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　　Sales were not as good as expected, and Avita sent a new car.

　　On September 26, Avita 07, a smart urban SUV built by Avita Technology, was officially launched, after the model was successfully rolled off the production line at the Changan Digital Intelligence Factory.

　　According to Avita’s disclosure, the company delivered 36,400 vehicles in the first August of 2024. Previously, the company proposed to challenge the sales target of 100,000 vehicles again in 2024, but only 36.4% of the annual target was completed in the first August.

　　In terms of performance, in 2022, 2023 and the first half of 2024, Avita’s net profit was – 2.015 billion yuan, – 3.693 billion yuan and – 1.395 billion yuan respectively.

　　This also means that in the past two and a half years, Avita’s net profit has accumulated a loss of 7.103 billion yuan.

　　Not only that, as of the end of the first half of 2024, Avita’s total assets reached 12.746 billion yuan, net assets reached 706 million yuan, and the company’s debt ratio was as high as 94.46%.

　　The average monthly delivery is only about 4550 vehicles

　　On September 26, the Avita 07, a smart urban SUV built by Avita Technology, was officially launched after the model was successfully rolled off the production line at the Changan Digital Intelligence Factory. As a result, another member of the "Avita" family was added.

　　Avita Technology was founded in 2018. The company claims to be dedicated to exploring future-oriented humanized travel technologies and creating emotionally intelligent travel experiences for users.

　　In November 2021, Avita completed the first round of 2.42 billion yuan strategic financing, post-money valuation 788 million yuan, () participated in the shareholding of 28.99%, becoming the second largest shareholder.

　　In August 2022, Avita completed the 2.547 billion yuan A round of financing, () introduced China Merchants Group Capital, Weihao Chuangxin and other 6 war investment, after the financing is completed, Ningde era is still the second largest shareholder.

　　In August 2023, Avita received 3 billion yuan in B round financing, and investors included Changan Automobile, Southern Assets, etc. The post-money valuation was nearly 20 billion yuan.

　　After three rounds of financing, Avita’s total financing is close to 8 billion yuan.

　　In December 2022, CATL also signed a deepening strategic cooperation agreement with Arvita. The two sides will cooperate in lithium battery research and development, new material application and parts development for new energy vehicles, and build a battery supply system based on cutting-edge battery technology.

　　At the Guangzhou Auto Show on November 17, 2023, Avita made its debut on the same stage with its flagship models, Avita 11 and Avita 12, marking the official entry of Avita into the era of dual flagships.

　　It is reported that the new model will be equipped with Huawei’s high-end intelligent driving system HUAWEI ADS2.0.

　　Obviously, Avita has a high starting point. It was jointly built by Changan Automobile, Huawei, and Ningde Times. Zhu Huarong, chairperson of Changan Automobile, personally served as the chairperson of Avita.

　　According to the plan, Avita expects to achieve 100,000 sales targets in 2023. In fact, the company’s actual sales in 2023 are only 23,500, only 23.5% of the target.

　　Some industry insiders said that Avita takes the high-end route, and the price range is around 400,000 yuan, which is also one of the reasons for its "high and low".

　　2023 did not complete the plan, Avita 100,000 sales target extended to 2024.

　　According to the original plan of Changan Automobile, Avita Technology plans to complete the sales target of 90,000 vehicles in 2024.

　　The relevant person in charge of Avita revealed that after the compensation of the company’s management is linked to sales, the sales target in 2024 will be pressurized by an additional 10,000 vehicles. This means that Avita will once again challenge the sales target of 100,000 vehicles in 2024.

　　In March 2024, the 2024 Avita 12 was officially launched, and a total of four new models were launched.

　　Subsequently, Avita CEO Tan Benhong introduced that Avita 12 has a clear goal in the short term, and the average transaction price is expected to be about 350,000 yuan, and about 5,000 vehicles will be delivered per month.

　　Tan Benhong also publicly criticized some of his peers. He said that many new power companies are pursuing product variety, but ignoring product efficiency and investment efficiency. He pointed out that "we can see that the new power that has been doing it for a long time is only 10,000 or 15,000 vehicles per month, and seven or eight products (pure electric). I think the product efficiency and investment efficiency are worrying."

　　However, according to Avita’s disclosure, the company delivered 36,400 vehicles in the first August of 2024, only 36.4% of its annual target.

　　Apparently, the average monthly delivery of Avita is only about 4,550 vehicles.

　　Net worth 706 million

　　So, what about Avita’s product efficiency and investment efficiency?

　　According to the annual reports of Changan Automobile in 2022 and 2023, Avita’s operating income was 28.34 million yuan and 5.645 billion yuan respectively, and its net profit was 2.015 billion yuan and 3.693 billion yuan respectively.

　　In the 2024 semi-annual report, Changan Automobile introduced that Avita’s operating income reached 6.152 billion yuan and its net profit – 1.395 billion yuan.

　　This also means that in the past two and a half years, Avita’s net profit has accumulated a loss of 7.103 billion yuan.

　　Moreover, as of the end of the first half of 2024, Avita’s total assets reached 12.746 billion yuan, net assets reached 706 million yuan, and the company’s debt ratio was as high as 94.46%.

　　Chen Zhuo, president of Avita Technology, has announced that according to the requirements of the board of directors, Avita’s volume will increase three or four times this year, but the loss control must be consistent with the previous year, and strive to achieve break-even in the third and fourth quarters of 2025. This is the goal given by the board of directors.

　　 In terms of IPOs, Chen Zhuo said that Avita will actively strive for them. "From Avita’s perspective, the IPO is to solve the problem of financing sources, but we also want to improve the governance structure of the entire enterprise through the IPO, through the listing of certain management requirements, to make it more compliant and more standardized. This is our primary purpose."

　　At the same time, Chen Zhuo revealed that the valuation of Avita is now less than 20 billion yuan, "This year we will also do C round financing, which is expected to be completed in the second half of this year, which is relatively certain, so the specific time of IPO is not limited, and it is flexible to consider according to market conditions according to sales."

　　However, at present, there is no new news on Avita’s Series C financing, but the company has indeed made major moves.

　　In August 2024, Changan Automobile announced that Avita, a joint venture of the company, planned to buy 10% of the shares held by Huawei, and the transaction amount was 11.50 billion yuan.

　　Changan Automobile said that the company will use this transaction as an opportunity to comprehensively strengthen its strategic cooperation with Huawei and help Changan Automobile transform into an intelligent low-carbon travel technology company.

　　In 2023, Avita’s annual revenue is 5.645 billion yuan, and the investment scale is more than twice its revenue that year.

　　Furthermore, in terms of total assets, Avita needs to bring in external capital to complete the deal.

　　Zhu Huarong, chairperson of Changan Automobile and chairperson of Avita Technology, said: "The next three years will be a critical period for Avita to build a’new luxury first brand ‘. As a milestone leap, Avita has become the first company to invest in Huawei. The industry-leading’HI’ model has further upgraded the new model of’HI Plus’. CHN’s optimal resources will empower Avita, so as to promote Avita to achieve leapfrog development and make every effort to build a new luxury Avita that participates in world competition."

The size of the mainstream car is moderate, which can well meet all aspects of demand. At the same time, the price of the mainstream car is relatively reasonable, so buy it! Today this one is very characteristic. Let’s take a look together.

