students who have been admitted to institutions of higher learning and retain their admission qualifications". This further plugs the possible loopholes. Prevent some students who have been admitted to colleges and universities in the last year, but have not enrolled for various reasons but retain their admission qualifications.

  — — Migrant children are not allowed to take the college entrance examination at the same time in both "inflow" and "outflow"

  In view of the fact that some candidates were qualified for the college entrance examination in two provinces or regions at the same time in both "inflow" and "outflow", or they were not qualified for the college entrance examination at the same time, the "Regulations on Enrollment of Ordinary Colleges and Universities in 2016" issued by the Ministry of Education in March this year made it clear that migrant children of migrant workers and other non-registered employees will take the college entrance examination in the local area after receiving compulsory education, and it will be implemented according to the methods announced by the provinces (autonomous regions and municipalities). It is not allowed to register for the college entrance examination at the same time in both "inflow" and "outflow". Candidates who do not meet the requirements of both the inflow place and the outflow place will be solved by the inflow place coordinating with the outflow place, and in principle, they will return to the outflow place to apply for the exam.

  — — There are clear management regulations for disabled people to participate in the college entrance examination.

  In the 2015 college entrance examination, the Ministry of Education made it clear that examination institutions at all levels should provide convenience for people with disabilities to register for the examination on an equal footing. This year, the Ministry of Education further clarified that examination institutions at all levels should provide reasonable convenience for disabled people to register for the examination on an equal footing in accordance with the requirements of the Regulations on the Administration of the National Unified Examination for the Admission of Disabled People to Colleges and Universities (Provisional). This also means that there are clear management regulations for disabled people to participate in the college entrance examination.

  — — The end time of college entrance examination is postponed.

  In view of the 2015 college entrance examination, the Ministry of Education has made it clear that the admission of all provinces (autonomous regions and municipalities) should begin in early July, and the first batch of undergraduate admissions should begin between July 10 and 15 and be completed before the 20th. All (batches) of admissions should be completed before August 20th.

  This year, the end of the college entrance examination was postponed. This year, the Ministry of Education made it clear that all (batches) of admission should be completed before the end of August.

  — — Before the end of volunteering, the recruitment office shall not provide candidates’ scores to colleges and universities.

  This year, the Ministry of Education also made it clear that all levels of recruitment offices should not provide candidates’ college entrance examination results to institutions of higher learning before the candidates complete their volunteering. According to the analysis, this has a certain inhibitory effect on preventing colleges and universities from rushing for students.

  New local changes

  — — Guangdong has fully liberalized the off-site college entrance examination this year.

  Guangdong began to explore the college entrance examination in different places in 2013; Starting this year, the college entrance examination in different places will be fully liberalized.

  According to media reports, in the first year of full liberalization, the number of applicants was lower than expected. In 2016, there were 12,958 children with household registration in other provinces who were studying in the third year of senior high school in Guangdong province, among whom 9,985 people applied for taking the college entrance examination locally in the college entrance examination registration. After submitting certification materials, reviewing and verifying, 9,570 people were finally allowed to take the college entrance examination in Guangdong, accounting for 95.8% of the applicants.

  — — Henan: foreign language listening scores become reference scores.

  Henan has made a series of adjustments to the 2016 college entrance examination policy: foreign language listening scores will be listed separately, and will replace the total foreign language scores as reference scores for colleges and universities.

  In this regard, the relevant person in charge of the Admissions Office of Henan Province introduced that this year’s college entrance examination in this province will pay more attention to foreign language listening performance, which will be provided to colleges and universities as a single-column result when filing. In parallel volunteer, when the candidates’ total scores are the same, colleges and universities will sort the files according to the candidates’ Chinese, mathematics and foreign language listening scores.

  In addition, parallel volunteer will be implemented in the third batch of Henan undergraduate courses and higher vocational colleges, and the re-registration of specialist batches will be cancelled.

  — — Hubei: Some colleges and universities recruit students with disabilities separately.

  Starting this year, Xiangyang Vocational and Technical College will conduct separate entrance examinations for hearing and physical disabled candidates in ordinary high schools and secondary vocational schools.

  According to reports, this is a selective examination for hearing-impaired and physically disabled young people who have registered for the college entrance examination and have the same high school education, have disability certificates, can take care of themselves and meet the physical examination standards of ordinary colleges and universities nationwide.

Taking stock of the new retail price dispute of "moving mountains and tug of war" in 2023, the "hour-reaching" is hot.

The "price war" triggered by a durian layer reveals the ultimate "involution" of the new retail track. Behind the "price war" is the competition between supply chain and commodity chain.

Since the beginning of this year, with the promotion of policies, instant retailing has entered the fast lane. It used to be "the next day" and "half-day", but now the distribution efficiency of major e-commerce platforms has evolved to "hourly". In order to catch up with this express train, the traditional Shangchao department store has also continued to overweight, and both online and offline efforts have been made to broaden its business model and sales channels.

Keywords: price war

At the end of July this year, Box Horse offered a "moving mountain price", which was on the verge of a "price war" with Sam member stores. Box Horse reduced the price of some of the same goods in Sam, and Sam also bit the price and adjusted the price. Some representative commodities have experienced a decline of 30% to 40%.

In August, when Box Horse introduced 99 yuan durian Melaleuca, the price of Sam durian Melaleuca was reduced from 128 yuan to 98.9 yuan. Then the box horse dropped to 89 yuan, and Sam was transferred to 1 yuan, which was lower than the box horse. In the end, Box Horse reduced its price to 79 yuan and Sam to 85 yuan.

