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When love disappears, how to say goodbye?

Text | Zhang jiaqi

Edit | Zhao Ordinary

Goodbye lover will have a big finale this Wednesday.

This is a "divorce variety show". The program group invited three groups of guests in different divorce States: Guo Keyu and Zhang He have been divorced for one year; KK and Tong Chenjie are facing the "seven-year itch" and are considering whether to divorce; Wang Qiuyu and Zhu Yaqiong have just entered the cooling-off period of divorce. They wrote the final answer to their marriage through an 18-day trip.

To some extent, this variety show has certain practical value. Guo Keyu asked in the program, "What if there is no love? Can you say goodbye with love? " Perhaps, compared with how to find love, how to deal with "post-intimacy" after love disappears is also an important topic for contemporary young people.

In fairy tales, the prince and princess go through thousands of difficulties, and the ending is always "live a happy life". However, real life is full of difficulties. When the pink filter was removed, Goodbye Lover wrote a sequel to the fairy tale, which was not perfect but true enough.

A sequel to a fairy tale

On January 1, 2021, the cooling-off period of divorce was officially implemented. Like all couples who want a divorce, Zhu Yaqiong and Lao Wang need to think hard for 30 days, and if they don’t change their minds, they can get a divorce certificate.

The difference is that their divorce cooling-off period was spent on a trip. As a pair of guests in Goodbye Lovers, together with two other couples, they started an 18-day long-distance trip in Xinjiang and confirmed their minds in the process.

This is a reality show variety around the topic of "divorce". According to the statistics at the end of 2020, the national average divorce rate is as high as 39.33%, and about four out of every ten married couples choose to divorce, with Jilin Province having the highest divorce rate of over 70%. And this data has been on the rise for 16 consecutive years.

Even in the case that divorce is so common, Goodbye Lover still takes some risks by choosing "divorce" as the incision in the marriage relationship. Ni Ping, a flying guest, also mentioned that it is not easy to show his marital status in front of a national audience. In this program, conflicts and collapses are frequent scenes, and even when recorded by the camera, it is difficult for the guests to control their emotions.

Wu Mengzhi, the chief producer, once mentioned that the most important part of the reality show is "selecting people". As long as the right guests are selected, the program will be 80% successful. In Goodbye to Lovers, three couples are in different stages of marriage, which also covers the problems existing in marriage relations in real life to a great extent.

As can be seen from the public opinion field, people’s attitudes towards marriage have changed dramatically over the years. This change is also reflected in the program. "Living together" is no longer the first priority of marriage. Compared with it, contemporary young men and women pay more attention to spiritual harmony and emotional resonance.

Therefore, how to manage a marriage well has become a more difficult proposition than before. Trivial matters are still obstacles to be overcome. In addition, intimacy has added more dimensions.

For Lao Wang and Zhu Yaqiong, the biggest enemy of intimacy is "way of thinking". When they got married, they didn’t hold a wedding or take wedding photos, which became a thorn in Zhu Yaqiong’s heart.

Zhu Yaqiong longs for romance and freedom, and pays attention to the sense of ceremony, while Lao Wang is a "pragmatic school". This collision in thinking is reflected in all aspects of life. In the program, Zhu Yaqiong mentioned a story many times: Lao Wang even counted down the hug between them.

The reason for Zhang He and Guo Keyu’s divorce is that they can’t walk into each other’s world. They belong to "flash marriage", and the decision to get married is rather hasty. After having children, they also lack time to cultivate their feelings, so there is a serious shortage of communication.

Do you have love after all? This is a problem that has always existed in this relationship. Contradictory personality and habits of work and rest make this couple, who have been married for ten years, become "the most familiar strangers". However, this is also the reason why this group of guests are most optimistic about remarriage: it seems that this 18-day trip turned out to be a few days when two people have known each other for so long.

In a link in the latter part of the program, the guests wrote the most impressive words of each other on the note and shared the story at that time. Most of these stories appear in the early days of love or marriage, belonging to young men and women who have just stepped into love. Wang Qiuyu will send a romantic short message "I’ll go while you’re here", and Guo Keyu is thinking about the flight time of Zhang He’s return trip.

The beginning of love is always written in great detail. There are sweet stories of love at first sight to provide fantasy, and there are also hundreds of love rules for reference. What "Goodbye Lover" presents is the "chicken feather in one place" staged after the end of the fairy tale.

Lian hun zong yi AB noodles

No amount of sweet filters can hide the fact that marriage is on the verge of breaking up.

When KK and Tong Chenjie first appeared, they looked very loving. Even Guo Keyu teased them and came to participate in "The Romantic Travel of Wife". However, with the development of the program, the problems in the marriage relationship between KK and Tong Chenjie gradually exposed, and the audience suddenly found that these problems hidden under the iceberg seemed to be more serious.

This is the difference between Goodbye Lover and other marriage and love variety shows: when feelings are peeled off, each paragraph has its own bitter taste.

Love variety shows entered the era of 2.0 in China, starting with "Signal of Heartbeat". In March 2018, the Korean love variety "Heart Signal2" premiered. Although this program has been broadcast in the first season in 2017, it was not until the dog blood "love triangle" appeared in the second season that it caused a wider discussion in China, and it also made the "real world dog blood drama" become the key frame of love variety.

In the same year, Tencent Video purchased the copyright and launched the first season of Heartbeat Signal. In the form of the program, the Korean version was almost completely reproduced. They are all in love, superimposed with "reasoning" elements, and guessing the relationship between amateur guests has become a major attraction of this kind of variety show. Since then, Iqiyi, Youku and Mango TV have also successively launched programs such as Love You Me, Let’s Love, Dream Space and so on.

Although the forms are different, most of the love variety shows in the 2.0 era follow a similar "template", that is, strange men and women are "put" into the same field, and they can fall in love at will within a limited time.

This is the A side of the variety show of marriage and love, which provides people with the satisfaction of emotional needs. Taking CP has become the first meaning of this kind of program, and watching "Xiuluo Field" and love line reasoning has also increased the effect of the program.

Goodbye Lover is the B side of the variety show of marriage and love: here, the beautiful feelings are either suddenly revealed, or the stories presented have become a thing of the past, based on more real life.

A marriage can hardly exist independently between husband and wife. The simple "1V1 link" obviously only exists in the early stage of the establishment of intimate relationship. In the marriage relationship, there are more and more complicated issues to consider. This is the first truth shown in Goodbye Lover.

Dong Chenyu, a lecturer at Renmin University of China, mentioned in an interview with the media that Chinese should not only consider the relationship between the two parties in love, but also the relationship between the two families behind them. This is a marriage and love model with East Asian cultural characteristics. Therefore, compared with other love variety shows that focus on the early stage of love, there are many ties between the two in Goodbye Lover, which may be parents and children, economic status and social status, and even friends, colleagues and predecessors.

Take KK and Tong Chenjie as an example. The core contradiction between them is whether they should have a child. KK insisted that Tong Chenjie should have children, and the deeper reason was that he always lacked security in this relationship. In the program, he repeatedly mentioned that he was not from Shanghai, but moved to Shanghai for the sake of Tong Chenjie. He had no sense of belonging in Shanghai, and his economic situation and career development were not as good as that of his wife. All kinds of problems led to the pressure in his marriage relationship.

Besides, the influence of family of origin is also reflected in this program. Lao Wang mentioned in the program that he received a "genius education" since childhood, and his father was extremely strict with him, giving priority to criticism and lacking emotional communication, and he also used this model in getting along with Zhu Yaqiong. Huang Zhizhong hit the nail on the head and pointed out Lao Wang’s problem: "Wang Qiuyu is not a question of loving his wife, but he may not love himself."

The third truth lies in "conflict". In the "A-side" love variety, the conflict is necessary but unpredictable, and even "human intervention" is needed in the link setting. For example, the mini date link and the rule of "two-day and one-night group outing" newly introduced in Heartbeat Signal 4 are all aimed at enhancing the sense of conflict and adding uncertainties to the emotional line, thus improving the possibility of the emergence of "Xiuluo Field".

In Goodbye Lover, conflicts can happen anytime and anywhere. KK and Tong Chenjie quarreled repeatedly at the dinner table because of drinking. Even Yang Di, the "king of variety" who can be skilled in all kinds of variety shows, was at a loss when the war suddenly escalated.

After the pink filter faded, when the more real intimate relationship was presented naked to the audience, Goodbye Lover actually took a small step forward in the field of marriage and love variety.

"Heterogeneous"

Zhang He and Guo Keyu are the most vocal couples for "remarriage". Searching for their CP clips in bilibili has more than 50 pages. Some people joked on the barrage that everyone was "looking for candy in the glass."

This reflects a certain demand of contemporary young people: contemporary young people like to watch others fall in love more and more.

The drama series with the theme of love has changed from "romance" to "sweet pet", and "parents are short" has been eliminated, and the love-hate entanglement between the male and female protagonists has become the main plot, implying that all the surrounding plots unrelated to love have been stripped; "Ke CP" has become a hot trend, and the actors who play CP in the play need to continuously extend their business period to meet the imagination of fans. After the end of the drama, CP powder is also looking for the "evidence of love" between the two in real life.

Under such a trend, variety shows have also become the carrier of "watching love". Even in the talk show variety show, there are popular CPS such as "Snow Country Train" and "Mianli", which make countless people take the lead. Therefore, even in the marriage and love variety show "Goodbye Lover", which has already written the ending and completely stripped the filter, there are also audiences who are addicted to CP.

In the era of marriage and love variety 2.0 with making sweetness as the mainstream, Goodbye Lover is an alien. This is one of the reasons why it can’t move from the circle to the national explosion. Although the score of the program in Douban is as high as 8.7, the number of raters is less than 20,000, which is lower than the series of Heartbeat Signals.

Another reason may be that when intimate relationships become complicated, it is difficult for the public opinion environment at this stage to provide sufficient discussion space.

In the process of exposing the problems among the three pairs of guests one by one, the man’s problems are more obvious, for example, Lao Wang overlooks Zhu Yaqiong’s emotional needs, while KK is male chauvinist and alcoholic, so the male guests are quickly labeled as "love rat". Since then, whenever the woman makes some "weakness" actions, she will be evaluated as "one willing to fight and one willing to suffer".

Tong Chenjie was regarded by the teacher in the observation room as the person with the highest "love for business". After the fierce conflict between them, Tong Chenjie would take the initiative to resolve the conflict every time. But for some viewers, this "initiative" does not have any positive effect, because KK is obviously "hopeless".

However, these violent conflicts are actually only slices of married life, and marriage is a far more complicated proposition than imagined. Shi Xiuxiong, a psychological counselor, pointed out, "Now people are too arbitrary and judgmental when talking about marriage and love. No intimate relationship can be arbitrarily summarized by a few simple labels. "

Although it can’t be an "explosion", there is no doubt that "Goodbye Lover" has added a new perspective to the current variety show of marriage and love. Even the guests themselves were not sure at first what kind of program they were participating in. KK didn’t even notice the problems in their marriage, but Tong Chenjie decided to sign up. Zhang He also asked the program group before the show: Do you want to fix us up again?

"second time around" is a common bridge in romance novels. In Goodbye Lover, besides expecting the ending, it is more from observing others to observing oneself. Shi Xiuxiong mentioned that this program exposed the unharmonious part of the marriage relationship to the public’s field of vision, which was constructive for the audience, helped more people to know that their problems were not isolated cases, reduced the sense of shame and learned to accept themselves.

In addition, not all divorced couples are "old and dead", especially in the case of a long marriage, property can be divided, but it is difficult to completely separate each other’s social circles, family members and even children. Therefore, when the marriage relationship comes to an end, it is necessary to start a new relationship.

Lao Wang and Zhu Yaqiong have known each other for more than twenty years, and they have become an inseparable part of each other’s lives. After the divorce, they may be able to reopen a "friend relationship". For Zhang He and Guo Keyu, how to start a new relationship is more important than whether to decide to remarry. Many viewers mentioned, "They don’t need to remarry. They can start from falling in love and go through the normal process."

For a generation that is lonely and afraid of intimacy, the sweet love in marriage variety shows is to satisfy the fantasy of "fairy tales", while Goodbye Lover is more like a fairy tale for adults, which provides a reverse value-"Seeing the complexity of a broken marriage will make you have a correct expectation for marriage."

The Dilemma of Love Variety: Truth or Conflict?

"Goodbye" draft, the new comprehensive "cut through the thorns"

I. Preface

Under the fixed tone of "giving priority to the recovery and expansion of consumption", online retailing, which is influenced by Internet penetration and the rise of "home economy", occupies an increasingly important position.

This year’s government work report pointed out that in the past five years, the proportion of online retail sales of physical goods in China’s total retail sales of consumer goods increased from 15.8% to 27.2%. In the rapid growth of nearly doubling, instant retailing with high convenience and timeliness, as an important part of O2O(Online To Offline) home business, has become one of the main engines of new retail in recent years, and is also regarded as the key track of new retail and the blowing "window".

The "Report on the Development of Online Retail Market in China in 2022" released by the Department of Electronic Commerce and Information Technology of the Ministry of Commerce on February 20th this year proposed that the industries and categories of instant retail penetration will continue to expand in the future, covering more application scenarios. In 2023, the Ministry of Commerce will launch a three-year action plan, comprehensively promote the construction of a convenient living circle, promote new online and offline integration models such as online booking and instant retail, and create a new engine for consumption growth.

Second, the definition of instant retail

As the name implies, instant retail is the core, which refers to a new retail format that connects local retail supply and meets consumers’ immediate needs through instant logistics performance. It contains three core elements — — Immediate demand, local supply, immediate performance.

By definition, instant retailing is a service that consumers place orders on the online trading platform, and offline retailers within 3 ~ 5km around perform door-to-door delivery through third-party (or retailer-owned) logistics. The products provided include food and beverage, fresh fruits and vegetables, medical care, digital 3C and other commodities, and the delivery time is usually 30 ~ 60 minutes.

As a new retail model born with the rapid maturity of digital retail and instant delivery business, the biggest feature of instant retail is that it takes physical stores as the supply chain and relies on the instant delivery system to provide consumers with high convenience and high timeliness of home business to meet consumers’ emergency needs or immediate needs under normal conditions.

The main participants in this industry include retailers, brands, e-commerce platforms, and enterprises that undertake logistics and distribution services.

Instant retailing is divided into self-operated mode and platform mode. Comparatively speaking, the platform model is lighter, wider in use, richer in categories, and closely related to physical retail.

Different from traditional e-commerce represented by Tmall and JD.COM, and also different from emerging e-commerce such as social e-commerce and live e-commerce represented by Tik Tok, Pinduoduo and Xiaohongshu, instant e-commerce represented by Meituan, Hungry, JD.COM’s arrival at home and Taoxianda has strong timeliness, and point-to-point convenience services also put forward higher requirements for the service capabilities of platforms and businesses.

Different from catering takeout, instant retailing not only includes food catering, but also includes a large number of standard products, and the goods sold often have strong brand or retail channel brand attributes. If the extension of the concept of "take-away" is constantly broadened, instant retailing can also be regarded as a form of take-away that covers more industries and contents.

Different from retail in the same city, instant retail has stronger delivery timeliness and more limited delivery distance, and mainly relies on offline retailers within a certain range of consumers’ locations to meet users’ shopping needs.

Third, the development and present situation of instant retailing

In the era of accelerated penetration of the Internet, e-commerce and new retail formats have risen rapidly, which has had a great impact on traditional physical retail. However, offline entities always have irreplaceable advantages. With the increasing trend of online and offline integration, online to offline has won the favor of more and more enterprises by virtue of its advantages of opening up online and offline and improving the efficiency of traditional commercial operations. Giants such as Ali, Meituan, JD.COM and even SF have accelerated the layout of related tracks.

Focusing on retail entities and returning to the essence of the industry has also become the main development goal of encouraging the development of new consumption patterns and new formats and cultivating new retail in China in recent years. The Ministry of Commerce believes that instant retailing has effectively promoted the development of online services and localization of e-commerce.

In July 2022, the "Report on the Development of Online Retail Market in China in the First Half of 2022" issued by the Department of Electronic Commerce and Information Technology of the Ministry of Commerce clearly put forward the concept of "instant retail" for the first time, and said that online and offline channels tend to be deeply integrated, and new consumption scenarios such as instant retail, contactless consumption and live broadcast with goods will accelerate the layout and maintain the development momentum. On February 13th this year, Document No.1 of the Central Committee made it clear that in the course of "accelerating the development of modern rural service industry", it will "comprehensively promote the construction of county commercial system and vigorously develop new modes such as joint distribution and instant retail".

Although the concept was clearly put forward last year, the instant retail model existed several years ago. At the beginning, the business of home delivery was mainly concentrated in fresh e-commerce.

