At present, there are representative cross-border e-commerce platforms such as AliExpress, eBay, Amazon, JD.COM Global Buy and so on, and there are countless cross-border e-commerce websites around the world. Below, we will make a simple analysis of the three mainstream cross-border e-commerce websites.
First, Amazon
Amazon Amazon is the highest-selling and most profitable cross-border e-commerce website in the world, firmly occupying the mid-to-high-end market of cross-border e-commerce. It has sites in every developed country, including the United States, Canada, Mexico, France, Germany, Britain, Italy, Spain, Japan, China, India and Australia.
Advantages:
1. There are few sellers, many buyers and low competition. There are 3 million global sellers and 400 million active users, covering 65 countries.
2. Amazon, the global shopping platform, has the highest average customer price, with the average customer price exceeding $17 and high profit.
3. Logistics advantage, Amazon dedicated logistics, the world’s 123 major operation centers will distribute goods to 185 countries and regions around the world.
4. Amazon’s traffic is relatively large, and there are many global sites, which is suitable for taking a refined route.
Disadvantages:
1. Due to the fierce competition in Amazon, more and more merchants have settled in Amazon, which leads to the need for new sellers to spend a lot of money on product evaluation and advertising, which requires a certain amount of funds.
2. Amazon needs to use FBA for distribution, and it can also get a shopping cart. It means that you need to stock up, which is risky. Once there is a problem, or the product selection is incorrect, you may lose it.
3. Amazon’s review is strict, and the control of goods is strict.
Second, AliExpress
AliExpress (English name: AliExpress) was officially launched in April 2010. It is the only online trading platform built by Alibaba for the global market and is called "international Taobao" by the majority of sellers. Its main market is Russia, and it is the first cross-border e-commerce platform with local traffic.
Advantages:
1. Alibaba’s platform has a large traffic.
2. The platform is mainly aimed at Russia, Brazil, Turkey and Eastern Europe.
3. The operation is similar to Taobao.
Disadvantages:
1. The ranking is not guaranteed, and Ali advertising needs to burn a lot of money.
2. The gold content of customers is not high, and the unit price of customers is low.
3. The settlement cost is high.
Third, eBay
EBay is an online auction and shopping website that allows people all over the world to buy and sell goods online. Ebay was founded in San Jose, California on September 4th, 1995 by Pierre Omidyar under the name of Auctionweb. People can sell goods online on ebay.
Advantages:
1. Relatively fair ranking and professional customer service support;
2. New sellers can be exposed by auction;
3. The threshold for opening a store is relatively low, but the rules are cumbersome and need to be studied.
Disadvantages:
1. The buyer’s protection policy is strong, and most of them are biased towards the buyer when they encounter sales disputes, and the seller suffers heavy losses;
2. The English interface is unfriendly and it is not easy to get started;
3. The cost is not low, the store is free, and the products on the shelves need to be charged.
4. Strict seller standards (for goods such as fake goods), and stores will be closed in case of complaints;
5. paypal is generally used for payment, which has certain risks;
6. The review period is long, and it can only be auctioned. There is a starting limit on the number of products. It is necessary to accumulate credibility to sell more and more, and the billing period is long, which needs to be accumulated slowly.
Related articles: What are the cross-border e-commerce operation platforms for agricultural products? Introduction of e-commerce platform for agricultural products
关于作者