First of all, from the appearance, the front face of Beijing BJ60 Thunder presents a fashionable and simple design style, which is unforgettable. The headlights are very dynamic, and the design looks very elegant. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 5040MM*1955MM*1925MM, the car adopts deep lines, and the side presents a simple and elegant design style. With large-sized thick-walled tires, it looks sporty. In terms of the rear, the overall shape of the Beijing BJ60 Thunder rear echoes the front of the car, and the tail lights give people a very cold feeling, creating a good atmosphere.

Sitting in the car, the Beijing BJ60 Thunder interior has a unique atmosphere, highlighting the layered effect. The steering wheel of the car is well designed, equipped with electric up and down + front and rear adjustment, steering wheel memory, steering wheel heating and other functions, which looks a little more stable and atmospheric. Take a look at the central control, the 12.8-inch central control screen is used for decoration, which makes the interior style impressive, and the details are still in place. Finally, take a look at the dashboard and seats. The dashboard of the car shows a cold design style, which is very eye-catching. The car adopts leather seats, which are wide and thick, and the overall ride feels soft and comfortable.

The size of the Beijing BJ60 Thunder trunk space is in line with its home positioning, the storage space for family travel can be satisfied, and the space flexibility is excellent. At the same time, the car is equipped with brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.) main driver airbag, passenger seat airbag, side air curtain, front side airbag and other safety configurations.

After reading the above details, I will make a summary. Many people buy an SUV because of its stronger passability. The car is practical and well-equipped, making it a good helper for home travel.

Under the trend of new energy, the wind brand has also brought its latest new energy model – the wind blue electric E5, which is also the first batch of models deeply equipped with Huawei Hicar 3.0 and will be launched in the first quarter of this year. At the same time, this car is also equipped with a hybrid system provided by BYD Freddy, with a comprehensive battery life of an astonishing 1150km. Next, let’s take a look at the highlights of this new car.

In terms of exterior design, the Landscape Blue Electric E5 adopts the latest family-style design language. The front face is shaped with an oversized air intake grille, and the interior is decorated with dot matrix elements. Officially, it is called a star dot matrix digital grille, and it is highly recognizable with skyline LED light strips.

The black chrome strip above the grille can clearly see the logo of the English letter "E", which presents the ecological meaning of the Internet of Everything through the artistic arrangement of nine dots, which complements the large-scale starlight dot matrix digital grille.

The sharp waistline of the side body is slightly raised upward, which enhances the power atmosphere. The chrome luggage rack on the roof, plus 19-inch low wind resistance design rims, perfectly interprets the sense of sports and fashion. The new car is positioned in a medium-sized SUV, and its body length, width and height are 4760/1865/1710mm, and the wheelbase length is 2785mm. The body height is more advantageous than that of the same class.

The layering of the rear of the Landscape Blue Electric E5 is outstanding. It adopts the current mainstream through-type taillight group design, and the LOGO logo is displayed above to improve the brand’s recognition. The large-sized spoiler at the D-pillar position, combined with the hidden exhaust layout below, is also in line with the design ideas of most hybrid and new energy models.

The interior design of the Landscape Blue Electric E5 adopts the current mainstream technology minimalist style, and the cockpit has a clear sense of hierarchy. In order to highlight the luxurious atmosphere, the new car is decorated with chrome-plated strips and wood grain style trims in the material, creating a strong sense of class.

At the same time, the new car is also equipped with a dual-format multi-function steering wheel and an integrated screen composed of a full-LCD instrument and a large-size central control screen, which is still very technological. In addition, one of the major selling points of the Landscape Blue Electric E5 is the Huawei HiCar 3.0 system, which is also equipped with a sound system composed of 12 speakers. The unique acoustic design realizes 360 ° full-scene surround sound, bringing users an immersive listening enjoyment.

The smart air purification function is also essential, with both PM2.5 sensors and negative ion generators, which are more popular configurations.

In order to ensure comfort, the Landscape Blue Electric E5 provides a full-body curved seat, providing better support for the body and providing maximum comfort for long-distance travel.

Thanks to the flexible and changeable "5 + 2 seat" space layout in the car, the front seats can be reclined 165 degrees backward, and the second and third rows of seats can also be laid flat, making it a super wide viewing room for outdoor leisure.

In terms of riding space, thanks to the flat roof design, the 1.80-meter-tall ride has the seat adjusted to the lowest level, and the front and second rows of head space can reach the margin of one punch. The third row of head and leg space is cramped, and if you want to leave room for the legs, you need to coordinate with the second row of seats.

After the rear seats are reclined, you can have an amazing 934L of trunk space, so you don’t have to worry about traveling with your baby. Even when the seats are fully used, the blue electric E5 trunk has a capacity of 187L, which can meet the basic practicality.

Recently, in the intelligent cockpit certification of the China Automotive Center, the Scenic Blue Electric E5 successfully passed the comprehensive test of 18 sub-items in the four dimensions of functionality, speed, convenience and intelligence of the vehicle’s in-vehicle voice interaction system, and obtained the A-level certificate of the in-vehicle voice assistant, becoming the second model to obtain this certification after the M5.

In terms of power system, the Wind Blue Electric E5 is equipped with a 1.5L high-efficiency plug-in hybrid special engine and a DHT300 electric hybrid system produced by Freddie Power. It has a 15.5:1 ultra-high compression ratio, a maximum thermal efficiency of 43.04%, and a maximum transmission efficiency of 97.5%. According to the official introduction, the new car’s 0-50km/h acceleration time is 2.9 seconds, and the WLTC comprehensive cruising range is as high as 1150km.

The new hybrid technology of Landscape Blue Electric E5 integrates fuel consumption, smooth handling, quiet driving, and fast speed, perfectly taking into account the main needs of users during driving. The fuel consumption of WLTC 100 kilometers feed is only 5.5L. Using EV mode at 60km/h, the noise in the car as low as 54.8 decibels can also make the driver feel luxurious and comfortable.

The blue electric E5 is also equipped with external discharge function, and its maximum external discharge power of 3.3kW is fully sufficient for outdoor camping, even if the outdoor electric hot pot and induction cooker are no problem.

The Wind Blue Electric E5 will also provide users with a new hybrid tram experience of "electric priority, electric drive mainly" under the technological innovation of the DE-i super electric drive intelligent platform of Cyrus Group.

With high recognition, efficient power, and no battery life anxiety, coupled with the blessing of Huawei and BYD technologies, it can be said that the product strength of the Scenic Blue Electric E5 is relatively comprehensive. If this car can be priced satisfactorily, I believe it will perform well in the market in the future.

For users who are eager to enjoy the driving experience of electric vehicles and want to put aside the worries of battery life, the launch of the Scenic Blue Electric E5 is undoubtedly another option for consumers. What do you think of this car? Express your opinion in the comment area.

As a very "new" brand, Deep Blue Auto was officially released on April 13, 2022, and launched its first model in July – the Deep Blue SL03. In just over 9 months, the cumulative delivery of this model has exceeded 50,000 units, which can be said to be amazing. The Deep Blue SL03 is based on the Changan EPA1 pure electric platform. Not only is the overall design sci-fi avant-garde, but the configuration performance is also quite excellent. Coupled with a sincere price, it is not surprising that it can achieve such dazzling results. For such a "popular" model for the household market, how is the practical performance of the Deep Blue SL03? This issue of the "Daily Practicality Test Report" will reveal the answer.

Test vehicle: 2022 dark blue SL03 515 pure electric version

Official guide price: 189,900 yuan

Functional configuration test link

The 2022 dark blue SL03 features an inductive unlock function, which automatically unlocks and extends a hidden door handle when the key is close to the vehicle. Get in the car and step on the brake pedal, hang it in D gear and drive directly.