According to the "Report on the Development of Online Retail Market in China in 2022" released by the Department of Electronic Commerce and Information Technology of the Ministry of Commerce on February 20th this year, in recent years, instant retail services represented by fresh food, supermarkets and medicines have developed rapidly, and the proportion of all kinds of non-catering take-away business is expanding, and the take-away platform has also developed from a catering-based platform to a "everything delivered to home" platform. In terms of consumer demands, daily shopping is the mainstream appeal of consumers, and emergency shopping is most prominent in health categories, and demands such as "big promotion of buying", "early adopter buying" and "gift buying" are gradually emerging.

In recent years, consumers have begun to use "take-out" as express delivery, and more and more ways are used to solve daily consumption needs, such as take-out and flash purchase, which greatly cultivates users’ habit of "getting home" and puts instant retailing on the stage, making it stand out in the overall O2O market and become an engine that outperforms the general trend.

Coupled with the factors of joint efforts of government and enterprises, the O2O market with instant retail as the leader has expanded rapidly in recent years.

According to the White Paper on Instant Retail Open Platform Model published by China Chain Store & Franchise Association (hereinafter referred to as the White Paper), the overall market size of O2O exceeded 3.3 trillion yuan in 2021, of which the growth rate of home business in recent five years was 64%, which was the internal driving force for the growth of O2O market. As an important part of O2O home-to-home business, instant retail has grown significantly, with the market scale increasing by 81% in the past five years. It is expected that its contribution rate to O2O home-to-home business will continue to increase in the future, and it is expected to drive the growth of the overall market scale of O2O.

Focusing on O2O home delivery business, this cake with a market scale of more than 2 trillion in 2021 is mainly composed of two sub-businesses: catering take-out and instant retail. Due to the late start, instant retail accounts for a relatively low proportion. However, with the growth rate higher than the overall home-to-home business, the White Paper predicts that the compound growth rate of instant retail will continue to be high in the next few years. It is estimated that by 2026, the market size of instant retail will reach about 1.2 trillion yuan, becoming an important part of O2O home-to-home business.

IResearch also predicts that the order size of the instant delivery service industry in China is expected to be close to 100 billion in 2026, and the instant retail that has stood on the "window" will continue to maintain rapid growth, and it is expected to become the mainstream of the retail industry in China in the next 10 years.

Fourth, the main modes and players of instant retailing

In terms of business model, instant retailing is mainly divided into self-operated model and platform model.

Self-operated mode means that the merchants build their own stores or warehouses and online platforms, and at the same time have the ability of independent distribution, and are responsible for the whole chain management of goods. On behalf of enterprises, there are Boxma Xiansheng, Dingdong Shopping, Wal-Mart and Pupu Supermarket.

The platform mode means that the platform itself does not directly own the goods, but relies on the Internet platform to effectively link the online consumer demand with the offline stores, and the performing party provides instant delivery capacity services to deliver the goods in the stores to consumers. Representative enterprises include Meituan, JD.COM, Hungry, Taoxianda, etc.

Main players in platform mode:

(1) Meituan Flash Purchase

Meituan Flash Shopping is an instant retail platform under Meituan, which was officially released as an independent brand in 2018.

As a natural extension of the take-away business, Meituan Flash Shopping has gradually expanded from catering to supermarket convenience, specialty stores, drinks and snacks, fresh fruits and vegetables, green flowers, pet mothers and babies, digital books, daily cosmetics, household appliances and groceries.

In the past five years, from the first single non-food business to providing digital transformation solutions for brands and retailers, Meituan Flash Shopping has stood on the shoulder of Meituan Takeaway, and has also inherited its core resources — — 690 million young, high-quality users with strong growth and high consumption power, and a huge instant delivery network covering more than 2,800 urban counties and flags and with more than 5 million US group riders. This allows Meituan’s goods to be delivered in 30 minutes, which has strong "immediate" performance ability and distribution service advantages.

In 2020, Meituan piloted Meituan Lightning Warehouse in Beijing, Shanghai and other cities, which was similar to the pre-warehouse mode, focusing on daily consumption and fast-moving consumer goods, and basically did not sell fresh food. By the end of 2022, Meituan Lightning Warehouse has grown to more than 2,000, covering more than 180 cities across the country.

In 2021, the strategic adjustment of Meituan was upgraded from "Food+Platform" to "retail+technology", and the retail special group was led by Wang Xing himself, which showed the importance. In September 2021, Meituan held the "2021 Meituan Flash Shopping Digital Retail Conference" for the first time, announcing the launch of the "Billion Brand Growth Plan" for brand owners and the "Hundred Cities and Ten Thousand Stores Action" for chain stores. Meituan proposed that the retail market will enter the era of "Everything Now" from "Everything Store".

Since the second quarter of 2022, the strategic position of Meituan Flash Shopping has been greatly improved. The business statistics of financial reports are divided into core local businesses and new businesses, while Meituan Flash Shopping is divided into core local businesses from new businesses. According to the data as of June, 2022, the average daily order volume of Meituan’s flash purchase reached 4.3 million orders, and the peak daily order volume in Chinese Valentine’s Day last August reached 9.7 million orders, close to 10 million orders. Meituan’s financial report shows that in the second quarter of 2022, the number of Meituan’s instant delivery orders increased to 4.1 billion, and the quarterly revenue of core local commercial sectors including food and beverage takeout and Meituan’s flash purchase business increased to 36.8 billion yuan.

(2) JD.COM arrives home.

JD.COM Home is an instant retail brand owned by JD.COM, which was officially launched in 2015.

Relying on JD.COM App, JD.COM Home App and small programs, JD.COM joined hands with Dada Express Delivery and retail partners to provide consumers with an instant consumption service experience of supermarket convenience, fresh fruits and vegetables, mobile phone digital, medical health, home fashion, personal care and beauty, cakes, clothing, home appliances and other massive commodities delivered to their homes in about one hour.

On the supply side, JD.COM Home has successively cooperated with Yonghui Supermarket, Wal-Mart, CR Vanguard and other supermarkets in the past eight years, and merged with Dada to form Dada-JD.COM Home.

On the platform side, on October 11th, 2021, JD.COM released JD.COM Hourly Shopping, which fully integrated the advantages and resources of JD.COM Retail and JD.COM Home Shopping. Users bought goods with the logo of "Hourly Shopping" on JD.COM APP, which will be delivered directly from the surrounding stores 3 ~ 5km away and delivered within one hour. This is the collection of all the instant retail capabilities that can provide goods with hourly service in JD.COM ecological domain, which marks the realization of full LBS (Location-based Service) in JD.COM App and a key step in the layout of local retail in JD.COM. In 2022, JD.COM’s "hourly shopping" also opened the New Year Festival to ensure that the Spring Festival would not be closed.

Focusing on traffic empowerment, fulfillment empowerment, user empowerment, commodity empowerment and marketing empowerment, JD.COM Home provides online and offline integrated instant retail solutions for traditional retailers, and helps physical stores to have online fulfillment and refined operation capabilities, greatly improving floor efficiency and human efficiency, and achieving long-term online performance growth. Among them, in terms of traffic, JD.COM’s home and JD.COM’s dual-App operation opened the search portal for 590 million active users in JD.COM.

By the first quarter of 2022, JD.COM Daojia and JD.COM Hours Shopping had established cooperation with 86 of the top 100 supermarkets in China, covering more than 1,800 counties and cities in China, with over 200,000 offline active stores and serving over 75.4 million active consumers. According to the financial report for the fourth quarter and the whole year of 2022 released by Dada Group on March 9 this year, in 2022, the total transaction volume (GMV) of JD.COM Home Platform reached 63.3 billion yuan, up 47% year-on-year, and the number of active stores exceeded 220,000, up 50% year-on-year.

(3) Hungry

Hungry? It’s an instant retail platform owned by Alibaba.

At the beginning of its establishment in 2008, Hungry took "Everything 30min" as its mission, mainly engaged in online take-out, new retail, instant delivery and catering supply chain, which promoted the digitalization process of China catering industry. In 2018, it was wholly acquired by Alibaba and Ant Financial for $9.5 billion. Since then, hungry people have been fully integrated into the new retail strategy promoted by Alibaba, which has opened a new upgrade to expand the new retail of local life services.

On October 12, 2018, Alibaba announced the establishment of a local life service company to integrate Hungry with Word of Mouth. On June 17th, 2020, 100% of hungry people went online, and all business systems and database facilities were moved to Alibaba Cloud, supporting 100 million people to order online at the same time. On July 10th of the same year, when I was hungry, I announced that I had upgraded from a food and beverage take-out platform to a life service platform to solve all the immediate needs of users, and the service was upgraded from "take-out" to "send everything". Hungry brand advocates have changed from "good but not expensive, full of flavor" to "what you love, what you come for", and the food delivery service has been upgraded to all kinds of home service, including daily necessities, medicines, flowers, fresh food, running errands and many other consumer goods.

In the home business, if you are hungry, continue to focus on strategic cities to improve user retention and operational efficiency, and enhance the growth of non-meal delivery services. In recent years, if you are hungry, the joint merchants continue to upgrade the service standards in the real-time field, and launch several innovative services such as sunshine fruit cutting and melting, and are committed to consumers’ better realization of "rest assured and arrive on time" in a fast-paced life.

According to the 2022 blue rider Development and Security Report, 1.14 million riders will earn a stable income by being hungry in 2021. Hungry? According to the official website data, Hummingbirds have an average daily delivery order of 4.5 million, and the number of cooperative merchants has reached 3.5 million. The delivery service covers 2,000 large, medium and small cities and counties, and more than 3 million people have joined the ranks of Hummingbird Knights.

According to the Q3 financial report for the fiscal year 2023 (as of the end of December 2022) released by Alibaba, Ali’s local income was 13.164 billion yuan, up 6% year-on-year, and its operating loss was 5.473 billion yuan. The financial report shows that the overall order volume of Ali’s local life services in the current period increased flat year-on-year. Among them, the hungry home business continued to record positive GMV growth, the destination business was affected by the epidemic, and the overall order volume slowed down in December.

(4) Taoxianda

Taoxianda is an instant retail platform under the same city retail business group of Alibaba, which was officially launched in May 2017.

Different from the above three companies, Taoxianda initially positioned itself as "supermarket goods can reach every hour", realizing local supermarkets to settle in and consumers to shop at home for one hour. In recent years, Taoxianda has gradually extended from the supermarket category to more near-field demand categories, providing all-round near-field services covering supermarket categories, flowers and green plants, medicines, fresh fruit and fruit cutting, coffee and so on, and continuing to maintain the one-hour delivery time limit.

As a part of Alibaba’s new retail strategy, Amoy Star serves the traditional retail industry by helping businesses digitally transform their physical stores and providing online and offline integrated product solutions. At present, more than 30 physical retailers have settled in and more than 2,600 stores have been launched. They are committed to building a life consumption platform with good quality, good experience and good price, and provide multi-layer performance services for nearly 240 cities across the country with one-hour delivery and half-day delivery. By 2022, Taoxianda has accumulated 200 cooperative brands, basically achieving the brand coverage of the standard category.

Taoxianda takes the homepage of mobile phone Taobao as the main online entrance, and at the same time carries out multi-position operation of mobile phone Taobao, Alipay, mobile phone Tmall, and Ali ecological global link, linking traditional large supermarkets, flower shops, drug chains, fruit chains and convenience store chains within 3-5 kilometers for consumers of billions of scales. Based on Taobao’s powerful digital ability, it ensures a richer choice of product width. Taoxianda helps consumers place orders anytime and anywhere through mobile phone Taobao, and purchase all the needs of daily life in one stop. At present, Taoxianda is provided with delivery service by hummingbirds.

V. Comparison between the two modes

The two modes of instant retail have their own advantages and disadvantages, but from the perspective of their business attributes, the open platform mode has attracted more attention from the outside world and is regarded as the main market with fierce competition in the future.

(1) Platform mode

Because the platform model does not own goods directly and does not need to invest heavily in laying offline stores, it takes up less capital, and belongs to the model of asset-light strategy, which is more conducive to the rapid expansion of the market, and also helps to focus on online traffic operation and the improvement of logistics distribution capacity.

Compared with the self-operated mode, by continuously expanding the types, scope and quantity of settled businesses, the integrated products will be richer in categories, often covering all categories such as grain, oil and non-staple food, snack food, fresh fruits and vegetables, mobile phone digital, medicine and health, personal beauty care, flowers, cakes, clothing, home and small household appliances, which can meet the instant consumption needs of consumers.

As far as traffic is concerned, the platform model mainly relies on the entrance of the Internet platform. Because the digital gene has a strong traffic resource base and operational ability, it can bring new traffic to many offline retailers and brands, help offline entities reach the surrounding consumers more efficiently, and provide a complete set of digital solutions for online and offline integration.

The revenue of the platform model mainly comes from the service fee of the platform, and profits are realized through the scale effect generated by the platform.

(2) Self-operated mode

The self-operated mode mainly sells products directly owned and operated by the merchants themselves, so it needs to purchase, invest money to build a large number of pre-warehouses or stores online, and train teams to complete all links such as sorting, distribution, and management and operation of commodity inventory, so it needs a large cost investment and belongs to a typical heavy asset operation. Most of the self-operated models are vertical fresh e-commerce or large-scale offline supermarkets. This operating model requires enterprises to have high profitability and business expansion capabilities, otherwise they will easily fall into a state of loss.

Compared with the platform model, the self-operated model not only has higher cost, but also has lower variety and brand richness. On the one hand, it is necessary to purchase or customize production from brands or suppliers, and on the other hand, it is necessary to ensure the efficiency of performance. Because we have to take care of all links from procurement, operation to sorting and distribution, the expansion space is smaller than that of the platform model, but the overall management and control are relatively centralized.

The self-operated mode is similar to the profit mode of traditional stores. The income mainly comes from the difference between the purchase and sale of goods, and the circulation efficiency of goods is improved through automation, digitization and other ways, thus increasing profits.

Vi. Major Players’ Dynamics in 2023

Instant retail stations are popular, attracting a lot of players. Prior to this, Baidu take-out and Didi take-out had been laid out, but in the end they all chose to leave for different reasons. Recently, Internet giants such as Tik Tok and WeChat have been reported to enter the take-away business one after another, hoping to get a slice of instant retail. It is certain that while the market structure is taking shape, the competition in this field will become more and more fierce.

Then, in 2023, when the economy is accelerating recovery, what actions will the main players take?

(1) Meituan Flash

As an important part of Meituan’s instant retail, Meituan’s pre-warehouse e-commerce business, Meituan’s grocery shopping, will become one of the focuses of this year’s efforts.

In February this year, Suzhou Kaesong plan, which was put on hold at the beginning of last year, was restarted, and the site selection has been completed locally, and it will be opened in the near future. In addition, Meituan will go to more East China cities to start a new round of expansion plans on the premise of ensuring breakeven this year. At present, Meituan has more than 500 pre-positions for grocery shopping, and the average daily order quantity is stable at more than 1.1 million.

At the same time of expansion, Meituan is also strengthening in-depth cooperation with more leading brands to promote the joint business plan of merchant brands. For example, in February this year, it signed a joint business plan for 2023 with Yili, and announced that it would cooperate deeply in the Internet retail field of a full range of products such as fresh milk, yogurt and ice cream. The two sides will fully cooperate in new product launch, Internet brand marketing and supply chain optimization to continuously optimize the consumer experience.

As one of the instant retail platforms with the largest number of riders, Meituan will continue to increase investment in riders this year to ensure the efficiency of performance and service quality. At the beginning of this year, Meituan launched the "Spring Breeze Sending Jobs" campaign in 2023, and launched six major measures, which not only opened 500,000 rider posts, but also launched live recruitment and special recruitment, expanded the employment opportunities of part-time riders, and developed exclusive functions for key groups, and continuously improved the "novice system" and channels for promotion, job transfer and academic upgrading to attract and retain talents. On February 13th, Meituan Flash Delivery also announced the measures to optimize the orders for large items, and optimized the delivery rules for "large-volume, large-weight and high-price" orders such as flowers, beauty cosmetics and mobile phones, so that riders can get large-order delivery subsidies in special scenes.

In addition, it is reported that Meituan Consumer Finance will be established in 2023, which indicates that Meituan will use financial technology to empower instant retailing.

(2) JD.COM arrives home.

For JD.COM to get home, it is the key direction in 2023 to continue to expand the coverage of joint brands and businesses, and make efforts to sell high-frequency repurchased products such as fresh food and vegetables, and further give play to the advantages of digital intelligence to improve the performance efficiency.

In the first quarter of this year, JD.COM signed a new contract with chain stores such as Good Sale and Convenience Bee, and has cooperated with 90% of the top 100 supermarkets. At the same time, it also newly signed fresh brands such as Jiawo, dairy brands such as Uno, and wine brands such as Jiang Xiaobai, and continued to increase instant retail.

In February, it was also reported that JD.COM was testing the "JD.COM Shopping" project in a low-key way, and the possibility of independent channels, apps, etc. was not ruled out. The news has not been officially confirmed, but JD.COM, which is good at low-frequency products such as 3C digital, hopes to further strengthen the business attributes of fresh food and food shopping in JD.COM in instant retail brands, and it is undoubtedly a high probability trend to increase the sales of high-frequency products. In fact, constantly expanding categories and scenarios to attract as many consumers as possible is also the direction of all instant retail platforms.

