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　　Positioning "the first good car in the eyes of young people", Lynk & Co 06 has always maintained excellent sales performance in the market segment with its leading technical strength, excellent product strength and good consumer reputation in the past three years. Since its launch in 2020, the Lynk & Co 06 family has sold more than 200,000 units, making it the best choice for Generation Z young consumers.

Lynk & Co 06 Family: 06 Remix and 06 EMP

　　In November last year, the 06 family hybrid iteration model Lynk & Co 06EM-P was officially launched. As the only plug-in hybrid SUV in the market segment, it was recognized by consumers and the market in a short period of time. At the same time, the fuel model 06Remix continued to be sold and always maintained a hot-selling trend. With the support of the dual-model strategy, the 06 family adhered to the Lynk & Co brand’s strategic transformation to electricity and new, and continued to lock in the leading position in the compact SUV market segment.

　　The proportion of new energy has risen, and the overall sales of 06 families have increased strongly

　　In 2023, the Lynk & Co 06 family achieved outstanding annual sales of 70,226 units, a strong increase of 47% compared to 2022, demonstrating the layout of oil and electricity products composed of 06EM-P and 06Remix. The listing of 06EM-P also promoted the 06 family’s new energy sales share to further increase. The overall sales share of more than 80% of the top version also proves that the high value of Lynk & Co 06 products is deeply rooted in the hearts of the people.

　　Since its launch, Lynk & Co 06 has always been positioned as a young consumer group, providing more choices for Generation Z consumers’ pleasant travel. At present, among the consumers of the 06 family, the young group under the age of 30 is still the main consumer group, fully demonstrating the strong appeal of Lynk & Co 06 in the hearts of young consumers.

Lynk & Co 06EM-P top version sales have accounted for more than 80%

　　Multi-domain resonance 06 family explains the true strength of hardcore products

　　The 06 family has been selling well for many years and has become a hit. It relies on clear product positioning, precise marketing strategies and outstanding product strength. Among them, far superior product experience has always been the secret of the 06 family to maintain its C position. The new member of the 06 family, the iterative version of the hybrid model 06EM-P, interprets the hard-core product power in terms of appearance, interior, performance, intelligence, safety and other aspects, giving Generation Z’s young consumer groups more uncompromising reasons when buying a car.

Lynk & Co 06EM-P launched in November 2023

　　Positioned as "New Urban Functional Ultra-Electric SUV", the Lynk & Co 06EM-P adopts the new second-generation design language of Lynk & Co in appearance, and provides five trendy color schemes and three interior styles. The original soufflé seat provides a dense riding experience, the soft sunglasses sun visor is ingenious, the 38 storage designs of the whole car are designed to achieve extreme storage, 50W wireless air-cooled fast charging, and the 20.35 ° tilt design can be used with charging, creating a sense of travel happiness.

　　Lynk & Co 06EM-P is equipped with a super range extension electric solution, which combines high performance and high economy. The 100-kilometer acceleration is 5.9s, and it is the only member of the "5s club" of the current single-motor front-drive hybrid SUV. It has CLTC 126km pure electric battery life and CLTC 1280km comprehensive battery life. The 100-kilometer comprehensive fuel consumption is 1.11L, the feed fuel consumption is 4.98L. The equipped 19.09kW · h battery pack supports 32kW DC fast charging, and the commute is long and worry-free.

　　In addition, the 06EM-P smart cockpit has a 14.6-inch high definition floating central control screen, equipped with China’s first self-developed car-grade 7-nanometer mass-produced super chip "Eagle One", equipped with the leading 16G super storage and 128G memory, the operation is smoother, and the car machine is smoother. In addition to rich configuration, it can also meet Karaoke mode, e-sports space, nap scene, pet travel and outdoor camping, creating a full-scene and immersive "third space" for users.

Create a leading smart cockpit of the same level, and Lynk & Co 06EM-P has an outstanding experience

　　Multi-circle cross-border linkage 06 family is more than just cars

　　While impressing users with its continuously evolving product power, the 06 family adheres to the brand concept of "more than just cars", and comprehensively deploys marketing actions in the fields of beauty and e-sports that Generation Z consumers love, creating a more trendy car-owning life for Generation Z.