The "war" started from a durian thousand-layer cake continued to spread. Almost at the same time, the US Mission quietly launched a tug-of-war price for buying vegetables. A box of hemp potatoes cost 14.3 yuan, which is cheaper than a box of horses in 0.6 yuan. RT Mart launched a "no noise price" and launched 10.9 yuan/box of hemp potatoes and 9.9 yuan /10 flowers and other commodities.

Some people think that it is foreseeable that in the pursuit of cost-effective consumption trend, having stable and low-cost supply sources will undoubtedly increase the competitive advantage of platforms and brands, and the "price war" competition will eventually be the competition between supply chains and commodity chains.

Keywords: Hours of arrival

At the beginning of this year, Document No.1 of the Central Committee clearly stated for the first time that "new modes such as joint distribution and instant retail should be vigorously developed". In July, the notice of the general offices (offices) of 13 departments, including the Ministry of Commerce, on printing and distributing the "Three-year Action Plan for Comprehensively Promoting the Construction of a Quarter-hour Convenient Living Circle in Cities (2023-2025)" showed that it supported the development of online and offline instant retail mode, empowered physical stores and expanded the service radius. According to the data released by the Ministry of Commerce at the end of September, in 2022, the number of instant retail orders exceeded 40 billion, and the market size reached 504.286 billion yuan. It is expected that the scale will triple again in 2025.

At the national level, the development of instant retail is encouraged to accelerate the industry into the fast lane. In this context, major e-commerce platforms and even traditional supermarkets and department stores continue to exert their strength.

In March this year, Taobao released a notice about adding the "hourly service specification of Taobao", and Taobao plans to add the "hourly service specification", which will take effect on March 31. At the end of March, Boxma Xiansheng announced that it would expand its coverage and provide "one-hour service" for areas 3-5 kilometers away from the store. In September, JD.COM released the strategy for 2024 when he arrived home, which mentioned that he would focus on all categories, "hourly delivery" and platformization, and the user scale of JD.COM’s "hourly delivery" service would increase by over 50% within three years. In October, Tik Tok platform added an independent entrance of "Hour Reach", and users can search for "Hour Reach" on Tik Tok to go to the corresponding page. Tik Tok’s "Hour Reach" cooperative businesses include local stores such as Yonghui Supermarket, Dingdong Shopping, wu mart and Qixian Supermarket.

During the period of double 11, Intime Department Store, Chongqing Department Store, Youa Shares, Kaide MALL and other physical department stores have launched various types of shopping card group purchase and theme live broadcast activities in Meituan and Public Comment, and cooperated with live broadcast platforms and third-party distribution. Some people think that the local Shangchao brand has a solid local word-of-mouth and store network, and with the help of the local retail platform, it can further improve the conversion efficiency of goods from planting grass to buying. In the future, the cooperation between Shangchao and the retail platform is expected to become the new normal of digital operation of local Shangchao.

Keywords: discount snacks

Discount snacks have become the "top stream" of the retail industry this year. In September, Wanchen Group announced the merger of its brands "Laiyoupin", "Haoxianglai", "Yadi Yadi" and "Lu Xiaochan", and the unified brand after the merger was "Haoxianglai brand snacks". According to its official website, up to now, Haoxianglai has more than 5,000 stores nationwide, and it is rapidly expanding at the rate of adding 500 stores every month. It is planned to become the first brand with 10,000 stores in the industry by the end of 2024. In October, Hunan "Love Snacks" announced the holding of Shaanxi "Snack Bubble", which is the third acquisition of "Love Snacks" this year; In the same period, the "Snack Cabin" strategy integrated all the stores of the Guangdong brand "Snacks" and announced that the number of stores exceeded 600. In November, Zhao Yiming Snacks and Busy Snacks, two domestic brands of discount snacks, officially announced a strategic merger, with more than 6,500 stores after the merger.

Under the trend of cost-effective consumption, the county has become the main expansion area of snack sales. The person in charge of snacks in Zhao Yiming once revealed to the media that more than 2,800 county-level administrative regions in China have provided enough market space for brands to realize the chain scale of ten thousand stores.

Some people think that the discount trend of snack chain channels is becoming more and more obvious. However, at present, the business models of many snack brands in China are almost the same, and the snack discount industry is still in fierce competition. Snack discount brands need to explore more advanced business models to increase competition barriers.

Beijing News reporter Yu Guigui

Editor Wang Lin

Proofread Liu Jun

Sing the simple truth, position the warm-hearted party "2023 Spring Festival Gala" to complete the third rehearsal.

  On January 9th, the third rehearsal of "2023 Spring Festival Gala" was completed by the Central Radio and Television General Station. The structure of the program group as a unit makes the overall atmosphere and emotional expression of the party increasingly prominent. In the keynote of "happiness, auspiciousness and jubilation", a wonderful yearning, happy and peaceful Guimao Spring Festival is fully displayed on the stage of the Spring Festival Evening of the 2023 Headquarters. Sing comfortable songs, talk about warm thoughts, have a good laugh and have a happy New Year. A simple, sincere and warm Spring Festival Evening is taking shape.

Emotions with more flavor of life:

Warm songs such as "Hello Stranger" are sung.

Ordinary touch

  On December 29th, the first customized song "Hello Stranger" in the Spring Festival Evening of 2023 was released through the CCTV news new media platform, which created a spread of over 60 million videos and over 300 million readings on related Weibo topics, and was called "the warmest screen" in the circle of friends by netizens.