In terms of shopping convenience and performance service, JD.COM will continue to give full play to the advantages of omni-channel layout and digital intelligent supply chain when he gets home, and further improve the performance efficiency of brand owners and physical stores. In March this year, JD.COM signed a strategic cooperation agreement with Xiaotiancai, a smart wear brand. Focusing on the "hourly purchase" business, all parties will cooperate in many aspects, such as commodity management, omni-channel digital marketing, refined operation of users, and optimization of performance efficiency, so as to jointly create an ecological closed loop of instant consumption of e-education categories, enhance consumers’ instant retail experience, and explore new growth in the instant retail market. By March, 2023, the number of stores that Xiaotiancai cooperated with JD.COM Hourly Shopping has exceeded 5,000, and the goal is to achieve the online hourly shopping business in JD.COM with over 6,000 stores by the end of 2023.

(3) Hungry

In 2023, hungry people who started from food and beverage take-out will continue to consolidate their advantages and help the food and beverage brands to grow further through various measures in four dimensions: content marketing, product building, event marketing and omni-channel shelves.

In addition, if you are hungry, you plan to take the word "Jin" as the first step this year. On the basis of undertaking 30 municipal government coupon projects in 2022, you will further promote the integration of data and reality and promote new forms of employment.

For physical stores, if you are hungry, you are committed to helping businesses to take the "three small steps" of integration of numbers and reality: taking the first step on the platform for businesses with caring service, promoting businesses’ single-volume business with creative marketing, and driving businesses’ consumption innovation with scene creation.

In terms of performance services, the promises of "rest assured" and "on time" will continue to be fulfilled. At the same time, we will continue to strengthen the protection of riders, continue to optimize the "rider growth and development system", and serve the development of riders in an all-round, full-coverage and whole-process manner, so that more workers can truly feel that flexible employment can become a long-term career.

At present, Alibaba’s local business sector with the strategic framework of "home+destination" has gone hand in hand in the past, and has made certain progress as a whole. Among them, the progress of being hungry is remarkable — — Due to the continuous improvement of economic benefits per unit and the increase of average order value year by year, the loss of Ali Life Service Plate accelerated and narrowed due to the continuous improvement of business operations. This trend is expected to continue this year.

(4) Taoxianda

From the taste of the year to the flowers and rain gear for Valentine’s Day, and then to the one-hour service of the "licensed photo suit", a series of actions of Amoy Xianda are highlighted this year. This instant retail platform, which was originally positioned as "supermarket goods can reach the hour", is moving towards a more comprehensive product category and more service scenarios, and is constantly breaking through in performance efficiency.

In February this year, the first batch of flower shops in Hangzhou settled in Taoxianda, and the service was delivered within five kilometers around the store within one hour. Considering that Valentine’s Day on February 14th is also the wedding peak, Taoxianda also launched a "licensed photo suit". Consumers can enter Taoxianda through Taobao’s homepage, and place an order with one button, including a product set with flowers, veil and swastika, which will be delivered to the photo scene in one hour. In addition, Taoxianda is also accelerating access to more local businesses, such as reaching a strategic cooperation with the flagship store of adult stores, further increasing the convenience of consumers’ shopping and the timeliness of arrival.

At the beginning of this year, it was reported that Tmall was planning an "hourly shopping" business, which was called the retail version of Hungry. Liu Peng, Alibaba’s vice president and president of Alibaba’s B2C retail business group, took the first position and is currently building a business team. However, the relevant person in charge replied that "Hours Reach" means "Amoy Fresh Reach", and consumers can click "Amoy Fresh Reach" on the homepage of Taobao App to experience the one-hour express delivery service of fresh fruits and vegetables, rice flour, grain and oil, daily necessities and other commodities. It seems that Ali, who already has a hungry horse and a box horse, will pay more attention to the investment of Amoy Fresh, thus forming three instant retail business lines to accelerate the opening of the situation.

Seven, instant retail development trend

The extension and expansion from food and beverage take-out and supermarket delivery to more retail scenes will be the development trend of instant retail, thus showing the characteristics of wider customer base, more scenes and more comprehensive demands on the consumer side, while showing the advantages of more comprehensive products, more brands and wider regions on the supply side.

As far as the consumer side is concerned, the extension of more retail scenes, such as the consumption expansion from a single home to hotels, administrative institutions and other scenes, will inevitably meet the more diverse demands of more customers, and accelerate the demand expansion from "daily purchase" and "emergency purchase" to "big promotion purchase", "early adopter purchase" and "gift purchase" and so on. In terms of coverage, it will accelerate its penetration from first-and second-tier cities to cities and villages in the third and fourth lines and below.

The improvement of consumer demand needs the upgrading of the supply side, and it will also drive the changes of the supply side.

Looking back, the initial instant retailing was mainly catering, food and beverage and fresh products, but in the process of development, it gradually extended to more categories such as mobile phone digital, medical health, personal beauty care, flowers, clothing, home and small household appliances. In the future, it will expand from leading brands to more brands, and more regional specialty products are expected to be included in the field of instant retailing, expanding sales channels and better meeting the needs of consumers.

From the platform side, the platform will continue to deepen the operation of traffic and the performance of services, thus continuously improving the traffic and service empowerment for retailers and brands.

Among them, in terms of traffic operation, the future instant retail open platform will evolve into a cooperative and open platform, which will gather not only the traffic portal of the platform itself, but also more retail scene traffic including content e-commerce and live broadcast.

In terms of performance services, the platform will continue to break through on the basis of the current hourly experience, and achieve minute-level, even faster and smarter performance efficiency by introducing more unmanned intelligent technologies. At present, the performance service of basic commodities will be further extended to product-related peripheral services, and financial technology elements such as consumer finance will be integrated to improve the innovation and attractiveness of services.

In terms of empowering retailers and brands, the platform is currently mainly based on big data to help retailers and brands to carry out omni-channel marketing promotion, provide marketing decision-making assistance to continuously optimize marketing strategies, and at the same time operate the full link for instant retail stores to help traditional retailers realize digital transformation, so as to improve the operational efficiency of stores and thus enhance the consumption experience. In the future, such empowerment will expand from marketing and store operation to a longer chain and a more complete product cycle such as supply chain management, helping traditional retailers and brands to provide the ultimate service that matches the needs of consumers in time in the evolution of C2M (Customer-to-Manufacturer).

From the 13th to 15th day of the first month of 2023, the Dunhuang Municipal Bureau of Culture, Sports, Radio, Television and Tourism, the Dunhuang Cultural Center and the Dunhuang Ancient City Scenic Area jointly presented the large-scale Dunhuang folk intangible cultural heritage performance "Dunhuang Iron Flower" to the general public, which was the first time that the second Dunhuang Ancient City Light Show joined the performance of intangible cultural heritage.

Tie Hua is a large-scale traditional folk fireworks, and it is a folk cultural performance skill discovered by China ancient craftsmen in the process of casting utensils. It started in the Northern Song Dynasty, flourished in the Ming and Qing Dynasties, and has a history of more than a thousand years. "Tie Tie Hua" originated from the sacrificial activities of craftsmen. According to legend, at the beginning of each year, before the opening of the five craftsmen, the first craftsmen will set up a flower shed through consultation, and set up a god shed in the north of the flower shed, facing the south, and choose an auspicious day to offer various sacrifices in laojunmiao and the Temple of Fire in the county. After that, all the people in the shops and shop names of the five craftsmen carried the statue of the old gentleman enshrined in our shop and marched in line, blowing and beating and setting off firecrackers all the way to the shed. All craftsmen’s shops along the way should set up incense table offerings to welcome them. After the team arrived at the shed, they put the statue of the old gentleman in the shed and held a sacrificial ceremony, asking the old gentleman and Vulcan to bless peace throughout the year, prosperous business and wealth in all seasons. Start playing flowers at night. Most of the people who take part in the flower-playing are craftsmen in various stores. Before the flower-playing, they should bow down and change clothes in the shed, asking the gods to protect their safety and avoid burns.

The event of Dunhuang Ancient City was held for three days, and the cumulative number of visitors reached more than 3,000, which added some flavor to Dunhuang people after the Spring Festival holiday. The artists who participated in this performance mentioned in the interview that as an intangible cultural heritage in China, Tiehua has a long history of skills, magnificent performances and grand scenes. Usually, more than a dozen flower-beaters are needed to stick one after another, one by one, between the furnace and the flower shed. One stick of iron flower soars into the sky, and another stick comes one after another. The sticks are connected in an endless stream. The iron flower splashes, meteors are like waterfalls, firecrackers are ringing in unison, and the sound shakes the sky. "We also hope that through such performances, the general public can see, understand and participate in the intangible cultural heritage, and at the same time express the good wishes of’ striking while the iron is hot, the grain will be abundant, and it will be auspicious for the country and the people.’"

Lanzhou Daily All-Media Reporter Fei Yongzhen Wang Xuan Bao Xuefeng Wen/Poster/Video

Shi Yuhan, editor of the first instance

Liu Yuwei, Duty Officer of the Second Trial

Wang Wenxue, Editor-in-Chief of the Third Trial.

The operating comments of the Board of Directors of Nanxin Technology in 2023 are as follows:

　　I. Discussion and analysis of business conditions

　　In 2023, influenced by macro factors such as weak terminal market and slow economic development, the global and even domestic semiconductor market is under great pressure. According to the data of the World Semiconductor Trade Statistics Organization (WSTS), the global semiconductor market scale is expected to decrease by 9.4% to 520.1 billion US dollars compared with the same period of last year. With the advantages of technological innovation, product research and development and customer barriers, the company enriched product categories and improved product layout, and achieved steady growth in performance during the reporting period.

　　During the reporting period, the company achieved an operating income of 1,780,402,300 yuan, an increase of 36.87% compared with last year; The net profit attributable to shareholders of listed companies was 261,357,500 yuan, an increase of 6.15% over the same period of last year; The gross profit margin of the main business was 42.30%, a decrease of 0.74 percentage points compared with the same period of last year.

　　At the end of the reporting period, the company’s total assets were 4,461,859,900 yuan, an increase of 93.63% over the end of the previous year; The net assets attributable to shareholders of listed companies were 3,699,036,800 yuan, an increase of 244.34% over the end of last year. In line with the profit distribution conditions, the company actively promotes the profit distribution to shareholders. In 2023, based on the total share capital of 423,530,000 shares, the company plans to distribute a cash dividend of 118,588 2.8 yuan (including tax) for every 10 shares, accounting for 45.37% of the net profit attributable to shareholders of listed companies in 2023.

　　(a) the overall operating condition is stable, and the performance in a single quarter continues to improve.

　　In the case of the overall market downturn, the company has continuously broadened its product layout around application scenarios and continuously introduced products with market competitiveness, and its performance has continued to improve. The company’s operating income in each quarter in 2023 was 285,668,200 yuan, 374,791,500 yuan, 545,396,400 yuan and 574,546,200 yuan respectively, and the annual performance maintained an overall upward trend. In 2023, the gross profit margin of the company’s main business was 42.30%, a decrease of 0.74 percentage points compared with 2022, and its profitability remained stable.

　　(B) Insist on increasing R&D investment and increasing the achievements of R&D teams.

　　During the reporting period, the company invested 292,517,100 yuan in R&D, an increase of 57.02% over the same period of last year; By the end of the reporting period, the number of R&D personnel in the company had increased to 378, an increase of 32.17% over the same period of last year, and the number of R&D personnel accounted for 65.40% of the company.

　　In 2023, the company obtained 29 new authorized invention patents, and accumulated 89 patents, all of which were invention patents. The company has added seven core technologies, all of which are independently developed, namely, lithium battery monitoring technology, zero-voltage switching charge pump control technology, low-voltage self-starting technology, secondary control fully integrated soft-switching Fyback technology, SmartHighSideDriver technology, automotive smart fuse technology and automotive antenna LDO technology, and all of the above technologies have been applied to the company’s products.

　　(3) Enrich product models and actively expand emerging application fields.

　　As one of the leading analog and embedded chip design companies in China, the company continuously improves product layout around application scenarios to provide customers with better end-to-end complete solutions. While deeply cultivating the original advantageous fields such as smart phones, the company is also actively expanding into the fields of automotive electronics and industrial applications.

　　1. Key investment in automotive electronics business, and significant progress has been made.

　　According to the data of China Association of Automobile Manufacturers, in 2023, China’s automobile production and sales reached 30.161 million and 30.094 million respectively, up by 11.6% and 12% respectively, and the annual production and sales both reached record highs. Benefiting from the growth of the automotive electronics market and several new automotive products, during the reporting period, the company achieved an operating income of 30,641,000 yuan in the field of automotive electronics applications, an increase of 89.02% over the same period of last year, and the products were introduced to many well-known head customers in the industry.

　　The company attaches great importance to the automotive electronics business, invests a lot of resources, and develops several projects at the same time. The company cut into the automobile head manufacturer from the vehicle-mounted wireless wired charging, and with the ability of rapid iteration and continuous innovation, it constantly expanded the layout of new categories, and carried out product layout planning in the fields of automobile instruments, intelligent cockpit, ADAS and BMS. During the reporting period, the company’s USB and wireless charging solutions were mass-produced at the client; High-performance DC-DC power chips, HSD chips, E-fuse chips and other new products have achieved scale sample delivery at the client, and some customers have entered the fixed-point design stage of the project.

　　2, the smart phone power management chip covers the whole link, so as to improve the single-machine value.

　　During the reporting period, the company’s mobile phone wired charging chip continued to introduce products with higher integration and higher performance, which can achieve a maximum fast charging power of 300W, further maintaining its leading position in the industry and helping customers further improve the charging power and experience of products.

　　Through the application scenario traction, the company improved the product layout of the overall charging link of smart phones during the reporting period, and achieved full coverage of wired charging, wireless charging, screen driver chips and lithium battery protection chips. With the help of wired charging chips, the company has reached a deep cooperative relationship with domestic mainstream mobile phone manufacturers, and actively promoted the introduction of other product lines in the field of mobile phones, improving the stand-alone value of the company’s products in mobile phones.

　　3. Enrich the product matrix and actively expand the industrial application market.

　　The company continues to enrich product categories and plans to achieve end-to-end product layout in the industrial field; Actively expand the market of products in industrial and other fields, and achieve certain results in the fields of energy storage, drones, power tools, communications, etc., and it is expected to be further introduced into industrial power supply, AIPower and other fields in the future.

　　(D) the construction of reliability laboratories, improve quality management.

　　The company attaches great importance to quality management and establishes a quality management system according to the requirements of TS16949. The product quality has been recognized and trusted by many well-known domestic terminal manufacturers. During the reporting period, the company successfully completed the highest level certification of ISO26262 functional safety management system -ASILD level certification, and the overall product quality system moved to a new level.

　　The company actively builds its own test center, and obtains instant, accurate and complete feedback data by customizing specialized test procedures for key nodes in the process of new product research and development, thus giving positive effects to product research and development to the maximum extent. In 2023, the company has completed the construction of the second phase of the reliability laboratory. With the second phase of the laboratory put into use, the company’s quality management ability will continue to gain.

　　(E) Perfect supply chain management to improve product competitiveness.

　　The company attaches great importance to the construction of supply chain capacity, seeks cooperation with leading manufacturers in the industrial chain in supplier selection, and has established efficient linkage mechanism and long-term stable cooperative relationship with suppliers such as upstream wafer manufacturers and packaging and testing manufacturers.

　　The company’s main wafer suppliers and main packaging and testing suppliers are mainly well-known enterprises in the industry. They not only have advanced production technology to ensure the yield and consistency of products, but also are local partners, which is conducive to the independent control of the company’s supply chain, which can effectively guarantee the company’s capacity supply and reduce the impact of capacity fluctuation on the timeliness of product delivery. At the same time, because the company tilts its production capacity to the head supplier and increases the demand for orders, it can gain a better price advantage. In addition, through strategic cooperation with upstream suppliers and the development of their own processes, the company can maintain the leading position of products in wafer manufacturing process and packaging process, and further improve the competitiveness of products.

　　(six) pay attention to personnel training and establish a long-term incentive system.

　　In the process of development, the company always regards talents as the core resources of the company, and does a good job in talent construction for the large-scale growth and long-term development of the company. In 2023, the company actively broadened the channels for introducing talents, efficiently integrated R&D resources, and continuously optimized the talent team. By the end of the reporting period, the company had a total of 578 employees, including 378 R&D personnel, accounting for 65.40% of the total number of employees, of which 55.56% were R&D personnel with master’s degree or above.

　　In order to promote the construction of talent echelon, the company pays attention to employee training, optimizes talent training scheme, improves the construction of talent training system, and standardizes internal training management and professional technology sharing and exchange system. During the reporting period, the company formulated the restricted stock incentive plan for 2023. Through the implementation of the restricted stock incentive plan, 8,701,394 restricted shares were granted for the first time, which fully mobilized the enthusiasm of the company’s employees and effectively combined the interests of shareholders, the company and employees, so that all parties concerned about the long-term development of the company.