The trunk tailgate supports three opening methods: the central control screen, the external button and the remote control key. With the electric tailgate, it is very convenient for daily use.

The opening switch position of the cabin cover is located at the lower left of the front of the driver’s seat. When opening, you need to pull the switch in the car first, and then turn on the switch located at the bottom of the cabin cover to lift it up. The cabin cover of the 2022 dark blue SL03 is equipped with two hydraulic support rods inside, and the hardware configuration is excellent, so it is relatively easy to open or close. It should be noted that as a pure electric model, the dark blue SL03 is under the hood of the front trunk, and the visual volume performance is quite good, which is more practical.

For consumers, the height of the threshold off the ground determines the convenience of getting on and off the bus to a certain extent. According to the measured results, the height of the 2022 dark blue SL03 threshold off the ground is 390mm, making it easier to get on and off the bus every day.

Second, the comfort configuration test link

The front seat adjustment button is located under the seat, and it can also be adjusted through the interface in the central control screen. The main driver’s seat supports 1 set of position memory. After adjusting the position, press "Save the driver’s seat" on the screen. For subsequent recovery adjustments, you only need to click the "Driver’s seat recovery button". The front seat supports 3-speed heating and ventilation functions, which can meet the needs of daily use.

In the test of the main driver’s seat, the distance between the front and end of the driver’s seat is 250mm, and the seat can be adjusted to a moderate stroke, which can meet the needs of most drivers.

The multi-function steering wheel supports manual up and down + front and rear adjustment, with an adjustable angle of 10.5 ° and an adjustable distance of 40mm. Overall, the adjustable range of the steering wheel is moderate, which can meet the usage habits of most consumers.

The 2022 dark blue SL03 rear seats are equipped with three independent headrests. Although the size of the middle headrest is small, the interior is soft and supports up and down adjustment, which can effectively support the passenger’s head.

The front center armrest is wrapped in leather, which has an excellent touch and a relatively large overall area. Although the center armrest does not support front and rear or angle adjustment, it can still provide effective support for the elbows when the driver is seated and holding the steering wheel.

III. Multimedia configuration test

The 2022 dark blue SL03 is equipped with a Type-A interface in the front row and a Type-C interface in the back row. The car is not equipped with a 12V power interface, which is slightly less practical. According to actual measurements, the voltage of the charging interface is about 5.2V, and the current is close to 2A, which can basically meet daily use.

With the increasing popularity of smart cars, more and more models are equipped with intelligent voice assistants. For the "intelligent voice system", we use the following four fixed speech techniques to judge the performance of the voice interaction system in terms of automatic speech recognition rate, response speed and controllable functions.

1. I’m a little cold/I’m a little hot

2. Open the window/open the main driver window/open the sunroof

3. I want to listen to "XXXX" (song title)

4. I’m going to Lunyang Building

After actual testing, the intelligent voice system of the test model can recognize and operate all the above functions. The response speed of this automatic speech recognition control system is quite fast, and in continuous dialogue, the system recognizes the instructions more accurately, and the interaction experience is satisfactory.

IV. Space configuration test link

As a space test that is closely related to consumers, in the previous test drive article "The belated power faction, test drive the dark blue SL03 pure electric version", we have already experienced its ride space, and this time we will evaluate the same amount of storage space and its convenience in daily life.

For the test of the use of space in the car, it is only for the space within reach of the front row, excluding the space that needs to be opened such as the glove box and the central armrest box. The test method is to place all the following fixed items in each storage space in the front row, and judge the performance of the vehicle storage space by the placement of fixed items. The selected fixed items in the test are: 2 bottles of regular-sized mineral water, 1 large-screen mobile phone, 1 lipstick, 1 satchel, 1 pair of sunglasses, 1 folding umbrella, and 1 pack of regular-sized paper.

After testing, all the fixed items can be reasonably placed in each storage tank in the front row of the test model. Since the storage space at the bottom of the center console is quite large, many items can be placed. The door panel storage tank is large in size, and it is not a problem to put down an umbrella. In addition, the door handle also adopts a back cover design, which can hold small items.

The interior space of the 2022 dark blue SL03 trunk is relatively regular, and the overall space utilization rate is high. At the same time, due to the hatchback design of its tail, the opening area of the tailgate is considerable, and it is very convenient to transport goods. For the basic values of the trunk, we have also conducted actual measurements. The opening length is 1120mm; the opening width is 1000mm; the depth of the trunk is 1040mm; the vertical height between the trunk platform and the internal roof is 660mm.

V. Security configuration testing

In the front and rear vision tests of the vehicle, all seats in the vehicle have been adjusted to the lowest state, and the measured data have some deviations from the driver’s normal use, which is for reference only.

In the test of the forward vision, we used a 70cm high pile bucket as a reference, and then adjusted the distance between the vehicles until the upper edge of the pile bucket could be seen in the main driver’s seat. After testing, the final measured data of the pile bucket and the front of the car was 1.8m, which was better than the average of the same level.

In the rear field of view test, the pile bucket is still fixed, and then the vehicle is moved until the upper edge of the pile bucket can be observed. The distance measured by the rear field of view is 11.5m.

When testing the field of view of the external rearview mirror, first let the tester stand 10m perpendicular to the left and right rearview mirrors, and then start to move to the left and right sides until it appears on the outermost edges of the rearview mirrors on both sides, and measure its lateral distance. Then through the formula calculation, the angle angle of the rearview mirror field of view can be obtained. The larger the angle, the smaller the blind spot of the rearview mirror, and vice versa, the larger the blind spot of the rearview mirror.

Since the 2022 dark blue SL03 does not use double curvature lenses on both sides of the external rearview mirror, and the lens area is too small, the field of view on both sides is very general. The final test results of the rearview mirrors on both sides are 21.8 ° on the left and 21 ° on the right. The test results on the left side are in the middle and lower levels among the tested models of the same level, and the right side is higher than the average level of the same level.

During the test, the reversing radar can sense the rear object at 0.6m, and the radar power performance is quite average. According to the experience of previous tests, the closer the continuous beeping stage is to 0.25m, the closer it is to daily use habits. From the measured data, the continuous beeping prompt distance of the 2022 dark blue SL03 is 0.27m, which is not much different from the test experience value.

The front parking radar can also sense the forward object at a maximum distance of 0.6m, and the maximum distance in the continuous beeping stage is 0.27m, which is consistent with the rear radar.

The test car is equipped with a 360-degree panoramic imaging system, which not only provides good picture clarity, but also has a wide range of display angles. According to the actual measurement, in addition to providing multiple display angles, the auxiliary line in the screen can also follow the rotation of the steering wheel to change the trajectory. In addition, the distance between the vehicle and the obstacle will be displayed on the image screen, and the measured error is small, which has good reference significance.

In daily use, vehicles often encounter turning or U-turns, and the steering flexibility of the vehicle is very important at this time. Knowing the road width required by the car to turn around in place can be done well to avoid dangerous situations such as scratches. After actual testing, the minimum road width of the 2022 dark blue SL03 to turn around in place is 9.6m, which is at the upstream level among the tested models of the same level.

In addition to the main driver’s seat, the 2022 dark blue SL03 is equipped with an in-car handle above the other three doors, which performs well. The in-car handle is necessary for people with limited mobility, and it can also play a certain auxiliary role in the safety of passengers on bumpy roads.