　　Focusing on "her marketing", it aims to bring more surprises to more than half of the female car owners of the 06 family. Lynk & Co 06 cooperated with multiple top luxury beauty brands throughout the year, continued to iterate a number of "powder has power" gift boxes as exclusive car pickup gifts, and successively linked high-luxury beauty and fragrance brands to launch six generations of "small powder boxes". In addition, 06 also joined hands with Meitu Xiuxiu to carry out cross-border cooperation with the theme of "Spring Adventure, Strength Circle Powder", and cooperated with dealers across the country to hold a "Pink Adventure Season" user test drive activity. While experiencing the comfortable driving experience of 06, it led users to feel the beauty of spring.

"Small compact" adds more color to the car life of Lynk & Co 06 owners

　　At the same time, Lynk & Co 06 continues to deepen its efforts in the field of e-sports. As a sponsor partner of LNG Li Ning e-sports club for three consecutive years, Lynk & Co 06 continued to make efforts in the e-sports arena of Hangzhou Asian Games, and cooperated with Weibo to help "China e-sports 06 to fly", further linking the e-sports core and 06 attitude, and using this to reach more young client bases across the circle.

Lynk & Co 06 helps "China E-sports 06 to fly" during the Hangzhou Asian Games

　　At the end of 2023, Lynk & Co 06EM-P, as a "super electric induction travel companion", achieved a surprise cross-border with the New Year’s Day box office champion movie "Twinkle, Twinkle, Shine", and joined the young actor "Zhang Jianing" to become a representative of 06Shero as a brand friend, strengthening the youthful trend of the 06 brand, and also deepening the "Shero" attitude.

Zhang Jianing became a close friend of the 06 family brand

　　Product marketing is given equal attention, and user benefits are pulled over 06 families to distribute surprise rights and interests for Chinese New Year car purchases

　　Relying on the dual product lines of 06EM-P and 06Remix, the Lynk & Co 06 family provides high-quality products for consumers with different needs, comprehensively enhancing the user’s car experience in terms of intelligence, performance, comfort, etc. At the same time, it focuses on the preferences of core consumer groups, and interacts in multiple fields. This allows the 06 family to gradually take root in the hearts of Generation Z young people, providing a new solution for the pleasant travel of Generation Z young people.

　　The Spring Festival is approaching, in order to let young consumers feel more holiday benefits when they are reunited with their families, the 06 family has prepared multiple car purchase benefits for consumers: currently, you can enjoy a limited-time exclusive gift of 4,000 yuan when you place an order for all 06EM-P models. As of February 9, you can also participate in the collection of a limited-time red envelope of up to 2,888 yuan for the Lynk & Co EM-P family. The next order of 06Remix models can enjoy a limited-time car purchase gift worth 8,000 yuan for fuel vehicle purchase coupons. In addition, more rights and interests, including random matching gifts, new financial gifts, and worry-free car gifts, will also be given according to different models.

　　Outstanding product strength, eye-catching marketing activities, and car purchase benefits. In 2024, the 06 family will continue to make efforts to create more outstanding products and surprises based on young consumer groups, and constantly innovate lifestyles. I believe it will continue to be Generation Z. The best choice for young people to travel, trend life, express their individuality, and pursue their dreams. (Source: Lynk & Co Auto)

In 2017, Volvo brought S90 and XC60 products, which have been the main sales force of Volvo for five years. Although it is often necessary to attract users with huge discounts, in terms of sales volume, relying on these two main models, Volvo’s performance in the past five years can be described as brilliant. However, as the product strength became more and more old, Volvo’s sales began to decline, and it was time for Volvo to innovate.

Looking forward to the stars and the moon, Volvo finally released a flagship pure electric SUV—— some time ago. However, in its report, it was impressively written: "It is planned to be produced and sold in the United States in 2023 and localized in China in 2024." In other words, Volvo, whose current main force has already appeared tired, has released new electric products, but it will take two years to meet consumers. Some insiders believe that the pace of Volvo is still so slow in the new energy era, and it is afraid of being abandoned by the market.

At present, if we only look at the sales data of Volvo, there is something gratifying, because in this market where the epidemic situation is repeated and traditional luxury cars and fuel vehicles are eroded by new energy sources as a whole, compared with those friends who are prone to decline by more than ten or twenty points, the cumulative sales of Volvo in the first 11 months of this year has declined by 7.4%.

But Volvo’s real pain lies not in its sales volume, but in its price and brand image: as early as two or three years ago, Mercedes-Benz and Lexus were still increasing their prices, but XC60 was already in a state of "fracture price", with an average discount of 60,000 to 70,000 yuan, and S90 in some areas could even be discounted by 100,000 yuan. On the surface, Volvo’s guide price can still keep up with the first-line luxury, but in fact its price system has almost slipped to the point of competing with joint ventures for the market.