　　

　　II. Description of the company’s main business, business model, industry and R&D during the reporting period.

　　(a) the main business, main products or services.

　　Nanxin Technology is one of the leading analog and embedded chip design enterprises in China. Its main business is the research, development, design and sales of analog and embedded chips, focusing on the field of power supply and battery management, and providing customers with end-to-end complete solutions. The company’s existing products have covered mobile device power management chips (including line charging management chips, wireless charging management chips, lithium battery management chips, and other mobile device power management chips), general power management chips, adapter power management chips, and automotive electronic chips. By building a complete product matrix, it meets the application needs of customers’ systems.

　　With the business vision of "becoming the world’s leading analog and embedded chip enterprise", the company has launched high-performance power supply and battery management chips in the fields of consumer electronics, industry and automotive electronics with efficient research and development capabilities, excellent technological innovation capabilities and strict quality control capabilities, helping domestic chips to be self-controllable. The company has established an efficient linkage mechanism and long-term stable cooperative relationship with upstream wafer manufacturers, packaging and testing manufacturers and other suppliers, which has improved the company’s supply chain capability; The company has established an increasingly close partnership with terminal brand customers, kept abreast of the new direction and trends of demand-side technology in good cooperation, and conducted targeted R&D iterations on products, thus improving R&D efficiency. In the future, the company will continue to strengthen technology accumulation, increase R&D investment, continue to iteratively upgrade existing products, continuously enrich the product matrix, enhance its advantages in the field of consumer electronics, further expand its applications in industrial and automotive electronics, and strive to become the world’s leading analog and embedded chip enterprise.

　　(II) Main business models

　　During the reporting period, there was no significant change in the company’s business model. The business model adopted by the company is the Fabess model of peers in the industry, mainly focusing on the design and sales of chips, and outsourcing wafer manufacturing, packaging and testing to third-party wafer manufacturing and packaging testing enterprises.

　　1. R&D mode

　　The company adopts the business model of Fabess, and product design and research and development are the core of the company’s business. The company attaches great importance to the construction and management of R&D innovation system, and has long been committed to establishing a standardized product R&D process and quality control system to ensure that all product series can achieve high-quality product design, effective quality assurance and reliable risk management at all stages of R&D. The company’s specific R&D process includes business processes such as project establishment stage, project design stage, product verification and mass production stage to ensure that the R&D and verification processes of products can be effectively controlled and managed.

　　2, procurement and production mode

　　The company focuses on the research, development and sales of chips. By entrusting the wafer factory and the packaging and testing factory external processing to complete the wafer manufacturing and packaging testing, the company itself is only engaged in the testing of some chips. This model is technology-driven, flexible and efficient.

　　In Fabess mode, the company mainly carries out research and development, sales and quality control of chip products, and the production of products is completed by outsourcing mode, that is, the company submits the integrated circuit data independently developed and designed to the wafer factory for wafer manufacturing, and then submits the manufactured wafers to the sealing and testing factory for packaging and testing. At present, the company mainly purchases wafers and their related packaging and testing services, and the company’s wafer foundry manufacturers and packaging and testing service providers are mainly well-known enterprises in the industry.

　　3. Sales model

　　At present, the company adopts the sales mode of "distribution is the main, supplemented by direct sales", that is, the company sells products through distributors and directly to terminal manufacturers. Direct selling mode means that the company sells its products directly to the end customers, and distribution mode means that the company sells its products to dealers outright.

　　(3) the industry situation

　　1. The development stage, basic characteristics and main technical threshold of the industry.

　　1. Industry

　　The company’s main business is the research and development, design and sales of analog and embedded chips, and its industry belongs to the integrated circuit design industry. According to the National Economic Industry Classification of People’s Republic of China (PRC) (GB/T4754-2017), the company belongs to "Computer, Communication and Other Electronic Equipment Manufacturing" in "Manufacturing", and the industry code is "C39". The integrated circuit design industry in which the company is located belongs to the encouraged industry stipulated in the Guidance Catalogue for Industrial Structure Adjustment (2019 edition) promulgated by the National Development and Reform Commission. The competent government department is the Ministry of Industry and Information Technology, and the industry self-regulatory organization is the China Semiconductor Industry Association.

　　2. Overview of industry development

　　(1) integrated circuit industry

　　Integrated circuit industry is the core of information technology industry, and it is a strategic, basic and leading industry that supports economic and social development and guarantees national security. Integrated circuit products can be mainly divided into digital chips and analog chips according to their functions, in which digital chips refer to integrated circuit chips designed and operated based on digital logic and used to process digital signals, including micro-components, memory and logic chip adapter power management chips; Analog chip refers to an integrated circuit chip that processes continuous analog signals.

　　As the market performance in the second and third quarters of 2023 was slightly better than expected, at the end of November 2023, the World Semiconductor Trade Statistics Organization (WSTS) raised its forecast for the global semiconductor market in 2023, from the previous US$ 515 billion to US$ 520.1 billion, and the global semiconductor market in 2023 decreased by 9.4% compared with that in 2022.

　　According to WSTS forecast, the semiconductor market in all regions of the world will pick up in 2024, especially in America and Asia-Pacific region, which will achieve double-digit growth. It is predicted that the global semiconductor market will recover strongly in 2024, with a forecast growth of 13.1% to US$ 588.4 billion.

　　In the long run, the global and China IC industry will continue to grow. In recent years, emerging industries such as new energy vehicles, 5G, autonomous driving, data centers, industrial automation, artificial intelligence, Internet of Things, and wearable devices will form strong future demand. In the next few years, the growth rate of communication, consumer electronics, data center and other fields will slow down, while the fields of automobile and industrial use will grow rapidly.

　　China is the world’s largest demand market for integrated circuits, especially for high-end chips with high value. The import amount of chips far exceeds the export amount, which shows that there is a lot of import substitution space in the chip field in China. It has become an urgent problem for China’s high-end integrated circuit industry to realize self-control and import substitution. In order to promote the process of chip localization, in May 2015, the State Council released "Made in China 2025", which proposed that the chip self-sufficiency rate should reach 70% in 2025.

　　According to the statistical bulletin of national economic and social development in 2023 issued by the National Bureau of Statistics, China’s annual output of integrated circuits in 2023 was 351.44 billion, an increase of 6.9% over the previous year. In 2001, the number of integrated circuits exported was 267.8 billion, down by 1.8% over the previous year, amounting to 956.8 billion yuan, down by 5.0% over the previous year, ranking fourth among China’s major commodity exports. The number of integrated circuits imported was 479.6 billion, down by 10.8% over the previous year, and the amount was 2,459.1 billion yuan, down by 10.6% over the previous year, ranking first among China’s major commodity imports.

　　(2) analog chip industry

　　Analog integrated circuit products have a long life cycle, and their downstream applications are widespread and scattered, which is a barometer of the development of the whole market. Thanks to the technology accumulation of the industry itself and the development of downstream application fields such as consumer electronics, smart home, intelligent security, automotive electronics and industrial control, the analog integrated circuit industry has maintained steady development. According to WSTS forecast, the global analog chip market scale will reach 84.1 billion US dollars in 2024, an increase of 3.7% compared with 2023.

　　In 2023, the growth rate of China’s analog chip market will slow down, but it is expected to exceed 300 billion yuan, accounting for more than 50% of the global analog chip market. In the short to medium term, China will remain the largest analog chip consumer market in the world.

　　With the domestic demand for analog chips in automobile, industry, communication and other fields, and the domestic analog chips have great room for improvement in localization rate, the analog chip market in China will continue to grow in the future.

　　3, the technical level and characteristics of the industry

　　In terms of high-power charging, the charging power of consumer terminals represented by mobile phones has gradually increased. The conventional 18W charging power has been gradually replaced by 33W, and some high-end models and flagship models have introduced charging power of 200W and above, which has driven the penetration rate and charging power of high-power charging to continue to increase.

　　In terms of miniaturization charging, the third generation semiconductor technology and high integration scheme make the power density of adapters increase and the number of peripheral devices decrease, and miniaturization charging scheme becomes the market trend.

　　In the end-to-end complete solution, the complete solution can reduce the system cost of the terminal manufacturer and shorten the product development cycle of the terminal manufacturer. For chip manufacturers, providing an end-to-end complete solution requires chip manufacturers to fully understand the whole system, break through the limitations of single product research and development, and have higher requirements for chip manufacturers.

　　4, the main technical threshold

　　The downstream applications of the company’s products include high-end consumer fields such as mobile phones and notebook computers, and automotive and industrial fields. Among them, the internal power management chip of mobile phone requires high volume, stability and consistency, and the company’s products are mainly used for charging management and battery management, which requires high safety and performance; Automotive and industrial application scenarios require high chips. Therefore, there are high technical barriers in the industry where the company is located.

　　2. Analysis of the industry position of the company and its changes.

　　(1) The company is one of the few companies in China that can directly compete with international manufacturers in the same industry and realize domestic substitution of high-end products.

　　Analog and embedded chip companies with outstanding R&D strength and large-scale operation capability are mainly concentrated overseas. Nanxin Technology is one of the few companies in China that can directly compete with international manufacturers in the field of power supply and battery management and realize domestic substitution of high-end products. In the field of consumer electronics applications such as mobile phones, the company directly competes with international manufacturers in the same industry, and replaces the market share of some international manufacturers, helping domestic substitution of chips. Among the products represented by charging management chips, the key technical indicators of some models of the company have already possessed the performance of competing with international manufacturers or surpassing foreign competitors.

　　(2) The company is the backbone in the field of domestic analog chips.

　　After years of development, the company has been among the forefront of domestic analog chip design companies and has grown into the backbone of the domestic analog chip field. As a design company focusing on power management chips, the company’s products cover the whole charging link, and it is one of the few local enterprises with complete solutions from power supply end to equipment end. In the fields of smart phones, automotive electronics, industry and pan-consumption, the company has opened up the whole product application field, with rich product matrix, completed the end-to-end product layout of each application scenario, and strengthened the overall product innovation competitiveness of the company. With forward-looking product definition ability and strong research and development ability, the company has the advantages of leading performance and high reliability, and has been widely recognized by customers in the fields of smart phones, automotive electronics, industry and pan-consumption. In the field of smart phones, the company’s products have entered well-known mobile phone brands such as Glory, OPPO, Xiaomi, vivo and Voice. In the automotive field, the company’s products have entered Volvo, Hyundai and other brands; In the industrial field, the company’s products have entered brands such as TTI; In the field of pan-consumption, the company’s products have entered Anker, Zimi, Belgin, Harman and other brands.

　　3. The development of new technologies, (), new formats and new models during the reporting period and the future development trend.

　　1. New technology

　　(1) high efficiency and low consumption

　　In the field of power supply, power conversion efficiency and standby power consumption are always one of the core indicators. All countries in the world have introduced various energy efficiency standards, such as American Energy Star, German "Der Blaue Engel Standard" and China Certification Center. The industry realizes the high efficiency and low power consumption requirements of power management chip and its power supply system by developing more advanced circuit topology and switch control technology, lower conductance power device technology and more sophisticated high voltage start technology.

　　(2) integration

　　The thinness and thinness of portable devices has always been the key demand to improve the user experience, and the technology of power supply and battery management chip has also shown an increasingly significant integration trend. On the one hand, in order to achieve the goal of thinness and thinness, the terminal product requires higher integration and fewer peripheral devices, so as to reduce the number of components in the whole scheme, save circuit board space and reduce the size of the whole scheme; On the other hand, the terminal equipment is becoming more and more complex, and its more functional features and more complex processors require more advanced power management solutions, and it is required to integrate more functions on a smaller silicon chip to achieve stronger system power performance. At the same time, the integrated power supply and battery management chip can effectively reduce the system cost and design complexity, shorten the research and development cycle of terminal manufacturers, and improve the long-term reliability of the system.

　　(3) Simulation technology and embedded processing technology cooperate with each other.

　　With the system functions becoming more and more complex, the requirements for energy consumption are getting higher and higher, and the requirements for monitoring and controlling the running state of power supply and battery are also getting higher and higher. The design of power supply and battery management chip is no longer satisfied with real-time monitoring of current, voltage and temperature, but also needs to realize the requirements of diagnosing power supply, battery working state and flexibly setting output voltage and current parameters. In addition, the power management chip needs real-time communication with the main system to meet the power supply requirements of each functional module of the system, so as to meet the requirements of intelligent power management and regulation. Simulation technology and embedded technology cooperate with each other, which promotes the development of power supply and battery management chip in the intelligent direction. Through the seamless combination of hardware and embedded software, the functions of monitoring, controlling and communicating the state of power supply and battery can be flexibly realized. In recent years, with the advantages of flexible debugging, fast response, high integration and high controllability, a new generation of power supply and battery management chips combining analog technology and embedded processing technology are gradually expanding to many application fields.

　　2. New industries

　　(1) The third generation compound semiconductor gallium nitride (GaN) has become a market trend.

　　Transformer is the largest component in the charger, and the key to miniaturization of charger lies in the miniaturization of transformer. Generally, the higher the switching frequency, the smaller the required transformer volume. The switching frequency of traditional Si materials has reached the upper limit, and the third generation semiconductor materials can achieve faster switching speed, thus allowing higher switching frequency and further reducing the size of the charger. With the characteristics of fast switching speed, high power density, high voltage resistance and high frequency, the third-generation compound semiconductor small-volume charging adapter based on GaN is increasingly widely used in high-end models. According to Yoe data, the application scale of power GaN in the consumer market is expected to increase from 79.6 million US dollars in 2021 to 964.7 million US dollars in 2027, with a compound annual growth rate of 52%.

　　In the process of expanding the market of GaN power supply, the requirements for the integration of chips are getting higher and higher. The original GaN power supply is generally designed by controller+driver+gallium nitride power device, which is not only complicated in circuit layout, relatively difficult in product development, but also expensive. In recent years, based on the technical advantages of power chips, outstanding chip manufacturers in the industry have introduced highly integrated power chips with built-in GaN power devices, that is, sealed GaN chips. By improving the chip integration, the peripheral components are further reduced, the size of the charger is reduced, the difficulty of system development and debugging is also reduced, and the product reliability is improved.

　　(2) Intelligentization and electrification drive the rapid development of automotive electronics.

　　The intelligent electrification reform is reshaping the traditional automobile industrial chain, and automobile electronics has become the core factor to promote the reform. Various analog and embedded chips, sensors and computing chips are widely used in various functional modules of electric smart cars, which drives the rapid development of automobile electronics and the rapid improvement of the value of automobile electronics supply chain. According to Roland Berger’s prediction, the value of BOM (bill of materials) related to automotive electronics will increase from $3,130/car to $7,030/car from 2019 to 2025, in which the value of intelligent BOM will increase by $1,665/car and the value of electric BOM will increase by $2,235/car.

　　In the field of power supply and battery management chips, thanks to the wide application of intelligent functions such as automatic driving and intelligent cockpit in automobiles, the demand for chips related to digital display, human-vehicle interaction and ADAS, such as display screen power supply, backlight drive, USB car charging, system and camera power supply, has greatly increased. Under the electrification reform, the traditional fuel powertrain system has been eliminated, and the electric powertrain system has adopted new components such as BMS and DC-DC converter, and the demand for power supply and battery management chips has greatly increased. Automotive electronics has become another field that promotes the rapid growth of the power supply and battery management chip market after the consumer field.

　　3. New format

　　(1) governments of various countries or regions increase their support for industries.

　　In recent years, due to the shortage of chips in many countries, integrated circuit manufacturing powers and regions, including the United States, Japan and Europe, have re-recognized the importance of advanced integrated circuit technology and supply security, and have introduced supportive policies to accelerate the layout of semiconductor industries including integrated circuits, and strengthen government support for industries to consolidate the competitiveness of enterprises. Take Europe as an example. On September 21, 2023, the European Chip Act came into effect. The EU will invest more than 43 billion euros to boost the European chip industry. The Act requires that the global share of EU chip production should be increased from 10% in 2023 to 20% in 2030 to meet its own and world market demand.

　　(2) The demand for domestic substitution of integrated circuits in the whole industry is significant.

　　Integrated circuits are very important to the development of China’s information industry. Although China is the largest chip market in the world, it has long been dependent on imports, and it is also in a weak position in the global chip industry. Especially since foreign countries cut off supply in recent years, the China market has been greatly affected. It is urgent to speed up the development of its own core technology and improve the self-sufficiency rate of chips. The State Council released "Made in China 2025", which proposed that the chip self-sufficiency rate in China should reach 70% in 2025. According to TechInsights, the chip self-sufficiency rate in China will be less than 30% in 2023. In order to realize the independent control of the industry, integrated circuits, as a national strategic industry, are expected to receive strong policy support, and the industry and capital environment will continue to improve.

　　At the same time, as the focus of global terminal manufacturing and semiconductor manufacturing shifts to the Asia-Pacific region, the field of power management chip design also shows a trend of shifting from Europe, America and other regions to China. Under the interaction of multiple factors, more and more OEM/ODM manufacturers in China began to choose local suppliers as secondary suppliers when they were out of stock, and the demand for integrated circuit localization increased significantly.