VI. Battery life test

In the actual road test, the test vehicle showed a pure electric mileage of 128km before starting, and the driving route passed through urban sections, of which 30% were congested sections, the average speed of the whole journey was about 30km/h, and the air conditioning temperature was 23 ° C. When arriving at the destination, the pure electric mileage was 106km, and the actual driving mileage of the vehicle was 21km. The table showed that the mileage was reduced by 22km, that is, the average mileage consumed per 1km was about 1.05km.

In addition, we also tested the charging efficiency. After 10 minutes of DC charging, the range increased from 5km to 141km. The charging speed is relatively fast, and it is basically in line with the estimated time of the vehicle’s computer.

Summarize:As the first model of the new brand, the pressure of the dark blue SL03 after its launch is undoubtedly very great, but with its excellent product strength, it has proved itself in just a few months. Compared with the same level of fuel vehicles, the dark blue SL03 has significantly higher overall space utilization, and it also shows quite comprehensive hardcore strength in design and configuration. There is no obvious shortcoming, I think it is the biggest highlight of this model. Such an all-round performance can fully meet the needs of daily household.

Recently, FAW-Volkswagen’s new generation Maiteng MIIT declaration map has attracted widespread attention. It is reported that FAW-Volkswagen’s new generation Maiteng will be unveiled at this year’s Beijing Auto Show and is expected to be launched within the year.

After 8 generations of inheritance, carrying 50 years of time, Maiteng has become one of the most popular B-class cars, attracting more than 34 million users around the world, and is also sought after by more than 2 million riders in China, continuing to create their own legend.

The new generation of Maiteng styling design is from the hands of the current public exterior design director and legendary designer Marco Pavone, adhering to the creative concept of "Timeless" beyond time, and continuing to write timeless classics with exquisite attainments. The new generation of Maiteng is like a perfect sculpture work, smooth and dynamic, elegant and calm, full of vitality and emotion. It is another classic masterpiece after the classic Maiteng of previous dynasties.

The new generation of Maiteng front face design is simple and concise, with a three-dimensional design that runs through, with smooth lines and clear contours; the headlight design takes into account aesthetics and function, and the LED light source with a full sense of technology blooms a more eye-catching "fire color". The front bumper is three-dimensional in shape, with a prominent sense of hierarchy, presenting a new visual impression of simplicity and atmosphere.

The new generation of Maiteng side adopts a more modern slip-back C-pillar design, with smooth curves and tension, resulting in a more slender and elegant posture; its shoulder design draws on the design language of the luxury model Touareg, using fuller and smoother lines to connect the front and rear wheel arches, enhancing the luxury temperament; the new sports wheel rim adopts an aerodynamic design, which is more dynamic and fashionable, adding more vitality and charm to the vehicle.

The new generation of Maiteng tail adopts a three-dimensional "duck tail" design, showing a dynamic atmosphere of movement without losing elegance; the unique X-shaped through-type tail light has a high degree of recognition, and the internal three-dimensional hierarchical matrix design not only ensures the safety of the night, but also highlights the full sense of high-end; with chrome decorative tape and reflection film, the layered sense of the tail is richer and more three-dimensional.

"No magic change, no compromise" is the base color that Maiteng has adhered to in previous generations, and it is also the secret of its longevity. In the 17 years of entering China, Maiteng has always ranked C in both C-NCAP/CIASI crash tests and user experience surveys, and has become an irreplaceable car in the hearts of consumers. The new generation of Maiteng inherits the original German quality, and firmly maintains the standard of prototype cars in terms of powertrain, chassis tuning, electrical architecture, and body structure, bringing a product experience that far exceeds expectations.

Successive breakthroughs show true strength, and generation leadership is true leadership. Innovation breakthroughs and generation-by-generation technology leadership have made Maiteng go beyond simple travel tool attributes and become a legendary classic in the minds of consumers. Since its listing, Maiteng’s cumulative sales have exceeded 2 million vehicles, and the legendary road has reached a new realm. The new generation of Maiteng will rely on its consistent innovative concepts and ultra-high standards, strictly abide by the principles and beliefs of German high quality, and once again contribute a classic masterpiece that can stand the test of time to the Chinese market. On the benchmark, reshape the benchmark.

　　　 After more than 2 months of intense filming, the martial arts love giant "Da Wu Sheng" was successfully completed a few days ago. The crew released a set of stills of martial arts dramas for the first time. Three heavyweight kung fu masters – the film’s martial arts director Hong Jinbao, specially invited "Tough Guy" Qixiaofu junior brother Yuan Biao and the old actor Yu Rongguang to present a wonderful fight. The three kung fu masters staged all martial arts in front of the stage and behind the scenes, and the excellent real kung fu ensured that the film’s martial arts dramas were good-looking and awesome.

The three masters are the most awesome

　　　 Hong Jinbao and Jackie Chan, Yuan Biao and other seven senior brothers formed the "Seven Xiaofu", which was the mainstay of Hong Kong’s kung fu films in the 1980s. Now the seven elders, except Jackie Chan, have all retreated to the background to serve as martial arts instructors for domestic and foreign martial arts films. This time, Brother Hong Jinbao was moved by the script of "Da Wusheng" and regained the feelings of Peking Opera in his youth. He specially invited Yuan Biao, the junior brother of "Seven Xiaofu", to come out of the mountain and play the role of Wu Zun and Han Geng’s masters in the film – the role of Wusheng Master Yu Shengying. The senior brothers and sisters exchanged martial arts skills behind the scenes in front of the stage, which seemed to reproduce the scene of the "Seven Xiaofu" practice in the past.

　　　 Yu Rongguang is well known to the audience for his superb acting skills in Hong Kong films, but few audiences know that he is the son of Yu Mingkui, a famous Peking Opera performing artist. He has studied martial arts for more than ten years since he was a child and has practiced excellent kung fu. This time, he participated in "Da Wu Sheng". He played Yue Jiangtian, the master of Xi Mulan (played by Da S), and performed the honorary Beijing and Shanghai Da Wu Sheng. For Yu Rongguang, he can be described as acting in his true colors, and his every move is professional.

Next page: Playing hot pot, singing skills under the stage

　　On March 23rd, Huawei’s spring flagship new product launch was held. Yu Chengdong, executive director of Huawei, CEO of Consumer BG, and CEO of Smart Car Solutions BU, spoiled a lot of information about Huawei’s automotive business. At this release, Yu Chengdong still positioned the Wenjie model with "far ahead", and said, "The net promoter score of Wenjie owners is as high as 86.4%, leading traditional luxury brands such as Mercedes-Benz and BMW; Wenjie ranks first in quality among all brands, higher than all car companies, and has a spontaneous combustion rate of 0."

　　In order to break through in the "inner volume" of the industry, Yu Chengdong announced that all models of Wenjie will upgrade the intelligent cockpit system Hongmeng HarmonyOS 3, and Quarter 1 will be pushed in batches in 2023. As a high-frequency touchpoint with the owner, the intelligent cockpit directly determines the experience a car brings to consumers to a certain extent. Whether it is the interaction pattern, physical space, sound, light, display, upgraded interior, or multi-screen design, HUD head-up display, streaming media rearview mirror, etc., it will bring a distinct differentiated experience for drivers and passengers, quickly grab consumers’ attention, and improve the competitiveness of the model.

　　At this press conference, Huawei also gave a detailed introduction to the details of the upcoming HarmonyOS 3, such as functions such as super desktop, PC collaboration, smart car search, Xiaoyi reminder, Xiaoyi no-wake-up and HUD highly adaptive adjustment, and added the main driver privacy mode. In addition, Yu Chengdong revealed that the high-end intelligent driving version of the two cars, Wenjie M5 and Wenjie M5 EV, will be released in April. It is worth noting that compared with the experience of Hongmeng cockpit, the level of intelligent driving ability of the previous Wenjie M5 has not reached the forward-looking position of the industry. And Yu Chengdong believes that "the two high-end intelligent driving versions released in April will bring an’unprecedented ‘intelligent driving experience."