Judging from the financial report, as early as 2019, Volvo’s operating profit in the first half of the year fell by 30%; In the second half of the year, the growth rate of 0.8% was barely maintained through layoffs and other means. In the first half of this year, Volvo’s revenue alone fell by 14.1%; The net income has been completely negative, with a negative growth of SEK 1.171 billion, which dropped by 134.5%. During this period, although Volvo has set foot in PHEV, the actual performance of T8 power is not inferior to that of BBA, but Volvo’s popularity in the hybrid world is not as high as its "Raytheon Hammer" headlights. At this point, Volvo is in urgent need of an innovation.

Fortunately, in the era of electrification, BBA and Lexus, the top four traditional luxury markets, have not come up with strong gestures and products, and consumers no longer give face to their brands and popularity. This can be said to be an excellent opportunity for other so-called "second-line luxury" to break through.

Volvo’s attitude of transforming into electrification is also quite firm: first, it transferred the main shares of Aurobay to Geely, and at the same time announced that it would stop production of pure fuel vehicles in 2025, which announced that it officially withdrew from the research and development of internal combustion engines and focused on electrification. However, the flagship electric technology exhibited by EX90, as well as the latest design, technology and concept, cannot help worrying about Volvo’s future.

First of all, this car was built on the SPA2 platform. Although this is an upgraded platform of SPA, SPA is an oil-electricity sharing platform that has never exploded and has never had a well-known black technology. Even the initiator of Volvo’s big price reduction came from this platform. The upgraded SPA2 is also not surprising: the maximum battery life of the EX90 is only 600 kilometers, and the minimum is only 467 kilometers (competing products can generally be 50-100 kilometers higher); The 8155 chip (which is the mainstream now, and will certainly be compared in two years) used for car engines, and the driving assistance computing power is 250TOPS (now many domestic flagships have a computing power of over 1,000, and most high-end models are in the range of 407Ps, 770N·m, 503Ps and 910N·m), but this is also compared with other traditional luxury brands.

In addition to the book parameters, the face value of EX90 also gives people a feeling of "XC90 pure electric version" (of course, this is indeed shared by oil and electricity platforms). Not only is the appearance lacking freshness, but the simple interior is also difficult to remind people of the word luxury. In addition to these most important information, EX90 is left with some "flowers": for example, its seat is made of environmentally friendly materials made of PET plastic bottles and resin; For example, the car will be equipped with sensors to detect whether children or pets are left behind; It can even charge in reverse, and use its cruising range of up to 600 kilometers to "feed back" the power grid or other vehicles.

As for the product strength of EX90, to be honest, even if it goes on the market at the end of 2022 and sets a price similar to that of XC90 (starting at 500,000), compared with its competitors, it is in a state where there are basically no advantages but many shortcomings. Compared with the new cars produced in recent years, the disadvantage of EX90 is even greater.

To give a few simple examples, the 11.4 million version of Aouita can have a battery life of 680 kilometers, and the entry version has a horsepower of 578Ps; Tucki G9 not only reached 700+, but also gave 508TOPS computing power; And those extended-range players who have broken thousands of battery life are even more annoying. In addition, technologies such as in-car life detection and reverse charging have already been seen in the domestic camp. The strength of EX90, which is average in book and not new in technology, is dangerous even in the 400,000-level market. But EX90 not only has a high probability that the price will be higher than XC90, but also will not be made in China until two years later … Such a performance certainly makes people uninterested.

More importantly, as a flagship, EX90 not only has low expectations, but also makes people’s thoughts on Volvo’s new products drop to freezing point. Is the future Volvo electric car the appearance of this current model after changing from oil to electricity, with a simple vertical screen interior? Compared with the extreme krypton that has blossomed in the high-end market, is Volvo’s future performance and battery life just like this? For the increasingly important intelligent travel, is Volvo such a mentality of running behind others? If so, in the new energy era, let alone Volvo’s luxury status, it will lack characteristics and competitiveness even if it is downgraded to an ordinary brand.

It must be said that Volvo, which is slow in electrification and weak in strength, not only faces being abandoned by the market, but also seems to be at arm’s length with Geely Group. Two years ago, the two companies announced that they would really merge into a group company, but the result after that was not only that the merger failed, but also that their cooperation in the power field came to an end. During this period, not only did Krypton successfully rush into the mid-to-high-end electric vehicle market of 300,000-400,000 grades, but also the geometric new energy, which is the main entry-level market, became the enemy of Ai ‘an. Geely even used the vast structure of SEA to help smart jump from the 100,000-grade fuel market to the 200,000-grade pure electric vehicle market, and the monthly sales volume of 1,000+was also higher than before.