　　Specifically, in the field of power management chips, local power management chip design companies have accelerated their technological catch-up under the background of escalating trade friction between China and the United States, and the gap between the overall technical level and foreign design companies has been narrowing. The power management chips designed and developed by domestic enterprises have gradually replaced the share of foreign competitors in many application fields, especially in the consumer electronics market with medium and small power segments. The shipments have increased year by year, and the market share has also gradually increased.

　　4. New mode

　　(1) The industrial chain is more closely coordinated.

　　Influenced by the uncertainty of macro-political and economic situation and the trade friction between China and the United States, the competition of global integrated circuit industry has intensified, and industrial synergy has become a trend. With the increasingly fierce "arms race" of international chip giants, the core competitiveness of integrated circuit industry enterprises is no longer just a single dominant technology or product, but also comes from the control and operation of highly concentrated and efficient resources in the industrial chain, and the industrial competition mode has officially changed to "whole industry chain competition".

　　The coordinated development of industrial chain is conducive to the faster progress of the industry. Chip designers are more closely coordinated with upstream wafer manufacturers, packaging and testing manufacturers and downstream terminal manufacturers, and it is more important to build an all-round semiconductor ecosystem in the upstream and downstream of the industrial chain. Through cooperation with downstream terminal manufacturers, we can better understand the terminal requirements and guide the research and development direction; By cooperating with upstream wafer manufacturers and packaging and testing manufacturers, we can strengthen the supply chain capability and jointly promote the technological progress in wafer manufacturing and packaging and testing.

　　In the process of coordinated development of industrial chain, industry competition will pay more attention to the competition of comprehensive strength of products, customers and talents, and the industrial competition mode will develop towards systematization and ecology.

　　(IV) Core technologies and R&D progress

　　1. Core technologies and their advanced features and changes during the reporting period.

　　During the reporting period, the company added seven core technologies, namely, lithium battery monitoring technology, zero-voltage switching charge pump control technology, low-voltage self-starting technology, secondary control fully integrated soft-switching Fyback technology, SmartHighSideDriver technology, automotive smart fuse technology and automotive antenna LDO technology.

　　2. R&D achievements obtained during the reporting period

　　During the reporting period, the company applied for 62 new intellectual property projects, including 62 invention patents; By December 31st, 2023, the company had obtained 89 invention patents and 61 layout designs of integrated circuits.

　　3. R&D investment table

　　Reasons for significant changes in total R&D investment compared with the previous year

　　Mainly due to the company’s increased investment in R&D, the investment in R&D personnel salary and R&D materials increased significantly during the reporting period compared with the same period of last year.

　　4. Research projects

　　25/223

　　28/223

　　5. R&D personnel

　　6. Other explanations

　　

　　Iii. Analysis of core competitiveness during the reporting period

　　(A) analysis of core competitiveness

　　1. The leading domestic chip manufacturer with end-to-end complete solution capability.

　　The company has a number of product lines, covering the entire charging link management link, and is a leading chip manufacturer with end-to-end complete solution capability in China. The company is deeply deployed in the fields of smart phones, automotive electronics, industry and pan-consumption. The company will continue to develop new products around customer applications, complete the product layout of the overall charging link of the scene, and continuously enhance the competitiveness of products.

　　At the R&D level, providing a complete solution needs to form a set of proprietary technology system based on a full understanding of the whole system, which is not limited to single-point or local cognition, so it can strengthen cooperation with customers in a wider range and at a higher level. By providing customers with complete solutions, we can deeply understand the pain points of customers and solve practical problems for customers, thus promoting the company’s multi-dimensional and all-round innovation.

　　On the quality control level, the compatibility, adaptability and reliability of products are the keys to the performance and quality of terminal equipment. A complete solution can reduce the compatibility and adaptability of products between different manufacturers, effectively improve the quality control and accountability efficiency of the whole procurement link, and thus ensure the stable operation of terminal equipment to the greatest extent.

　　At the sales level, customers can effectively reduce their operating and purchasing costs and shorten their product development cycle by purchasing complete solutions. The company can also promote the sales of other related products through the early introduction of a single product, thus improving the sales efficiency of the company’s products. Through the sales and support of the whole package, we can further enhance customer stickiness and build a higher competitive threshold.

　　2. Adhere to technological innovation, precipitate excellent product definition ability, and continuously create value for customers.

　　The company has long adhered to technological independence and innovation. Through years of insight into the market and continuous definition of new products, the company has accumulated excellent product definition ability, which can actively and quickly match the development trend of the industry and the demands of customers. The planned product R&D roadmap has a high degree of fit with the future product needs of downstream customers, creating more valuable and competitive products for customers.

　　Defining and launching products in time according to market demand is based on the company’s management’s rich industry experience and keen market insight, which requires the R&D team to have rich technical accumulation and the ability to solve new demands and problems in the R&D process, and the production, operation, marketing and other departments to respond quickly and implement them. All the above factors reflect the company’s comprehensive competitiveness such as R&D ability, customer accumulation and supply chain coordination.

　　3. High-quality brand customer barriers+self-controllable supply chain

　　With excellent technical innovation and product research and development capabilities, the company continues to provide customers with more valuable and competitive products, which has been widely recognized by the market. Brand customers are strict and cautious when choosing chip suppliers, and the entry threshold is high. They need to go through long-term product review and verification before they can enter their supply system. The company’s products have been widely recognized by end customers in performance, delivery, quality and other aspects. During the reporting period, they won several awards from customers such as OPPO, vivo, Glory and Lenovo, which were deeply affirmed and recognized by customers.

　　The long-term cooperation between the company and the end customers of major brands has formed a strong stickiness, which is helpful for the company to achieve stable operation. At the same time, brand end customers have strong comprehensive strength and unremitting pursuit of technological innovation, which represents the development direction of the industry. With the development of brand end customers, the company can timely understand and meet the latest needs of customers in the process of serving customers, can continuously maintain the forward-looking research and development and the leading position of products, and promote the virtuous circle of company products from research and development to landing and continuous iteration.

　　The company attaches great importance to the construction of independent and controllable supply chain system, and actively seeks in-depth cooperation with leading suppliers in the industry. At present, it has established long-term cooperative relations of mutual trust with many leading suppliers in the industry.

　　The company’s main suppliers are local partners, ensuring the company’s supply chain to be autonomous and controllable. In addition, the company has established strategic cooperative relations with major suppliers, gained the advantage of purchasing cost by gathering order demand, and at the same time cooperated with suppliers in depth to build its own technology, so as to maintain the leading position of the company’s products in technology and packaging and enhance the competitiveness of products.

　　4. Improve the product layout with multiple application scenarios, and the platform-based development has achieved initial results.

　　During the reporting period, the company achieved rapid growth in the fields of smart phones, automotive electronics, adapters, industry and pan-consumption. In the future, the company will continue to improve the product layout of various application scenarios and enhance product competitiveness and profitability in various application fields.

　　Through continuous optimization and improvement of product layout, the company will gradually develop into a more competitive platform company, with a more stable business structure and further increased risk resistance, laying a solid foundation for the company’s further development.

　　(II) Events that have seriously affected the core competitiveness of the company during the reporting period, impact analysis and countermeasures.

　　

　　Fourth, risk factors

　　(A) Not yet profitable risk

　　(2) Risk of sharp decline in performance or loss

　　(C) core competitiveness risks

　　(1) Risk of product development and technological innovation

　　The company’s products are mainly used in consumer electronics. The consumer electronics industry is changing rapidly and the market window is short, which requires the company to launch new products quickly and update and iterate continuously with the market changes. Therefore, the company needs to maintain a high sensitivity to market changes and the iterative trend of mainstream technologies, and formulate a dynamic technology development strategy. In the future, if the company’s technology R&D level lags behind the upgrading level of the industry, it will lead to the waste of the company’s R&D resources and miss the market development opportunities, which will have an adverse impact on the company.

　　(2) Risk of R&D personnel loss or shortage

　　Integrated circuit design enterprises usually need to train R&D designers for a long time, build experienced design teams, and constantly introduce excellent design talents. With the increasingly fierce market competition, the competition for R&D talents among companies in the industry is increasing. In the future, if the salary level of the company is not competitive, the human resource management and internal promotion system are not effectively implemented, and there is no effective equity incentive measures, it will be difficult to introduce more outstanding technical personnel, and even lead to the loss of existing backbone technical personnel, which will have an adverse impact on the company’s technology research and development.

　　(3) Risk of core technology leakage

　　The company’s core technology runs through the process of product development, design and production, which is very important for the company to control production costs and improve product performance and quality, and is the company’s core competitiveness. If the protection of core technologies is unfavorable or the outflow of core technicians leads to the leakage, theft or imitation of key technologies by competitors, it may have an adverse impact on the company’s technological innovation, business development and even operating performance.

　　(4) Operational risks

　　(1) The risk of high customer concentration under the distribution mode.

　　During the reporting period, the total sales revenue of the company to the top five customers accounted for 74.35% of the current operating income, accounting for a relatively high proportion. The company’s customers are mainly well-known electronic component dealers in the industry.

　　In the future, if the operation and credit status of the company’s major customers or terminal brand manufacturers are adversely changed, or the current operation and procurement strategies of major customers are greatly changed, the company will have certain uncertainty about the sales revenue of major customers, thus affecting the company’s stable profitability. In addition, if the demand of some major customers decreases, the company’s revenue growth rate may slow down or even decline.

　　(2) The risk of high concentration of suppliers

　　The company’s main wafer suppliers and sealing and testing suppliers belong to domestic industry leading enterprises, and the concentration of suppliers is relatively high.

　　Wafer manufacturing and packaging testing are both capital and technology-intensive industries, and the number of suppliers who meet the company’s technical and production requirements is relatively small. In the future, if the company’s main suppliers have adverse changes in their operations, limited production capacity or tense cooperation relations, or because of adverse changes in the overall prosperity of the industrial chain, suppliers may not be able to deliver goods in full and on time, and may put forward more unfavorable commercial cooperation conditions such as supply price, payment requirements and delivery period, which will adversely affect the company’s production and operation.

　　(3) Management risks caused by the expansion of the company’s scale

　　During the reporting period, the company’s business continued to develop, and the company’s corresponding asset scale and personnel were also expanding. With the public offering of the company’s shares and the implementation of investment projects with raised funds, the company’s business scale and personnel team are expected to further expand, which will put forward higher requirements for the company’s management, resource integration, technology development, market development, quality control and other aspects. If the company’s internal management level can’t meet the requirements of the company’s rapid development, it will make the company likely to have management risks caused by scale expansion, which will adversely affect the company’s further development.

　　(4) The risk that the company’s revenue will maintain steady growth.

　　During the reporting period, the scale of the global semiconductor market declined due to local geopolitical wars, declining demand for terminal applications and other factors. In the short term, the global economic growth is expected to slow down, the demand in the terminal consumer market will be difficult to boost, the competition among companies in the same industry in the world will continue to intensify, or it will have an adverse impact on the company’s products, resulting in the company’s operating income can not continue to grow.

　　(V) Financial risks

　　1. Risk of fluctuation of gross profit margin of the company’s products

　　In 2023, the gross profit margin of the company’s main business was 42.30%, a decrease of 0.74 percentage points compared with the same period of last year, and there were fluctuations in gross profit. The gross profit margin of the company’s main products is mainly affected by downstream demand, product price, product structure, materials and processing costs and the company’s technical level. If the recovery of the industry is less than expected, or geopolitical instability is unfavorable to the downstream consumer electronics market, the risk of further weakening of consumer market demand and further decline of the company’s gross profit margin will not be ruled out, which will adversely affect the company’s profitability. Therefore, if the company can’t optimize the gross profit margin level through continuous technical iteration, optimizing product structure and reducing product unit cost, it may lead to a decline in the company’s gross profit margin, thus affecting the company’s profitability and performance.

　　2. Inventory depreciation risk

　　At the end of 2023 and 2022, the book value of the company’s inventory was 525,382,600 yuan and 335,584,000 yuan respectively, and the inventory scale increased with the expansion of business scale. If the market demand environment changes, the market competition intensifies, or the company cannot effectively expand sales channels, optimize inventory management, and reasonably control inventory scale, it may lead to unsalable products and inventory backlog, thus increasing the risk of inventory depreciation and adversely affecting the company’s operating performance.

　　3. Risk of exchange rate fluctuation

　　In 2023 and 2022, the company sold and purchased overseas, quoted and settled in US dollars. With the expansion of the company’s business scale, the amount of overseas sales and purchases is expected to increase further. Although the company has considered the possible fluctuation of exchange rate between the conclusion of contracts or orders and the receipt and payment of funds, there is still great uncertainty about the exchange rate change with the changes of domestic and international political and economic environment. If the exchange rate between RMB and USD fluctuates greatly in the future, it will have a certain impact on the company’s performance.

　　(VI) Industry risks

　　China is the world’s largest consumer market for analog chips. With the two-wheel drive of new technologies and industrial policies, the demand for analog chips in China will become stronger in the future. At present, the global analog chip market is dominated by European and American manufacturers such as TI, which occupy the high-end product market of China analog chip industry, and by virtue of their advantages in capital, platform, research and development, they create greater competitive pressure on domestic enterprises trying to enter the middle and high-end product market. Faced with the competitive pressure of these head manufacturers, the company may adopt the strategy of providing customers with better cost performance to obtain orders for products with similar performance, which may lead to the risk of pressure on product profit level and cash flow. In addition, in recent years, the number of domestic analog chip manufacturers has increased, and the industry competition has intensified, and the company may face the risk of declining profitability.

　　(VII) Macro-environmental risks

　　In recent years, international trade frictions have been constant, and some countries have tried to restrict the development of related industries in China by means of trade protection. The company has always strictly abided by the laws of China and other countries, but the international situation is changing rapidly. Once the company’s business is limited, suppliers are unable to supply or customers’ purchases are constrained due to international trade frictions, the normal production and operation of the company will be greatly adversely affected.

　　In recent years, the United States has successively listed some enterprises in the upstream and downstream of the industrial chain in the "entity list", or restricted the access of some China companies to semiconductor technology and services by other means. Some suppliers of the company inevitably use American equipment or technology, and if the trade friction continues to intensify, it may lead to restrictions on their supply or service to the company, thus adversely affecting their operations.

　　(8) Risks related to depositary receipts

　　(9) Other major risks.

　　

　　V. Main operations during the reporting period

　　In 2023, the company realized an operating income of 1,780,402,300 yuan, an increase of 36.87% year-on-year; Operating profit was 262,693,700 yuan, up 10.21% year-on-year; The total profit was 266,277,800 yuan, up 10.34% year-on-year; The net profit attributable to owners of the parent company was 261,357,500 yuan, up 6.15% year-on-year.

　　During the reporting period, the company’s total operating income increased by 479,621,500 yuan year-on-year, with an increase of 36.87%, mainly due to the expansion of business scale and sales growth.

　　

　　VI. The Company’s Discussion and Analysis on the Company’s Future Development

　　(A) the industry pattern and trends

　　(II) Company development strategy

　　With the business vision of "becoming the world’s leading analog and embedded chip enterprise", the company has launched high-performance power supply and battery management chips in the fields of consumer electronics, industry and automotive electronics with efficient research and development capabilities, excellent technological innovation capabilities and strict quality control capabilities, helping domestic chips to be self-controllable. The company has established an efficient linkage mechanism and long-term and stable cooperative relationship with suppliers such as wafer manufacturers and packaging and testing manufacturers, which has improved the company’s supply chain capability; The company has established an increasingly close partnership with terminal brand customers, kept abreast of the new direction and trends of demand-side technology in good cooperation, and conducted targeted R&D iterations on products, thus improving R&D efficiency. In the future, the company will continue to strengthen technology accumulation, continuously upgrade existing products, continuously enrich the product matrix, enhance its advantages in the field of consumer electronics, expand its applications in the field of industry and automotive electronics, and strive to become the world’s leading analog and embedded chip enterprise.

　　(3) Business plan

　　1. Strengthen R&D investment, continue product innovation, and promote the steady growth of the company’s main business.

　　In 2024, the company expects to maintain the R&D expense rate of the previous year and continuously strengthen R&D investment to meet the company’s growing product demand. The company will adhere to technological innovation, take the application scenario as the traction, continuously lay out new products and new application fields, further consolidate and expand the competitive advantage of the company’s main business, and realize the steady growth of the company’s performance.

　　2. Formulate the company’s long-term development strategy and promote the steady and rapid growth of the company.

　　The company has set a long-term development strategic goal and determined a short-term business plan for the next three years. The company will make joint efforts in smart phones, automotive electronics, industry and other consumer markets, continuously enrich product categories, realize end-to-end product layout of various application scenarios, and further expand its competitive advantage. Through root technology development and product technology innovation, the company will deposit excellent product definition ability, continue to create value for customers, build a deeper business moat, and promote the company’s steady, high-speed and sustained growth.