  In the third rehearsal of the Spring Festival Evening, the stage version of Hello Stranger was fully presented for the first time. After several months, ordinary people in ordinary life who touched hundreds of millions of netizens were found one by one in the vast sea of people and appeared in singing. This warm and moving design is a symbolic epitome of the people’s feelings based on the "People’s Spring Festival Evening" in 2023.

A more vivid tradition:

In the tradition of Spring Festival, realize the innovation of expression.

  The Spring Festival is the most important representative festival among the traditional festivals in China. It is one of the directions that the Spring Festival Evening in 2023 strives to pursue to promote excellent traditional culture with rich innovative expressions.

  Based on the records in China’s ancient books such as Bao Puzi and Historical Records, and the remains of ancient architectural elements such as the Forbidden City, the image of ancient beasts created by the young visual design team, together with the equally lively and agile children, sings endless imagination, and generate shows the vigorous vitality of the integration of tradition and the times. A series of creative programs rooted in excellent traditional culture, relying on the modern visual technology of the reception desk, are externalized into cool presentations of image interaction.

More simple party:

Continue the tradition of Spring Festival Evening and create a heart-warming party.

  As a gala that has already been integrated into the folk customs of the Spring Festival, the background color of "Gala" is the audience’s expectation for the Spring Festival Gala, the essence of its creation, and a major focus of its creation in 2023.

  In the third rehearsal of the Spring Festival Evening, various programs performed many ideas and works based on real life. In addition to actors and artists such as song and dance, language and acrobatics, many ordinary people from all walks of life also participated in the performance of the Spring Festival Evening, presenting the theme of "People’s Spring Festival Evening" in an intuitive way.

Scientific epidemic prevention | Jilin Changchun simplified procedures and special affairs office increased assistance to residents whose lives were affected by the epidemic

  CCTV News:Yesterday (March 18th) afternoon, Changchun held a press conference on the prevention and control of the epidemic situation in COVID-19, informing that Changchun simplified the application confirmation procedure for the urban and rural residents who were unable to go out to work, operate and get employment due to the epidemic situation, and met the social assistance conditions with serious difficulties in their basic life. Under the premise of personal commitment, according to the principle of special handling and first inclusion, apply on the same day and confirm on the same day, and then go through the relevant procedures after the epidemic.

  In addition, Changchun has stepped up its efforts to provide temporary and active assistance to citizens in need of assistance, and implemented specific assistance to people who are in trouble due to the epidemic and non-registered migrants from the place where they occurred.

Looking forward to the Spring Festival in 2023: "Confirmation" and "Variability" Brought by Seven Blockbusters

Wen | Zero One

With the announcement of China Ping-Pong Jedi Counter-Strike on New Year’s Day and the announcement of King of the Sky on May 1st in 2023, the lineup of this year’s Spring Festival file has been basically determined as the following seven films: Wandering Earth 2, Unknown, Manjianghong, Deep Sea, Exchange of Life, China Ping-Pong Jedi Counter-Strike, Bears Come and Stay with Me, Bear Heart.

The number of seven blockbusters is basically the standard for the Spring Festival in recent years. In 2021, the seven Spring Festival movies were Detective Chinatown 3, Hi, Mom, A Writer’s Odyssey, The Order to Serve the Gods, Crowd Surging, New Gods: Nezha Reborn and Boonie Bears:The Wild Life; There are 8 movies for the Spring Festival in 2022: Watergate Bridge of Changjin Lake, This Killer is Not Too Cold, Miracle Stupid Child, Bears Coming Back to Earth, Four Seas, Sniper, Pleasant Goat and Big Big Big Big Wolf Out of the Future, Little Tiger Pier Hero, but Little Tiger Pier Hero only won 10 million box office.

Before the official arrival of the Spring Festival file, what content features can be seen in the film lineup of the Spring Festival file in 2023? Who is the main force that people expect, and who has the possibility of becoming a dark horse?

Judging from the box office expectation, all previous Spring Festival files can basically be divided into two types of "players":

One is the type with higher box office lower limit. Movies with high popularity in the early stage or clear selling points are mainly composed of "seed players" in the schedule or the dominant themes of Spring Festival files such as comedy and youth animation, and the pre-sale situation is good. The former is Detective Chinatown 3’s Watergate Bridge of Changjin Lake, while the latter is represented by the series This Killer is Not Too Cold and Quiet and Bears Appear.

The second is the type with high uncertainty. "Dark horse or accompanying running" is possible. Before the official release, it is difficult for both the audience and the market to predict its final box office trend. Even if there are stars or IP guarantees, it is difficult to be a guarantee in the ever-changing Spring Festival market. Winners are like The Wandering Earth in those days, and losers in the market are like "Order to Serve the Gods" and "Four Seas".

Among the seven films scheduled for 2023, the main "stability factors" in the market are Wandering Earth 2, Exchange of Life, Bears Come and Go with Me and Bear Heart.

Judging from the popularity before the screening, there are many industry forecasts that have already booked the champion of the Spring Festival for Wandering Earth 2. Compared with the first film, Wandering Earth 2 obviously has more abundant funds and more appealing IP. In addition to Jason Wu’s continued return, Andy Lau, Li Xuejian, Ning Li and other powerful factions joined in the cast; Judging from the trailer, the plot of the second part will have hardcore sci-fi thoughts, human nature speculation and special effects scenes at the same time. It is worth looking forward to how director Frant Gwo and producer Liu Cixin will continue to explore the depth and Chinese expression of sci-fi stories.