　　The biggest advance for the Q & A M5 and Q & A M5 EV high-end intelligent driving versions to be released, whether from the teaser pictures or from the road test spy photos that have appeared before, is that the new car will be equipped with Huawei’s lidar and its corresponding auxiliary driving system, which will have the ability to pilot driving in urban areas, and does not rely on high-precision maps. "The update of high-precision maps is too slow, and the speed of obtaining them from city to city is too slow. We even have to toss a small road in Shanghai for a long time," Yu Chengdong said. Some analysts believe that in the implementation of the current urban navigation assistance driving system, there are two advantages to not relying on high-precision maps: one is to directly avoid the limitations of policy approval brought by high-precision maps, so that the plan can be quickly landed in more cities; the other is to directly subtract the cost of high-precision maps. After no longer relying on high-precision maps, the greatest convenience is that more urban users will be expected to experience the pilot assistance driving function in the urban area earlier and synchronously.

　　At present, there are three main models for Huawei’s smart car business, namely the parts supply model, the HI model and the Huawei Smart Choice model. Previously, only the HI model models were equipped with Huawei’s intelligent driving system. With the release of the high-end intelligent driving version of the M5 and M5 EV, the Qinjie series began to gradually carry Huawei’s intelligent driving system. In order to further enhance the sales and product power of Qinjie products, on the one hand, Yu Chengdong himself is increasing his investment in the Huawei Smart Choice model; on the other hand, Huawei has further strengthened its involvement in the Qinjie brand in publicity. Previously, the official account of AITO asked the world, together with all official communication pages, replaced the communication content with "HUAWEI asked the world", and at this press conference, Yu Chengdong also directly used the expression "Huawei asked the world".

　　HUAWEI is Huawei’s eco-car brand and a new business model pioneered by Huawei. This model can not only help car companies achieve commercial success, but also drive the large-scale sales of Huawei’s smart car parts. Huawei’s auto business is moving towards an accelerated stage. (HUAWEI asks the world, for pictures)

[Global Network Technology Comprehensive Report] On July 2, Xiaomi Group held a new series of Xiaomi CC launches at Beijing Water Cube, releasing three new models of Xiaomi CC9, Xiaomi CC9e, and Xiaomi CC9 Meitu Customized Edition.

Xiaomi CC9 is a redesigned Xiaomi 9 for young people, inheriting the flagship technology and core experience of Xiaomi 9. It is also the first product in Xiaomi mobile phones to use the front 32 million pixel + rear 48 million pixel three-camera flagship camera. The 6GB + 64GB version of Xiaomi CC9 is priced at 1799 yuan, and the 6GB + 128GB version is priced at 1999 yuan.

Xiaomi CC9e is a light and compact refined version of Xiaomi CC9. It is the first Qualcomm Snapdragon 665 processor. The camera specifications are the same as Xiaomi CC9, but the size is slightly smaller, which is more suitable for one-handed operation. The 4GB + 64GB version of Xiaomi CC9e is 1299 yuan, the 6GB + 64GB version is 1399 yuan, and the 6GB + 128GB version is 1599 yuan.

Xiaomi CC9 Meitu Customized Edition is specially designed for girls, a beauty camera phone with 100% Meitu algorithm, a unique 8GB + 256GB version, priced at 2599 yuan.

Lei Jun, founder, chairperson and CEO of Xiaomi Group, said: The Xiaomi CC series focuses on the young people market. It is a trendy camera phone for young people around the world. It is a younger, more beautiful and better photo phone. Unlike the previous Xiaomi product team, more than half of the Xiaomi CC product team has professional backgrounds in art and fine arts. Their understanding of the CC series is not only Colorful, but also Creative.

Xiaomi mobile phone new series CC debut: positioning the young trend

The global smartphone market has transitioned from an incremental market to a stock market. Under the background that the overall growth has entered a period of moderation, a brand needs a clearer and more accurate product positioning to meet the core target group it serves if it wants to continue to maintain a high growth rate beyond the industry average. After the Redmi brand is used independently, Xiaomi brand mobile phones have more imagination. On the one hand, Xiaomi brand can explore innovative technology, focus on mid-to-high-end, and pursue the ultimate experience. On the other hand, it can also focus more on market segments to make more targeted products. Xiaomi CC series is a product specially designed for young users around the world. Xiaomi CC series mobile phone design is younger and newer, equipped with a front 32 million pixel ultra-high resolution camera for young people who like to take selfies, and even Xiaomi has specially designed a matching Xiaomi CC jelly bag for young people who like CC series products, so that countless young people plant grass.

In Xiaomi’s new CC series, there is a product specifically aimed at female users – the Xiaomi CC9 Meitu Customized Edition mobile phone, which is also the first cooperative product released by Xiaomi and Meitu. Xiaomi has a high reputation in the field of technology, and Meitu’s products have a large number of female users. The ultra-clear resolution of Xiaomi’s native camera cooperates with Meitu’s AI beauty exclusive underlying algorithm to create a beauty camera phone that can achieve a super-textured, super-real, and super-detailed selfie experience. Xiaomi CC9 Meitu Customized Edition will expand Xiaomi to more female users among young people.

Xiaomi CC9/CC9e: Xiaomi’s first front 32 million pixel selfie phone

According to Xiaomi CC product manager CiCi Wei, Xiaomi CC9 uses a 6.39-inch AMOLED water drop full screen and real hardware DC dimming, which not only completely improves the stroboscopic problem under low brightness, but also ensures that the picture color is not lost, and supports the color screen display function. The 3D full-curved glass body has three new color schemes: White Lovers, Deep Blue Planet and Dark Night Prince. The beautiful and quiet white lovers are inspired by the faint light of the sun shining on the snow. Through the nano-holographic process, the mobile phone can see colorful dreamy light effects from any angle. And the unique CC texture of Deep Blue Planet adopts an extremely complex micro-nano composite process, like the ripples of the lake under the moon. The brand logo on the back of CC9 adopts a younger vertical design and adds the function of breathing light, which can correspond to different color dynamic reminders in scenes such as charging and notification. It also jointly creates innovative real-sense technology with Honor of Kings to present colorful breathing light special effects when killing the opponent’s heroes in the game.

In terms of photography, Xiaomi CC9 has been greatly optimized for front portrait photography. It has a 32 million pixel flagship selfie front camera, and the rear camera uses 48 million pixel Sony IMX586 + 8 million pixel ultra-wide-angle + 2 million pixel depth of field three-shot combination. Unlike popular beauty algorithms such as dermabrasion and thin face on the market, Xiaomi CC9 uses real beauty, which retains facial features while modifying flaws. For example, remove dark circles while retaining aegyo sal, beautify skin tone while keeping the neck skin tone uniform, and retain texture details to create texture, rather than taking a cookie-cutter assembly line beauty face. Xiaomi CC9 also supports Mimoji cute shooting function, which uses the front-facing camera to obtain facial image data and generate cute cartoon image expressions. Xiaomi CC9 has a built-in AI day-changing filter developed by Xiaomi Brain. Through deep learning on hundreds of thousands of different types of sky photos, the day-changing filter can accurately segment the sky in landscapes and portrait photos for targeted beautification, and can change cloudy days to sunny days, sunset, sunset and other realistic effects with one click. In other respects, the Snapdragon 710 processor, the seventh-generation optical screen fingerprint recognition, Hi-Res high definition audio certification, 4030mAh large capacity battery, full-featured NFC, 3.5mm headphone interface, infrared function, standard 18W fast charging, etc. also ensure that the Xiaomi CC9 has an excellent daily use experience. The price of Xiaomi CC9 starts at 1799 yuan.