　　3. Consolidate and enhance the market share of the domestic market and actively explore overseas markets.

　　Guided by market demand, the company will continue to pay close attention to the changes in the habits of end users, deeply understand the actual needs of end users for charging products, enhance customer stickiness, explore more efficient and stable customer cooperation modes, and develop new domestic customers to enhance the market share of the domestic market. By establishing overseas sales channels, actively expand overseas customers and enhance business development space.

　　4. Continue to promote the company’s cost reduction and efficiency improvement, and increase the profit margin.

　　Although the global semiconductor market is expected to recover in 2024, the fierce competition in the domestic chip market is expected to continue. Carrying out cost reduction is conducive to reducing the company’s expenses, improving the company’s profit level, improving efficiency, strengthening the input-output ratio and improving the conversion efficiency of input. In 2024, the company plans to reduce costs and increase efficiency as a key task of its annual operation, which will be implemented in relevant departments and jobs to cope with the weak national economy and intensified competition, and to keep the company’s revenue growing steadily and continuously.

　　5. Strengthen organizational construction and improve management efficiency.

　　In 2024, the company will continue to strengthen organizational capacity building, carry out the capacity improvement of middle and back-office business departments, improve the overall business process efficiency, and build an efficient business process system with feedback mechanism. The management of the company will further improve the efficiency of operation and management, continuously strengthen the company’s core competitiveness, profitability and comprehensive risk management capabilities, and help the company’s business scale development, with a view to achieving rapid development and giving back to investors.

　　6. Promote the standardized operation of listed companies and improve their management ability and governance level.

　　In 2024, The Company will strictly abide by the Company Law of People’s Republic of China (PRC) (hereinafter referred to as the Company Law), the Securities Law of People’s Republic of China (PRC) (hereinafter referred to as the Securities Law), the Listing Rules of science and technology innovation board Stock Exchange of Shanghai Stock Exchange, the Self-regulatory Guidance of science and technology innovation board Listed Companies of Shanghai Stock Exchange No.1-Standardized Operation and the Articles of Association of Shanghai Nanxin Semiconductor Technology Co., Ltd. (hereinafter referred to as the Articles of Association). Continue to promote the standardized operation of public companies, fully fulfill the obligation of information disclosure in accordance with the law, actively undertake corporate social responsibilities, improve the governance level of listed companies, continue to strengthen communication with investors, and protect the legitimate rights and interests of investors. At the same time, strengthen the training of the company’s business and system at all levels, improve management ability and level, formulate implementation plans, consolidate management responsibilities, promote the improvement of corporate governance and management level from top to bottom, and ensure the full completion of the annual business objectives.

　　On the morning of July 28th, the No.5 typhoon "Du Surui" landed on the coast of Jinjiang, Fujian Province, carrying wind and rain and affecting Fujian, Guangdong, Jiangxi, Zhejiang and other places. According to the forecast of the Central Meteorological Observatory, Du Surui will continue to bring heavy rainfall to inland areas after landing. The local meteorological departments started the emergency response at the first time, upgraded the emergency response according to the weather situation, strengthened the monitoring, forecasting and early warning, improved the service mechanism of "calling for response" in severe weather, went deep into the front line of typhoon defense, made joint services, reduced the impact of typhoons, and built the first line of defense for meteorological disaster prevention and mitigation.

Zhangzhou: Ready to Deal with Typhoon Du Surui.

On July 26th, the meteorological department of Zhangzhou City, Fujian Province upgraded the emergency response to the first level, strengthened the forecast and early warning, analyzed and judged the development trend and impact of the typhoon, and made every effort to ensure various meteorological services for typhoon Du Surui.

All units strictly implement the "1262" progressive working mechanism, benchmark "precision, accuracy and fineness", strengthen the progressive fine meteorological service in the whole process, encrypt the consultation and judgment, and play the "advance amount" of forecasting and early warning to provide decision support for the city to start "three stops and one break", that is, stop work (industry), stop production, suspend classes and close the market. Up to now, the city has issued 176 decision-making service products, 15 agricultural disaster monitoring and early warning assessments, 10 meteorological popular science products, and 15 special services departments, and issued more than 50 special reports on meteorological services such as reservoirs, power grids, tourism and transportation, and joined forces with natural resources, Longhai LNG, Yunxiao nuclear power and other departments and units to jointly discuss and judge, issue geological disaster risk warning and meteorological safety risk warning of energy enterprises, and jointly build a solid defense line for typhoon defense.In the process of defense preparation, the meteorological bureaus of counties (districts) and relevant units carry out self-examination of early warning and forecasting business and typhoon emergency drills for major business scenarios and links, and test the capabilities of progressive meteorological services, major decision-making services and emergency operations. Strengthen the emergency support of large-scale meteorological equipment, patrol and reinforce detection equipment in advance, and ensure the smooth operation of radar. Implement double backup of meteorological services, debug satellite phones, and ensure smooth communication channels and early warning and forecasting services. In order to effectively prevent the adverse effects of typhoon weather on agricultural production, coastal tourism, coastal aquaculture, etc., the meteorological department of the city has carried out direct services in the first line to minimize the possible impacts and losses caused by typhoons. (Author: Xu Jin ‘e)

On July 24th, the business personnel of meteorological bureaus in counties (districts) of Zhangzhou City carried out the inspection and inspection work of the big monitoring station and the regional station, and reinforced the top covers of the louver boxes one by one. Photo courtesy of Zhangzhou Meteorological Bureau

Clean current: strengthen early warning release and do a good job in typhoon defense

　　In order to prepare for the defensive response of Typhoon Du Surui, the meteorological bureau of Qingliu County, Fujian Province upgraded the emergency response of typhoon and rainstorm to Grade II at 15: 50 on July 27th according to the weather situation.

　　County Meteorological Bureau organizes staff to inspect and maintain power, network, observation equipment, etc., eliminate potential safety hazards, ensure the stable operation of business during typhoon, and debug emergency equipment; Actively apply the results of comprehensive risk survey of natural disasters, combine with typhoon impact analysis, timely release meteorological early warning information to agriculture, rural areas, construction, tourism, transportation and other departments, prompt the adverse impact of typhoon Du Surui on summer harvest summer sowing, and remind reservoirs to carry out targeted dispatching; Release meteorological information such as typhoon trend and impact analysis to the public, go deep into villages to publicize typhoon science, and raise public awareness of typhoon prevention. Up to now, the county meteorological bureau has issued 5 meteorological services for typhoons, sent 6 short messages for typhoon early warning service, and issued 4,650 early warning messages.(Author: Chang Zhigang)

Xiuyu, Putian: Departments Linked to Build a Safety Barrier Against Typhoon

　　At 12: 10 on July 27, the Meteorological Bureau of Xiuyu District, Putian City, Fujian Province launched a typhoon-level response. The emergency management, water conservancy, agriculture and rural areas responded quickly, did a good job in typhoon defense, and went all out to protect people’s lives and property. Marine fishery, agriculture and rural areas, natural resources and other departments in the area should make preparations for industry prevention according to the forecast. 55 construction sites in the whole region, 11 tourist attractions and 11 non-tourist attractions have all been closed; 317 fishing boats and 7001 township ships all entered the harbor to avoid the wind; 13 district-level professional rescue forces, 12 town and park comprehensive emergency rescue teams, 9 enterprise rescue teams and 2 social emergency rescue teams have been assembled for standby; 160 disaster avoidance points are fully prepared, fully open, and ready for resettlement. (Author: Golden Girl)

　　Ships from Pinghai Wharf, Xiuyu District, Putian City, Fujian Province returned to Hong Kong to take shelter from the wind. Gold mei photography

　　Jiangle: Multi-department linkage publicity to enhance public awareness of typhoon prevention

　　At 17: 20 on July 27th, the Meteorological Bureau of Jiangle County, Sanming City, Fujian Province upgraded the typhoon emergency response to Grade II, and issued an important weather warning report to remind all departments and the public to take precautions against secondary disasters such as flash floods, landslides and mudslides that may be caused by typhoon heavy precipitation, and to prevent the adverse effects caused by typhoons.

　　Multi-departments of Jiangle County will carry out joint publicity to popularize common sense of disaster prevention. The county meteorological bureau releases warning signals, important weather warning reports and important meteorological information special reports to the public through WeChat and SMS, and the county financial media center releases the latest development of Du Surui and typhoon defense science to the society through TV, radio and WeChat WeChat official account. The Propaganda Department of the County Party Committee mobilized all enterprises and institutions to use LED screens to issue various disaster risk warnings, the communication department issued public service short messages to remind the public to take typhoon prevention measures, and the County Natural Resources Bureau and the housing and construction department jointly publicized typhoon prevention measures in villages and towns to enhance the whole society’s awareness of prevention and the ability to avoid risks independently. (Author: Liao Chenying)

Rao Ping: Improving the coverage of early warning information to deal with "Du Surui"

　　On the night of July 26th, Raoping County, Chaozhou City, Guangdong Province held a video conference and scheduling meeting on typhoon "Du Surui". After listening to the latest development of typhoon from the county meteorological bureau and the report of the county third prevention office on the defense work, the county party committee and government mobilized and deployed the typhoon defense work, requiring the meteorological department to continue to strengthen the analysis and judgment of "Du Surui" and use various communication channels to transmit the meteorological early warning service information to thousands of households.

　　The county meteorological bureau organized staff to check the observation instruments and equipment to ensure that the detection data were collected and uploaded timely and accurately during the typhoon; Encrypt the frequency of consultation, update the monitoring and forecasting information in a rolling way, and strengthen the release of forecasting and early warning information; Further play the role of loudspeakers in 363 administrative villages and rural meteorological information officers, expand the coverage of meteorological early warning information, and do a good job in disaster collection and reporting. (Author: Zheng Junjia Lin Jiahui)

JiuJiang Chai Sang: Early rice harvesting and drying to serve agriculture when Typhoon Du Surui comes.

　　Affected by Typhoon Du Surui, it is expected that there will be a precipitation and windy weather process in Chaisang District, Jiujiang City, Jiangxi Province from July 28th to 29th.

　　On July 26th, technicians from Chaisang Meteorological Bureau carried out meteorological service for agriculture at the demonstration site of early rice sowing meteorological application technology in Minshan Township, Chaisang District, and carried out early rice yield measurement together with experts from the Agriculture and Rural Bureau. Combined with the special report on "Double Grab" service of agro-meteorological service released in the early stage, the technicians suggested that farmers should pay close attention to early rice harvesting and finish the harvest of 5,000 mu before the storm comes. (Author: Teng Jiacheng He Lingfen)

Lean: Making typhoon meteorological service special report to help yellow peach harvest.

　　On July 27th, the staff of the meteorological bureau of Le ‘an County, Jiangxi Province came to the yellow peach planting base in Tuoshang Village, Gongfang Town, and sent a special report on the meteorological service of Typhoon Du Surui to guide fruit farmers to harvest yellow peaches in time.

　　At present, it is the yellow peach picking season. Due to the influence of Du Surui, there will be stormy weather in Le ‘an. The staff suggested that fruit farmers seize the favorable period, grab the yellow peaches in time when the wind and rain came, and do a good job in fruit field drainage in time to reduce the economic losses caused by the typhoon. (Author: Miao Binbin)

Linhai: Multiple early warnings to prevent the influence of "Du Surui"

　　Affected by the No.5 typhoon "Du Surui" this year, there was stormy weather in Linhai City, Zhejiang Province from 20: 00 on July 25th to 14: 00 on July 27th. The accumulated area rainfall in the city was 55 mm, and the wind force in coastal sea and high mountain areas generally increased to 8-9.

　　Linhai Meteorological Bureau started the typhoon three-level emergency response ahead of schedule, and strengthened monitoring and forecasting and risk judgment. On the morning of the 27th, the Water Conservancy Bureau and the Natural Resources and Planning Bureau of Lianhe City issued yellow warning signals for typhoons, flash floods, orange warning signals for geological disasters and meteorological risks, and orange warning signals for rainstorms to remind towns and streets to pay close attention to rainfall and focus on preventing secondary disasters such as landslides, flash floods in small watersheds and urban waterlogging that may be caused by heavy rainfall.

　　At 15: 00 on July 27, the city’s anti-typhoon emergency response was upgraded to level 3. Up to now, the city has transferred 2112 people, shut down 5 sluice gates along Tangkoumen, shut down 11 tourist attractions, and all 800 fishing boats have entered the port. At the same time, through the whole network SMS, "village-to-village" broadcast and other means to release forecast and early warning information to remind the public to prepare for typhoon. (Author: Ying Jin)

　　At Hongjiaoyan Fishing Port in Linhai City, fishing boats neatly docked in the harbor to avoid the wind. Maojianjun photography

(Editor: Su Jessie)

　　Go and have a physical examination

　　Found that the inspection report indicators are not within the normal range.

　　Even some "words" make people feel uneasy

　　In fact, some may not be sick, so don’t panic!

　　01 Carotid Atherosclerosis Plaque: No special treatment is needed if carotid stenosis is not formed.

　　The physical examination report shows "carotid atherosclerotic plaque", and many people are very scared, worrying whether it will endanger their health if they ignore it.

　　Hypertension, hyperlipidemia, diabetes, smoking, excessive drinking and less exercise are all risk factors for carotid plaque formation. In addition, carotid plaque may appear with age, even without the above risk factors.

　　At this time, it is particularly important to have a healthy eating habit with less oil and salt and proper physical exercise. Of course, it is also very important to treat patients with hyperlipidemia and control various risk factors.

　　Prostate calcification: no negative effect on the body.

　　Many people will feel panic when they see "prostate calcification" on the physical examination report, and they don’t know how to treat it. In fact, "prostatic calcification" is a scar left over from prostatitis after rehabilitation, which has no negative impact on the body and does not require excessive anxiety and treatment.

　　Occasional premature beats and sinus arrhythmia: no need to be overly nervous.

　　In the process of heart examination, if you find the following problems, don’t be overly nervous and try not to overtreatment.

　　Occasional premature beats

　　With the increase of age, many people will have premature beats. If the dynamic electrocardiogram evaluation is accidental and there are no clear symptoms, most of them can pay attention to observation, and don’t think about applying drugs and other means.

　　sinus irregularity

　　Many people get physical examination reports showing "sinus arrhythmia", and their instinctive reaction is to doubt whether there is something wrong with their heart, but it is not. Our normal heart rhythm is called sinus rhythm. Sinus rhythm is relatively regular, but the number of heartbeats, that is, the heart rate, changes at all times. "Sinus arrhythmia" is a normal physiological phenomenon, which may be related to your mood when doing ECG at that time, such as anger, nervousness and excitement, including taking some drugs, which will affect the heart rhythm results and can be relieved after a calm rest. Children and adolescents often have sinus arrhythmia during their development, and most of them will return to normal with age without special treatment.

　　04 blood routine slightly exceeds the standard or decreases without symptoms: more common.

　　Routine examination has a normal reference value range. When the blood is tested, this item shows that it exceeds or decreases, and "↑ ↓” . The value that exceeds the standard or decreases is only a little more (less), which is called critical value in laboratory medicine.

　　It is very common for blood routine examination to have a critical value.Because there are many factors that affect the blood test results, such as the use time of blood pressure band, the location of blood collection, the way of preservation and the time of inspection, gender, age, race, altitude of residence, and even seasonal changes can interfere with the parameters.

　　At the same time, abnormal biochemical indicators such as elevated fasting blood sugar, hyperlipidemia and high uric acid will also have a certain impact on the detection of blood routine, so this is why doctors will think that there is no problem if the indicators are only a little higher or lower and there are no symptoms.

　　However, if you do have some uncomfortable symptoms, even if the gap between the test results and the normal reference value is relatively small, it may be a hint of early illness.

　　Incidental increase of transaminase index: don’t worry.

　　Transaminase is a very sensitive indicator. Taking some drugs, drinking alcohol, staying up late or strenuous exercise will cause the transaminase to rise. After stopping taking drugs or taking a rest, transaminase can return to normal.

　　However, if transaminase continues to increase, it is suspected that it is a hepatobiliary disease and needs further examination.

　　These three types of urine routine indicators are abnormal: don’t worry.

　　Positive urobilinogen: drinking less water may be abnormal.

　　When the urine is concentrated and the urine color is dark yellow, there will be urobilinogen positive. For example, when drinking little water and urinating for the first time in the morning, the color will be darker. If bilirubin is positive at the same time, it is necessary to check the bilirubin level in the blood to rule out hepatobiliary and pancreatic diseases.

　　High/low urine specific gravity: insufficient or excessive drinking water may be abnormal.

　　The specific gravity of urine reflects the concentration of urine. When sweating a lot and drinking water is insufficient, the proportion of urine may be greater than normal, that is, false positive; On the contrary, after drinking a lot of water, the urine is diluted, and the diaper may be lower than the normal value, resulting in false negative.

　　Urine ketone body positive: Hunger may lead to abnormality.

　　Ketosome is the product of fat catabolism, which should be negative in urine normally and positive in urine of diabetic ketoacidosis patients. However, if there is no urine sugar positive, thin body, and no food before physical examination, hunger may also lead to urine ketone body positive.