When it was released in The Wandering Earth in 2019, the audience and the market didn’t have high expectations for domestic sci-fi, with only 11.4% of its first-day screening, ranking fourth at the box office in a single day, and only after the first wave of word-of-mouth was released did it become the biggest dark horse of the year. Just when the audience thought that The Wandering Earth would be the clarion call for the rise of domestic sci-fi blockbusters, the same year’s Shanghai Fortress directly buried domestic sci-fi. In 2022, the sci-fi theme "Tomorrow’s Battle" and "Mozart in Outer Space" performed in general, while the selling point elements of Moon Man with higher box office focused on Shen Teng and comedy types.

It is precisely because the development of domestic hard science fiction genre is basically at a standstill in the next few years in The Wandering Earth, so the market expectation of Wandering Earth 2, which was the first to announce the Spring Festival in 2023, has been further raised. On Cat’s Eye and Taobao Film, Wandering Earth 2 ranks first in the Spring Festival.

Exchange of Life is the only film featuring comedy in this Spring Festival. The comedy genre has always been the "just need" of the Spring Festival file, and it is also the easiest field to "be small and broad". I don’t need to go into details about Hi, Mom’s historical dark horse counterattack. The killer is not too cold and quiet, but it steadily won 2.5 billion+box office with a general cast and a low reputation. In fact, it highlights the audience’s hard-core demand for comedy. As long as it can make people laugh, comedy has great potential in the Spring Festival market.

Judging from the trailer of "Exchange of Life", it is basically a comedy effect with fantasy elements guiding the wrong position, which is actually a major stream of comedy type creation in recent years. The female director Su Lun’s last film "Living Together in Time and Space" won about 900 million yuan at the box office at a small and medium cost. As long as the plot of "Exchange of Life" is above the passing line, I believe this film will achieve good box office results in the Spring Festival of 2023 as a "comedy".

There is no need to analyze the stability elements of "Bears Come with Me". In recent years, the series "Bears haunt" has never missed the Spring Festival stalls, and has steadily taken away more than 500 million box office every year. In 2022, "Bears haunt and return to the earth" is close to 1 billion. This series has succeeded in the continuous creation of IP, and from the perspective of Bears Coming Back to Earth, its production level is becoming more and more refined with the improvement of investment level, which is likely to broaden the audience from the children’s market.

On the other side of the stability of the market, naturally, there are those movies that are more likely to have "upper and lower limits" at the box office. At present, Man Jiang Hong, Unknown, China Ping-Pong’s Jedi Strike Back and Deep Sea can all be classified into this part. The popularity before screening is high and low, and each has its own unique market selling point. However, none of them has the stable "market main force" expectations like this year’s Wandering Earth 2, last year’s Watergate Bridge and Detective Chinatown 3 the year before last.

Directed by Cheng Er and starring Tony Leung Chiu Wai and YiBo, The Unknown should be the movie with the highest box office uncertainty in this year’s Spring Festival. As the main theme film produced by Bona Film, the theme of Shanghai spy war and Tony Leung Chiu Wai attracted a group of audiences, and as the first new film produced by director Cheng Er after "The Romance of Death" in 2016, it attracted another group of audiences. The fan effect brought by starring YiBo constituted a new basic disc-in short, it seems that there are different opinions, but the specific communication effect is still unknown.

Director Cheng Er’s last commercial film "The Romance of Death" failed to reach the expected box office. Thanks to a group of movie stars such as Ge You, Zhang Ziyi and Tadanobu Asano, it only earned 122 million box office, which made Huayi Brothers suffer a major defeat that year. The Douban score of Romantic Death is still 7.7. It is a film that is highly praised by fans, but it is obviously dragged down by the impression of "art film" in its dissemination, which has affected the box office performance. Therefore, in the trailer of "Nobody", the film side directly typed the Chinese characters of "super commercial film", which is a bit of a trick, and may also include the idea of reversing public expectations.

But in the end, what kind of Cheng Er’s works will the audience see, whether it will be closer to the market public or personalized artistic expression, and it is difficult to draw effective conclusions only from the current material information.

The box office expectation of "Man Jiang Hong" is also quite different in the market. On the one hand, the main creative lineup assembled by this film is one of the best in this Spring Festival file: director Zhang Yimou has returned to the theme of historical costume, starring Shen Teng, Jackson Yee, Zhang Yi and Lei Jiayin, almost all of whom have made outstanding box office achievements in the past, and Shen Teng, Zhang Yi and Jackson Yee are among the top ten cumulative box office of Chinese actors. At present, the number of people who want to see this film ranks second in Cat’s Eye and third in Taobao Film, and the popularity before screening is still relatively high.

But on the other hand, everything is full of variables about whether this suspense story about Yue Fei’s costume, which tells four years after his death, fits with the Spring Festival file, how high the public’s acceptance is, what role Jackson Yee, who is murderous, and Shen Teng, who has his own comedy atmosphere, plays.

After Shadow in 2018, director Zhang Yimou’s film style has gradually changed from paying attention to the heavy expression of visual color and sense of ceremony in the past to being plain. One Second’s Above the Cliff and Sniper are all slowly telling stories instead of grabbing people with "scenes", but what new exploration China will make in film art in Manjianghong is worthy of the attention of fans.