Another important product at the conference is the lighter Xiaomi CC9e. It is reported that Xiaomi CC9e launched a new generation of Snapdragon 665 processor, using 11nm process technology, which greatly reduces the power consumption and improves the AI performance compared to the Snapdragon 660. 6.088-inch AMOLED screen, light and compact, more suitable for one-handed operation. It uses the same back cover material and process as Xiaomi CC9, the same seventh-generation screen fingerprint recognition, 4030mAh large-capacity battery, supports infrared, 3.5mm earphone interface, and supports 18W fast charging (standard 10W charger). Xiaomi CC9e is priced at 1299 yuan, which is the most cost-effective screen fingerprint mobile phone on the market. It is also the most cost-effective 32 million pixel front + 48 million pixel rear three-camera mobile phone on the market.

Xiaomi CC9 Meitu Customized Edition: 100% Meitu Algorithm Beauty Camera Mobile Phone

Xiaomi CC9 Meitu Customized Edition is specially designed for girls. The back cover adopts dreamy soft light gradual change fairy color inspired by the pink sand beaches of the Bahamas, and fuses light blue and pink through gradient effect, which is full of fairy energy. This phone adopts exclusive custom wallpaper, theme, and exclusive boot animation and ringtone. The camera hardware uses 32 million pixel front + 48 million pixel rear three-camera combination. The camera functions and algorithms are 100% developed by Meitu. It supports multiple customized photo and video beauty modes including classic portraits, low-light portraits, movie portraits, party mode, soft hair, and Vlog video beauty 360-degree full body beauty. The camera UI interface is also the same as that of previous generations of Meitu’s own brand mobile phones.

Xiaomi’s native camera 32 million pixel ultra-clear resolution and Meitu’s AI beauty exclusive underlying technology, Xiaomi CC9 Meitu Customized Edition mobile phone can be said to be the most powerful mobile phone on the market for selfies. Xiaomi CC9 Meitu Customized Edition’s unique AI low-light portrait can take high-quality beauty portraits in extremely low light environments. This function applies Meitu’s unique AI beauty technology and single-picture depth estimation technology, which can calmly deal with rich and diverse scenes. Even in a dark environment that is almost invisible to the human eye, it can extract the user’s facial features and combine the scene depth information to restore the appearance of the image. Xiaomi CC9 Meitu Customized Edition uses 8GB + 256GB storage combination, and other hardware configurations are the same as Xiaomi CC9, priced at 2599 yuan.

Lei Jun said that in 2019, Xiaomi mobile phones will be launched in three product series: Xiaomi digital series, including Xiaomi 9 and Xiaomi 9SE; Xiaomi MIX series, targeting the business flagship market; and the new series CC, a trendy mobile phone for young people around the world. The new series CC focuses on the young people market, better meeting the preferences of young people in terms of product functions and performance, which will help Xiaomi brand win more young people’s attention, and the Xiaomi CC9 Meitu customized version launched together will help Xiaomi brand to further expand the female user market. Through the release of several new products in the CC series, the layout of Xiaomi brand mobile phone product line is clearer and more complete. And how the market performance of CC series mobile phones, Global Network Technology will continue to pay attention to the report.

"Did you’fly ‘today?"

"My’addiction ‘has broken again, please update it quickly."

"It’s not on the way to visit relatives and friends, it’s on the way to chase’Hurricane ‘."

Since CCTV’s eight sets of broadcasts, the country’s audience ratings have topped the list, and it has also become the new "drama king" of the exclusive broadcast platform iQIYI. This is the anti-black drama "Hurricane", which has rushed to the forefront of almost all communication platform topics and traffic. According to CCTV Sofrey data, CCTV’s eight sets of "Hurricane" have a balanced age distribution of viewers from 1 to 27 episodes, which can be said to be eaten by young and old.

This is a Zhejiang-produced TV drama supported by the Zhejiang Provincial Culture and Art Fund, co-produced by a film and television culture company in Zhejiang. Why can a "traditional" anti-black TV drama stand out and top the chart? Where does "addiction" come from?

one

To answer the above two questions, let’s first talk about the meaning behind the title of "Hurricane". What is it about Hurricane?

Some viewers say that the scale is surging. Compared with most traditional anti-crime films and television dramas that mainly focus on anti-black heroes, "Surging" defies the original narrative angle and boldly adopts a two-line narrative technique of one good and one evil. It does not shy away from depicting the family history of the underworld boss in depth and detail, and vividly tells the story of how an honest and dutiful petty citizen went to the dark step by step. When the underworld boss is no longer just a stereotypical "foil", it can better reflect the difficulty and long-term responsibility of the anti-crime operation itself.

Some viewers also said that justice was surging. For example, the justice representative in the play, Police Officer An Xin, in the past 20 years, although he has been bruised and exhausted in the fight against the evil forces, and even betrayed and fell into despair, he has always stood at the forefront of the anti-black struggle. Even if he became a "lonely brave man" in Jinghai, he did not change his original intention.

In addition, more people will feel that the acting is going crazy. There is no doubt about this, and it can even be said that it is one of the key reasons why "Hurricane" broke the wall and broke out of the circle. Just looking at the cast and crew of the TV series is enough to make people "feel at ease". Zhang Songwen, a famous movie star, and a large number of old actors such as Zhang Zhijian, Wu Gang, and Ni Dahong performed together. It is not surprising that all the acting staff are online, and the audience is immersed in it.

In this regard, the biggest highlight of "Hurricane" is the actor Zhang Songwen, whose "Brother Qiang" has almost covered more than half of the show’s traffic topics. Zhang Songwen’s acting is so realistic that many bullet comments called for "suggestion to check". "It’s not like it’s acting, maybe there is a real problem." Others, after watching "Hurricane", confessed that they have "post-hurricane syndrome", so that when they go out and see a small stall peddler, they vaguely feel that they are a hidden underworld boss. Some fans even commented: "’Brother Qiang’s acting is so good that across the screen, I can smell the fishy smell of Qiaoyuqiang and the smell of cologne after blackening."

In fact, there is a certain inevitability behind Zhang Songwen’s popularity and fame.

The external environment provides an opportunity to break out of the circle. In recent years, the domestic film and television drama market has been flooded with all kinds of "little fresh meat" and "little fresh". The acting skills are grandiose, but they can play the starring role of big dramas by virtue of popularity and traffic. Fans continue to brush the charts and impulse, resulting in extremely high ratings for the repertoire. After a long frenzy, the market needs to return to rationality; after a long frenzy, the audience naturally calls for acting skills.

Internal driving forces create their own value. Zhang Songwen’s title of "play crazy" has a long history. After more than 20 years of professional downturn, Zhang Songwen has completely conquered the audience with the role of Zhu Yongping in "Hidden Corner". Every smile and every move is a play. In order to play Gao Qiqiang, "life observer" Zhang Songwen specially went to a local vegetable market in Guangdong early to observe the daily life of fish traders, and recorded it in his heart and engraved it in his mind.