　　Calcified nodules in the lungs: generally no treatment is needed.

　　In the CT report, pulmonary nodule-like calcified foci, calcified nodules, old proliferating foci, etc. are all scars left after disease recovery, most of which are caused by previous tuberculosis or lung infection.It does not affect lung function, nor does it cause cancer, and generally does not need any treatment.

　　Physiological hyperplasia of mammary glands: generally, it can be resolved by itself with the patient’s self-regulation.

　　In the physical examination, many women will have the problem of "mammary gland hyperplasia". Clinical breast hyperplasia is mostly biological breast hyperplasia. Physiological hyperplasia of mammary glands is mainly related to endocrine disorder and bad mood, and the breast will have periodic breast pain with menstrual cycle.Without treatment.

　　Only part of pathological breast hyperplasia may become malignant (a small part of breast hyperplasia is associated with breast cancer, but the proportion is probably less than 5%). )

　　Develop breast self-examination and pay attention to the following two symptoms:

　　① After menstruation, breast pain did not decrease, and even the pain became heavier and heavier.

　　② The chest can be touched with persistent small pieces, which do not disappear after menstruation and become harder and harder. At this time, you should seek medical attention in time.

　　This kind of cyst: basically does not need special treatment.

　　Cyst is a benign mass, some single, but also multiple, generally speaking, it has little impact on health, and it is not necessary to be too nervous to find out.As long as the cyst does not cause compression symptoms, organ dysfunction or inflammation and infection to the surrounding organs, there is basically no need for special treatment.If the cyst of liver and kidney is too large, it may oppress adjacent organs and cause discomfort, so it needs active treatment. If there are complications, such as cyst rupture, intracapsular bleeding, etc., surgical treatment is needed.

　　Many people find out "liver cyst" through physical examination, and feel particularly scared. In fact, liver cysts are mostly congenital, with a low incidence rate and will not affect liver function.As long as the cyst does not exceed 5cm and does not cause physical discomfort or some clinical symptoms,You don’t need drugs or surgery. Just follow up regularly and observe its size change.

　　Cervical cysts are mostly benign,Most of them are caused by chronic inflammation, and the probability of canceration is very low. Generally, there is no need for treatment, so regular review is enough.

　　10 Non-inflamed Bone Spurs: Ignore them.

　　Bone spur is actually a protective reaction of the body, that is, in the process of aging, the local bones are stimulated unevenly because of uneven stress, which leads to the occurrence of bone spur.As long as it is not inflamed, the bone spur is actually a protective device for the body, and it can be completely ignored at this time.

　　Even if you have bone spurs, you should try to delay the aging of joints. To reduce harmful actions, there is a nine-character principle, that is, to be active, to use sparingly, and not to be brave. Don’t deliberately climb mountains and stairs to challenge yourself.

　　However, if the body cartilage is destroyed under some external force, cold or local inflammatory stimulation, some bone spurs may hurt. At this time, you must see a doctor in time and let the doctor handle it.

　　Thyroid nodules (mostly) found by ultrasound: benign.

　　In recent years, the number of thyroid nodules found in physical examination has increased year by year, especially in women than men, and there is a trend of increasing with age.

　　Most thyroid nodule are benign,And generally have no obvious physical symptoms. If a thyroid nodule is found, the description isSolidity, microcalcification, extremely low echo and blurred edge need to be paid attention to.Need to see a doctor in time according to the doctor’s advice.

　　These "diseases" should not be over-treated.

　　Carotid atherosclerotic plaque: If carotid stenosis is not formed, it can be reviewed regularly without special treatment;

　　Prostate calcification: no negative effects on the body, no need for excessive anxiety and treatment;

　　Arrhythmia and premature beats: occasional premature beats and sinus arrhythmia need not be overly nervous;

　　The blood routine is slightly over-standard or reduced, and there are no symptoms, which is very common;

　　Physiological hyperplasia of mammary glands: generally, it can be resolved by itself with the patient’s self-regulation;

　　Most cysts, and no compression or inflammation: basically do not need special treatment;

　　Accidental increase of transaminase index: don’t worry too much;

　　Three types of urine routine indicators are abnormal: don’t worry too much;

　　Calcified nodules in the lungs: generally no treatment is needed;

　　Non-inflammatory spurs: you can ignore them;

　　Ultrasonic findings of thyroid nodules (mostly): benign. (CCTV life circle)

Special topic: Wenchuan earthquake in Sichuan

　　At 5: 30 pm on May 19th, the Information Office of Sichuan Provincial People’s Government held the seventh press conference on the Wenchuan earthquake disaster. The meeting was presided over by Hou Xiongfei, Director of Information Office of Sichuan Provincial Government, and attended by Li Chengyun, Vice Governor of Sichuan Provincial Government, Qu Mushiha, Deputy Director of Provincial Development and Reform Commission, Tan Hongjie, Deputy Secretary of Communist Youth League Committee, Yang Xiuhua, Secretary General of Provincial Charity Federation, Peng Hu, Chairman of Sichuan Construction Building Materials Union, and dozens of domestic and foreign media.

　　Vice Governor Li Chengyun briefed the situation.

　　As of 16: 00 on the 19th, the Sichuan earthquake disaster caused more than 33,570 deaths and 233,810 injuries.

　　Li Chengyun:As of 16: 00 on the 19th, the Sichuan earthquake disaster caused more than 33,570 deaths, 233,810 injuries and 5,260 people buried. More than 60,020 people were rescued from the ruins, and more than 4,850,620 people were temporarily resettled. The disasters in eight counties (cities) that were particularly seriously affected were: more than 2,560 people died and more than 24,000 people were injured in Wenchuan County. More than 8,600 people were killed and 9,690 injured in Beichuan County. More than 6,750 people were killed and 31,560 injured in Mianzhu. More than 3,540 people were killed and 31,970 injured in shifang city. More than 3,060 people were killed and 3,210 injured in Dujiangyan. More than 870 people were killed and 5580 injured in Pengzhou. More than 2,670 people were killed and 12,980 injured in Qingchuan County. More than 350 people were killed and 9,480 injured in jiangyou city.

　　According to incomplete statistics, Sichuan Province has received various donations of 1.998 billion yuan.

　　Li Chengyun:At present, the finance department of our province has received a total of 2.733 billion yuan of special funds for earthquake relief, of which 1.773 billion yuan was issued by the central government. The provincial and municipal governments allocated 3.077 billion yuan in disaster relief funds, including 1.895 billion yuan from the provincial government and 1.182 billion yuan from the municipal (state) government. According to incomplete statistics, our province has received various donations of 1.998 billion yuan, including 960 million yuan from the provincial finance, 568 million yuan from the Provincial Charity Federation, 371.52 million yuan from the Provincial Red Cross Society, 43.65 million yuan from the Provincial Federation of Trade Unions, 16.72 million yuan from the Sichuan Provincial Committee of the Communist Youth League, 8.11 million yuan from the Provincial Women’s Federation and 30 million yuan from the Provincial Overseas Chinese Affairs Office. According to incomplete statistics, 100,000 tents, 217,000 beds of quilts, 242,000 sets of bedding and cotton-padded clothes, 4,143 carts of food and drinking water, 38,300 tons of grain, 8.348 million medicines (boxes, bottles, branches and bags) and 242,954 pieces of medical equipment (sets, branches and rolls) have been organized. These are being urgently transported to the disaster area.

　　Some counties in Chengdu, Deyang, Mianyang and Aba should postpone the college entrance examination separately.

　　Li Chengyun:We are now making arrangements for the resumption of classes. We passed the college entrance examination yesterday. Some counties in Chengdu, Deyang, Mianyang and Aba have to postpone and take exams separately. Now, places where conditions permit should prepare for the resumption of classes.

　　Qumu Shiha:With regard to post-disaster recovery and reconstruction, with the care and support of the CPC Central Committee and the leaders of the State Council, the Sichuan Provincial Party Committee and the provincial government have started the preliminary work of post-disaster recovery and reconstruction. On the basis of learning from the experience of earthquake relief and reconstruction at home and abroad, we will adjust measures to local conditions in accordance with the people-oriented requirements of Scientific Outlook on Development, scientific planning, resource-saving and environment-friendly social requirements, make overall consideration of classified guidance in planning requirements, and push forward our reconstruction work step by step, so as to fully meet the needs of the people in the disaster areas and social development. Thank you.

　　At present, the first task of disaster relief is to save people.

　　Li Chengyun:Let’s answer the last question first. Now, according to the requirements of the central authorities, the provincial party committee and the provincial government are still saving people. General Secretary Jin Tao said that as long as there is a glimmer of hope, we should all make a hundred efforts to save survivors. Our current disaster relief task is to save people first, or to save people as the first priority; The second is that there is epidemic prevention, sanitation and epidemic prevention, because it also involves our whole society and the safety of each of us, so epidemic prevention is also the second important; The third is reconstruction, which Comrade Qumu Shiha talked about just now. Now it is under planning and construction has begun.

　　Post-disaster reconstruction should be unified in planning and adoption, and the Civil Affairs Department should be unified in management.

　　Li Chengyun:There are two problems with the donation of schools mentioned just now. One is that if you want to donate, you can donate to our Civil Affairs Department or to our Finance Department, but the school will contact the Education Department in the end. Because the school has a general layout, how many residential areas will build a primary school and how many residential areas will build a middle school in the future, because our future post-disaster reconstruction should be integrated with urban and rural planning, and urbanization and the construction of a new socialist countryside should be planned in a unified way. The issue of adoption is under the unified management of the Civil Affairs Department, and this method is now being studied. No other department can casually talk about adoption because we have an adoption law.

　　The development of Sichuan has nothing to do with the earthquake, and there is no scientific reason to say that excessive development is unfavorable to Sichuan’s earthquake-resistant work.

　　Reporter: Hello, I’m a reporter from Radio Television Hong Kong. I’d like to ask the National Development and Reform Commission. Some people say that excessive development is unfavorable to Sichuan’s earthquake-resistant work. Have you heard of this opinion?

　　Li Chengyun:I don’t know where this logic comes from. It doesn’t make scientific sense.

　　Reporter: because some people say that there are many chemical plants and hydropower stations built in Sichuan, it may be that if these chemical plants explode during the earthquake, there may be more casualties?

　　Li Chengyun:You just said that excessive development will induce earthquakes, right?

　　Reporter: Yeah. It’s not induced by light. Maybe many industries are in Sichuan. When there is an earthquake, it may explode, causing more casualties?

　　Li Chengyun: First, there was no chemical plant explosion and no chemical plant explosion caused death. This is the first earthquake. Second, you just said that over-development induces earthquakes. I don’t know when and to what extent the over-development induces earthquakes. I don’t know where this scientific basis comes from. In addition, the development of Sichuan Province, our per capita GDP is now 25th in the country. I think that the development of Sichuan has nothing to do with earthquakes. We have to speed up development and build a well-off society for all. Our current GDP is 1 trillion, and it will grow to 5 trillion by 2020.

　　If there are problems in the classrooms of schools in earthquake-stricken areas, they will be investigated and dealt with according to law.

　　Peng Hu:In this catastrophic earthquake, some school teachers collapsed, and some teachers and students were killed or trapped. We are very sad about this. Regarding whether there are quality problems in school classrooms, our construction department has organized experts to conduct safety assessment and appraisal on all houses in the earthquake-stricken areas, and the assessment and appraisal work is underway. We will evaluate and appraise the collapse of school classrooms according to relevant standards and norms. If there are indeed problems that violate the relevant national building standards and regulations, especially mandatory standards, we will investigate and deal with them in conjunction with relevant departments according to law.

　　Give full consideration to the children who were injured in the earthquake.

　　Reporter: Hello, I’m a reporter from Qiushi Xiaokang magazine in Beijing. Many children were injured in the earthquake. Many of them lost their parents, relatives and classmates. Many children have been disabled for life. I wonder if we have any resettlement measures for them in the future. Thank you!

　　Li Chengyun:There are resettlement measures. We have already said this time, for example, if an orphan is admitted to the college entrance examination, all the tuition fees will be borne by the government after the college entrance examination. If he is not admitted to the university, we will let the orphan go to a vocational school, and after finishing the vocational school, we will also be responsible for finding him a job. We have given full consideration to orphans, and the cost of attending vocational schools is also paid by the government, which is for senior high school, primary school and junior high school. In some junior high schools, depending on their age, whether they can take care of themselves or be raised by the civil administration will be carried out according to this method, but the cost will be borne by the government, and we will also subsidize the disabled according to the government.

　　

　　Press Conference on the 18th Wenchuan Earthquake in Sichuan Province

　　Press Conference on the 17th Wenchuan Earthquake in Sichuan Province

　　Press Conference on the 16th Wenchuan Earthquake in Sichuan Province

　　Press Conference on the 15th Wenchuan Earthquake in Sichuan Province

Editor: Li Xiuwei

Author | Gu Han

Editor | Li Chunhui

　

In 2022, long plays are getting shorter and short plays are getting longer.

　

The former is mainly reflected in the change of set number. There are only 24 episodes of the costume drama "The Wind Rises in Longxi" that the stars joined and landed on CCTV, which was unimaginable in previous years. In pure online drama, the volume of about 20 episodes is becoming more and more mainstream. The story of the thrush was split into two parts: 22 episodes and 20 episodes. Think of those fairy tales with 50 or 60 episodes in the early years. It’s like a lifetime ago.

　

The latter is mainly reflected in the change of the duration of the single episode. At the beginning of 2022, the comedy miniseries "Aunt’s World" attracted attention in a single episode of about 5 minutes, while the recent well-known puppet miniseries "I am in ignorance" and "I haven’t seen my only daughter" doubled on this basis, with a single episode of about 10 minutes.These dramas seem to take a middle between the traditional long drama and the short drama, with a slightly longer single episode and horizontal screen shooting.At present, there is no official unified name, so let’s call it "Chinese opera".

　

Aiyou Tengmang did this in order to adapt to the viewing habits of long video users. However, just in the past April, Aauto Quicker also launched a "five-minute drama" wing-supporting plan, and put forward new requirements for production specifications in terms of access conditions, such as "shooting on a horizontal screen, with a frame width-height ratio ≥1.3".

　

This is not without warning. In this year’s Spring Festival, Aauto Quicker’s most famous ancient short play "princess royal is on" is the horizontal screen.

　

　

At the 2020 Watermelon PLAY Curiosity Conference, Ren Lifeng, president of Watermelon Video, put forward three characteristics of Chinese video: 1-30 minutes, horizontal screen and PGC production. Therefore, judging by the length of time, the "micro-short drama" that has been called for several years has already been on the road of Chinese video-even the shortest ones can have one and a half minutes in an episode.

　

The trend of horizontal screen and specialization makes this more clear. The micro-short drama that comes out vertically may ultimately rely on "horizontal" to truly adapt to the long-established habit of watching dramas.

　

Long video, an outsider in the video competition?

　

The video industry has had a hard time these two years. Both long and short videos have entered the stage of stock competition. Among Chinese video players, bilibili, the only one who didn’t work hard in vain, didn’t agree with the positioning of Chinese video at all, and stepped into the mire of burning money in content.

　

In this case, breaking the time limit and expanding the content ecology have become their common choice.According to the theory of high emotional intelligence, the boundaries between long, medium and short videos are becoming more and more blurred. To put it mildly, there are more and more behaviors of copying homework from each other:

　

Tik Tok has launched a web version of PC, and now it can publish pictures and texts in addition to videos. Aauto Quicker added barrage function after double speed. This year, bilibili is pushing for short video with vertical screen. The content of immersion, less processing and the way of sliding up and down are all like shaking fast.

　

Chinese video is a concept that gets hot at the first sign. In the first half of 2020, Quibi (bankrupt) Appeared in Hollywood, who wanted to do short plays in Netflix mode. Gong Yu, CEO of iQiyi, made judgments such as "the market potential of YouTube mode app will increase significantly in the next 2-3 years" and revealed that a new medium-long video product "Suike" was being developed.

　

In the second half of 2020, Watermelon Video, which has attracted much attention because of the long video action of bytes, announced that at least 2 billion yuan will be used to subsidize Chinese video creation in the coming year. In just one year, Chinese video has changed from a crowd to a crowd, and WeChat, Zhihu, Baidu … even Betta has followed suit.

　

　

Nominally, middle video is a cross boundary that appears when short video is long and long video is short. But in fact, the recognized Chinese video players are bilibili, Watermelon Video and even Zhihu. After all, short videos can be made into Chinese videos, and it is easier to achieve it by releasing the time limit. Only the long video platforms, although they have qualifications and resources, are always outsiders in the Chinese video competition.

　

Tencent’s short and medium video exploration started very early, and its street products reached double digits. Microvision will survive until now, and it will be integrated into the same business unit with Tencent Video. Iqiyi borrowed the east wind of "Youth has You 2" when it was first launched. However, it never formed a real creative ecology and failed to transform into a second-generation platform for its film and television dramas. After the wave of layoffs at the end of last year, it also merged with other products.

