[Original Truck House] On November 21st, 2013, the final of China TQC Marketing Skills Competition was successfully held in Changchun Training Base of FAW Group. Relevant leaders from FAW Group and four independent brand subsidiaries, contestants who stood out from all over the country, and a jury composed of domestic and foreign experts gathered together to feel the intense grand occasion of the competition and witness the birth of various annual champions.
China FAW TQC Marketing Skills Competition was officially launched in early May. During the half year’s activity, more than 10,000 people from four independent brand subsidiaries of FAW Car, FAW Car and Tianjin FAW actively responded and participated. After the selection of the first store competition, regional competition and brand competition, a total of 88 groups of 176 players stood out and entered the finals of FAW Group.
The contestants are playing a game.
In the quick maintenance competition, the contestants are troubleshooting.
In the finals, through stricter assessment standards, after fierce competition, four individual awards, including 10 Golden Eagle sales consultants, 10 Golden Eagle service consultants, 12 Golden Eagle quick maintenance technicians and 10 Golden Eagle maintenance technicians, two Golden Eagle sales teams and Golden Eagle service teams, and three subsidiary awards, namely, the best sales group, the best service group and the best 24-hour barrier-free rescue service group, were finally selected.
Since 2011, in order to test the implementation effect of "China FAW Dealer Business Standards", China FAW successfully held the "2011 China FAW Marketing Skills Competition", and China FAW Marketing Skills Competition has been successfully held for three times. The scale of this competition has been greatly improved in terms of the number of participants and assessment items.
Through this marketing skill competition, the achievements of FAW Group’s implementation, implementation and execution of TQC service standards were tested, which promoted the improvement of FAW’s overall service system and formed an effective talent training system and strong support for TQC service brands. At the same time, it has effectively improved the omni-directional, standardized and professional high service quality of China FAW. (Text/Figure Yang Jianwei)
● About FAW TQC Total Quality Care
On April 23rd, 2012, China FAW officially released the brand strategy of "TQC Total Quality Care" at the 12th beijing international automotive exhibition. "TQC Total Quality Care" is an important support for China FAW to enhance its brand influence, and it is also a solemn commitment of China FAW to its customers.
TQC stands for total quality care. Among them, T-Total stands for omnibearing, that is, full-time, whole network and whole journey; Q-quality stands for standardized and professional high-quality service; C-care stands for considerate and humane care. TQC service brand inherits the brand connotation of "quality, technology and innovation" of China FAW: No matter when and where, before, during and after sale, China FAW will meet customers’ needs with standardized, professional and all-round high-quality service and considerate humanistic care, and practice brand promise.
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Caring for drivers China FAW TQC caring service activity started.
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