Zhang Yi, who played opposite Zhang Songwen, is equally brilliant. In him, we see different "An Xin" of different ages and stages. From the fledgling and blood-pumping in his 20s, to the ideals in his 30s and still sticking to the mission, to the sophisticated and down-to-reality in his 40s, the "An Xin" police officer at every stage makes us feel that such people exist in real life.

With its storyline and its acting skills, how could the audience not suffer from "addiction"?

two

Why is "Hurricane" superior to ordinary anti-black film and television dramas? In addition to the acting skills of "hard-core" actors, the power of "Hurricane" lies in finding the right narrative angle and presentation method.

Speaking of anti-black theme film and television dramas, many people’s minds will emerge a set of fixed scripts, a preset plot: righteous, upright political and legal officers disguised, deep into the tiger’s den, follow the cane to lead out the umbrella company behind the evil forces, after a battle of wits and courage, successfully sent the bad guys to prison, and everyone was happy and ended successfully.

"The underworld and evil forces have original sins, and the bad guys are bad guys from the beginning of the story." Compared with "Hurricane", ordinary anti-underworld film and television dramas lose by prematurely framing the villains, profiling the villains, and shaping each villain into an unscrupulous and cunning person. Not only that, but the good and evil factions in the plot are always two parallel lines, with no intersection, no transition, and no so-called "gray area".

Justice deserves praise, but evil also needs objective analysis. The underworld does not fall from the sky, and the process of formation has an intricate social soil. Compared with ordinary anti-black film and television dramas, "Hurricane" wins by telling the story of an ordinary person walking into the abyss of evil and evolving into the boss of the underworld. In "Hurricane", good and evil are not mutually exclusive, but will intersect and even transform each other.

The protagonist of the story, Gao Qiqiang, was originally an ordinary fishmonger in the vegetable market. After losing his parents at the age of 13, Gao Qiqiang played the role of a "father", raising his younger brother and sister alone. After experiencing the beatings of society and the ravages of reality, Gao Qiqiang staggered from the bottom of society to the top, from a law-abiding citizen who was bullied to a underworld boss who dominated the world with one hand.

The writer Lu Yao once wrote that although the road of life is long, the key points are only a few steps, especially when people are young. For many people, justice is on the left and evil is on the right, and the difference of one thought may be a lifetime away.

When the Tang brothers humiliated and smashed the TV they had worked so hard to buy, Gao Qiqiang chose to fight; when the neighbors heard that the deputy director of the Municipal Public Security Bureau was his backer, Gao Qiqiang chose to remain silent and pretend to be a tiger; when faced with his brother’s desire to start a business that required 20,000 yuan to open a PHS store, Gao Qiqiang chose to take risks and become a thug, eventually leading to the abyss of crime.

What "Hurricane" presents is not only the battle of wits between good and evil, but also the floating of people’s hearts and human choices. The process of watching "Hurricane" is the process of the audience following the characters in the play, making choices again and again. From an honest fish seller, to a liar, to a criminal, each choice pushes the fate of the characters in the play to a new position.

The TV series "Hurricane" fully respects the IQ of the audience, depicts the history of a underworld boss’s fortune, and exposes the historical causes of the underworld hovering in Jinghai City for many years. Under the premise of sweeping away the underworld and promoting righteousness, the whole drama appears more flesh and blood, reasonable and logical.

three

Of course, in addition to the superficial elements such as acting, plot, and scale, the reason why "Hurricane" makes the audience unable to stop is also because it reflects human nature itself, workplace ecology, and social reality to a certain extent, making people feel "so far away and so close" across the screen.

The time dimension of the story spans from 2000 to 2020. 20 years of rapid development, development means change, accompanied by problems, involving reform, especially the era proposition of how to move from a Chinese-style human society to a Chinese-style rule of law society. The play also carries, explains and embodies well.

Some film critics say that if Gao Qiqiang is the representative of the human society, then Anxin is the code name of the rule of law society, and the conflict between the two protagonists is actually the collision between the rule of law society and the human society. The author believes it deeply. It is particularly obvious in Gao Qiqiang that things depend on relationships and go out and take care of things. Acting according to the law and rules is the norm that Anxin police officer believes in. In his dictionary, the law is above all else. When human feelings meet the law, where is the road? How to achieve the rule of law? The plot is thought-provoking.

After talking about the big ones, let’s talk about the small ones. Why do so many young people love this drama? Because "Hurricane" also reflects the workplace ecology to a certain extent.

As the director introduced, the protagonist An Xin, whose name means "peace of mind", is a pure idealist. He is sharp, high-spirited, straightforward and strong but lacks workplace wisdom, and he offends people by hitting walls everywhere. The police officer Li Xiang is An Xin’s partner, which means "ideal", but he is a true realist, and his caution is vividly displayed in him. The underworld boss Gao Qiqiang is a complete opportunist. He will seize all the resources and contacts he can access, and magnify them infinitely, constantly finding opportunities for himself.

While the characters in the "Hurricane" play are hurtling, idealism, realism and opportunism are also constantly "hurrying". Gao Qiqiang is well versed in the human society, and he will bite and escape when he has the opportunity to go ashore; An Xin has been run by the human society, but she sticks to her ideals but is smashed to pieces by reality, and finally loses her head overnight; Li Xiang, in order to avenge his master and take down the evil forces behind him, resolutely chooses to take risks. Knowing that he has no good ending, he still pushes himself step by step to the end of his life.

Gao Qiqiang’s insidious and vicious, unscrupulous means is a kind of human nature, a sinking human nature. An Xin’s calmness, tenacity, integrity and kindness are also a kind of human nature, a noble human nature. As someone said, only by understanding Gao Qiqiang’s control of worldly sophistication can we understand how difficult and valuable it is for An Xin to maintain her original intention. It is because of the selfless efforts and even sacrifices of "An Xin" one after another that this society is full of peace and tranquility, and we can live in peace.

"Hurricane" is still on the air, and many viewers should not lose themselves in the "hurricane addiction" and hurricane with the show. When facing good and evil, facing right and wrong, how should each of us choose? There is a saying on the Internet that says, "No matter what life is like, stay awake and stay kind."

1905 movie network feature 　With the go LIVE of "Little Joy", after three years, the "Tongyuan CP" composed of Haiqing and Huang Lei successfully swiped the screen again.

Douban scored 8.0, surpassing the 7.8 score of the previous "Little Separation", which is expected to once again set off a wave of national discussions on family relations and children’s education, and this wave of discussions may not be limited to domestic borders.

On June 7 last year, the sister installment of "Little Joy", "Little Separation", was broadcast on the prime channel of the Mongolian ASIAN BOX film and television channel, surpassing many Korean and American dramas to reach the top of the audience rating list. The educational topics reflected in the series not only hit the "pain points" of Chinese families, but also resonated with Mongolian audiences.

The upcoming word-of-mouth drama "Twelve Hours in Changan" has also successfully "gone overseas" to Japan, Singapore, Malaysia, Brunei, Vietnam and other countries, and has also been launched in North America in the form of "paid content" on online platforms such as Viki, Amazon, and Youtube. This is the first time that domestic dramas going overseas have entered the monthly subscription payment area and achieved quasi-simultaneous playback at home and abroad.

"Twelve Hours in Chang’an" overseas poster

Now,"Chinese dramas go overseas" – the overseas distribution of high-quality domestic dramas has become the norm, not only with more diverse genres and themes, but also with expanding international influence.

From the "Journey to the West" of that year to the current "Twelve Hours in Chang’an", what new trends have been shown in "national dramas going to sea", and what new requirements have been put forward for creators and propagandists?