At present, Deng Chao and Yu Baimei’s "China Ping-Pong Fight Back" has the lowest popularity before screening in the Spring Festival of 2023, while Cat’s Eye and Taobao Film are at the bottom. Previously, the narrative of domestic sports themes represented by Leap was lacking, and almost all of them were modeled narrative and characterization, so it was difficult to gain obvious advantages in the cinema market, especially in the highly competitive Spring Festival file; But on the other hand, telling the reversal story of table tennis in China in the 1990s, The Jedi Strike Back of China Table Tennis actually has a certain "popularization" function. Many ordinary audiences think that China table tennis has always been ahead of the world in cognition, and this film may be able to do propaganda articles in this respect.

The animated film Deep Sea was very popular in the previous summer file, and this kind of all-age animation type may also be more suitable for the summer file. As a work that Tian Xiaopeng, the director of The Return of the Great Sage, will shoot all his life, Deep Sea has declared its "visual wonders" highly shocking since the release of the first trailer, with its unique picture style of ink particles and magnificent and colorful fantasy marine world texture. The animation’s outstanding performance in the visual mountain can already be guaranteed, but how it performs as an original script can only be verified after it is officially released.

However, in terms of market share, in the past few years, from the Spring Festival to the summer in Legend of Deification, the box office of Rebirth of Nezha, a light-chasing animation, was tepid, and only the box office of Bears has been rising every year. No full-age animation has achieved more than 1 billion box office results in the Spring Festival. "Deep Sea" will stand out from the box office in the Spring Festival, and I’m afraid it needs to reach the level of surprise like that in The Wandering Earth.

Conclusion:

In 2022, the operating rate of cinemas once fell to the bottom, and returned to the peak of 90%+ in the New Year’s Day schedule with the change of epidemic policy, and the movie-watching traffic recovered obviously in the past month. The Hollywood blockbuster Avatar 2 played a preheating role in this "recovery period".

In this year, the cinemas that Emperor UA couldn’t hold back have been eliminated, and the surviving cinemas certainly hope that the next Spring Festival file will be as hot as possible. Therefore, on the road to the recovery of the cinema film market, the Spring Festival file in 2023 is the first "hard battle".

The menu is ready. Will you pay for the China film this Spring Festival?

* Original article, please indicate the source when reprinting.

In the harvest season, a variety of crops around the country have matured and harvested one after another

  CCTV News:At present, Jilin, a major grain-producing province, is in a comprehensive harvest stage. At the same time, the "Jilin-1" satellite constellation, which is 600 kilometers away from the earth, has started the production estimation work.

  Satellite constellation, consisting of a group of satellites. At present, the "Jilin No.1" satellite constellation has 108 satellites in orbit, which can provide monitoring services for crop production progress in many provinces and cities. This is a satellite photo of the recent rice harvest in Qinjiatun Town, Gongzhuling City, Jilin Province. It can be seen that one agricultural machine is carrying out autumn harvest. In addition to recording the autumn harvest scene visible to the naked eye, the "Jilin No.1" satellite constellation can also record the unique spectral information of crops that cannot be seen by the naked eye. Through the change of spectral information, combined with other crop parameters and meteorological data, researchers can draw preliminary yield estimation maps of different crops.

  This is the preliminary yield estimation map of corn production in Jilin Province. As one of the important achievements of crop monitoring in Jilin Province this year, it clearly reflects the distribution of corn in Jilin Province.

  Besides corn, rice is also the main crop in Jilin Province. This picture reflects the rice growth in Jilin Province in 2023.

  At present, the preliminary results of satellite remote sensing survey show that the output of major grain crops such as corn, rice and soybean in Jilin Province will increase greatly in 2023, and the total grain output is expected to reach a record high.

  Renovation of irrigation area to ensure a bumper harvest of 10 million mu of late rice

  At present, 14.59 million mu of late rice in Guangdong province is harvested. In 2023, all parts of Guangdong improved agricultural irrigation conditions by transforming irrigation areas and building new water conservancy facilities in the fields to ensure high yield and harvest of late rice.

  In Longkou Village, Lianzhou Town, Qingyuan City, Guangdong Province, thousands of acres of late rice have turned golden, and harvesters are busy shuttling in the fields. In 2023, the branch canal of Longkou Irrigation District’s supporting and water-saving reconstruction project (Lianzhou section) was completed and opened to water, which improved the irrigation conditions of about 15,300 mu of farmland in Longkou Village and other villages.

  In 2023, 55 irrigation district renovation projects were put into use in Guangdong, benefiting more than 3.24 million mu of farmland. At present, 14.59 million mu of late rice in Guangdong has been harvested one after another, and it is expected that the harvest will last until the middle and late November.

  The autumn harvest was just when 360,000 mu of corn was harvested.

  Right now, it is the season of corn harvest. In Yuxian County, Yangquan City, Shanxi Province, farmers grabbed the fine weather and started harvesting operations.

  In the corn field of Xiyan Town, Yuxian County, Yangquan City, Shanxi Province, with the roar, rows of corn plants with stalks and ears were involved in the harvester, and the sticks were picked and peeled in one go.

  In order to improve the harvest efficiency, local cooperatives provide agricultural production custody services for surrounding farmers, which not only saves farmers’ time, but also reduces the operating costs of cooperatives through large-scale custody operations. At present, 360,000 mu of corn in Yuxian County has been fully harvested, and it is expected that all the harvests will be completed by the end of this month.

  2 million mu of late-maturing potatoes entered the harvest period in an all-round way.

  A few days ago, 2 million mu of late-maturing potatoes in Dingxi City, Gansu Province entered the harvest period in an all-round way, and there was a busy harvest scene in the fields.