　

The reasons are as follows: First, the forms of entertainment are increasingly subdivided, and "Shake Fast B" have occupied the mountain of PUGC and fragmented entertainment. More importantly, PUGC’s long video is something that was once owned and actively eliminated. Long video has been on the road of professional content and payment mode for a long time, and now users want to go back and pick up PUGC, which users are neither used to nor expected.

　

In this way, the special features of Chinese drama are revealed.You don’t have to rely on ecology in particular, but you can operate it according to the drama series. It may be a rare opportunity for a long video to grab the initiative in the middle video.

　

Is the video still waiting to be defined?

　

It may be due to the fact that YouTube was taken as the control group from the beginning inside and outside the industry, and there is a ready-made bilibili for reference in China. It may also be because it is the byte system that has been keen to define and promote it, and Chinese video seems to have been deeply bound to PUGC mode.

　

When it comes to Chinese video, we will first think of VLOG, pan-knowledge content, film and television commentary/second creation, etc. However, this is not necessarily because of how well these contents fit with the Chinese video, but more likely because of the repeated collisions between Chinese video players, or between long, medium and short videos around these contents (such as wizard financial events), and the impression left over time.

　

How can a long video platform develop its video? In the past, the answer was basically to incorporate film and television commentary/second creation, so that the traffic of short and medium videos can be precipitated around the long video IP, which is typical for example. Instead of creating long-term content in a professional way that is familiar to long videos.

　

In fact, 1-30 minutes is the professional content that most viewers are familiar with: a cross talk or sketch, an animated cartoon, a sitcom, a MV or music scene, a segment cut by a TV station with advertisements …

　

　

In other words, the long video platform has a lot of professional content of medium video length, and even the single episode of many online dramas in the early years is about ten or twenty minutes. Only in a specific period, 40-60 minutes showed a greater advantage, so that this specification was eliminated, or at least marginalized in live-action dramas.

　

However, nowadays, when people’s time is further divided by short videos and patience is further eroded, 40-60 minutes of continuous watching becomes a kind of pressure. The volume of short and medium videos has become more in line with the demands of this audience.

　

　

Compared with the mini-short drama with a single episode of less than 5 minutes, the Chinese drama, which has doubled in duration, has a huge imagination space.

　

First of all, in terms of content, it can make the script more elaborate, no longer ups and downs, and the characterization is more delicate and free from stereotypes. On the whole, longer and more elaborate stories can also make Chinese dramas convey more different emotions and dig deeper themes beyond "cool".

　

On a more practical level, the realization of miniseries has always been a hot topic. Behind the occasional explosions, there are countless projects and teams with cannon fodder. This is the case in the period of "barbaric growth" of each content, except that the miniseries may have a shorter period and pay less.

　

At present, the monetization methods used in micro-short plays include advertisement implantation, brand customization (single episode, non-drama or whole play), leading actor’s delivery after becoming a talent through short play hit (limited to shaking fast), and content payment.

　

For the advertising model, the longer duration of Chinese drama undoubtedly gives more room for implantation. In the payment mode, the longer the duration and the more detailed the story, the better the chance for the audience to "willingly" pay for the Chinese drama.

　

In addition, telling the story well and IP-translating the content creativity instead of the actors may be good for long video platforms and non-MCN film and television companies that can’t adopt the mode of bringing goods by talents. In the barrage of "Oblivity", many netizens have expressed their desire to see this story expanded into a more excellent long drama. At first, the micro-short-drama brand rabbit-rabbit culture, which was invested by bilibili, also hoped to carry out creative testing and IP incubation through micro-short-drama.

　

This world, after all, is horizontal?

　

Hard Sugar Jun once thought that the micro-short plays of each platform may form distinct style barriers according to their respective interface design and audience groups. However, it seems that the specifications of micro-short dramas and Chinese dramas in the future may gradually become unified, or be stable in certain types. At least on the issue of horizontal screen and vertical screen, the trend has been revealed.

　

Yien Data: Insights into the Trend of Video Content in 2021-Micro-Short Plays

　

Why are micro-short plays and Chinese plays slowly falling to the horizontal screen?

　

Vertical screen is the most commonly used specification of short video, and the main body of the screen is often very clear, with little information, which is consistent with the demand of short video to minimize the energy input of users. However, when miniseries want to overcome the commercialization problem, this pursuit cannot be changed, and it is necessary to seek specialization and quality upgrading, so that the audience can adjust their psychological expectations from casual viewing to serious input.

　

Horizontal screen is the most widely used specification in traditional film and television, and it will look more like professional content than short video. Secondly, the format of movies and TV series has evolved many times, but the overall trend is to broaden horizontally, which fully proves the superiority of horizontal screen over vertical screen in storytelling-it can accommodate more information, and can assist narrative through depth of field, scheduling and other skills, making the picture look beautiful and textured.

　

　

More importantly, the same horizontal screen specifications as traditional film and television are more convenient for traditional film and television practitioners to transition to the creation of micro-short dramas and Chinese dramas.Looking back at the early reports of miniseries, there are many film and television practitioners who are unfamiliar with the balance between vertical screen and short video rhythm, and the performance of miniseries is not as good as that of short video MCN.

　

When the long video platform collectively came to an end and pushed the horizontal screen specification, this problem was no longer a problem. Some traditional film and television companies familiar to the audience, such as Huayi Chuangxing, Jiaxing Media and Wuyuan Culture, have all come to an end. Last year, Fang Guoyun Culture, the producer of "Who’s the Murderer" in Fog Theater, was revealed by Ren Xiaofeng, the chairman of the board, at the industry forum that the company currently has as many as 30+ short drama projects.

　

Sitting on the tuyere<念念无明&会成为“昙花一现”吗？丨导演曾庆杰专访》

　

A more realistic situation is: on the connection with traditional film and television companies, on the "distance" from the main force of drama chasing, on the operation and announcement ability of drama series, after all, the long video platform is better.

　

In Q1, 2022, Mango TV’s "Ignorance" achieved a total broadcast volume of 510 million, and Tencent video’s "Please! Don’t spoil me has 450 million plays, both higher than the 420 million in Aauto Quicker’s station TOP1 and the 310 million in Tik Tok’s station TOP1. For the first time in the field of short drama, the long video platform overtakes the short video platform, and the market structure has quietly changed.

　

Back in 2018, Life Began on Me, which was broadcast on iQiyi, provoked the topic of short drama with vertical screen for the first time. However, the long video platform did not match the vertical screen and the length of one minute, and Aauto Quicker and Tik Tok got the first bonus of short drama, which gave the first definition of short drama.

　

Will this situation be reversed in 2022? If one day the long video successfully takes the lead in short drama, will it be a blessing or a curse for short drama?

This year marks the 30th anniversary of Pudong’s development and opening up.

From April 9 to 12, a special planning activity named "Dialogue Literature, Love for Pudong" was held on the cloud. Sun Ganlu, a writer and vice chairman of Shanghai Writers Association, Hong Xue, a platinum writer of Reading Group, Teng Xiaolan, a writer and deputy secretary-general of Shanghai Writers Association, and the author of the serial novel "Pujiangdong" from the starting point and the special prize work "Shanghai Prosperity" of the third realistic online literature essay contest shared their stories with readers online.

Pudong is no longer a "cultural desert"

In Sun Ganlu’s view, the 30th anniversary of Pudong’s development and opening-up is not only a microcosm and a symbol of China’s reform and opening-up, but also redefines Shanghai as a city with tradition, history and a sense of the future.

Sun Ganlu

"You will know at a glance in Pudong that its changes are very great. Of course, this change is not only in infrastructure construction, not only in finance and commerce, but also in the spiritual life of China society and ordinary people brought by Pudong’s development and opening up. "

He took the cultural construction in Pudong as an example. Once upon a time, Pudong was dubbed the "cultural desert", and now the construction of the Riverside Cultural Belt is advancing. There will be the Shanghai Museum East Hall, the Shanghai Library East Hall, the Shanghai Grand Opera House, the Pudong Art Museum and the Pudong Group Art Museum, where citizens can enjoy literature, painting and performing arts.

"In recent years, Pudong has also gathered a large number of talents in the art world. In my impression, Pudong is mostly talented people in the financial and scientific fields, but now many literary artists have settled here, and many outstanding writers, poets, painters, calligraphers and photographers have emerged in Pudong. I think this also came into being. At such a moment, Pudong has such a foundation to bring these important literary and artistic talents together and unite. "

As a writer, Sun Ganlu thinks that literary creation is something that needs long-term accumulation and serious treatment. A good literary work is like a tall building in Pudong. It needs a lot of fine work from planning and design to construction and maintenance.

"Literary and artistic creation also takes time. I think writers and artists need to grow up with the city in order to write really good works that can reflect life. "

The writers here wrote down the works here.

Born, raised and worked in Pudong, Teng Xiaolan is a typical local writer in Pudong. Her first novel, Moonlight in the City, was completed in 2008. The protagonist is a young couple in Shanghai. They stumbled and quarreled all the way, and their growth was also integrated into the growth of Pudong.

"The changes in Pudong are changing with each passing day. It is brand new and has great potential. " In the later "A City within a City", Teng Xiaolan also wrote about the financial life in Pudong. In order to finish her work better, she visited major financial institutions before writing, stayed in these institutions, went in and out with financial people, watched how they went to work and listened to how they chatted, thus truly deepening the "financial life" of Pudong.

Teng xiaolan

Teng Xiaolan said with a smile, often at the beginning of his creation, he didn’t think of where to write, but in the end he always fell to Pudong unconsciously. "It is often written that those place names and landmark buildings in Pudong come out. For an author, it is so familiar to be in it, so it sometimes becomes a habit. "

Unlike Teng Xiaolan, the earth windmill is a "Shanghai drift". It has been 14 years since he came to Shanghai in 2006.

"For so many years, I have seen and heard too much, and I have experienced too much personally. I have an impulse to describe the development and changes of Shanghai in detail and write this era with a pen. This is an impulse or a responsibility that every writer should have. "

In 2019, "Prosperity of Shanghai" by the Land Windmill won the special prize of the third realistic online literature essay contest. This work depicts the economic and social life of a certain field in Shanghai from 2005 to 2015 in detail through the 10-year struggle of a migrant farmer’s children. In fact, it was also written by the windmill on its own prototype, and many of the details were personally experienced in Shanghai. "The protagonist of the story is Wang Yiyuan, because when I was in Shanghai, I really had only one dollar in my clothes. I hope these experiences can inspire readers. "

The windmill said, "Why should we commemorate the 30th anniversary of Pudong’s development and opening up? From my personal understanding, commemorating it is to better sum up experience in the future and dig out something more worthy of carrying forward. Making the future better is the greatest significance. "

Dadi windmill

Like the development of Pudong, online literature is also developing.

Blood red came to Pudong in 2003 and began to settle in Pudong in 2004. He recalled: "At that time, there was no reading group that we are familiar with now, only qidian, which had just started. At that time, the online literature was like the grassland next to the second house I rented in Pudong. "

blood-red

He still remembers that once he and other authors and editors went to an Internet cafe to play games online. He opened qidian’s page, and when he clicked on the user name input box, he found a list of user accounts pulled down there.

"It can be seen that many readers have logged in the starting point on that computer, and it is also obvious that it was not easy for them to read our books at that time. At that time, home computers and broadband were not popular, so they had to go to public internet cafes if they wanted to watch them. At that time, it was really the time when online literature started. "

For the authors at that time, it was a great honor to be able to publish a set of physical paper novels. The total subscription of readers on the website accounts for more than 90% of the author’s income. Nowadays, with the development of IP, novels can bring games, movies, cartoons and other peripheral outputs, and online writers are more diversified in terms of income and evaluation mechanism.

"This is our gospel, but it also means that our creation must be better." Blood red said, "In the early days, you can use a simple story mode to fight monsters and upgrade all the way, and have grievances and passions. But now you have to ponder the details of the characters, the details of the story, and the details of the world background. Your whole book should also have humanistic feelings. "

"Like the development of Pudong, online literature is developing, and readers of online literature are also growing. My old book friends are tired of reading a lot of things. You must give them new stories, new touching and new strength. "

Launching theme essay, Pudong glory from the perspective of online articles in the same period

In 2003, qidian, the predecessor of Yuewen Group, went to Zhangjiang to start a business. After nearly 20 years of development, today’s Reading Group has a reserve of 12.2 million works, 8.1 million creators, covering more than 200 content categories, with more than 200 million active users every month, and has successfully exported many well-known popular IP’s at home and abroad, such as Ghost Blowing Lights, Grave Notes, nirvana in fire and Full-time Master Joy of Life.

This Internet cultural and creative enterprise, which has taken root, sprouted and grown in Zhangjiang, is not only one of the beneficiaries of China’s leading high-tech industries, but also a witness and narrator of Pudong’s development in recent years.

Wu Wenhui, CEO of Yuewen Group, said: "Pudong is a fertile ground for entrepreneurship. He not only witnessed the growth of Yuewen Group, but also witnessed the wonderful course of the development and growth of China’s online literature and digital publishing industry. Whether it is the policy support of the new district government or the strong cultural and creative atmosphere in Pudong, it has escorted the Reading Group on the road of entrepreneurial development, which is the reason why Reading is determined to take root in Pudong. "

To commemorate the 30th anniversary of Pudong’s development and opening-up, Reading Group jointly launched a theme essay with Pudong Federation of Literary and Art Circles, encouraging authors to pay attention to social reality, focusing on scientific and technological innovation, culture, education, sports, trade and finance, etc., looking back at history and describing the present.

The essay writing works should be based on materials or focus on all aspects of Pudong’s development. The content can not only look back at history, but also describe the present, and also look forward to the future of high-quality development. It can be fiction or documentary works. The forms of works include novels, essays and poems.

The essay writing time is from now until May 31st this year, and the selection time is June this year. The prize is set as a special prize, with a reward of 10,000 yuan; There are also five winners, each with a reward of 5,000 yuan. In addition, the award-winning works will also be promoted by the platform-wide resources of the Reading Group and the IP adaptation of the works, and the award-winning author will also have the opportunity to become a long-term author.

Wu Wenhui said that it is also the initial intention of Reading Group to launch an essay for short stories commemorating the 30th anniversary of Pudong’s development and opening up to the outside world to dig out excellent works that truly take root in life and carefully polish details. Through diversified development and linkage, these high-quality works will have greater social value and economic benefits, and literature from reality will return to reality and embrace the public.

In recent years, many artists have returned to the mainland to work. Even if they don’t have to work, they will ask their close friends to work in the north to make money. Many TVB green leaves also strive to operate social networks in the Mainland, increase mainland fans and raise their popularity. TVB Green Leaf King, who once said that he didn’t want to stay in the mainland for his family, also changed according to the trend. He often eats, drinks and has fun in the mainland. Recently, he was even met by netizens in a supermarket in the mainland.

Li Chengchang, a 66-year-old TVB Greenleaf, has excellent acting skills. He often plays villains and Jianghu people in plays. In fact, he is a warm man who loves his family. He used to take time off and donate bone marrow to save his sister who was suffering from cancer. For the time being, he has the support of the top management, so even if he is poached for three times, he is still loyal to TVB. He also doesn’t want to stay in the mainland to work permanently because he misses his wife.

Li Chengchang once said that because his daughter is currently studying in Britain, he is worried that his wife will be left unattended at home. Therefore, even if she goes north to shoot a TVB drama for a month, she will be extremely worried. He won’t be at ease until his wife retires and works with him in the mainland.

In recent years, it has become a trend for Hong Kong people to spend money in the north. Li Chengchang often goes back to the mainland to eat, drink and have fun with other green leaf colleagues. Before, he had a relationship with Shao Zhuoyao and Wei Huiwen, and he would also invite Huang Ziwei and Liang Jiayong to Gudou to play farmhouse music.

A few days ago, some netizens saw Li Chengchang and Wei Huiwen shopping in supermarkets in the mainland wearing clothes next door. They seem to be familiar with this industry. Netizens were surprised to see them and left messages: even those who came to Shenzhen to visit the supermarket came; Li Chengchang and Wei Huiwen are both old drama bones. Without them, the protagonist is no good; TVB actors and colleagues have such a good relationship, is it necessary to go to the supermarket together?

Wei Huiwen’s representative works are not as many as Li Chengchang’s, but his roles as an old man and a bad gambler in "Heroes in the Castle" are impressive. Wei Huiwen graduated from the Drama Department of the Academy of Performing Arts in 1990. His classmates included Li Wanhua, Rain, Chen Jinhong, Gu Minghua, Liang Rongzhong, Wei Junjie, Guan Baohui and Zhen Yongbei.

He didn’t join TVB until 1996, and his role in The Gambler was due to the resignation of Li Chengchang and others, so he had to wait for two rounds of selection to get the role.

Like Li Chengchang, Wei Huiwen also cares about his family. A few years ago, Wei Huiwen’s mother suffered from mild brain degeneration due to a stroke. Wei mother didn’t recognize him, but he still served her filial piety. In addition to his work as an actor, Wei Huiwen is also a voice actor. She was a guest judge on The Voice of America and appeared on The King of Circus.