The types of subject matter are becoming increasingly diverse 　"National drama going to sea" has become the norm

The history of "Chinese dramas going to sea" has a long history. Early classic costume dramas such as "Journey to the West", "Romance of the Three Kingdoms", "Kangxi Dynasty" and "Huanzhu Gege" can be regarded as the first echelon.

The 86 version of "Journey to the West" was first popular in South East Asia countries such as Myanmar, Vietnam, and Thailand. It has a score of 8.8 on the foreign film review website IMDB, and is still discussed by overseas audiences. Historical dramas such as "Romance of the Three Kingdoms" and "Kangxi Dynasty" have been very popular in Japan and have been rebroadcast on Japanese TV many times.

In 2010, "The Beautiful Times of Daughter-in-law" was "exported" to Tanzania, causing a heated debate. Later, more than 40 domestic dramas such as "Struggle", "My Youth", "Beijing Youth" and "Durala’s Promotion" were also translated into local languages and broadcast in 46 countries including Kenya, Egypt and Zambia.The theme and genre of "Chinese drama going overseas" began to be not limited to costume dramas, and urban emotional dramas could also have a place.

In 2015, "Empresses in the Palace" officially landed on the international streaming platform Netflix, becoming the first domestic drama to be paid to be broadcast on the platform. It is considered a milestone event in the history of "national dramas going overseas".

"The Beautiful Times of Daughter-in-law" "Langya Bang" "Empresses in the palace" Overseas Edition Poster

In 2018, three high-reputation online dramas, including "White Night Chasing the Murderer", "River God" and "Undocumented Crime", went overseas one after another, creating a precedent for the export of domestic online dramas. The recent "Twelve Hours in Changan" has also achieved quasi-simultaneous broadcast on overseas platforms and domestic online platforms on the basis of "paid" broadcast.

In the early 1990s, the overseas marketing of domestic dramas was mostly concentrated in more than 10 countries and regions such as South East Asia, Japan and South Korea. Today, the export of domestic dramas has spread to more than 100 countries and regions.

According to Zhang Lina, editor-in-chief of Alibaba Entertainment Youku, Youku has sent more than 50 copyrighted content overseas in the past two years, and in the first half of 2019 alone, there were nearly 10. "Going overseas has become the norm."

It is not difficult to see from the above example thatDifferent countries and regions have different preferences for domestic drama genres and themes.

From 2013 began to test the waters of domestic drama overseas distribution, there are "Langya Bang", "choose heaven", "love" and other more than 500 episodes overseas distribution experience of Century Youyou company overseas distribution director Zhang Chunlan told Xiaodian Jun, in Japan, South Korea and South East Asia, costume drama, life drama affected by geographical factors, a high degree of acceptance; while in North America, suspense detective theme is very popular.

Century Youyou was responsible for the overseas distribution of "Love"

"Chinese kung fu and ancient martial arts have always been popular in overseas markets, but with the increasing number of Chinese dramas going overseas, the types are becoming more diverse, and some overseas audiences have also developed the habit of chasing Chinese dramas. Sweet pet love dramas and modern suspense dramas are also becoming more and more popular. The current upsurge in realistic themes in the drama market will also play a positive role in the development of overseas audiences," Zhang Chunlan said.

Balancing Chinese stories with global expression 　Reality themes will see an upsurge

The 30-year journey of Chinese opera going overseas has accumulated and cultivated a large number of overseas fans, and has also continued to expand the overseas influence of Chinese culture. However, in the midst of a boom, "Chinese opera going overseas" still faces some difficulties.

The main export markets of domestic film and television dramas are still concentrated in South East Asia and Chinese-speaking regions, and overseas Chinese are still one of the most important audience groups.

The price of a single episode exported from China is still relatively low, and the lead drama is only a few tens of thousands of dollars per episode. Producer Tang Lijun has revealed that in the Japanese market, the price of a single episode of an American drama may reach 1 million US dollars, a Korean drama may be 200,000 US dollars, and a Chinese drama may sell well for tens of thousands of dollars.

Japanese version of "Hua Qiangu" promotional video Flower

There are many reasons for these difficulties. First, "the current problems in overseas distribution are mainly caused by differences in language and culture." Zhang Chunlan analyzed.

Due to its geographical relationship and cultural proximity, Asia has a close relationship with Chinese culture, making it a natural main market. However, mainstream audiences in Europe, America and other regions are still relatively unfamiliar with Chinese culture, and their language and cultural barriers are relatively high.

In addition,The viewing habits of overseas audiences are also different from those of domestic Chinese audiences.Foreign audiences are more inclined to small-scale works of about 20 to 30 episodes per season, and China’s 70 to 80-episode volume and relatively slow narrative rhythm will inevitably appear "acclimatized" in the process of overseas distribution.

Take "Empresses in the Palace" as an example. When Netflix launched, not only did the length of the original 76 episodes be reduced to 6 episodes, each episode was 90 minutes. The lines lost their original charm after translation.

In the end, the word-of-mouth Chinese drama with a score of 9.1 on Douban only received a 2.5-star review on Netflix. The large number of classical Chinese lines in "Twelve Hours of Changan" also posed no small challenge to translation.

The reason why suspense dramas produced by online platforms such as "White Night Chasing" and "Crime Without a Certificate" are favored by Netflix is precisely because they refer to the shooting techniques and narrative rhythm of American dramas in the script, shooting and editing stages, and are relatively close to the viewing habits of overseas audiences.

In the comments of "Twelve Hours of Chang’an", "fast pace" and "large amount of information" have also become the keywords of many foreign audiences.

At this year’s Shanghai TV Festival "National Drama Going Overseas" related theme forum, Fu Binxing, president of Huace Film Company, said:Whether to use editors who understand local needs, accurate translation and localized promotion and marketing will all affect the quality of Chinese dramas "going global".

In addition to the above points,The quality of the series is still the core factor that affects the success of the overseas distribution of domestic dramas.Whether it is the early "Huanzhu Gege", "Journey to the West" or the recent "Langya List", "White Night Chasing", "Changan Twelve Hours" and other dramas, the success of "going to sea" is backed by excellent production standards.

The current hit "Twelve Hours in Changan" Douban scored as high as 8.6 points, and it also reached 9.5 points after the launch of the overseas video platform viki.

The series is quite elegant from the story, lines to the service of the Tao, focusing on the "Tang style ancient rhyme", and the shooting method and narrative rhythm are very international. The use of "long shots" is quite skilled, and the suspense action elements are also very suitable for overseas audiences. It has found a good balance between the level of industrial production and the dissemination of traditional Chinese culture.

Xie Ying, general manager of Youku Drama Center, the producer of "Twelve Hours in Changan", believes that the challenge for domestic dramas to really go global is to break the inertia of themes and stories."The most important thing for domestic dramas to really go global is to explore the diversity of themes, the youth of stories and the internationalization of audio-visual language."

In the past two years, the popularity of a number of TV dramas such as "All Good", "Ice Breaking Action" and "Little Joy" has set off a creative boom in realistic themes.How to enhance the international influence of China’s realistic film and television works, let foreign audiences touch the real contemporary China, and use common values to transcend national borders to resonate will also become a new trend of "national dramas going overseas".

No matter in terms of quantity or quality, domestic TV dramas have ushered in the golden period of "going to sea". "Twelve Hours in Changan" and "Little Joy" are just the beginning. I look forward to the future batch of high-quality domestic dramas with both "Chinese stories" and "world expressions" continuing to go abroad and send out China’s cultural voice to the world.