  In the potato planting base in anding district, Dingxi City, large-scale digging machinery is working. Full and round potatoes came out of the ground, and growers were busy picking up and bagging them.

  It is understood that in 2023, Dingxi City planted about 2.81 million mu of potatoes, including 2 million mu of late-maturing potato varieties. At present, the potato harvest in the city has reached more than 70%.

  More than 3 million mu of cotton has entered the harvest period one after another.

  Bayinguoleng Mongolian Autonomous Prefecture is one of the main cotton producing areas in Xinjiang. During this time, more than 3 million mu of cotton here entered the harvest period, and the local mechanization operation was promoted to help cotton harvest.

  In the cotton field of Puhui Township, Korla City, the cotton picker quickly separated cotton from cotton stalks, picked, compressed and packed, and the whole process was completed in one go.

  In the workshop of the local cotton processing factory, the machines roared, and the workers loaded, unloaded and palletized the newly recovered cotton in an orderly manner.

  It is understood that the mechanized cotton recovery rate in Bazhou will be above 95% in 2023, and the harvesting work will end in the middle and late November.

  300,000 mu of glutinous rice is harvested with maturity and high efficiency to ensure that the grains are returned to the warehouse.

  At present, all parts of Hubei are striving for fine weather, stepping up the work of autumn harvest and autumn planting to ensure a bumper harvest of grain.

  At present, it is the peak period of glutinous rice harvesting in Xiaogan, Hubei Province. In the demonstration base of glutinous rice production in Xiaonan District, the heavy ears of rice bent the rice stalks, and the agricultural hand operated the combine harvester to shuttle busily in the rice fields. Accompanied by the roar of the machine, a string of full ears of rice were involved in the harvester, harvesting and threshing in one go.

  After the glutinous rice is shelled, it is the glutinous rice we often eat. With high nutritional value, it is the main raw material for zongzi, eight-treasure porridge, various desserts and brewing sweet rice wine. In recent years, Xiaonan District of Xiaogan City has established a traceability system of glutinous rice from seed selection to production and processing, which has promoted the development of nearly 300,000 mu of glutinous rice planting.

  Seize the sunny weather and step up the autumn harvest and planting.

  In Shashi, Jingzhou, various agricultural machinery professional cooperatives sent a large number of harvesters to help farmers grab the mid-season rice.

  In Nanzhang County, Xiangyang, more than 300 combine harvesters are working at full capacity to grab rice. More than 160 sets of dryers accelerate the drying of grain, and fully ensure the efficiency and quality of grain harvest.

  Grab the harvest and also grab the seeds. Mid-October is the best time for sowing rapeseed in Hubei. Yunmeng County in Xiaogan used the newly purchased rape precision seeder in 2023, and the sowing efficiency was doubled compared with previous years. Up to now, Yunmeng County has completed the autumn sowing area of 134,000 mu of rapeseed.

  Olive enters the picking period, and intensive picking and processing are stepped up.

  Wudu District, Longnan, Gansu Province is the main producing area of olive in China. The 600,000 mu of olive here is now in the picking period, and the local organization personnel have stepped up the picking and made deep processing in time.

  In Waina Town, Wudu District, Longnan City, the olive trees are covered with branches. The villagers are picking fresh olives with the newly purchased pickers in 2023.

  Olive is an edible oil plant, and the fresh fruit picked should be squeezed within 8 hours to avoid fruit oxidation and nutrient loss. To this end, workers began to screen and box in the woodland. Finally, the truck waiting at the roadside will send the fresh fruit to the processing enterprise.

  Since 2021, local afforestation projects have been started, and the government will be responsible for the cultivation and planting of seedlings. After the trees survive, they will be handed over to growers for management, which reduces the planting risk of fruit farmers. In 2023, the planting area of olive in Wudu District of Longnan City will reach 150,000 mu, and the expected output will exceed 50,000 tons, which will drive nearly 70,000 farmers to increase production and income.

Goodbye lover: a fairy tale for adults

When love disappears, how to say goodbye?

Text | Zhang jiaqi

Edit | Zhao Ordinary

Goodbye lover will have a big finale this Wednesday.

This is a "divorce variety show". The program group invited three groups of guests in different divorce States: Guo Keyu and Zhang He have been divorced for one year; KK and Tong Chenjie are facing the "seven-year itch" and are considering whether to divorce; Wang Qiuyu and Zhu Yaqiong have just entered the cooling-off period of divorce. They wrote the final answer to their marriage through an 18-day trip.

To some extent, this variety show has certain practical value. Guo Keyu asked in the program, "What if there is no love? Can you say goodbye with love? " Perhaps, compared with how to find love, how to deal with "post-intimacy" after love disappears is also an important topic for contemporary young people.

In fairy tales, the prince and princess go through thousands of difficulties, and the ending is always "live a happy life". However, real life is full of difficulties. When the pink filter was removed, Goodbye Lover wrote a sequel to the fairy tale, which was not perfect but true enough.

A sequel to a fairy tale

On January 1, 2021, the cooling-off period of divorce was officially implemented. Like all couples who want a divorce, Zhu Yaqiong and Lao Wang need to think hard for 30 days, and if they don’t change their minds, they can get a divorce certificate.

The difference is that their divorce cooling-off period was spent on a trip. As a pair of guests in Goodbye Lovers, together with two other couples, they started an 18-day long-distance trip in Xinjiang and confirmed their minds in the process.