On the other hand, Volvo is determined to realize electrification as soon as possible, but its real strength is still in the stage of plug-in+oil-for-electricity exchange. No matter whether SPA2 compares with the vast architecture of SEA or EX90 competes with Krypton 001, Geely can’t pretend to be a "teacher" when it comes to electrification, but it needs to ask this "senior" some difficult problems about the China market. The reason why the merger of the two companies broke down is probably because Volvo, whose car business was only $1.8 billion at the beginning, has an IPO valuation of nearly $30 billion after ten years of growth, which makes it have the idea of going solo, and perhaps makes it offer a price that even Geely, a "diamond VIP" in the acquisition industry, can’t bear in the merger negotiation.

In fact, Volvo needs Geely more now than it did 12 years ago. Not only because of the huge capital investment required by electrification technology, but also because of Geely’s achievements and strength in this field. For example, in the embarrassing period when Volvo’s sales and profits are both declining, Geely’s vast SEA architecture can help it tide over the difficulties.

However, these two brands in the same group began to "play their own games" in the field of electrification, which needs to concentrate on doing big things: they are extremely separated and independent; Volvo has never been able to use the vast structure of SEA. After 12 years, the couple finally began to sleep in separate rooms. Judging from the situation, Volvo’s soaring valuation is only temporary, and Geely, which has already taken off geometrically, has grasped the future. If we really want to part ways, Volvo may be the one abandoned by superior resources.

Summary:Among many luxury brands, Volvo never shows its edge, and rarely shows its ambition to surpass anyone. From the cost performance of products to the main concepts of safety and environmental protection, it even has many unique places. But after these years, Volvo’s main ideas have not been further recognized by domestic consumers. The slow pace of updating has led to a brand that cannot catch up with the high-end market at the price level and must be discounted in the main market. Faced with this situation, Volvo’s determination to cross the rubicon and "fully and quickly" electrify is worthy of recognition, but its achievements are obviously difficult to reverse the current decline. What’s more, the localization time of EX90 has been set in 2024, and it and Geely have begun to "drift away" in technology … So, Volvo may once again usher in a cold winter.

　　[Pacific Auto] On this year’s Science and Technology Day, three key messages were announced, namely GARCIA’s unmanned pure vision autopilot, GAC’s all-solid-state battery, the new intelligent light architecture iGLCA, and the E9 electric welfare version went offline. The first two items will be installed on the model in 2026.

　　No-map intelligent driving is the place that all car companies want to break through, while the pure vision scheme is to abandon sensors such as laser radar and only identify obstacles around the vehicle through the camera, which provides reference for vehicle control decision-making for intelligent driving system. On Guangzhou Automobile Science and Technology Day in 2024, Guangzhou Automobile officially released NDA, a map-free city that does not rely on high-precision maps. According to the official, Guangzhou Automobile’s map-free NDA can be opened regardless of the urban main roads, expressways, narrow streets, barren hills and wild roads and country roads, as long as there is no map NDA in the area covered by navigation.

　　This system has basically realized the function of high-speed and urban NDA in Guangzhou’s core urban area through the ability to accurately understand complex traffic roads, the ability to identify traffic lights and the ability to deal with complex and changeable scenes. It is reported that after the official release of the city map-free NDA today, it will be launched by the new Haobo HT in the near future, and strive to achieve national coverage in the second half of the year.

　　Two automatic parking modes were demonstrated on the spot, one of which was a vertical parking space facing the broken road and close to the broken road. The driver can complete the whole reversing action with his hands without taking over as long as he chooses the target parking space in the car. In this process, the overall performance is like an old driver. He will first find a spacious place to transfer the body, and then park the car with about 2-3 hands, and the wheels on both sides will not press the edge of the mechanical parking space.

　　There is also a kind of remote parking that people leave the car near the mechanical parking space, only to see that Haoplatinum GT still stops in the parking space very smoothly, and the overall performance is the same as that of the old driver.

　　On-site experience of a Haobo GT model test car equipped with this map-free intelligent driving function, to sum up, it is to face complex road conditions, such as full cars on both sides, electric cars in the same direction or retrograde, cars in the same direction occupying roads and borrowing opposite lanes, and other systems can be handled perfectly without manual takeover. The daily operations such as stopping, starting and turning automatically are close to the performance of old drivers.