This is a reality show variety around the topic of "divorce". According to the statistics at the end of 2020, the national average divorce rate is as high as 39.33%, and about four out of every ten married couples choose to divorce, with Jilin Province having the highest divorce rate of over 70%. And this data has been on the rise for 16 consecutive years.

Even in the case that divorce is so common, Goodbye Lover still takes some risks by choosing "divorce" as the incision in the marriage relationship. Ni Ping, a flying guest, also mentioned that it is not easy to show his marital status in front of a national audience. In this program, conflicts and collapses are frequent scenes, and even when recorded by the camera, it is difficult for the guests to control their emotions.

Wu Mengzhi, the chief producer, once mentioned that the most important part of the reality show is "selecting people". As long as the right guests are selected, the program will be 80% successful. In Goodbye to Lovers, three couples are in different stages of marriage, which also covers the problems existing in marriage relations in real life to a great extent.

As can be seen from the public opinion field, people’s attitudes towards marriage have changed dramatically over the years. This change is also reflected in the program. "Living together" is no longer the first priority of marriage. Compared with it, contemporary young men and women pay more attention to spiritual harmony and emotional resonance.

Therefore, how to manage a marriage well has become a more difficult proposition than before. Trivial matters are still obstacles to be overcome. In addition, intimacy has added more dimensions.

For Lao Wang and Zhu Yaqiong, the biggest enemy of intimacy is "way of thinking". When they got married, they didn’t hold a wedding or take wedding photos, which became a thorn in Zhu Yaqiong’s heart.

Zhu Yaqiong longs for romance and freedom, and pays attention to the sense of ceremony, while Lao Wang is a "pragmatic school". This collision in thinking is reflected in all aspects of life. In the program, Zhu Yaqiong mentioned a story many times: Lao Wang even counted down the hug between them.

The reason for Zhang He and Guo Keyu’s divorce is that they can’t walk into each other’s world. They belong to "flash marriage", and the decision to get married is rather hasty. After having children, they also lack time to cultivate their feelings, so there is a serious shortage of communication.

Do you have love after all? This is a problem that has always existed in this relationship. Contradictory personality and habits of work and rest make this couple, who have been married for ten years, become "the most familiar strangers". However, this is also the reason why this group of guests are most optimistic about remarriage: it seems that this 18-day trip turned out to be a few days when two people have known each other for so long.

In a link in the latter part of the program, the guests wrote the most impressive words of each other on the note and shared the story at that time. Most of these stories appear in the early days of love or marriage, belonging to young men and women who have just stepped into love. Wang Qiuyu will send a romantic short message "I’ll go while you’re here", and Guo Keyu is thinking about the flight time of Zhang He’s return trip.

The beginning of love is always written in great detail. There are sweet stories of love at first sight to provide fantasy, and there are also hundreds of love rules for reference. What "Goodbye Lover" presents is the "chicken feather in one place" staged after the end of the fairy tale.

Lian hun zong yi AB noodles

No amount of sweet filters can hide the fact that marriage is on the verge of breaking up.

When KK and Tong Chenjie first appeared, they looked very loving. Even Guo Keyu teased them and came to participate in "The Romantic Travel of Wife". However, with the development of the program, the problems in the marriage relationship between KK and Tong Chenjie gradually exposed, and the audience suddenly found that these problems hidden under the iceberg seemed to be more serious.

This is the difference between Goodbye Lover and other marriage and love variety shows: when feelings are peeled off, each paragraph has its own bitter taste.

Love variety shows entered the era of 2.0 in China, starting with "Signal of Heartbeat". In March 2018, the Korean love variety "Heart Signal2" premiered. Although this program has been broadcast in the first season in 2017, it was not until the dog blood "love triangle" appeared in the second season that it caused a wider discussion in China, and it also made the "real world dog blood drama" become the key frame of love variety.

In the same year, Tencent Video purchased the copyright and launched the first season of Heartbeat Signal. In the form of the program, the Korean version was almost completely reproduced. They are all in love, superimposed with "reasoning" elements, and guessing the relationship between amateur guests has become a major attraction of this kind of variety show. Since then, Iqiyi, Youku and Mango TV have also successively launched programs such as Love You Me, Let’s Love, Dream Space and so on.

Although the forms are different, most of the love variety shows in the 2.0 era follow a similar "template", that is, strange men and women are "put" into the same field, and they can fall in love at will within a limited time.

This is the A side of the variety show of marriage and love, which provides people with the satisfaction of emotional needs. Taking CP has become the first meaning of this kind of program, and watching "Xiuluo Field" and love line reasoning has also increased the effect of the program.

Goodbye Lover is the B side of the variety show of marriage and love: here, the beautiful feelings are either suddenly revealed, or the stories presented have become a thing of the past, based on more real life.

A marriage can hardly exist independently between husband and wife. The simple "1V1 link" obviously only exists in the early stage of the establishment of intimate relationship. In the marriage relationship, there are more and more complicated issues to consider. This is the first truth shown in Goodbye Lover.

Dong Chenyu, a lecturer at Renmin University of China, mentioned in an interview with the media that Chinese should not only consider the relationship between the two parties in love, but also the relationship between the two families behind them. This is a marriage and love model with East Asian cultural characteristics. Therefore, compared with other love variety shows that focus on the early stage of love, there are many ties between the two in Goodbye Lover, which may be parents and children, economic status and social status, and even friends, colleagues and predecessors.

Take KK and Tong Chenjie as an example. The core contradiction between them is whether they should have a child. KK insisted that Tong Chenjie should have children, and the deeper reason was that he always lacked security in this relationship. In the program, he repeatedly mentioned that he was not from Shanghai, but moved to Shanghai for the sake of Tong Chenjie. He had no sense of belonging in Shanghai, and his economic situation and career development were not as good as that of his wife. All kinds of problems led to the pressure in his marriage relationship.

Besides, the influence of family of origin is also reflected in this program. Lao Wang mentioned in the program that he received a "genius education" since childhood, and his father was extremely strict with him, giving priority to criticism and lacking emotional communication, and he also used this model in getting along with Zhu Yaqiong. Huang Zhizhong hit the nail on the head and pointed out Lao Wang’s problem: "Wang Qiuyu is not a question of loving his wife, but he may not love himself."

The third truth lies in "conflict". In the "A-side" love variety, the conflict is necessary but unpredictable, and even "human intervention" is needed in the link setting. For example, the mini date link and the rule of "two-day and one-night group outing" newly introduced in Heartbeat Signal 4 are all aimed at enhancing the sense of conflict and adding uncertainties to the emotional line, thus improving the possibility of the emergence of "Xiuluo Field".

In Goodbye Lover, conflicts can happen anytime and anywhere. KK and Tong Chenjie quarreled repeatedly at the dinner table because of drinking. Even Yang Di, the "king of variety" who can be skilled in all kinds of variety shows, was at a loss when the war suddenly escalated.

After the pink filter faded, when the more real intimate relationship was presented naked to the audience, Goodbye Lover actually took a small step forward in the field of marriage and love variety.

"Heterogeneous"

Zhang He and Guo Keyu are the most vocal couples for "remarriage". Searching for their CP clips in bilibili has more than 50 pages. Some people joked on the barrage that everyone was "looking for candy in the glass."

This reflects a certain demand of contemporary young people: contemporary young people like to watch others fall in love more and more.

The drama series with the theme of love has changed from "romance" to "sweet pet", and "parents are short" has been eliminated, and the love-hate entanglement between the male and female protagonists has become the main plot, implying that all the surrounding plots unrelated to love have been stripped; "Ke CP" has become a hot trend, and the actors who play CP in the play need to continuously extend their business period to meet the imagination of fans. After the end of the drama, CP powder is also looking for the "evidence of love" between the two in real life.

Under such a trend, variety shows have also become the carrier of "watching love". Even in the talk show variety show, there are popular CPS such as "Snow Country Train" and "Mianli", which make countless people take the lead. Therefore, even in the marriage and love variety show "Goodbye Lover", which has already written the ending and completely stripped the filter, there are also audiences who are addicted to CP.

In the era of marriage and love variety 2.0 with making sweetness as the mainstream, Goodbye Lover is an alien. This is one of the reasons why it can’t move from the circle to the national explosion. Although the score of the program in Douban is as high as 8.7, the number of raters is less than 20,000, which is lower than the series of Heartbeat Signals.

Another reason may be that when intimate relationships become complicated, it is difficult for the public opinion environment at this stage to provide sufficient discussion space.

In the process of exposing the problems among the three pairs of guests one by one, the man’s problems are more obvious, for example, Lao Wang overlooks Zhu Yaqiong’s emotional needs, while KK is male chauvinist and alcoholic, so the male guests are quickly labeled as "love rat". Since then, whenever the woman makes some "weakness" actions, she will be evaluated as "one willing to fight and one willing to suffer".

Tong Chenjie was regarded by the teacher in the observation room as the person with the highest "love for business". After the fierce conflict between them, Tong Chenjie would take the initiative to resolve the conflict every time. But for some viewers, this "initiative" does not have any positive effect, because KK is obviously "hopeless".

However, these violent conflicts are actually only slices of married life, and marriage is a far more complicated proposition than imagined. Shi Xiuxiong, a psychological counselor, pointed out, "Now people are too arbitrary and judgmental when talking about marriage and love. No intimate relationship can be arbitrarily summarized by a few simple labels. "

Although it can’t be an "explosion", there is no doubt that "Goodbye Lover" has added a new perspective to the current variety show of marriage and love. Even the guests themselves were not sure at first what kind of program they were participating in. KK didn’t even notice the problems in their marriage, but Tong Chenjie decided to sign up. Zhang He also asked the program group before the show: Do you want to fix us up again?

"second time around" is a common bridge in romance novels. In Goodbye Lover, besides expecting the ending, it is more from observing others to observing oneself. Shi Xiuxiong mentioned that this program exposed the unharmonious part of the marriage relationship to the public’s field of vision, which was constructive for the audience, helped more people to know that their problems were not isolated cases, reduced the sense of shame and learned to accept themselves.

In addition, not all divorced couples are "old and dead", especially in the case of a long marriage, property can be divided, but it is difficult to completely separate each other’s social circles, family members and even children. Therefore, when the marriage relationship comes to an end, it is necessary to start a new relationship.

Lao Wang and Zhu Yaqiong have known each other for more than twenty years, and they have become an inseparable part of each other’s lives. After the divorce, they may be able to reopen a "friend relationship". For Zhang He and Guo Keyu, how to start a new relationship is more important than whether to decide to remarry. Many viewers mentioned, "They don’t need to remarry. They can start from falling in love and go through the normal process."

For a generation that is lonely and afraid of intimacy, the sweet love in marriage variety shows is to satisfy the fantasy of "fairy tales", while Goodbye Lover is more like a fairy tale for adults, which provides a reverse value-"Seeing the complexity of a broken marriage will make you have a correct expectation for marriage."

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